10 Years of Link Building Advice in 10 Minutes

Summary

In this video, Nathan Gotch, founder of Rankability and Gotch SEO Academy, shares nine proven link-building strategies that can boost your website's organic search traffic by 300%. These techniques focus on increasing authoritativeness through effective content creation, leveraging personal brands, and using tools like ChatGPT. He emphasizes the importance of relevance over metrics, acquiring quality backlinks, and strategies like competitor backlink analysis, digital PR, and merging with undervalued domains. Nathan also shares three bonus tips to enhance trust and brand authority, highlighting the long-term nature of SEO success.

Takeaways

• 😀 Identify an expert to represent your business – they must not only be knowledgeable but also willing to market themselves and build their personal brand.
• 😀 Create linkable content by using unique and fresh angles from other industries to attract backlinks. Aim for originality and relevance in your linkbait content.
• 😀 Prioritize relevance over metrics like domain authority (DA) and traffic when selecting link opportunities. Relevance is more important for improving SEO.
• 😀 Use the 'merger technique' by acquiring undervalued websites with quality backlinks and redirecting them to your site to quickly boost link equity.
• 😀 Steal competitors' backlinks by analyzing their link profiles and targeting the domains linking to them but not to your website.
• 😀 Use the similar content strategy to reach out to websites with unique angles for the same keywords, ensuring your content stands out.
• 😀 Resource pages are a great way to earn backlinks. Offer something of high value when reaching out to get featured on these pages.
• 😀 Leverage digital PR to acquire high-quality backlinks by contributing expert insights to other websites, without needing to create new content.
• 😀 Internal linking can enhance your backlink profile. Identify your most powerful pages and naturally add internal links to increase overall site authority.
• 😀 Building authoritativeness takes time. Focus on long-term growth with consistent link-building, reviews, and audience growth.

Q & A

What is the main goal of the strategies shared in this video?

The main goal is to increase a website's organic search traffic and authoritativeness through effective link-building strategies.

Why is having a subject matter expert (SME) crucial for link building?

An SME serves as the face of the business, providing credibility and influence, which can lead to powerful backlinks and greater authoritativeness. It's not just about expertise, but also about marketing oneself as an authority.

What is the difference between an expert and an authority in the context of SEO?

An expert is someone who has superior knowledge or skill in a particular area, while an authority is an expert who also has influence and a strong personal brand.

How can you create 'linkable content'?

By identifying fresh and unique content angles that haven't been used extensively in your industry. You can draw inspiration from other industries and use content types like guides, data, rankings, and free tools to attract backlinks.

What is the 'Relevancy Pyramid' and how does it help in link building?

The Relevancy Pyramid prioritizes link opportunities based on relevance rather than just metrics like Domain Authority (DA). The most relevant websites should be targeted first, leading to higher-quality backlinks.

How does the 'Merger Technique' work for link building?

The Merger Technique involves acquiring undervalued websites with strong link profiles and redirecting their existing backlinks to your own site. This allows you to inherit high-quality backlinks quickly.

What factors should be considered when acquiring a domain for the Merger Technique?

You should analyze the domain's link profile for relevance and quality, ensuring it has editorial backlinks from trustworthy sites. The anchor text profile should be natural, and the domain should not have spammy links.

How can you steal your competitors' backlinks?

By using tools like SEMrush's Backlink Gap tool, you can identify the domains linking to your competitors but not to your site. From there, you can try to acquire those same backlinks.

What is the significance of resource pages in link building?

Resource pages are valuable for acquiring backlinks. The key is to have something of exceptional value to offer, which can help you get listed on these pages and attract relevant backlinks.

What role does digital PR play in link building?

Digital PR allows you to earn high-quality backlinks by contributing expert insights to other websites. This method does not require you to create new assets and can directly boost your website’s backlink profile.

Why are internal links important for link building?

Internal links help distribute the authority from external backlinks throughout your site, improving the overall SEO and link equity of your pages.

How can reviews and audience size impact a website's authoritativeness?

Reviews serve as external signals of a brand's trustworthiness, which Google values. A large, engaged audience can also indirectly enhance a site's authoritativeness by driving more eyeballs to your content, potentially leading to more backlinks.

What does 'it's a marathon, not a sprint' mean in the context of SEO?

Building authoritativeness and a strong backlink profile takes time. Consistent, long-term effort is needed to see results, and while it may take years, the payoff is worth it in the long run.