Lingkungan Bisnis Eksternal Mikro

Summary

In this video, the speaker explores the concept of the external business environment, discussing both micro and macro factors that influence a company’s performance. The micro environment includes suppliers, customers, marketing intermediaries, competitors, and the public. The macro environment covers broader elements like the economy, technology, politics, law, global influences, sociocultural trends, demographics, and the natural environment. The speaker highlights the importance of understanding these external factors to sustain and grow a business, emphasizing the need for companies to monitor and adapt to changes in these areas for long-term success.

Takeaways

• 😀 External business environment consists of both micro and macro factors.
• 😀 Micro-environment includes suppliers, customers, marketing intermediaries, competitors, and public groups.
• 😀 Macro-environment factors include economics, technology, politics, law, globalization, sociocultural aspects, demographics, and the environment.
• 😀 Suppliers provide necessary resources to the company; it's vital to have multiple suppliers to avoid dependency on one.
• 😀 Customers are the key to business survival; maintaining a strong customer base ensures long-term success.
• 😀 Marketing intermediaries help in the distribution of products; companies must plan how to sell their products effectively.
• 😀 Competitors shape a company’s strategy; businesses should assess whether they want to compete or collaborate with them.
• 😀 Public groups, such as media, consumer protection groups, and environmental organizations, impact how a company is perceived.
• 😀 Media groups, both traditional and social, play a crucial role in shaping public perception and can aid in marketing efforts.
• 😀 Consumer protection laws ensure the safety and security of customers, and violations can lead to legal consequences for businesses.
• 😀 Environmental concerns, such as reducing plastic waste and recycling, are increasingly important in the corporate world.

Q & A

What is the primary focus of the video script?

The video script primarily focuses on discussing the concept of external business environments, specifically examining both the micro and macro external factors that influence a company's performance.

What are the main components of the micro environment in business?

The micro environment in business includes five key components: suppliers (input), customers, marketing intermediaries, competitors, and the public.

How does the company manage its suppliers according to the script?

The script emphasizes the importance of having multiple suppliers for the company. This strategy ensures the company can continue operations even if one supplier faces issues, by having backups or alternative suppliers ready.

Why are customers crucial in the external environment of a business?

Customers are vital because sales, whether of products or services, directly influence the company's survival. Maintaining and retaining customers is key to sustaining business growth and ensuring longevity.

What role do marketing intermediaries play in the external business environment?

Marketing intermediaries are essential for the distribution of products. Companies must plan how to distribute products, whether through direct sales, resellers, or platforms like online marketplaces.

What is the significance of competitors in the business environment?

Competitors are significant as they shape the company's strategy. By analyzing competitors, a company can understand its position in the market, set competitive prices, and even consider forming strategic alliances or collaborations.

What are public groups, and how do they impact a business?

Public groups, such as the media, consumer protection groups, environmental advocates, and women's associations, can significantly influence a company's operations. They may affect brand image, compliance with regulations, or encourage businesses to be more socially responsible.

Can you explain the role of consumer protection groups in the business environment?

Consumer protection groups ensure that businesses provide safe products and services. They enforce laws and standards, and companies must comply to avoid legal action or damage to their reputation.

What does the script mention about environmental groups and their influence on businesses?

Environmental groups are increasingly focusing on sustainability, urging businesses to reduce plastic waste, embrace recycling, and adopt eco-friendly practices. This can pressure companies to change their operations to meet societal expectations.

How do women's associations influence business practices according to the video script?

Women's associations advocate for policies that support women's rights, such as maternity leave and menstrual leave. These associations can influence businesses to adopt more inclusive and supportive policies for female employees.