Any IDIOT sells low ticket in dollars with this strategy

Summary

The video provides a comprehensive guide to creating and optimizing an online ad campaign targeted at Spanish-speaking audiences, particularly in Latin America. It covers steps like adapting creatives for different languages, selecting the right targeting options, excluding specific countries, and adjusting budget settings for testing. The speaker emphasizes the importance of customizing ads rather than copying and offers tips on how to scale campaigns successfully. A practical example is shown using Facebook Ads, with strategic advice on selecting countries and setting up campaigns for maximum reach and efficiency.

Takeaways

• 😀 Model your ads in a different language to target a new market and avoid competing with well-established competitors in the same language.
• 😀 Translating ads into Spanish can open up new opportunities for targeting audiences in Latin America and other Spanish-speaking regions.
• 😀 When setting up your ad campaigns, avoid targeting regions like Africa, Asia, Russia, Australia, and countries like Nicaragua, Venezuela, and Brazil for better efficiency.
• 😀 Use a daily ad budget of R$25 to test your campaign, ensuring it aligns with your expected conversion rates and commission goals.
• 😀 Opt for the 'Advantage Campaign Budget' (CBO) to automate the budget allocation, helping with scalability and optimization.
• 😀 While targeting, set the language option to 'All Languages' for wider reach, allowing Facebook to identify Spanish-speaking users even if their device is in a different language.
• 😀 When segmenting your audience, avoid competing with local sellers by focusing on international markets rather than duplicating ads in the same language.
• 😀 You can exclude countries like Brazil and Venezuela, where ads might only attract competitors or irrelevant audiences, optimizing your ad spend.
• 😀 Create or model your creatives based on successful ads from other regions and markets, but ensure to personalize them for your target audience.
• 😀 Consistently refine and optimize your creatives and targeting based on feedback and performance, scaling campaigns as you grow.

Q & A

Why is it not recommended to directly copy and translate an ad from Portuguese to Spanish for the same market?

Directly copying and translating an ad from Portuguese to Spanish for the same market is not recommended because it creates competition in the same auction with a more established competitor. The original advertiser likely has more experience and budget, making it harder for a newcomer to compete. Instead, translating and modeling creatives for a different language market allows for fresh opportunities and less direct competition.

What countries should be excluded when targeting a global audience with an ad campaign in Spanish?

When targeting a global audience with a Spanish ad campaign, the following countries should be excluded: Africa, Asia, Russia, Australia, Nicaragua, Venezuela, and Brazil. This is to avoid markets where the product may not sell well, logistical issues exist, or where the Hotmart platform may not function as expected.

Why is it important to model creatives rather than just copying them?

Modeling creatives is important because it allows you to adapt to different cultural and language preferences, providing a fresh angle that resonates with new audiences. Simply copying creatives can lead to direct competition with established advertisers, making it difficult to succeed.

What is the advantage of running ads in Spanish for a global market?

Running ads in Spanish for a global market helps target Spanish-speaking audiences worldwide, particularly in Latin America. It allows you to reach a broad audience without competing directly in markets where the original ad is already running, thus tapping into new potential buyers.

What is the recommended budget for starting an ad campaign in this context, and why?

The recommended budget for starting an ad campaign is R$ 25. This budget is enough for testing the ad's performance, considering that the product is priced around R$ 9 and the expected commission from sales is about R$ 50. This allows for a manageable amount of risk while evaluating ad effectiveness.

What is the purpose of excluding countries like Russia and Australia from the ad targeting?

Excluding countries like Russia and Australia helps avoid regions where the ad may not perform well due to platform restrictions, regional recommendations, or logistical issues. For example, there might be challenges with the Hotmart platform in certain countries, making them less viable for targeting.

Why should you avoid setting a specific language (e.g., Spanish) for ad targeting?

It’s recommended not to set a specific language like Spanish in the targeting options because Facebook’s algorithm can still identify users who engage with content in Spanish, even if their device language is set to something else (e.g., English). Keeping language settings open allows for broader reach and better targeting.

What should be done with the 'Audience' and 'Positioning' settings when setting up the campaign?

The 'Audience' and 'Positioning' settings should be left at their default settings. The speaker recommends using Facebook’s Advantage Audience targeting, which automatically optimizes the audience, and not adjusting the positioning as Facebook will handle ad placements efficiently.

How can you ensure the best results when scaling an ad campaign?

To ensure the best results when scaling an ad campaign, it is important to monitor performance closely and adjust the campaign according to the results. Modeling creatives for different markets is key, and continuously refining the approach based on analytics helps optimize the campaign for larger budgets.

What is the significance of keeping the ad in Spanish even when targeting non-Spanish-speaking regions?

Even when targeting non-Spanish-speaking regions, keeping the ad in Spanish can help reach individuals who understand the language. While the ad may primarily target Spanish speakers, there may still be users in other regions who can engage with the ad if they understand Spanish, expanding the potential audience.