Lingkungan Bisnis Internasional dalam Mata Kuliah Bisnis Internasional

Summary

This lecture explores the international business environment, breaking it into three key components: the internal environment, micro environment, and macro environment. The internal environment involves factors like marketing, production, finance, and human resources, which businesses can control. The micro environment includes external factors like customers, suppliers, competitors, and distributors, directly impacting operations. The macro environment covers broader forces such as politics, technology, culture, and economics that indirectly influence business strategies. Understanding these elements is crucial for companies to navigate the complexities of global markets and achieve international business success.

Takeaways

• 😀 Understanding the **internal environment** of a business, such as marketing, production, finance, and human resources, is key to managing an international business effectively.
• 😀 **Marketing strategies** in international business must adapt to local cultures, preferences, and regulations to be successful in different countries.
• 😀 **Production management** in international business involves coordinating complex supply chains, addressing logistical challenges, and ensuring quality control across global markets.
• 😀 The **finance department** of international businesses must handle currency risk, interest rate fluctuations, and comply with local financial regulations to maintain financial stability.
• 😀 **Human resource management** in international businesses requires adapting policies to diverse cultural environments, and managing recruitment, performance, and labor laws across different regions.
• 😀 The **micro environment** consists of external factors like customers, suppliers, competitors, and distributors that directly affect day-to-day business operations.
• 😀 International businesses must understand **customer preferences** in different countries, including cultural differences, to tailor their products and services effectively.
• 😀 Building strong relationships with **suppliers** is crucial for managing supply chain risks, ensuring efficiency, and maintaining production schedules in global business operations.
• 😀 **Competitor analysis** is vital for identifying market opportunities and threats, and for developing strategies that allow businesses to stay competitive in international markets.
• 😀 **Distributors** play a key role in ensuring smooth product delivery in international markets; businesses must choose partners with strong local market knowledge and distribution networks.
• 😀 The **macro environment** involves broad, indirect factors like political stability, technological advances, social-cultural changes, and global economic conditions that influence international business strategies.

Q & A

What are the three main classifications of international business environments discussed in the lecture?

The three main classifications are: 1) The internal environment, 2) The micro environment, and 3) The macro environment.

What factors are included in the internal environment of a company?

The internal environment includes factors that exist within the company and can be controlled by management, such as marketing, production, finance, and human resources.

Why is understanding the internal environment important for a business?

Understanding the internal environment is essential for ensuring that the company's objectives and strategies align with the business's operations and are adaptable to external changes.

What role does marketing play in the internal environment of international business?

Marketing is crucial for understanding cultural differences, consumer preferences, and market regulations in various countries. It helps develop strategies relevant to global markets and local needs.

What challenges are involved in international production management?

International production management involves challenges such as coordinating production across different countries, managing logistics, and considering factors like labor costs, infrastructure, and trade policies.

How does the finance department support international business operations?

The finance department manages currency risk, interest rate differences, and financial market volatility, while ensuring cash flow, financial stability, and compliance with global financial regulations.

What are some key responsibilities of human resource management in international business?

Human resource management in international business includes managing cultural diversity, adapting to various employment regulations, developing global recruitment strategies, and ensuring effective performance management.

What is the micro environment in international business?

The micro environment refers to external factors that directly affect a company's daily operations, such as customers, suppliers, competitors, and distributors.

What is the significance of understanding competitors in the micro environment?

Understanding competitors is essential for identifying market opportunities, threats, and developing strategies like product innovation, branding, and effective marketing to stay competitive in global markets.

What factors are included in the macro environment, and why are they important for international business?

The macro environment includes external, broad factors such as politics, technology, social culture, and economic conditions. These factors are important as they can have significant indirect impacts on business strategies and operations globally.