Jualan Sayur, masuk Forbes 30 under 30 | Amanda Cole

Summary

In this inspiring video, Maikel shares the story of Amanda Susanti Call, founder and CEO of Sayurbox, a platform that connects consumers directly with fresh produce from farmers. Amanda's journey began with her passion for agriculture, leading her to create a business model that enhances the livelihoods of local farmers by providing fair prices and direct market access. Amidst the challenges of funding and weather, Sayurbox has grown significantly, recently gaining recognition on Forbes' list for its positive societal impact. The video highlights the importance of pursuing one's passion and the transformative potential of innovative agricultural solutions.

Takeaways

• 🌱 Amanda Susanti is the founder and CEO of Sayurbox, a platform connecting consumers with fresh produce directly from farmers.
• 🚜 Sayurbox operates on a 'farm to table' model, emphasizing fair pricing for farmers and fresh produce for consumers.
• 📈 The business idea originated from Amanda's passion for agriculture and her desire to help local farmers improve their livelihoods.
• 💡 Amanda recognized the challenges farmers face in accessing markets and the need for better pricing and market information.
• 📲 Initially, Sayurbox used social media platforms like Instagram and WhatsApp to sell produce before launching its website and mobile app.
• 🏆 Sayurbox participated in the Seedstars Jakarta competition, which provided opportunities for funding and global exposure.
• 🌍 The platform has expanded significantly, serving over 50,000 consumers and collaborating with 300 farms in the Jabodetabek area.
• 🍏 The increasing awareness of healthy eating habits among urban consumers has contributed to the growth of Sayurbox.
• 🤝 Consumers buying from Sayurbox not only receive quality products but also support the economic welfare of farmers.
• 🌟 Amanda's journey illustrates the importance of pursuing one's passion, adapting to challenges, and creating a positive social impact through business.

Q & A

What is Sayurbox, and who is its founder?

Sayurbox is a platform for purchasing fresh vegetables, fruits, and meat directly from farmers or producers. Its founder is Amanda Susanti Call.

What motivated Amanda Susanti Call to start Sayurbox?

Amanda was motivated by her passion for agriculture and the challenges faced by farmers, particularly the difficulty in accessing consumers and fair prices for their products.

What was Amanda's background before founding Sayurbox?

Before founding Sayurbox, Amanda worked as an employee but left her job to pursue her passion for farming, influenced by her uncle, who taught her about organic agriculture.

What is the 'farm to table' concept implemented by Sayurbox?

The 'farm to table' concept connects farmers directly with consumers, helping farmers receive better prices and providing consumers with fresher products.

How did Sayurbox initially market its products?

Initially, Sayurbox marketed its products through Instagram and WhatsApp, targeting a close circle before expanding through word of mouth.

What significant competition did Sayurbox participate in, and what was the outcome?

Sayurbox participated in the Seedstars Jakarta competition, which allowed Amanda to represent Indonesia globally and secure funding for business development.

What are some reasons Sayurbox is relevant to consumers today?

Sayurbox is relevant due to the shift in consumer behavior towards online shopping, a growing awareness of healthy lifestyles, and its social impact in supporting farmers.

How many consumers does Sayurbox currently serve, and what products do they offer?

Sayurbox currently serves 50,000 consumers and offers not only vegetables but also fruits and meat, working with around 300 farms.

What challenges does Sayurbox face in its business operations?

Sayurbox faces challenges in funding and weather conditions that can affect crop yields, impacting the availability of fresh produce.

What is Amanda's advice for aspiring entrepreneurs based on her experience?

Amanda advises aspiring entrepreneurs to pursue what they love, be willing to step out of their comfort zones, and embrace uncertainty, as this can lead to growth and success.