How My $7 Sales Funnel Has Made $3,200,000 In 12 Months

Summary

This video script outlines a sales funnel strategy that leverages a $7 entry product to attract and convert customers into high-value clients. The presenter details the process of using extended webinars to engage prospects, followed by upsells to a $1,000 boot camp and a $14,000 coaching program. Despite the impressive revenue of $3.2 million generated in a year, the speaker advises beginners to opt for a simpler approach, recommending a free high-ticket webinar that leads directly to booking calls for potential clients. The script concludes by emphasizing the importance of mastering phone sales for a streamlined and profitable process.

Takeaways

• 💰 The speaker generated over $3.2 million in sales with a $7 product over the past 12 months.
• 📈 The sales funnel involves running ads (Facebook, YouTube) to an extended webinar that costs $7 to attend.
• 📝 Attendees of the $7 webinar are more valuable because they are paying customers, not freebie seekers.
• 👥 At the end of the $7 webinar, attendees are offered a $1,000 boot camp.
• 📊 About 15-20% of webinar attendees convert to the boot camp, and 35-40% of boot camp attendees join the $14,000 coaching program.
• 📞 The process does not involve phone sales, making it suitable for those wanting to avoid phone calls.
• ❗ The speaker advises against starting with this complex funnel and recommends a simpler process for beginners.
• 🚀 The simpler recommended process involves a free 40-minute high-ticket webinar leading to a sales call and then offering high-ticket coaching.
• 🔍 The speaker runs both the complex and simpler funnels to diversify and stabilize their business revenue.
• 📺 The speaker encourages viewers to learn more about the high-ticket webinar process and check out additional resources.

Q & A

What is the main purpose of the $7 product in the sales funnel?

The $7 product serves as a stepping stone to find and land high ticket clients, while also helping to offset ad costs and building a valuable email list of buyers.

Why is the speaker a big believer in selling high ticket products?

The speaker believes in high ticket products because they allow for premium positioning in the marketplace and can increase prices across various industries such as courses, coaching, consulting, and agency services.

What is an 'extended webinar' and why is it used in the sales funnel?

An extended webinar is a longer webinar that runs for a few hours and is charged at $7. It is used to engage potential customers, offset ad costs, build a valuable email list of buyers, and ensure attendees' attention throughout the session.

What is the significance of charging $7 for the extended webinar?

Charging $7 helps to offset ad costs, ensures that the email list consists of buyers rather than just freebie seekers, and indicates that attendees are more likely to be engaged and attentive.

What product is sold at the end of the $7 extended webinar?

At the end of the $7 extended webinar, a boot camp is sold. This is a three-day live experience with the speaker and their team, providing in-depth knowledge on the topic introduced during the webinar.

What is the price of the boot camp and what does it include?

The boot camp is priced at $1,000 and includes a three-day live experience with the speaker and their team, where attendees learn in detail about the topic introduced in the extended webinar.

What is the Elite coaching program and why is it offered only to boot camp attendees?

The Elite coaching program is a high-ticket coaching service priced at $14,000. It is offered exclusively to boot camp attendees as a one-time invitation to become a proper client, ensuring the quality and exclusivity of the program.

What is the conversion rate from the $7 extended webinar to the boot camp?

The conversion rate from the $7 extended webinar to the boot camp is approximately 15-20%, which is considered quite good in the industry.

Why does the speaker recommend against using the complex sales funnel for someone just starting out?

The speaker recommends against the complex funnel for beginners because it involves more moving parts and complexity. Instead, a simpler high ticket webinar process is suggested for easier implementation and profitability.

What is the alternative process recommended for someone just starting out in the business?

For beginners, the speaker recommends using a free high ticket webinar that is shorter and easier to set up. After the webinar, attendees are encouraged to book a call to discover the possibilities of becoming a client, leading directly to the high ticket coaching offer.

Why does the speaker's company still use the complex sales funnel despite recommending a simpler process for beginners?

The speaker's company uses the complex sales funnel because they have a large business and need different vehicles to ensure they are not reliant on just one method. It also helps in eliminating the need for phone sales and allows for a smooth operation alongside their sales team.