Proven Funnel Formula That Has Made MILLIONS

Summary

In this marketing tutorial, Alex shares a simple yet effective 6-step funnel strategy that has generated millions in revenue. The approach focuses on capturing attention through traffic, converting views into leads with landing pages and lead magnets, nurturing relationships through indoctrination emails, and finally, sealing the deal with sales emails and a compelling sales page. The key takeaway is the importance of messaging over complex funnels, emphasizing the value of providing free, high-quality content to build trust and ultimately convert leads into customers.

Takeaways

• 💰 The speaker has made millions using a simple 6-step marketing funnel.
• 📈 The marketing funnel represents the customer journey from unawareness to becoming a paying customer.
• 🔍 The first step in the funnel is to generate traffic, which can be achieved through various methods including SEO, social media, and paid ads.
• 📝 A landing page is essential for converting viewers into leads by encouraging a micro-commitment, such as joining an email list.
• 🎁 A high-value lead magnet is offered to entice potential customers to provide their email address, moving them deeper into the funnel.
• 💌 Indoctrination emails are used to nurture leads by providing valuable content, building trust and awareness.
• 📈 The purpose of indoctrination emails is to educate prospects on the brand's unique value proposition and understanding of their challenges.
• 📧 Sales emails are the next step, introducing the product, educating on its benefits, showcasing social proof, and addressing objections.
• 🛒 The sales page is the final component of the funnel, designed to convert interest into sales by presenting an enticing offer.
• 📚 The speaker emphasizes the importance of messaging over the complexity of the funnel structure in driving sales.
• 📈 The speaker's early success was achieved without spending on paid ads, demonstrating the effectiveness of organic growth strategies.

Q & A

What is the primary purpose of a marketing funnel?

The primary purpose of a marketing funnel is to guide potential customers through a journey, from being unaware of a brand to becoming paying and repeat customers.

What is the misconception about marketing funnels that Alex addresses in the script?

The misconception Alex addresses is that in order to grow, one needs a fancy or complex funnel, whereas a simple and effective funnel can also generate significant revenue.

What does Alex emphasize as the key to a successful marketing funnel?

Alex emphasizes that the key to a successful marketing funnel is not the complexity of the funnel itself, but the messaging behind the marketing that resonates with the audience.

What is the first step in Alex's six-step marketing funnel?

The first step in Alex's marketing funnel is 'traffic', which involves getting attention or more views (impressions) and converting those views into clicks.

How does Alex suggest generating traffic without spending on paid ads?

Alex suggests generating traffic organically through SEO, content marketing, social media, and promoting lead magnets to drive people to sign up for an email list.

What is a 'lead magnet' and why is it important in the funnel?

A 'lead magnet' is a high-value offer given away for free to entice potential customers to provide their email address and join the email list, which is important for nurturing the relationship and moving them through the funnel.

What are 'indoctrination emails' and what is their purpose in the funnel?

Indoctrination emails are a series of nurturing emails sent to new leads on the email list, with the purpose of building desire, awareness, and trust by providing valuable and relevant content.

What is the recommended minimum number of sales emails to send in the funnel?

Alex recommends sending a minimum of 6 sales emails to effectively communicate the offer, its benefits, social proof, value, overcome objections, and convey incentives and scarcity.

What is the role of a sales page in the final step of the funnel?

The sales page is where the actual offer is presented to turn interest into desire and action, aiming to convert the prospect into a paying customer.

What additional resource does Alex offer to help with writing the assets of the marketing funnel?

Alex offers an 8-week copywriting coaching program called the Copy Posse Launch Files, which teaches how to write each asset of the marketing funnel, including formulas and guides.

How can viewers get a free gift related to the video's content?

Viewers can get a free gift by clicking the link provided in the video description, which likely leads to a lead magnet or another valuable resource.

Outlines

00:00

💰 Introduction to a Million-Dollar Marketing Funnel

The speaker, Alex, introduces a simple 6-step marketing funnel that has generated millions of dollars in revenue. The funnel is designed to convert new leads into paying customers and emphasizes the importance of messaging over complex funnel structures. Alex dispels the myth that a fancy funnel is necessary for business growth, suggesting that effective messaging is the key to a successful marketing strategy. The first step of the funnel is to attract traffic or attention to the brand, which can be achieved through various means such as SEO, content marketing, social media, or paid ads. The speaker shares personal experience of building a business organically without spending on paid ads.

05:00

📈 Building a Funnel: Landing Pages and Lead Magnets

The second part of the script focuses on the next steps in the marketing funnel: creating a landing page to convert viewers into leads and offering a high-value lead magnet to encourage micro-commitments from potential customers. The lead magnet is described as a valuable free offer that solves a problem or moves the lead closer to their goal. Alex mentions a tutorial on crafting an effective lead magnet and emphasizes the importance of providing value to capture leads' email addresses. The process then moves on to nurturing these leads through a series of 'indoctrination emails' designed to build trust, desire, and awareness of the brand.

Keywords

💡Marketing Funnel

A marketing funnel refers to the multi-step process that guides potential customers from being unaware of a product or service to becoming paying customers. In the video, the speaker emphasizes the simplicity and effectiveness of a basic funnel in generating significant revenue, even without complex strategies or high advertising budgets.

💡Leads

Leads are individuals who express interest in a product or service, often by providing their contact information. The video discusses how to convert new leads into customers, highlighting the importance of capturing leads through various means such as social media, SEO, and content marketing.

💡Traffic

In the context of the video, traffic refers to the flow of visitors to a website or content. The speaker outlines strategies for increasing traffic, such as organic SEO, content marketing, and social media, which are crucial for capturing attention and converting views into potential customers.

💡Landing Page

A landing page is a standalone web page, designed to encourage visitors to take a specific action, such as signing up for an email list. The video explains that after attracting traffic, the next step is to convert these visitors into leads by directing them to a landing page that offers a compelling call to action.

💡Lead Magnet

A lead magnet is an attractive offer that entices potential customers to provide their contact information, often in exchange for valuable content like a guide or a webinar. The video describes the lead magnet as a high-value, free offering designed to encourage micro-commitments from leads, such as joining an email list.

💡Indoctrination Emails

Indoctrination emails are a series of nurturing emails sent to new leads to build trust, awareness, and desire for the brand. The video emphasizes the importance of these emails in educating prospects about the brand's offerings and instilling confidence in the brand's ability to solve their problems.

💡Sales Emails

Sales emails are a sequence of messages designed to convert leads into customers by making a direct offer and providing information about the product or service. The video outlines a strategy for crafting sales emails that educate, showcase social proof, and create a sense of urgency to drive sales.

💡Sales Page

A sales page is a critical component of the marketing funnel where the actual product or service is presented for purchase. The video discusses the importance of creating an effective sales page that includes conversion triggers to turn interest into sales, often using a proven formula to maximize effectiveness.

💡Micro-commitment

A micro-commitment is a small action taken by a potential customer, indicating interest in a brand or product. In the video, the speaker suggests that instead of asking for an immediate purchase, businesses should aim for micro-commitments, such as joining an email list, to build a relationship with the customer.

💡Social Proof

Social proof refers to the influence of other people's actions on a person's behavior, often used to convince potential customers of a product's value. The video mentions the use of social proof in sales emails to build authority and credibility, showcasing positive reviews or testimonials to validate the product or service.

💡Scarcity

Scarcity is a marketing technique that creates a sense of urgency by suggesting that a product or offer is limited or available for a short time. The video discusses the use of scarcity in sales emails to encourage potential customers to act quickly, thereby increasing the likelihood of conversion.

Highlights

A simple 6-step marketing funnel has been used to convert new leads into paying customers, generating millions of dollars.

The marketing funnel represents the journey a new lead takes from being unaware of a brand to becoming a paying customer.

The structure of a funnel includes various touchpoints that can be simple or complex with upsells, downsells, and retargeting campaigns.

A misconception in marketing is the belief that a fancy funnel is necessary for growth, whereas effective messaging is more impactful.

The speaker used a very simple sales funnel to generate over a million dollars in their first year without paid ads.

Traffic generation is the first step of the marketing funnel, aiming to get attention or more views on content.

Organic traffic can be achieved through SEO, content marketing, social media, and other methods without the need for paid ads.

A landing page is essential to convert viewers into leads by encouraging them to make a micro-commitment, such as joining an email list.

A high-value lead magnet is offered in exchange for an email address to attract leads and build a relationship.

Indoctrination emails nurture leads by providing valuable and relevant content to build trust and awareness.

Sales emails are introduced after indoctrination to make a direct offer and educate prospects on the benefits of the product.

A sales page is the final component of the funnel, designed to present an offer and convert interest into sales.

A 10-step sales page formula has been identified as effective for building trust, boosting authority, and igniting sales.

The Copy Posse Launch Files is an 8-week copywriting coaching program that teaches how to write assets for a successful funnel.

A hot offer checklist is available for those looking to create a compelling sales page.

The speaker emphasizes the importance of providing value at every step of the funnel to attract and retain leads.

An email list is considered one of the most valuable assets in business, and creating a killer lead magnet is key to growing it.

Transcripts

For the past four years

I've been using an incredibly simple 6-step

marketing funnel to convert new leads into paying customers.

This funnel is so simple and effective, and yes

it has made me millions of dollars

and I'm about to share the whole thing with you.

So keep watching.

Hey, posse, what's up?

It's Alex coming at you this week

with a video to help you capture

and convert more customers in your business.

If you're new to the crew, welcome

make sure to subscribe below

and don't forget to hit that bell to be notified when

my next tutorial goes live.

Now, first things first, let's talk

about what a funnel actually is

because it is a word you hear a lot in the marketing world.

So a funnel is simply referring to the journey a newly takes

as they interact with your brand, as they move

from being completely unaware of you and what you offer

at the top of the funnel moving all the way to the bottom

of the funnel where they hopefully become paying

and repeat customers.

And it's the touchpoints between that make

up the structure or framework of your funnel.

And it goes without saying

that there are a ton of different frameworks you can follow.

Funnels can be simple

and they can be complex with different upsells

and downsell pathways and fancy segmentation

and retargeting campaigns and all of that jazz.

But that is not the type

of funnel that we're gonna talk about today.

For the first four years of my business, I used a very

very simple sales funnel, like I mean dead simple.

And I was able to generate

over a million dollars in my first year from it.

And I'm literally just now starting to build

out my funnels into more complex structures.

And this leads me

to the biggest misconception in marketing today

that if you wanna grow, you need a fancy funnel.

The number of times I've heard people say

I need to fix my funnel, or my funnel isn't working

or I need a new funnel funnel, funnel funnel.

And yes, at the end of the day

while your marketing funnel is important, it's the messaging

behind the marketing that makes the biggest impact.

So if your funnel isn't working

it's because your messaging is falling flat.

So fix that and you can have one very

simple funnel that your entire business is based

on because that is exactly what I did.

So with that, let me show you this super simple six

step funnel that has made me millions of dollars.

So step one, traffic.

The number one goal at the very top

of your marketing funnel is to get attention

aka more eyeballs on your stuff.

We call this impressions or views in the marketing world.

And then converting those views into clicks

which is what we call traffic.

There are many different ways that you can go

about getting traffic to your content or to your website

organic traffic via seo, content marketing, social media

affiliate marketing, sponsored traffic, or paid ads.

Now, if you're thinking, oh, great

I already can't do this because I cannot afford to run ads

let me stop you right there, because you do not

have to run paid ads in order to use this funnel.

The reality is it's not realistic for many brands

and businesses out there to run ads when

they're just starting out

because many don't have the budget to actually pay

for that media right away.

So if that's you don't stress, don't worry.

This funnel can still work extremely well for for you.

And in the first year of my business

I actually didn't spend a single cent on paid ads.

I built my business 100% organically

via my social channels and YouTube videos like this one.

And anytime and every time it made sense

I would promote a lead magnet and drive people

to my site to sign up for my email list.

Which leads me to step number two landing page.

So once you've got some eyeballs on your stuff

it's time to turn those lurkers into leads.

Your goal is to get them to go one step further

with you so you can continue to build that relationship

with them and move them through your funnel.

Now, it's gonna be really rare for someone to buy

from you if they literally just discovered who you are.

So instead of asking them to buy right away

you wanna get them to make what's called a micro-commitment.

And the best way to do this is to invite them to

join your email list.

But hey, we all know that "Join my email list"

isn't the most compelling call to action.

You gotta offer them something valuable in

exchange for their email address, which leads

me to the next component you need in your funnel.

Number three, a high value lead magnet.

So your goal with the lead magnet is to give

away something highly valuable for free.

That's why I'm drawing this as a pot of gold right here

because it has got to be good.

You really wanna make sure this is something that

will move them closer to their desired goal and needs to

solve a problem and offer next steps that invites them, yes

to go deeper into the funnel and deeper with your brand.

Now, I have an entire tutorial breaking

down my lead magnet formula

and I will link to that in the description box below.

But just to give you a quick idea

your lead magnet could be anything from a checklist

a cheatsheet, a guide, a webinar

a workshop, a masterclass, you name it.

And of course, in order to access the lead magnet

they need to input their email address

which will then deliver the lead magnet to their inbox.

And voila, you have a new lead on your email list.

Now it's time for them to drop into the next component

of your funnel, which is step four indoctrination emails.

So once you've got that fresh lead on your email list

you can begin the process

of nurturing them through a series of emails often referred

to as indoctrination emails or welcome emails.

Now, the purpose of these emails are to build

up more desire and awareness

and trust by providing valuable and relevant content.

Yes, more value people.

We need to give the people value.

So instead of hard selling, your primary goal

with these emails is to educate your prospects

on who you are

and why you're uniquely qualified to help them.

This is a great time to share who you are

what you stand for, and most importantly

that you understand them

and their unique challenges and obstacles.

And again, just like the lead magnet

I have a full tutorial dedicated

to breaking down my 3-step indoctrination formula.

So if you wanna get more help on that step

you can find a link to that in the description box below.

Alright, now after you've indoctrinated your leads

with some amazing, amazing welcome emails

you can move them into the next step of your funnel

which is step number five, sales emails.

Okay, so up until now

you haven't really directly made an offer, right?

But you've been seating the sale in your welcome emails

and offering them a ton of free value education

and tips to help them solve their biggest pain point.

Now it's time to let them know

that you have something to offer them that will

make solving their pain point easier, faster

or better than if they were to do it all alone.

And this is where sales emails come in.

So I recommend sending a minimum of 6 sales emails

including one to introduce your product and offer.

One to educate on the benefits

of how it can help your audience.

One to showcase social proof and build authority.

One to stack the value. One to overcome objections.

And finally, one to convey incentive and scarcity.

Now, all of these emails will have a call to action

or button that will link directly back to the final part

of your sales funnel where they will hopefully convert

and buy from you.

And that is step number six, a sales page.

So this is where you present them

with your amazing offer and turn their interest into desire.

And then of course, action.

Now, yes, this is the big one that most brands

and businesses are focused on getting right, simply

because this is the page that actually sells the product

or service AKA where you finally make some money.

And listen, there are tons and tons

of sales page formulas that you can find online

but over my decade of experience in the marketing world

I have found this 10 step formula to be the winner time

and time again.

Now, this quick checklist includes 10 conversion triggers

that I always look for when reviewing copy to build trust

boost authority, and ignite sales.

And you can grab your free copy

of this checklist in just a second.

Alright.

And there you have it, A simple funnel that has

made meet millions of dollars, traffic, landing page

high value lead magnet, indoctrination emails,

sales emails, and of course, your sales page.

So if you are ready to take all of this knowledge

from tactical to practical, then make sure to check

out my 8-week copywriting coaching program

the Copy Posse Launch Files.

Inside this program, I teach you exactly how to write each

and every asset that I talked about today

including the formulas

the guides, and the step-by-step training to

help you write a million dollar funnel.

So you'll find the link to get started right away

in the description box below

and you'll find the link to my hot offer checklist

in just a second at the end of this video.

I hope you enjoyed this.

Give me a thumbs up if you wanna see more marketing videos

like this, and I will see you next time.

Until then, I'm Alex. Caio for now.

Alright, guys, if you enjoyed that video

make sure to check out the next one from me right here

and you can click right here to get a free gift.

Your email list is one

of the most valuable assets you can have in your business.

And in order to grow your email list

you need to learn how to create a killer lead magnet.

So in this video, I'm gonna break

down the exact 3-step lead magnet formula

that I follow to attract highly qualified leads

and then turn those leads into sales.

Keep watching.