AULA 02

Summary

In this video, the speaker shares a proven low-ticket sales funnel strategy that has generated millions for their mentees. The strategy begins with creating engaging ads that drive traffic to a sales page featuring an affordable product, typically around $10. On the checkout page, additional offers are presented, including a 'super offer' priced at $27 and smaller add-ons, which boost conversions. The funnel is highly optimized, with testing proving that offering lower-priced items increases sales. The speaker provides detailed guidance on building five key offers to maximize results and scale sales effectively.

Takeaways

• 😀 The first module focuses on creating low-ticket products and offers that drive high-volume sales.
• 😀 The recommended funnel starts with creating ads for a low-priced product (around $10) that attracts a large number of people.
• 😀 After directing traffic to a sales page for a $10 product, a 'super offer' priced at $27 is introduced to encourage higher-value purchases.
• 😀 The key to success in this funnel is to attract as many people as possible with the cheap product and then upsell them to the higher-priced offer.
• 😀 The funnel involves using multiple creatives (ads) to target potential buyers and drive them toward the low-ticket product.
• 😀 At checkout, additional offers (order bumps) are presented, including products priced at $29 and $10, to increase the overall cart value.
• 😀 The strategy of offering multiple low-priced items (e.g., $10) at checkout increases the likelihood of more sales compared to offering a single higher-priced item.
• 😀 The funnel has been tested and validated, generating significant revenue for the creator and students, with weekly sales reaching $50K.
• 😀 The funnel is designed to have a high margin of profit, ensuring scalability even at lower ticket prices.
• 😀 The course emphasizes the importance of creating five core offers: the main product, a super offer, and three order bumps, to increase conversions.

Q & A

What is the core strategy described in the video for creating offers that lead to high-volume sales?

The core strategy involves using low-ticket items to attract a large number of people with affordable prices, such as products priced around 10 reais. After that, customers are presented with higher-value upsells, including a 'super offer' priced at 27 reais, and additional upsells at checkout to increase the overall sales value.

Why is the focus on low-ticket items at the beginning of the sales funnel?

The focus on low-ticket items is because they allow for a lower cost per acquisition (CPA) and a better cost-per-thousand-impressions (CPM) in ads, making it easier to attract a large audience. The goal is to convert as many of these people as possible into purchasing higher-ticket items.

What is meant by the term 'super offer' in the sales funnel?

A 'super offer' is an upsell that is introduced after the initial low-ticket item. In this case, the super offer is priced at 27 reais. It's a strategically priced offer designed to increase the sales value from customers who were initially attracted by the low-ticket item.

What are the three additional products suggested at the checkout?

At the checkout, three additional products are recommended: one priced at 29 reais, another at 10 reais, and a third also priced at 10 reais. This is designed to encourage the customer to add more items to their cart, increasing the overall purchase value.

What did the creator discover about using multiple low-ticket items in the checkout upsell process?

The creator discovered that offering two of the lowest-priced items at checkout (10 reais each) led to significantly more conversions compared to offering a variety of price points. This strategy proved more successful in terms of increasing the total sales.

How did the funnel structure impact the creator's sales results?

By using this funnel structure, the creator was able to achieve outstanding results, such as reaching 50,000 reais in sales within seven days. The funnel’s combination of low-ticket items, strategic upsells, and additional checkout offers allowed for significant sales growth.

What does the creator recommend regarding the number of offers to include in the funnel?

The creator recommends having between five to seven offers in the funnel. These include the main product, a super offer, and various upsell items. The goal is not to create multiple expensive offers but rather micro-products that fit into the broader funnel strategy.

What is meant by 'micro products' in the context of this sales strategy?

'Micro products' refer to smaller, low-ticket items that are part of the funnel. These products are priced to be easily affordable and designed to lead customers to consider higher-value upsells, maximizing the overall sales potential.

What was the key insight that led to the creation of this specific sales funnel?

The key insight was the realization that low-ticket items, when paired with strategic upsells, could attract large numbers of people while generating significant revenue. This insight came after extensive testing, which showed the effectiveness of the funnel structure.

What makes this funnel 'extremely powerful' according to the speaker?

The funnel is considered 'extremely powerful' because it is highly validated, having generated millions for the creator's mentees. It combines affordable entry products with strategically placed upsells, ensuring both high volume and profitability over time.