Modal Uang DP Sukses Merintis Usaha di Usia 16 Th, Orderan Tak Pernah Sepi

Summary

Muhammad Farid Prasetyo, a 21-year-old entrepreneur, shares his journey of building a successful souvenir and wedding business in Tulungagung, Indonesia. Starting at 16 during the COVID-19 pandemic, he launched a low-cost venture selling wedding souvenirs, leveraging creativity and community engagement. Overcoming challenges such as pricing competition and financial setbacks, Farid emphasizes the importance of hard work, family involvement, and maintaining quality. His dream is to expand into a larger, dedicated souvenir gallery, and he encourages young entrepreneurs to stay optimistic, uphold high standards, and contribute to the local economy.

Takeaways

• 😀 Muhammad Farid Prasetyo, 21, started his souvenir and wedding business at the age of 16 during the pandemic.
• 😀 His business thrives on producing souvenirs for weddings, including decorations, makeup, and invitations.
• 😀 Farid's approach to business is based on creativity and minimal initial investment, using advance payments to fund production.
• 😀 The business operates with a focus on affordability, offering products at wholesale prices to cater to a wide range of customers.
• 😀 He faces challenges from competitors who lower prices to attract customers, but he remains committed to maintaining product quality.
• 😀 Farid's business has seen significant success, handling up to 40 orders per month, especially during peak times like after Eid and in December.
• 😀 He emphasizes the importance of family involvement in the business, with his family helping with production, packing, and other tasks.
• 😀 Farid has also faced difficult situations, such as clients failing to pay after events, but he chooses to forgive and trust that he will be rewarded by Allah.
• 😀 His goal is to invest in land and build a separate gallery and showroom for his business, aiming for long-term growth and stability.
• 😀 Farid also teaches traditional dance to school children and uses his skills and experience to run both his teaching and business simultaneously.
• 😀 He encourages young entrepreneurs to stay optimistic and focus on providing quality products without resorting to damaging price wars.

Q & A

What inspired the speaker to start their souvenir and wedding-related business?

The speaker was inspired by the COVID-19 pandemic, which led to school closures and a lack of income. They wanted to find a business that required minimal startup capital and could generate income during the pandemic.

How did the speaker manage to start their business with little to no capital?

The speaker started their business by using a deposit (DP) payment from customers to buy raw materials, which were then processed into products. They didn’t have much initial capital, relying on creative work and minimal investment.

What was the most significant challenge the speaker faced when starting their business?

One major challenge was the lack of a physical storefront, as they didn't have products to display. However, they managed to make their business successful by showcasing only a few items on social media, which gained trust and led to viral growth.

What role did the speaker's family play in the business?

The speaker's family played a crucial role in the business. They worked together to produce souvenirs and wedding products. The speaker's parents also contributed their skills—father as a laborer and mother as a seamstress.

How does the speaker approach pricing and competition in their market?

The speaker emphasizes that the market is highly competitive, with prices varying widely. They choose to focus on offering competitive prices while maintaining high quality, opting for wholesale prices that can be accessible to both middle and upper-class customers.

What is the speaker's business philosophy when it comes to customer relationships?

The speaker believes in providing the best possible service to customers, offering high-quality products, and maintaining honesty in business dealings. They also emphasize trust and customer satisfaction, which has led to repeat business and positive referrals.

What future goals does the speaker have for their business?

The speaker hopes to build a larger gallery or store dedicated to souvenirs and wedding products. They aim to expand their offerings and create a space that showcases both their products and services.

What advice does the speaker give to other entrepreneurs?

The speaker advises entrepreneurs not to undercut the market by lowering prices, as it can harm the local economy. They also encourage young people to stay enthusiastic, create valuable work, and focus on quality over price.

How does the speaker deal with situations when clients fail to pay for orders?

When clients fail to pay, the speaker remains patient and understanding, often choosing to forgive debts rather than pursue lengthy disputes. They believe in letting go and trusting that their business will be compensated in other ways.

What significant lesson did the speaker learn during their entrepreneurial journey?

The speaker learned the importance of integrity, patience, and family support. They emphasize the value of maintaining ethical standards, not compromising on quality, and the significance of family involvement in growing a business.