Why I Created Petme: The Story Behind Our Mission | CEO Insights

Summary

Gabriel, the CEO and founder of P, shares the story behind creating a platform for pet owners. Despite competition from billion-dollar companies, P was built to address a unique need. Gabriel believes social platforms don't cater to pet owners' desires to share their pets' lives. P's design integrates pet profiles with their owners, reflecting real-life bonds. The platform focuses on uniting people through their shared love for pets, rather than highlighting differences, offering a universal connection. With thousands of users already engaged, Gabriel invites others to join the growing community.

Takeaways

• 😀 The CEO, Gabriel, explains why they decided to build the platform, even though competitors are large, billionaire companies.
• 😀 One of the key reasons for creating the platform is the belief in the importance of providing a place for pet owners to share their pets in a unique and dedicated space.
• 😀 Social media platforms like LinkedIn, Instagram, and Twitter are not designed for pet owners to connect, as they primarily focus on achievements, status, and drama.
• 😀 Gabriel highlights that pet owners often use social media to show off their pets but these platforms are not optimized for this purpose.
• 😀 The platform's design aims to reflect real-life behavior, where pets are part of the family, not something separate.
• 😀 Unlike traditional social media, the platform allows users to integrate their pets into their profiles, creating a more holistic and family-like interaction.
• 😀 Gabriel points out that current social media platforms focus on dividing people based on differences, while the new platform aims to unite people through the universal bond with their pets.
• 😀 The bond between humans and pets transcends race, culture, and socioeconomic status, providing a unifying factor for everyone.
• 😀 The platform, P Me, is designed to foster unity among users by focusing on shared experiences with pets rather than societal divisions.
• 😀 Gabriel emphasizes the necessity of platforms like P Me in a world filled with division, where finding common ground is essential.
• 😀 The platform has already launched with thousands of users sharing pictures, jokes, and memes about their pets, with plans to introduce a B2B version in the near future.

Q & A

Why did Gabriel and his team decide to build this platform despite competition from billion-dollar companies?

Gabriel and his team built the platform because they believe the project is too important to be left undone. Despite their competition being large companies, they are motivated by the vision of creating a platform that better suits the needs of pet owners.

What does Gabriel mean by the term 'B' in relation to life?

Gabriel refers to 'B' as a term representing the value and experience of life. He contrasts the difference between high-quality experiences, like enjoying a nice view with a drink, versus more mundane experiences, like eating at McDonald's. This analogy is used to highlight the uniqueness of the platform they are building.

How does Gabriel describe the common behaviors across different social media platforms?

Gabriel describes that social media platforms focus on different aspects of life—LinkedIn for professional achievements, Instagram for showcasing the best version of our lives, and Twitter X for current events and drama. However, they all share the common behavior of pet owners using them to show off their pets.

What is the core reason Gabriel believes a new platform dedicated to pets is necessary?

Gabriel believes that social media platforms aren't designed for pet owners, as they focus on human achievements and experiences rather than the bond between humans and their pets. A dedicated platform is necessary to provide a space where pet owners can interact and share their lives in a way that reflects their real-life experiences with their pets.

Why is the design of the platform different from other social media networks?

The design of the platform is different because it allows users to have integrated profiles that reflect their real-life connection with their pets. Unlike other platforms that require creating separate profiles for pets, the platform merges human and pet profiles, acknowledging that pets are part of the family.

How does Gabriel describe the human factor in relation to social media?

Gabriel explains that social media is often designed to focus on differences between people, which leads to division. He believes that by focusing on shared experiences, such as the bond with pets, a platform like P me can help unite people based on commonality rather than division.

What does Gabriel say about the role of pets in bridging divides between people?

Gabriel argues that the bond people share with their pets is universal and transcends race, country, culture, wealth, or intelligence. This common connection helps unite people, showing that despite external differences, everyone shares a deep bond with their animals.

How does P me aim to foster a sense of unity among its users?

P me fosters unity by focusing on what people have in common— their love for pets. This shared interest brings people together, as opposed to the differences that often dominate interactions on other social media platforms.

What milestone has P me reached in terms of user engagement?

P me has reached thousands of active users who are engaging with the platform by sharing pictures, videos, and memes about their pets. This shows the platform's success in building a community of pet owners.

What upcoming feature is P me planning to launch?

P me is preparing to launch a B2B (business-to-business) version of the platform, which will be covered in the next video. This indicates that the platform is expanding its offerings beyond individual users.