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Summary

Febrianto Eka Wijaya, at 27 years old, shares his inspiring journey of starting a fashion business, OTD Suppl, at 19. Initially beginning with dropshipping on Shopee, he scaled his business through dedication, passion, and adapting to online tools like live streaming. Over time, he expanded into production and grew his company to employ 80 people, achieving monthly revenues in the millions. His story highlights the importance of consistency, leveraging online marketplaces, and continually learning to adapt to trends. Febrianto emphasizes starting small and overcoming fears of lack of experience or capital to succeed in business.

Takeaways

• 😀 Starting a business at a young age (19 years old) can be empowering, especially when pursuing something you're passionate about, like fashion design.
• 😀 Initially, the journey started with dropshipping on platforms like Shopee, which required little to no upfront investment.
• 😀 Learning from mistakes, such as failed attempts at small businesses (like selling grilled bread), helped refine the approach to entrepreneurship.
• 😀 Consistency and dedication are key to growing a business, as success may not be immediate but requires ongoing effort and adaptation.
• 😀 Starting with a small investment (around 5 million IDR) and leveraging personal interests, like photography and design, led to successful product launches.
• 😀 Using social media and online platforms like Shopee, along with learning from other sellers, played a significant role in the business's growth.
• 😀 Taking calculated risks, such as quitting a stable job, allowed for greater focus on business development and scaling.
• 😀 Incorporating live streaming into marketing and sales strategies helped increase traffic and sales on Shopee, with live streaming playing a major role in daily operations.
• 😀 Leveraging features like Shopee Export helped the business reach international markets, such as Singapore, Malaysia, and Thailand.
• 😀 The importance of adaptability and staying on top of trends is crucial. Understanding market demands and staying ahead of the curve provides a competitive edge.
• 😀 As the business grew, it led to the creation of an in-house production facility and expansion into new areas, like running a clothing factory to support the brand's needs.

Q & A

Why did Febrianto Eka Wijaya start his business at the age of 19?

Febrianto started his business at 19 because he felt that being a young entrepreneur was cool, and he wanted to have his own business rather than working for someone else. He also found that the business aligned with his personal interests, such as photography and design.

What was Febrianto’s initial business model when starting OTD Suppl?

He started with a dropshipping model on Shopee, where he would sell products without needing initial stock. Over time, as his business grew, he invested his savings to produce his own stock.

How did Febrianto’s background influence his business decisions?

Febrianto came from a modest background, with his mother being a farmer and his father a truck driver. This background pushed him to pursue his own business rather than working for others. His early experience as a truck assistant also helped him develop resilience and adaptability.

What were some of the challenges that Febrianto faced when starting his business?

At the start, Febrianto faced challenges such as limited capital, lack of knowledge in clothing production, and difficulty finding the right suppliers. He also struggled to generate orders consistently in the early months.

How did Febrianto manage to scale his business from dropshipping to having his own production?

Febrianto managed to scale by reinvesting his earnings from dropshipping into producing his own products. He also sought information and partnerships with clothing manufacturers to bring his designs to life.

What role did social media play in the success of Febrianto’s business?

Social media played a significant role in marketing and promoting his products. He used platforms like Shopee to gain exposure and increase traffic, and also utilized photography and design to create appealing content.

What are some key features of Shopee that Febrianto used to grow his business?

Febrianto took advantage of Shopee's features, such as live streaming, promotional tools, and the free shipping feature. Live streaming, in particular, helped him increase sales and reach a wider audience.

How did Febrianto’s business evolve in terms of employees and production capacity?

His business evolved to employ around 80 people and expand into a larger production capacity. He also ventured into running his own clothing manufacturing operation to ensure more control over production.

What advice does Febrianto offer to aspiring entrepreneurs?

Febrianto advises aspiring entrepreneurs not to be afraid of starting their business, even without significant capital, experience, or connections. He emphasizes consistency, learning from others, and using available resources like social media and online marketplaces to grow.

What is Febrianto’s long-term vision for OTD Suppl?

Febrianto's vision is to expand OTD Suppl beyond its current size, grow it internationally, and continue to create value for the local community and his employees.