Wawancara Wirausaha

Summary

In this interview, a 20-year-old entrepreneur, Bagas, shares his journey of starting two businesses, including a fashion brand called depototo.id. He started with a small initial investment of 7 million rupiahs, funded by savings and family support. Bagas highlights the importance of building relationships for offline marketing, especially in a small town, and notes challenges in educating customers about fashion. The COVID-19 pandemic significantly impacted his business, reducing sales by 30-35%. Despite the difficulties, Bagas remains optimistic and continues to adapt to the changing environment.

Takeaways

• 😀 The interview features a young entrepreneur named Sore Hidayat, who is 20 years old.
• 💼 Sore is the owner of two businesses: depototo.id and Kefir, which he started while still young.
• 📅 The clothing business (distro) was started in April 2018, making it over two years old at the time of the interview.
• 💰 The initial capital for the business was around seven million rupiahs, partly from savings during college and partly supported by his parents.
• 🏠 The business started in a small space (2x3 meters) but has grown significantly over time.
• 💪 Sore emphasizes that parental support came after they saw his dedication and commitment to the business.
• 📈 Marketing is conducted both online and offline, with offline efforts focused on building relationships in a small community.
• 📊 The business faces challenges due to being in a small area where fashion is not widely recognized, and customers tend to bargain a lot.
• 💡 Despite challenges, Sore's business stands out due to its high quality, and he sees this as an advantage in the local market.
• 😷 The COVID-19 pandemic significantly impacted sales, with a decrease of about 30-35% in revenue.

Q & A

What is the name of the young entrepreneur featured in the script?

The young entrepreneur's name is Sore Hidayat.

At what age did Sore Hidayat start his business?

Sore Hidayat started his business at the age of 20.

What businesses does Sore Hidayat own?

Sore Hidayat owns depototo.id and Kefir.

When did Sore Hidayat start his distro business?

Sore Hidayat started his distro business in April 2018.

How did Sore Hidayat gather the initial capital to start his business?

Sore Hidayat saved money while in college, attended seminars and online courses, and received some financial support from his parents, totaling around seven million rupiahs.

How does Sore Hidayat market his business?

Sore Hidayat uses both online and offline marketing. Offline, he focuses on building relationships and word-of-mouth promotion, especially in his small community.

What challenges has Sore Hidayat faced in his business?

One of the main challenges Sore Hidayat faced was introducing fashion products to a small community that wasn't familiar with the industry, often leading to price negotiations and the need for market education.

How has the COVID-19 pandemic impacted Sore Hidayat's business?

The COVID-19 pandemic significantly impacted Sore Hidayat's business, causing a 30-35% decrease in sales as people prioritized basic needs over fashion items.

What is one advantage Sore Hidayat mentions about his business?

An advantage Sore Hidayat mentions is that he is the only one offering high-quality fashion products in his area, which sets his business apart despite the challenges.

What is the overall business strategy Sore Hidayat uses to overcome market challenges?

Sore Hidayat's strategy involves educating his target market, building strong relationships, and leveraging the uniqueness of his offerings to attract and retain customers.

Outlines

00:00

🧑‍💼 A Young Entrepreneur's Journey

In this segment, the speaker introduces a young entrepreneur named Sore Hidayat, who, at 20 years old, owns two businesses—depototo.id and Kefir. Hidayat shares his journey, starting in April 2018 with a small amount of savings and support from his parents, leading to the successful establishment of his enterprises. He emphasizes the importance of dedication, commitment, and support from family in pursuing business ventures. The speaker also discusses his marketing strategies, which focus primarily on offline methods due to the local area's limitations, though online methods are also utilized.

05:02

🤝 Challenges and Triumphs in Fashion Business

The entrepreneur discusses the challenges faced in running a fashion business in a small, less urbanized area. The local community is still adapting to fashion trends, often negotiating prices and lacking awareness of quality. However, being one of the few businesses offering high-quality products in the area, the entrepreneur sees this as an advantage, despite the need for customer education. Competition is minimal, with only one other similar business in the vicinity.

📉 Impact of the Pandemic on Business

The conversation shifts to the impact of the pandemic on the entrepreneur's business. He explains that the pandemic has significantly affected consumer purchasing power, leading to a 30-35% decrease in sales. People are prioritizing essential needs over fashion, resulting in a notable decline in revenue. Despite this, the entrepreneur remains optimistic, continuing to adapt and find ways to navigate through the challenges posed by the pandemic.

🙏 Gratitude and Closing Remarks

The speaker concludes the interview by expressing gratitude to the young entrepreneur for sharing valuable insights and taking the time to participate. The entrepreneur also appreciates the opportunity, recognizing the interview as a platform for promoting his business. The segment ends on a positive note, reflecting the mutual respect and benefit gained from the discussion.

Keywords

💡Entrepreneur

An entrepreneur is someone who starts and runs their own business, often taking on financial risks in the hope of profit. In the video, the main speaker is a young entrepreneur who has established two businesses by the age of 20. This reflects the theme of youth entrepreneurship and the determination required to build a successful business from a young age.

💡Distro

A 'distro' refers to a distribution outlet, typically in the context of fashion, where unique or locally produced clothing is sold. The speaker in the video owns a distro business, which he started in 2018. This concept is central to the video as it highlights the speaker's entrepreneurial journey and the challenges of running a fashion business in a small town.

💡Offline Marketing

Offline marketing involves promoting products or services through non-digital channels, such as word-of-mouth, in-person networking, or physical advertisements. The speaker relies heavily on offline marketing due to the small size of his town and the challenges of online marketing in that area. This concept is important as it shows the adaptability required in different business environments.

💡Fashion Industry

The fashion industry encompasses the design, production, and marketing of clothing and accessories. The speaker's business operates within this industry, but he faces challenges due to the local community's limited exposure to fashion trends. This concept ties into the broader theme of educating the market and overcoming cultural barriers in business.

💡Pandemic Impact

The COVID-19 pandemic has significantly affected businesses worldwide, often leading to reduced consumer spending and lower sales. In the video, the speaker discusses how the pandemic has decreased his business's revenue by 30-35%. This highlights the broader economic challenges faced by small businesses during global crises.

💡Business Capital

Business capital refers to the financial resources needed to start and grow a business. The speaker initially funded his business through savings and additional support from his parents. This concept is key to understanding the financial foundation of his entrepreneurial journey and the importance of initial investment in business success.

💡Community Support

Community support is the assistance and encouragement provided by local people, including family, friends, and neighbors, to help a business thrive. The speaker emphasizes the role of his parents in providing financial and emotional support, which was crucial in the early stages of his business. This concept underscores the importance of a supportive environment for young entrepreneurs.

💡Market Education

Market education involves informing potential customers about the value and quality of a product or service. The speaker mentions the need to educate his target market about fashion and quality, as the local community is not yet fully aware of these concepts. This keyword reflects the challenges of introducing new ideas to a conservative or unfamiliar market.

💡Competition

Competition refers to the presence of other businesses offering similar products or services in the same market. The speaker notes that competition in his area is minimal, with only one other similar business. This concept is relevant as it highlights the opportunities and challenges of operating in a small market with limited competition.

💡Business Resilience

Business resilience is the ability to adapt and continue operating despite challenges or adverse conditions. The speaker demonstrates resilience by continuing to grow his business despite the difficulties posed by the pandemic and the local market conditions. This concept is central to the video's message of perseverance and adaptability in entrepreneurship.

Highlights

An interview with a young entrepreneur, Sore Hidayat, who is 20 years old and owns two businesses: depototo.id and Kefir Besok.

Sore Hidayat started his first business in April 2018, which has been running for over two years.

He began his business journey by saving money while in college and participating in seminars and online courses.

His parents recognized his passion for business and contributed a small amount of capital, totaling around seven million rupiahs at the beginning.

The initial workspace for the business was a small 2x3 meter room.

Sore Hidayat emphasizes the importance of showing commitment and dedication to gain parental support for business endeavors.

The marketing strategy for his businesses includes both online and offline approaches, with a stronger focus on offline due to the location's limitations.

He builds relationships within his community, which is located in a small district surrounded by hills, and relies heavily on word-of-mouth promotion.

Despite being in a small area with limited market reach, his offline strategy has proven more effective due to the community’s small size.

Sore Hidayat mentions the challenges of introducing a fashion business in a small area where people are not familiar with the quality and concept of fashion, leading to negotiation over prices.

However, being the only fashion business with good quality in the area gives him a unique advantage.

He notes that competition is minimal, with only one other competitor in the local fashion market.

The COVID-19 pandemic has significantly impacted his business, reducing people's purchasing power and leading to a shift in priorities toward essential needs over fashion.

During the pandemic, his business saw a revenue drop of approximately 30-35%.

The interview concludes with the entrepreneur sharing his experiences and insights as tips for aspiring business owners, emphasizing resilience and adaptation in challenging times.

Transcripts

Ok disini saya udah sama pengusaha muda

yang kebetulan saya beragam Nama saya

pakai sore Hidayat Umur saya 20 tahun

dan alhamdulillah saya owner dari

depototo.id dan kefir besok bagus banget

ini Oh masih muda tapi udah punya dua

usaha ya oh oh saudara selalu usaha nih

buat distronya itu udah berjalan berapa

tahun kalau untuk distronya ini saya

mulanya itu di tahun 2018 tepatnya

dibulan April berarti kurang lebih udah

2 tahun lebihlah wahyadi udah cukup lama

juga ya alhamdulillah modal awal dulu

itu dari mana Dari tabungan atau untuk

Modal saya itu pas kuliah itu kan nabung

Hai terus Alhamdulillah pas nabung itu

saya ikut-ikut kayak seminar kursus

online dan lain-lain setelah itu

orangtua juga melihat pot bikin saya

jadi kasih saya terhadap dunia bisnis

sehingga orangtua juga ikut menyumbang

sedikit modal dan totalnya itu pada

awal-awal itu kurang lebih tujuh juta

dan ruangannya juga masih dua kali tiga

Alhamdulillah sudah berkembang dan Ya

udah panjang lah isinya juga udah

lumayan banyak ya sangat disupport lah

itu sebenarnya didukung itu karena usah

dari kita mas Masnya jika kita

menunjukkan niat komitmen dan dedikasi

kita terhadap sesuatu orang tua itu

biasanya itu akan support akan mendukung

hati itu cukup saya satu sedikit tips

lah dari Bro Bagas ini Terus kalau boleh

tahu ini pemasarannya tuh lewat online

atau game daring online gitu kebetulan

saya menggunakan dua-duanya

untuk offline ini saya lebih ke eh

membangun relasi karena usaha saya ini

berada di kecamatan yang diapit oleh dua

Bukit jadi target marketnya itu yaitu

aja orang orangnya itu-itu aja jadi ya

sedikit lah ibaratnya jadi saya

membangun relasi berkenalan dengan orang

baru terus mengajaknya kesini karena

promosi yang terbaik itu ketika datang

dari mulut kemulut jadi ketika

promosinya menggunakan mulut ke mulut

saya membangun relasi nya itu agar Ya

ramai lahir di ceritain ke mana-mana itu

berarti

hai oh Cut secara garis besar itu

sebenarnya lebih ke offline memang pakai

memang dominannya itu lebih ke oven sih

soalnya memang daerahnya ini masih kecil

jadi ya kalau online itu masih banyak

kendala jadi ya dominannya offline

sampai saat ini tuh Apakah ada ke

kesulitan yang berarti gitu deh kalau

kesulitannya itu usaha ini termasuk ke

dunia fashion yang udah kaya di kota itu

kan dan saya membawanya ke sebuah daerah

yang kecil jadi budaya masyarakatnya

masih belum kayak menerima masih suka

menawar nawar belum tahu kualitas dan

belum mengenal kayak dunia fashion gitu

Tapi dibalik kesulitan itu ada

kelebihannya karena saya merupakan

satu-satunya yang bergenre agak bagus

itu ibaratnya kaya kualitasnya bagus

jadi kelebihannya ya

Hai banyak yang udah mulai sadar

walaupun perlu edukasi terhadap target

market saingan usaha itu sebenarnya

masih sangat minim ya di daerah ini ya

sangat minim karena mengingat disini

daerahnya kecil saya melihat cuma

kompetitornya itu ada satu ya kalau

usaha distro kayak gini di sini oh oh

ada satu pertanyaan dimana sih pengaruh

tahun demi

Hai saat ini dengar usaha berupa gas Hei

pandem ini ya berarti ya Eh iya jelas

berpengaruh karena disaat menemui

seperti ini jelas-jelas untuk pendapatan

masyarakatnya juga turun sehingga daya

belinya juga menurun ia sangat berdampak

lah jadi orang-orang lebih

memprioritaskan kebutuhan pokok

ketimbang ya kebutuhan untuk fashion

kayak gini sih semua pun pucat Tengah

dampak negatifnya ia semua Lini Oh kalau

boleh tahu tuh

hai oh dari yang hari-hari biasa dengan

Pendem ini omzetnya turun sekitar berapa

ya berapa persen gitu mungkin ya antara

kisaran 30-35 Jadi cukup signifikan juga

banyak tips yang bisa saya dapat dari

dan terima kasih Bro menyempatkan waktu

untuk diwawancarai udah ini sebagai

media promosi juga Oke kalau gitu

Hai saya tapi tuh jadi tren terima kasih

Hi Ho