Never Waste Money on Backlinks Again

Summary

この動画スクリプトでは、SEOのための完璧なバックリンクの要素について解説されています。重要性を高める要素として、関連性（トピック、場所、キーワード、バックリンクの質）、品質（UI/UX、コンテンツ品質、ガイドライン、アウトバウンドリンクの質）、そしてパフォーマンス（オーソリティスコア、参照ドメイン数、有機検索トラフィック）が挙げられています。また、リンクの入手の難易度やコストも考慮して、最適なリンクを選定する方法が提案されています。

Takeaways

• 🎯 関連性は最も重要な要素であり、トピックやサイト全体の関連性、ページレベルの関連性に着目することが大切です。
• 🌐 地理位置の関連性も重要で、地域限定のビジネスには地域の信頼できるエンティティからのリンクが最適です。
• 🔑 リンクするウェブサイトのキーワードの関連性も重要で、ウェブサイトが関連性の高いキーワードでランキングしている場合は、関連性の高いリファラートラフィックを送れる可能性が高いです。
• 🔍 バックリンクの品質と関連性も重要であり、SEMrushなどのツールを使ってリンクプロファイルを調査することが助けになります。
• 💡 UI/UXの品質も考慮に入れ、ウェブサイトが正規であり、高品質であることを確認することが重要です。
• 📜 コンテンツの品質も重要で、スパムmierウェブサイトや低品質のコンテンツからリンクを受け入れることは避けるべきです。
• 📋 ウェブサイトが示すガイドラインやエディタールガイドラインがある場合、信頼性が高いと判断できます。
• 🔗 外部リンクの品質もチェックし、ギャンブルや成人ウェブサイトへのリンクがある場合は問題可能であることを認識します。
• ⚖️ リンクの品質を確認する際には、信頼性の高いバックリンクがあり、そのウェブサイト自体も高品質であることが望ましいです。
• 🚫 リンクの機会について疑問がある場合は、その機会を捨てることで、優良なバックリンクに焦点を当てることができます。
• 📊 関連性と品質を確立した後、オーソリティスコアや参照ドメインの数、有機検索トラフィックなどのメトリックを導入し、優良な機会をさらに優先度付けることができます。
• 💼 獲得するリンクの難易度も考慮に入れ、時間、アセット、コストの投資を考慮して、最も効果的なリンクを優先します。

Q & A

完美的バックリンクとは何ですか？

完璧なバックリンクとは、SEOのためにウェブサイトに最適なバックリンクを提供し、実際のSEO結果を生み出すものです。

関連性が高いバックリンクの重要性は何ですか？

関連性が高いバックリンクは、検索エンジン最適化において非常に重要です。ウェブサイトの全体的なテーマに関連するリンクを獲得することは、高い優先順位を持ちます。

トピックの関連性とは何を指しますか？

トピックの関連性とは、リンクを提供するウェブサイトの全体的なテーマが自分のウェブサイトのテーマと一致することを指します。例えば、SEOを学ぶためのウェブサイトがGotch SEOにリンクしている場合、それは完璧な関連性です。

場所の関連性とは何ですか？

場所の関連性とは、リンクを提供するウェブサイトがビジネスの地理的位置に関連していることを指します。例えば、St. LouisのSEOサービスを提供している場合、St. Louisのウェブサイトからのリンクは非常に信頼性が高く、価値があります。

キーワードの関連性はどのように重要ですか？

キーワードの関連性は、リンクを提供するウェブサイトが自分のターゲットに関連するキーワードをランキングしているかどうかを確認するものです。これにより、そのウェブサイトが関連性の高いトラフィックを送れるかどうかを判断できます。

バックリンクの品質を評価时应該考慮する要素は何ですか？

バックリンクの品質を評価する时应該考慮する要素には、UI/UXデザイン、コンテンツ品質、エディタールガイドライン、外部リンク品質、そしてリンクプロファイルの品質が含まれます。

SEMrushのAuthoritative Scoreは何を示しますか？

SEMrushのAuthoritative Scoreは、ウェブサイトの全体的な強さとリンクプロファイルを示すメトリックです。これは、ウェブサイトが信頼性の高いバックリンクを持っていることを示します。

バックリンクの優先順位を決め时应該考慮する要素は何ですか？

バックリンクの優先順位を決める时应該考慮する要素には、関連性、品質、そしてパフォーマンスメトリック（Authoritative Score、参照ドメインの数、有機的な検索トラフィック）が含まれます。また、リンクを獲得する难易度や、時間を考慮することも重要です。

バックリンクの質を確認する时、どのようなウェブサイトは信頼性が高くrelevantですか？

バックリンクの質を確認する时、信頼性が高くrelevantなウェブサイトは、良好なUI/UXデザイン、高品質なコンテンツ、明確なエディタールガイドライン、信頼性の高い外部リンクプロファイルを持つものです。

リンクプロファイルの品質を評価时应該注意する反向リンクの属性は何ですか？

リンクプロファイルの品質を評価する时应該注意する反向リンクの属性には、信頼性の高いウェブサイトへのリンク、同じ業界内の関連性の高いウェブサイトへのリンク、そしてスポーミングや低品質なウェブサイトへのリンクがないことが含まれます。

バックリンク戦略を構築时、なぜ優先順位を設定することが重要ですか？

優先順位を設定することは、最高のバックリンク機会を特定し、時間とリソースを効果的に使用するために重要です。これにより、品質が高いリンクを獲得する可能性が高まり、SEO成果を最大化することができます。

バックリンクを獲得する时、どのような種類のウェブサイトから链接を避けるべきですか？

バックリンクを獲得する时应該避けるウェブサイトの種類には、低品質なコンテンツ、不適切なメニュー項目、スパムmy-likeの外部リンクプロファイル、そして不透明なエディタールガイドラインを持つウェブサイトが含まれます。

Outlines

00:00

🔍 探索完美的后链对于SEO

本段落介绍了SEO中完美后链的概念，并强调了相关性在构建后链时的重要性。提到了Nathan Gotch，他是Gotch SEO Academy的创始人，同时也是《SEO企业家》一书的作者。他提出了一个清单，帮助网站获取能够产生实际SEO结果的最佳后链。他强调，虽然有很多后链机会，但大多数并不会对SEO产生实质性帮助。通过遵循这个过程，可以确保避免获取到不良后链。

05:02

🎯 后链的相关性要素

这一部分详细讨论了后链相关性的不同组成部分，包括主题相关性和页面级别相关性。强调了寻找与自己网站主题匹配的链接机会的重要性，并举例说明了如何判断一个网站的整体相关性。同时，也提到了地理位置相关性的重要性，以及如何通过获取本地化业务相关网站的链接来提升SEO。此外，还讨论了关键词的相关性，即链接网站的关键词是否与自己的业务相关，以及这些关键词是否能够带来转化的流量。

10:03

🏆 后链的质量标准

在这一部分中，讨论了后链质量的五个关键要素，包括UI/UX设计、内容质量、编辑指南、外部链接质量和链接配置文件。强调了网站的外观和内容质量对于后链质量的影响，以及如何通过这些标准来筛选和优先处理后链机会。同时，提到了Search Intelligence团队，他们通过独特的方式帮助获取高质量的后链，而不需要创建任何内容。

15:07

✅ 后链的最终筛选

这部分内容强调了在不确定的情况下应该放弃后链机会，就像处理可疑肉类食品一样，如果有任何疑虑就应该放弃。提出了一个全面的清单，用于确认获取的链接是否最佳。强调了质量比数量更重要，一个好的链接比许多平庸的链接更有影响力。最后，介绍了如何使用权威分数、总域名引用数和有机流量等指标来进一步筛选高质量的后链机会。

Keywords

💡backlink

バックリンクは、SEOにおいて非常に重要な要素で、ウェブサイトからの外部のリンクを指します。このビデオでは、バックリンクの重要性とそれを得るためのプロセスが説明されています。バックリンクは、検索エンジンのランキングに影響を与えるとされています。

💡SEO

SEO（検索エンジン最適化）は、ウェブサイトが検索エンジンの検索結果でより前面に表示されるようにするための一連の手法です。このビデオでは、SEOの重要な要素の一つであるバックリンクの使い方について学ぶことができます。

💡relevance

関連性とは、バックリンクを提供するウェブサイトが、自分のウェブサイトのトピックやテーマにどの程度関連しているかを示すものです。関連性が高く、同じテーマや地域に関連するリンクを獲得すると、SEO効果が期待できます。

💡keywords

キーワードは、検索エンジン最適化において使用される単語やフレーズで、ウェブページがどの程度特定の検索クエリと関連しているかを示す指標となります。バックリンクを提供するウェブサイトが関連するキーワードをランキングしている場合、そのリンクはより価値があります。

💡quality

品質とは、バックリンクを提供するウェブサイトの信頼性や権威性、そしてユーザーエクスペリエンスを指します。高品質なバックリンクは、ウェブサイトの信頼度を高め、検索エンジンランキングにプラス影響を与える可能性があります。

💡UI/UX

UI/UXは、ユーザーインターフェイスとユーザーエクスペリエンスの略で、ウェブサイトのデザインと使いやすさを指します。バックリンクを提供するウェブサイトのUI/UXが良ければ、そのサイトが正当なものである可能性が高く、SEO効果も期待できます。

💡content quality

コンテンツ品質とは、ウェブサイトの内容がどの程度信頼性があり、価値があり、ユーザーにとって有益であるかを示すものです。高品質なコンテンツは、バックリンクの価値を高め、検索エンジンにとっても信頼性のある情報源と見なされる可能性があります。

💡editorial guidelines

編集方針とは、ウェブサイトがコンテンツの作成や公開に従うべき基準やルールのことで、信頼性や品質を保証するために設けられるものです。バックリンクを提供するウェブサイトが明確な編集方針を持っている場合、そのサイトが正当で信頼性があると判断されます。

💡outbound links

アウトバウンドリンクとは、ウェブサイトが他ウェブサイトにリンクを張ることを指します。バックリンクの品質を評価する際には、ウェブサイトが他ウェブサイトへのアウトバウンドリンクを持っているかどうかを確認することが重要です。信頼性の高いサイトへのリンクが多い場合、そのウェブサイトも信頼性が高いと判断されます。

💡 Authority score

オーソリティスコアは、SEMrushなどのツールを使用して算出されるウェブサイトの全体的な信頼性とリンクプロファイルの強さを示す指標です。オーソリティスコアが高いウェブサイトからのバックリンクは、検索エンジンランキングにプラス効果を与える可能性が高いとされています。

💡performance

パフォーマンスとは、バックリンクが検索エンジンランキングに与える影響力を指す指標です。オーソリティスコア、参照ドメインの数、有機的な検索トラフィックなど、これらのメトリックを使用してバックリンクのパフォーマンスを評価することができます。

Highlights

The anatomy of the perfect backlink is discussed, emphasizing the importance of relevance, quality, and performance.

Relevance is the most critical aspect of a backlink, with topic and location relevance being key factors.

A perfect backlink should come from a website with high topic relevance, ideally with a 100% match.

Location relevance is often underestimated but is crucial, especially for localized businesses.

The quality of the linking website's keywords is important, as it can indicate the potential for relevant referral traffic.

Backlinks should be examined for quality and relevance, with a focus on trusted and authoritative sources.

The user interface (UI) and user experience (UX) of a website can be a quick indicator of its quality.

Content quality should be assessed, avoiding spammy websites with mediocre content.

Editorial guidelines and outbound link quality are important factors to consider for a backlink's trustworthiness.

When in doubt, it's advised to discard a potential link opportunity rather than risk lowering the quality of backlinks.

Metrics such as Authority score, referring domains, and organic traffic should be used to filter high-quality opportunities.

The ease of obtaining a backlink, including difficulty level, time investment, and cost, should be considered in prioritization.

The process of identifying and prioritizing backlinks should start with relevance and quality before considering metrics.

A single high-quality backlink can be more impactful than numerous mediocre ones.

The video provides a comprehensive checklist for evaluating backlink opportunities to ensure SEO effectiveness.

The importance of prioritizing highly relevant and trusted backlinks over a large quantity of low-quality links is emphasized.

Transcripts

so what does the perfect backlink look

like for SEO in this video I'll share

the anatomy of the perfect backlink I'm

Nathan got the founder of gotch SEO

Academy and the author of The SEO

entrepreneur so like this video right

now to show me you're excited to learn

about backlinks and let's Dive Right In

so just follow this checklist and I'm

about to go through and this will ensure

that you're only getting the best

backlinks for your website that actually

will produce real SEO results okay

there's a lot of backlink opportunities

out there but 80 % or more won't

actually move the needle for you so just

follow this process and you'll never get

a bad backlink again okay so number one

let's begin with relevance so relevance

there's a few different components of

relevance and it is the most important

piece of this entire puzzle and that's

why it's number one so let's begin with

the first year which is topic relevance

so what does that mean so when we're

looking at a website we want to look at

the overall relevance of the website

compared to our website okay so we're

looking at that link opportunity you

want to make sure that that topic

matches our topic okay and we're looking

on a sitewide basis so here's an example

okay so you can see here that learning

seo. actually links to got SEO okay and

this is a perfect example of you know an

Apples to Apples type of relevance this

is 100% relevant to my website and I'm

100% relevant to this website this is

perfect relevance so we want to be

looking at the site as a whole do do

they do they talk specifically about

your topic and if they do that's going

to be your best opportunity you're going

to want to assign uh that a higher

priority okay so we're looking at at the

entire website as a whole to really get

that pure relevance okay now here's

another example where we don't have pure

relevance and it's completely off this

site actually does link to gotch SEO it

looks like my site ended up in some

scraper based website but you can see

this is not what we want right this is a

completely off-the-wall type of

relevance and this is not going to

benefit our website really at all okay

it's really not going to be good and we

shouldn't waste our time with anything

that's this irrelevant okay now keep in

mind you don't have to have pure

relevance like this like this is a 100%

match but like let's say it was a

digital marketing blog that's also

relevant right so we're still staying in

this General relevance but this is a

matter of how we're going to prioritize

these opportunities and the more

relevant it is along with a lot of the

other metrics I'll be showing you that

should just go higher up on your

priority list right so this is just a

matter of priorities okay all right

another one here is not just looking at

the sitewide relevance but also looking

at the page level relevance and keep in

mind I'm talking about a perfect

backlink here so perfect backlink here

is we have a website that's talking

about Google eat in an article and

they're linking to my article that's

about Google eat as well okay that's a

perfect perfect MCH right and that's

ideal so you would have hyper hyper

relevance on the domain level and the

sitewide level and then you have hyper

hyper relevance on the the content level

okay that's really what we should try to

aim for now of course that's not always

going to be possible for example if this

is an article about SEO or link building

or anything else that's within the

general topic it would still be very

valuable to get a link from that right

but this perfect match like this is

going to be the most impactful all right

next is looking at location relevance so

we know that topic relevance is really

important but also location relevance a

lot of people underestimate how

important this is and it's a little bit

more Nuance than topics so topics are

easy because it's if you have a website

about plumbers you want to try to get

links from other websites about plumbers

okay pretty simple but let's say you

have a a localized business and let's

say I have my St Louis SEO company and I

offer SEO services to St Louis

businesses well me getting links from St

Louis websites is a good thing

especially entities that are highly

trusted so for example take a look at

this one this is the uh KSDK website in

St Louis and I have a link right here

that's going to my website all right and

this is a very trusted entity in St

Louis linking to my St Louis business

all right so these are very good

citations these are very good entities

that you want linking to you and that's

really what we're thinking about here is

how can we get more trusted entities to

link to our to our website right that's

what we're trying to do so whether

that's going to be on the you know the

topic level or whether that's going to

be on the location level both are going

to be really really important okay

they're both beneficial next is keywords

okay so how relevant are the keywords of

the website that's linking to you so for

example yeah they might be relevant on

the domain level yeah they might have

relevant content but we also want to see

do they actually rank for stuff that's

relevant to what we're going after as

well because what it means is they have

relevant keywords it means they have

relevant traffic and if there's relevant

traffic that means that we can start to

ask this question which is can this

website send me relevant referral

traffic that converts right this is the

standard that you should live by when

you're thinking about a link opportunity

like like don't think about it in terms

of Link building or you know

manipulating Google or building up your

side Authority like don't even think

about that literally just ask a simple

question does this website actually send

me relevant referral traffic that

converts treat it as if it was a paid

advertisement right like if you were

paying for an ad you would get really

really specific with your targeting you

wouldn't just Target anything because

you know it wouldn't convert therefore

you would just waste your money but for

some reason in the case of Link building

no one thinks like this they just think

about how can I get links from you know

any site that's Loosely relevant to me

but they don't ever consider like am I

actually going to get anything from this

am I actually going to make more money

from this link right so for example you

know if I got a link from uh you know

from Mo I know that that referral

traffic coming to got SEO would be

highly highly relevant and it would have

a high probability of converting okay so

this is what we need to be thinking

about as far as relevance like don't

just look like the metrics are way last

as you'll see here that's not even that

important what matters is how relevant

is this traffic now keep in mind when

you only look at metrics let's say

you're you're uh qualifying your link

opportunities based on organic traffic

well unfortunately that can all be

manipulated same with Dr all these other

third party metrics those can all be

manipulated so you got to be really

careful you actually need to dig in go

into sem rush and actually look at the

keywords that they're ranking for if

they're ranking for Relevant keywords

then there's a high probability that

it's going to send relevant traffic to

your website it really is that simple

okay next one is looking at backlinks

okay the quality and the relevance of

the backlinks of your link opportunity

is also critical right and you can

actually go to sem rush and they have a

quick little authority score kind of

metric you can look at and it will tell

you you know if it's good and Niche

relevant that's a good thing you had a

high level but you also want to dig into

their link profile so looking at this

link profile this is the gotch SEO link

profile and let's say you want to get a

link from my site and I was a link

opportunity well you'd see Neil Patel

search engine Journal search engine LAN

that's really good right because that

means that my link profile is extremely

relevant to any other SEO website okay

so if you see that that's a very good

sign but the opposite is true as well if

you don't see any relevant links in the

link profile uh that's not something you

should prioritize so the next piece of a

perfect backlink is quality and there

are five parts but before we dive in I

want to give a quick shout out to Ferry

and the team from search intelligence

who is sponsoring this video they

understand the importance of quality and

we'll land you backlinks on some of the

most trusted websites on the internet

and they do it in a very unique way

which doesn't actually require you to

create any content at all instead all

you need is a subject matter expert and

they'll pitch journalists on stories so

you can get brand mentions and Powerful

backlinks so go to search- intelligence.

co.uk or check the link below this video

next is quality all right so we've got

relevance in order we know that we want

to get actually we'll go back and review

here so we want to know we want to get

links from websites that are relevant to

us uh either on the topic or location

level we want that website to have a

good keyword profile or or in other

words relevant traffic and then we want

it to have relevant backlinks okay if

you just get these four things right

you'll probably be fine in most cases

but let's just add a couple extra layers

to this since we are talking about the

anatomy of a perfect backlink okay so

the next one is UI and ux now you don't

hear people talk about this very often

but just from a purely subjective point

of view is the website actually good is

it actually high quality okay now if we

go back and look at one of the websites

from earlier you know this learning seo.

like this is clearly a very Nic looking

website this is a legitimate website

very high quality you can tell a lot of

time has been put into a lot of effort

um and it's a good site okay it's very

clear you don't it doesn't take rocket

science to know that this is a good

website at a glance you can tell it's a

legitimate website okay at a glance on

my website you can tell mine's a

legitimate website I got an actual

person that's on the homepage right so

I'm clearly a legitimate person so it it

it doesn't take like excessive uh

investigation to know you just can

literally look at a glance now we'll go

to what I'm talking about here to give

you a different example example so you

know looking at this site right this

site links to got SEO I guess it

acquired it naturally but just look at

what this site is I mean we've got we've

got a crazy menu over here that's

totally irrelevant uh and and very

strange in many ways um and then we've

got a bunch of random stuff over here

that they're linking out to so stop

smoking uh losing weight apple cider

vinegar you name it okay at a glance in

about about 1 second maybe even less

than 1 second you can tell that this is

not a good opportunity okay it didn't

take you reviewing the link profile and

doing all that stuff you could just look

at it and say this is not a good website

like it's not um just from a subjective

point of view I don't think anyone would

would argue that this is a greatl

looking website and that's purely just

from UI and ux we haven't even talked

about the content itself right so just

look at the site itself and just use

your use your your opinion use your

subjective point of view and actually

get serious about that and this is a

good elimination tactic okay next is

just looking at the content quality once

again people don't go to these levels

they're just doing real basic stuff oh

does a site have good Dr and does a site

have organic traffic okay let's get it

but that's why so many people waste a

fortune on backlinks because they don't

think about any of these things uh and

they don't go any layers deeper as far

as their their prioritization

qualification so also look at the the

content so when we look at this site

once again this is someone who's selling

this link opportunity it's just you can

just tell it's a spammy website right

there doesn't take it doesn't take a lot

of Investigation a lot of due diligence

to see that this is just a spammy

website with mediocre content or even

lowquality content okay this is not

where you want your website to live

think about it you you have to think

about where where you are associating

your business and your website and if

you're you're associating it with sites

like this then you should not expect to

a get good rankings uh B maintain those

rankings uh and C to ultimately keep

your website safe from penalties okay

links are the number one variable for

getting penalized so they should you

should have this level of this type of

checklist to confirm that you're getting

the best links possible okay next one

here is guidelines all right so when we

look at the New York Times like they

have a very they have a dedicated page

that talks about uh and and this is I

don't agree or disagree with New York

Times or whatever it is but I'm just

saying as far as what they do is at

least their attempts to be as

transparent as possible they have all of

these things right there's a lot they

have a whole page dedicated to their

ways of doing journalism their editorial

standards and all this stuff now we look

to the right over here you know uh not

looking too good as far as uh editorial

guidelines like right for us that's

about the extent of their editorial

guidelines so you fill this out and you

can probably get a link for you know3 to

$50 right super cheap link that will

probably do nothing for your performance

okay so look for guidelines that's what

we need to do next one is looking at the

outbound link quality another thing a

lot of people don't consider but you

need to look at what is this website

linking out to and if you see that

they're linking out to gambling websites

and adult websites and then they're

going to sprinkle in your personal

injury lawyer website in there like that

is not what you want you want your

website to live in a good neighborhood

so when you look at this this is once

again the uh gotch SEO external link

profile and I'm talking about the

websites that I link out to from my

website right and let's say got SEO is a

link opportunity you'd want to see stuff

like this okay he links out to Moz he

links out to search engine land hrfs you

know HubSpot search engine Journal all

highly relevant trusted entities

in my industry that I'm linking out to

you don't see any gambling websites you

don't see you know anything sketchy in

this link in this external link profile

okay so you want to examine what they're

linking out to and this is one way that

Google can start to identify footprints

for websites that are selling links

because you start to see this kind of

odd you know outbound link profile uh

that just doesn't really add up a whole

lot and it's linking to a lot of

websites that are really low Authority

and not trusted right that's when you

know okay next is quality all right so

we want to look at the quality of the

backlinks so I mentioned before we're

looking at the relevance so highly

relevant links but these are also highly

trusted links and when you look at the

links in between you know we've got Neil

Batel and seent journal and sege land

all highly trusted and relevant but we

also got you know this publ. iio which

is a trusted website logo.com rev.com

like these are trusted websites so they

may not be 100% relevant to our core

topic but they are extremely trusted so

that is also okay all right so now the

most disturbing part of this

presentation which is when in doubt with

a link opportunity throw it out okay so

I actually stole this from uh you know

whenever you're uh questioning whether

you should eat a particular meat uh if

it smells bad the the the the phrase is

if it you know when in doubt throw it

out so if it smells and you doubt that

meat just throw it out don't eat it

right um and it's the same with your

link opportunities if you doubt it throw

it out there's so many opportunities and

the goal of Link building is this is not

a quantity game you can one one really

good link that abides by all of these

standards that I'm giving you is so much

more powerful than a thousand of these

mediocre links I'm telling you it is so

much more impactful okay so just a

review here we've got we've got we'll go

all the way back here we've got

relevance uh just a review we've got

relevance which is the most critical

part we're keeping it highly relevant

across multiple points the topic the

traffic and the relevance of the

backlink profile and then we'll go to

Quality and we've got a few key things

we make sure it's a good-look website

it's high quality it's got good content

it's got editorial guidelines in place

to prevent spam uh it's got good

outbound links it's linking to relevant

outbound uh rinking linking to relevant

websites and high quality websites and

its link profile is high quality itself

okay then when in doubt throw it out if

it is not good all right last one here

is actually based on perform actually

two more uh number three here is

performance all right so now we can talk

about the metrics all right so Authority

score this is a semrush metric you are

only going to use these metrics when

you've already tackled those first two

points once you've tackled relevance and

quality now you can you can introduce

Authority score which is the overall

strength of a website and its link

profile you can also introduce the total

referring domains how many what is the

quantity of websites that is linking to

this site and then lastly organic

traffic organic search traffic to this

website these metrics should only be

used to to filter through your high

quality opportunities because it does

make sense to get links from high

quality opportunities that also have

high metrics because that's an

indication that it's going to be it's

going to be very impactful right so you

could technically have a website that's

super relevant uh is high quality but

it's not super strong right it may just

not have a lot of links it may not have

a big link profile it may not have a ton

of organic traffic and it may not have

an a strong Authority score doesn't mean

it's a bad website doesn't mean it's a

link you shouldn't get it just means

that it shouldn't be at the top of your

priority list cuz it's not going to move

the needle as much as a website that has

huge numbers on all of these right that

just makes perfect sense so it's a

matter of prioritization it's not a

matter of elimination because the other

two variabl should have eliminated all

the junk and left you with that 20% of

Link opportunities that are really high

quality then with that 20% of Link

opportunities you're just going to use

these metrics to filter through those

good good opportunities okay so a lot of

people start with this and they neglect

the other stuff so you're going to do

the opposite you're going to start with

you know with relevance and quality and

then eventually get to this next one is

ease okay very very simple thing but

what you want to do is once you've

prioritized based on performance now you

want to prioritize based on what is it

actually going to take to get this link

okay so looking at the difficulty level

getting a link on a New York Times is

much more challenging than getting a

link on let's say a smaller blogger's

website okay so you should consider that

and consider what it's going to take to

get that link from a Time perspective

from a asset perspective you might have

to create a specific asset to land that

link and also the cost okay how much is

it going to cost you to get that link

and cost is not just Financial it's also

time investment okay so those are really

the four the four ways that you can

really go through your link

opportunities and make sure you're only

focusing on the best link opportunities