Film Dokumenter - Profil Wirausahawan - Tahu Keriting

Summary

This video showcases the inspiring journey of Irfan Eka Kurniawan, a young entrepreneur who built a successful curly tofu business from scratch. Starting in 2017 with limited capital, Irfan faced challenges but showed resilience and determination, eventually expanding his business to multiple locations. His story highlights the power of perseverance, strategic thinking, and the value of providing job opportunities to the community. Through consistent effort and hard work, his humble business has grown and gained widespread popularity, proving that success is achievable despite initial obstacles.

Takeaways

• 😀 Tofu is an integral part of Indonesian cuisine with various regional variations like crispy tofu keng and fresh tofu tek.
• 😀 Tofu is not only delicious but also provides health benefits such as protein, fiber, and essential minerals.
• 😀 Tofu has become a popular choice for MSMEs (micro, small, and medium enterprises) due to its affordability and consistent market demand.
• 😀 Local marketing and direct relationships with consumers are key strategies for small tofu producers.
• 😀 Irfan Eka Kurniaan, a young entrepreneur, runs a successful curly tofu business located in the east of the Potrajaya market.
• 😀 Irfan's business journey began in 2017, after his previous venture (Soto Ano) was closed due to unfavorable conditions.
• 😀 Initially, Irfan faced challenges in raising capital and had to start with a cart, collecting funds before finding a permanent location for his business.
• 😀 Irfan's persistence led to the opening of multiple branches within just a few years, expanding his business to five locations.
• 😀 The process of introducing a new product to the market requires patience and a learning period, during which customers gradually become familiar with the offering.
• 😀 The tofu business requires relatively simple preparation and operational processes, making it an accessible option for entrepreneurship.
• 😀 Irfan hopes to expand his business further, providing job opportunities to the community and helping others find employment through his business growth.

Q & A

What is the role of tofu in Indonesian cuisine?

Tofu has become an inseparable part of Indonesian cuisine, with various regions having unique ways of processing it. It is not only delicious but also offers benefits such as protein, fiber, and essential minerals.

Why is tofu a popular choice among MSMEs (Micro, Small, and Medium Enterprises)?

Tofu is popular among MSMEs due to its affordable price and consistent market demand. These factors make it an attractive product for small businesses.

How did Irfan Eka Kurniawan start his curly tofu business?

Irfan Eka Kurniawan started his curly tofu business in 2017 after closing his previous soto restaurant. He and his friends did not initially have the capital, so they started small, using a cart while saving up to open a more permanent outlet.

What challenges did Irfan face when starting his tofu business?

Irfan faced challenges such as limited capital and the need to build customer awareness. He had to introduce the product and business to potential customers, which took some time.

How did the curly tofu business grow over time?

The business grew steadily. After about a year or two, Irfan was able to open multiple branches. These included outlets in Berbah and Kalasan, and they continue to expand with plans for more branches.

What is the business model behind Irfan's tofu outlets?

Irfan's business operates under a franchise model. The franchise provides the necessary supplies, such as flour, which makes the business easier to manage. The outlets are simple to prepare, allowing them to operate efficiently.

How does Irfan prepare his tofu for sale?

The tofu preparation process involves draining the tofu, coating it with flour several times, and frying it until it is cooked to the right texture. This process typically involves multiple steps of pouring flour and frying to achieve the desired result.

What does Irfan hope to achieve with his business in the future?

Irfan hopes to expand his business, providing job opportunities to people in need and growing his business to help more individuals. His goal is to develop the business further, offering employment and contributing to the community.

What is the underlying message of Irfan's journey in the tofu business?

Irfan's journey illustrates the importance of determination, hard work, and perseverance. Despite facing challenges such as limited capital and initial public skepticism, his business grew through continuous effort and belief in his product.

How long does it take to prepare the tofu for selling?

The preparation time for opening a tofu outlet is minimal, typically taking less than half an hour to get everything ready, such as preparing the cart, stove, and ingredients.