Bagaimana Anak Muda 26 Tahun Sukses Hasilkan 600 JUTA PERBULAN Dari Bisnis Digital

Summary

In this inspiring transcript, Anfar Roji, the 26-year-old owner of Roji Official, shares his journey of building a successful online fashion business for women. Starting with a modest capital of Rp6 million, Roji expanded from a small workshop to a thriving online store, adapting to the COVID-19 pandemic. Anfar emphasizes the importance of hard work, consistency, and learning to analyze online data to grow the business. He also highlights the challenges of starting an online venture and the key to overcoming them: perseverance, passion, and sharing knowledge to build a strong community. With a focus on TikTok, Roji's monthly revenue varies significantly, showcasing the dynamic nature of online sales. The transcript concludes with Anfar's aspirations to become a well-known brand and his advice to aspiring entrepreneurs to stay determined and enjoy the process.

Takeaways

• 😀 The speaker, Anfar Roji, is the owner of Roji official, a women's fashion business.
• 📈 Roji's online sales on TikTok vary greatly, with monthly revenue ranging from 600 million to 700 million, and daily sales on Platin can be between 1 million to 100 million.
• 👗 The business focuses on selling women's clothing like dresses and gamis (traditional clothing).
• 💼 Anfar started with a modest capital of 6 million Indonesian Rupiah and initially did not make clothes but bought them from others.
• 🛠️ The business transitioned from a physical shop to an online store due to the COVID-19 pandemic.
• 👨‍👩‍👧‍👦 Anfar comes from a family of entrepreneurs, which influenced his decision to start a business after graduating instead of pursuing higher education.
• 🔧 The business has grown to include various teams such as production, marketing, and packing, with up to 60 workers involved in sewing.
• 📈 Anfar learned about online business from a friend and focused on TikTok to follow the current trend of strong sales on the platform.
• 📊 Success in online selling requires hard work, patience, learning, and consistent effort, as well as analyzing data and understanding market trends.
• 🎓 Anfar emphasizes the importance of self-learning, especially through platforms like YouTube, to understand how to increase traffic and visibility for the store.
• 🏆 The ultimate goal for Roji is to become a well-known brand, with the speaker sharing personal advice on perseverance and consistency in business efforts.

Q & A

What is the estimated monthly revenue range for the business on TikTok?

The monthly revenue on TikTok varies and can range from 600 million to 700 million, according to the transcript.

What is the daily revenue range for the business on Peletin?

The daily revenue on Peletin ranges from R juta to R juta, with at least 500 parcels sent daily.

What was the initial capital used to start the business?

The initial capital used to start the business was Rp6 million (approximately USD 400).

How did the business transition from a physical store to an online platform?

The business transitioned to an online platform after facing challenges due to the COVID-19 pandemic, focusing on e-commerce after about 5 months of operation.

What is the background of the business owner?

The owner, Anfar Roji, comes from a family of entrepreneurs, with parents involved in a workshop business, and decided not to pursue higher education to start a business immediately after high school.

What is the age of the business owner and how long has the business been operating?

The owner is 26 years old, and the business, Roji, was initially established in 2018.

How did the business owner learn about online selling?

The owner learned about online selling from a friend who worked for another company and taught them the basics, after which they spent 2 months learning and understanding the process.

What is the current status of the business in terms of team structure?

The business now has a structured team with separate tasks, including a packing team, production team, and marketing team.

What advice does the owner give to beginners starting an online business?

The owner advises beginners to not give up easily, to be patient, and to learn and analyze data online, focusing on increasing traffic and visibility of their store.

What is the owner's approach to handling the lowest point in the business?

During the lowest point, when TikTok was closed and there was no income, the owner considered how to rebuild the business and continue employing people, emphasizing the importance of consistency and learning from challenges.

What are the future goals and aspirations for the business?

The future goals include becoming a well-known brand and expanding the business, with the owner's final words encouraging perseverance, consistency, and enjoying the process.

Outlines

00:00

📈 Entrepreneurial Journey and Online Business Growth

The speaker, Anfar Roji, owner of Roji Official, discusses the variability of monthly earnings in the online fashion business, which can range from 600 million to 700 million rupiah on TikTok and from R million to R million daily on Platin. He shares his personal experience, starting with an initial capital of Rp6 million and learning the ropes of online selling from a friend. Roji emphasizes the importance of not giving up, maintaining enthusiasm, and learning from the initial struggles of entrepreneurship. He also talks about the transition from a physical workshop to focusing solely on online sales after five months, building a team, and the significance of analyzing data, production, and marketing strategies to grow the business.

05:02

🚀 Keys to Online Business Success and Overcoming Challenges

In this paragraph, Anfar Roji delves into the strategies that have contributed to his online business's success. He stresses the importance of analyzing data to increase store visits and sales, creating engaging content through live streaming and social media sharing, and the necessity of learning how to improve online traffic. Roji also discusses the challenges of starting an online business, such as the initial lack of income and the need for persistence and consistency. He shares his family's entrepreneurial background and the principles they instilled in him, including reinvesting profits to strengthen the business. The speaker highlights the importance of hard work, not giving up easily, and sharing knowledge to help others, with the ultimate goal of building a well-known brand.

Keywords

💡Tiktok

Tiktok is a social media platform known for its short-form videos. In the context of this video, it is identified as a significant channel for the business's sales, with monthly revenues varying greatly, indicating the platform's potential for high profitability. The script mentions 'bervariatif lah bisa r00 juta bisa r700 juta' which suggests the fluctuating yet substantial income generated through Tiktok.

💡Online Business

Online business refers to commercial activities conducted over the internet. The video's theme revolves around the success and challenges of starting and growing an online fashion business. The speaker shares their journey from a small-scale operation to a more established brand, emphasizing the importance of online platforms like Tiktok and the need for consistency and hard work.

💡Fashion

Fashion in this video pertains to the industry of designing, manufacturing, and selling clothes. The business featured sells women's fashion items such as dresses and 'gamis,' which is a traditional Indonesian garment. The script discusses the variety of products sold and the importance of adapting to trends in the fashion industry.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business. The video script highlights the speaker's entrepreneurial journey, starting with a small capital and growing the business through online sales. The term is exemplified by the speaker's decision to forgo university education to start a business and the family background of entrepreneurship.

💡Capital

Capital refers to the financial assets available for the operation of a business. The speaker mentions an initial capital of 'Rp6 juta,' which was used to start the business. The concept of capital is integral to the video's narrative as it discusses the growth of the business and the reinvestment of profits to strengthen the company's financial foundation.

💡Consistency

Consistency in this context means maintaining a regular and reliable approach to business operations. The video emphasizes the importance of being consistent in live streaming and content creation on platforms like Tiktok to attract and retain customers. The speaker advises that consistency is key to overcoming initial challenges and achieving success.

💡Live Streaming

Live streaming is a form of broadcasting content live over the internet. The script mentions that the business owner personally engages in live streaming to showcase products and interact with customers. This method is highlighted as a crucial strategy for driving sales and building a community around the brand.

💡Trend

Trend refers to a general direction in which something is developing or changing. In the video, the speaker discusses following trends in fashion and online sales, such as the popularity of certain colors and styles, to stay relevant and attract customers. The business's success is partly attributed to adapting to market trends.

💡Pengusaha

Pengusaha is the Indonesian term for 'entrepreneur.' The script uses this term to describe the speaker's family background and their own identity as someone who has chosen the path of entrepreneurship. It sets the context for the discussion on the values and principles that guide the business.

💡Content Creation

Content creation involves producing various forms of content to engage an audience. The video script mentions the importance of creating quality videos and sharing them on social media to attract visitors to the online store. This concept is central to the business's marketing strategy and brand building.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, also known as online shopping. The video's theme is deeply rooted in e-commerce, as the business transitioned from a physical workshop to focusing on online sales. The script discusses the challenges and strategies involved in thriving in the e-commerce space.

Highlights

The owner of Roji Official discusses the variable monthly revenue on TikTok, which can range from 600 million to 700 million.

Daily revenue on Peletin can vary from R 1 million to R 100 million.

The speaker shares their personal journey of creating and selling their own clothing line, starting with a modest investment.

The initial capital for the business was Rp6 million, and the speaker did not initially make their own clothes but bought them from others.

The importance of trust and the ability to pay suppliers after selling the goods is emphasized.

The speaker's entrepreneurial spirit comes from a family background of business owners.

The decision to focus on online business after facing challenges with a physical store due to the COVID-19 pandemic.

The transition from working in a garage to fully committing to online sales after about 5 months.

The speaker's strategy of learning online selling from a friend and then applying this knowledge to grow their business.

The current state of the business includes a team for packing, production, and marketing, highlighting the business's growth.

The speaker's approach to consistently creating content, live streaming, and sharing on social media to attract customers.

The importance of analyzing data, understanding the market, and improving the business based on insights gained.

The speaker's belief in the power of consistency and hard work as key to success in online selling.

The speaker's experience of facing the lowest point in their business when TikTok was closed and the dilemma of not having income.

The strategy of reinvesting profits back into the business to strengthen capital and improve operations.

The speaker's aspiration for Roji to become a well-known brand and their long-term goals.

The final advice given by the speaker is to not give up easily, stay consistent, and enjoy the process of growing a business.

Transcripts

kalau di tiktok omsetnya sebulan

bervariatif lah bisa 600 juta bisa r00

juta gitu kalau di plletin sehari R juta

sampai R juta

[Musik]

ada dulu saya waktu ngerintis Roji ini

sampai live saya malam-malam pakai

daster sendiri itu makanya saya yang

menjadi kreatornya sendiri gitu pakai

daster gitu pasti orang-orang tahulah

kalau yang awal-awal pernah belanja ke

Roji

[Musik]

gitu menurut saya kalau yang ingin mulai

merintis usaha ya yang satu jangan patah

semangat keduanya Jangan mengeluh dengan

kejenuhan yang namanya awal kan pasti

jenuh lah gitu Mana pendapatan enggak

ada waktu terbuang gitu bahwa menurut

saya itu kalau untuk memulai online itu

bom waktu di mana kita dapat momennya di

situlah kita akan menj di

[Musik]

besar Nama saya Anfar Roji saya selaku

owner dari Roji official berjualan di

bidang fashion wanita seperti dress

gamis usia saya 26 tahun awal mula

terbentuknya Roji itu dulu itu saya di

tahun

2018 itu sempat buka usaha bengkel namun

terkendala oleh covid saya berpindah

haluan lah mencoba mendalami online gitu

dengan awal modal itu Saya dulu Rp6 juta

dulu juga saya enggak bikin baju sendiri

tapi beli dulu dari orang saya di

awal-awal cuma dengan modal kepercayaan

uang 6 juta itu sebenarnya juga cukup

cuma saya dikasih kepercayaan sama

bos-bos saya dulu lah gitu bisa bayar

setelah barangnya udah

laku

kalau usaha ya background keluarga

pengusaha gitu jadi setelah lulus itu

saya berprinsip enggak ngambil kuliah

tapi langsung pengin membuka usaha

lapangan pekerjaan dan saya juga senang

kalau melihat banyak orang-orang ikut

kerja juga gitu kalau Ayah di

perbengkelan bengkel Bubut Ibu juga sama

sekarang di bengkel Bubut dulu ayah saya

itu selalu menanamkan kalau berusaha itu

minimal kamu itu harus bisa dulu sendiri

sebelum mengerjain orang lain gitu

makanya dulu saya waktu ngerintis ini

sampai liveb saya malam-malam pakai

daster sendiri itu makanya saya yang

menjadi kreatornya sendiri gitu pakai

daster gitu pasti orangorang tahulah

kalau yang awal-awal pernah belanja ke

Roji

[Musik]

gitu dari awal waktu pertama buka online

itu saya sambil kerjakan di bengkel

setelah pulang kerja jam

lalu pindah kerja lagi di online gitu

Terus kalau udah jalan-jalannya se

sekitar 5 bulan Jalan online saya

meninggalkan bengkel dan fokus di online

kalau dulu itu udah ada pesanan 5 10

juga udah termasuk banyaklah gitu karena

kalau dulu kan apa-apa dikerjakan

sendiri kalau sekarang kan pekerja udah

lumayan banyak kalau pekerja sama yang

jahit ada 60 sebenarnya mesinnya ada

sebagai yang pasang kancing gitu tapi

saya mementingkan orang yang membutuhkan

pekerjaan

[Musik]

gitu

Saya belajar online itu dulu dari teman

saya gitu namun teman saya dulu itu

kerja di orang lain cuma mengajarkan

saya Saya belajar selama 2 bulan lah

Belajar sampai ngertilah minimal paham

Gitu dulu pertama saya itu awal-awal di

platform lajada sekarang fokus ke tiktok

saya mengikuti trennya lah sekarang

penjualan tiktok lagi kencang-kencangnya

kan warna apa warna jatolnya seat ini

barangnya lagi pada untuk warnaing B

seller ada di warna brown kalau di

tiktok omsetnya sebulan bervariatif lah

bisa r00 juta bisa r700 juta gitu kalau

di platin sehari R juta sampai R juta

ada paling sedikit biasanya 500 resi

sampai r.00 jadi kita sekarang itu udah

berjalan 6 bulan sekarang udah ada

tugas-tugas masing-masing ada tim

packing tim produksi tim marketing Kalau

dulu itu emang Semuanya dihandal sama

saya diri sendiri sekitar ada 1 tahun

berdua waktu p pacaran sama istri di

selah orang-orang pacaran itu

jalan-jalan kita cari

[Musik]

uang menurut saya dan pengalaman saya ya

kalau pengin jualan online sukses itu

satu Jangan melihat orang karena sukses

di online menganggap sepele kedua

sabarnya itu untuk di tahap awal itu

lumayan agak jenuh Lah terus belajar

menganalisa dan mencari-cari data di

online itu yang paling penting analisa

menurut saya Ya analisa toko analisa

produk analisa keuangan soalnya kan kita

tidak luput dari peperangan harga gitu

makanya analisa produksi juga harus

dapat matang-matang satu orderan Enggak

pasti ada terus kita juga yang pertama

awal online itu kita juga harus gimana

sih orang-orang itu supaya lihat toko

kita gitu minimal kan Kalau menurut saya

kan rumusnya gini semakin banyak

pengunjung semakin banyak pembeli jadi

kita harus mencari-cari data supaya

banyak pengunjung ke toko kita itu yang

dilakukan Roji itu bikin konten terus

live streaming terus share-share di di

WhatsApp atau di Facebook

G langkah pertama itu menurut saya untuk

belajar online itu belajar Gimana

caranya menganalisa data keduanya

belajar banyaklah di youtubeyube

basic-basic tentang Gimana caranya

naikin trafik terus gimana caranya

supaya pengunjung melihat toko kita

terus mencari kata kunci juga yang

emang-emang perlu diperhitungkan dan

dipikirkan satu judul produk keduanya

nama toko kan harus gampang diutarakan

sama orang-orang deskripsi ngaruh sih

tapi kalau di platform tiktok sebenarnya

judul sama desir enggak Pati ngaruh cuma

kita harus belajar Gimana caranya bikin

video itu yang berkualitas dan gimana

caranya biar orang-orang itu menonton

kita itu menarik Kita harus juga belajar

live streaming rajin-rajin live

streaming itu lumayan jenuh di awal-awal

karena enggak ada penonton enggak ada

yang nanya gitu ngobolor asl menurut

saya kuncinya konsisten kalau kita

konsisten Insyaallah ketemulah titik

temunya prinsip saya yang dulu

ditanamkan oleh orang tua saya itu kalau

usaha belum 5 tahun mah jangan dulu buat

beli apa-apa makanya saya pendapatan

saya yang itu belum kepada aset gitu

Jadi buat tambah-tambah modal terus

untuk memperkuat Modal saya gitu Saya

itu paling mengambil dari uang

perusahaan itu nya buat hari-hari aja

gitu Paling kita kalau dapat uang per

bulan sekian sekian sekian tambah ke

modal beli peralatan buat live atau beli

buat tata-tata pekerja biar nyamanlah

gitu yang bikin Roji besar itu ya yang

pertama doa ibuah pasti yang kedua

semangat kita bekerja dan terus

meningkatkan yang sudah ada gitu seperti

bulan kemarin kekurangannya dianu dianu

sekarang ditingkatin lagi terus tambah

lagi sekarang kalau alat-alat kita

upgrade terus

sebenarnya Titik terendah saya itu

kemarin pas waktu tiktok tutup gu saya

Dilema Besar karena satu saya enggak

berani ngeluarin yang kerja dua

pendapatan saya enggak ada l gitu dan

saya selalu mendengarkan coratan mereka

kan perlu biaya hidup makanya Titik

terendah saya Itu waktu itu berpikir

Gimana caranya harus membangun usaha

lagi untuk bisa memperkerjakan banyak

orang lagi online itu sebenarnya yang

saya alami ya awal-awal itu meang banyak

tantangannya seperti pengin mundur

pengin mundur karena jenuh lah waktu

dikeluarkan banyak pikiran dikeluarkan

banyak namun pendapatan tidak seimbang

tapi kalau kita udah bisa melawan satu

hal itu Insyaallah kita sukses sekalinya

sudahudah ketemu enak kalau menurut saya

untuk pemula terjun di Fion sekarang itu

agak berat dan susah karena situasi

sekarang itu khususnya pemasaran di

online itu lagi banyak-banyaknya

persaingan harga menurut saya Keinginan

saya sih kita antar seller itu ada forum

buat sharing-sharing biar menghindari

perepangan harga antar saudara

gitu menurut saya kalau yang ingin mulai

merintis usaha ya yang satu jangan patah

semangat keduanya Jangan mengeluh dengan

kejenuhan yang namanya awal kan pasti

jenuh lah gitu Mana pendapatan enggak

ada waktu terbuang gitu bahwa menurut

saya itu kalau untuk memulai online itu

bom waktu di mana kita dapat momennya di

situlah kita akan menjadi besar Kalau

menurut saya kunci sukses keberhasilan

itu yang pertama kerja keras Jangan

mudah menyerah keduanya minta do l

kepada orang tua supaya diperlancar

dipermudah juga ketiganya jangan sulit

berbagiah ya berbagi kepada orang-orang

yang membutuhkan Roji itu pengin menjadi

brand terkenal lah gitu cita-cita kita

target kita untuk beberapa tahun ke

depan itu pengin menjadi brand yang

dikenal banyak orang kata-kata terakhir

dari saya jangan cepat menyerah tetap

semangat konsisten nikmati proses yang

ada ini naik kelas versi saya temukan

naik kelas

[Musik]

persikam