My Secret to How to find Winning Digital Products 2024

Summary

This video introduces Aura, an Etsy product research tool that helps identify high-performing digital products. With a Chrome extension, Aura reveals estimated monthly revenue for products, offering insights beyond Etsy's best-seller badges. It streamlines the process of finding profitable products, provides detailed analytics, and includes a keyword finder for competitive analysis. Aura also offers a free plan with limited features and a premium plan for more in-depth data. The video emphasizes Aura's utility in saving time and reducing the guesswork in digital product sales.

Takeaways

• 🔍 Aura is a powerful Etsy product research tool that can help find winning digital products, even for those not selling on Etsy.
• 📈 By installing Aura's Google Chrome extension, users can see the estimated monthly revenue for products on Etsy, providing valuable insights into sales performance.
• 💼 Aura's extension simplifies the process of analyzing product performance by showing revenue data without needing to click on each product individually.
• 📊 The tool offers a quick overview of product statistics, including average sales, price, and favorites, helping users understand market trends.
• 🚀 Product Seeker is a feature that scans Etsy for products meeting specific criteria, saving time and effort in manual research.
• 📊 With Product Seeker, users can filter products based on metrics like total sales, revenue, monthly sales, and price, making it easier to find profitable products.
• 🔑 The keyword finder tool provides information on views, favorites, competition, sales, price, and competing shops for specific keywords.
• 📈 Aura's database of the best digital product examples can be a valuable resource for inspiration and market research.
• 💼 The tool offers a free plan with basic features and a premium plan for more in-depth analysis, including estimated revenue and sales.
• 💰 Investing in the premium plan can be cost-effective for avoiding the expense of creating products that may not sell well.
• 🌟 The video offers a special discount for subscribers, encouraging them to try Aura and enhance their product research capabilities.

Q & A

What is the name of the tool discussed in the video script?

The tool discussed in the video script is called Aura.

What type of tool is Aura?

Aura is an Etsy product research tool designed to help users find winning digital products.

Does Aura only work for Etsy sellers?

No, Aura can be used by anyone, even if they don't sell on Etsy, to research and find well-selling digital products.

What feature of Aura is described as a 'Game Changer'?

The feature that shows the estimated monthly revenue for a product is described as a 'Game Changer'.

How does Aura provide revenue estimates for products?

Aura uses a combination of data from Etsy and information from users who have signed up to use the extension to estimate sales.

What additional tool is mentioned in the script for further research?

The additional tool mentioned is Product Seeker, which scans Etsy to find products that fit selected criteria.

What kind of information does Product Seeker provide?

Product Seeker provides information such as total sales, total revenue, monthly sales, monthly revenue, price, and views.

How can Aura help in understanding competition on Etsy?

Aura provides data on competition, such as the number of listings and stores competing for a specific product or keyword.

What is the purpose of the keyword finder tool within Aura?

The keyword finder tool helps users understand the competition and sales potential for specific keywords on Etsy.

What are some of the other features offered by Aura?

Other features offered by Aura include list helper, follow-up reminders, and tag analysis.

What is the pricing structure for Aura?

Aura offers a free plan with limited features and a premium plan that costs $14 per month if billed annually or $20 per month if billed monthly.

Outlines

00:00

🔍 Introducing Aura: Etsy's Product Research Tool

The speaker introduces Aura, an Etsy product research tool that helps identify high-selling digital products, even for those not selling on Etsy. Aura offers a Google Chrome extension that displays an item's estimated monthly revenue upon hovering, providing clarity on product performance. This tool eliminates the guesswork in product selection by showing actual revenue numbers. The speaker also mentions creating a database of the top 100 digital product examples and shares examples to illustrate how Aura can reveal significant differences in revenue between products, even among best sellers. Aura also provides statistics on typical sales, prices, and favorites, helping users understand market trends and competition.

05:01

📊 Deep Dive into Product Seeker and Keyword Finder

The speaker discusses additional features of Aura, such as the ability to view detailed stats for a specific product, including revenue, sales, and reviews. A notable feature is the tag section, which simplifies the process of copying tags for one's own use. The Product Seeker is highlighted as a time-saver that scans Etsy for products meeting specific criteria, such as keyword and revenue thresholds. This tool filters products, providing a list of high-performing items. The Keyword Finder is also introduced, offering insights into views, favorites, competition, sales, price, and competing shops for specific keywords. The speaker uses 'wedding planner' as an example to demonstrate how to assess competition and find less competitive, yet profitable, niches like 'wedding checklist'.

10:02

💰 Pricing and Recommendations for Aura

The speaker concludes by discussing Aura's pricing plans, which include a free plan for basic analysis and a premium plan for more in-depth features like estimated revenue and sales. The premium plan is offered at $14 per month when paid annually or $20 per month. The speaker emphasizes the value of investing in such a tool to avoid wasting resources on unprofitable products. A special discount for subscribers is mentioned, with a link provided in the video description. The speaker highly recommends Aura for its ability to save time, reduce guesswork, and enhance business efficiency, encouraging viewers to try the tool and subscribe to the channel for more useful content.

Keywords

💡Aura

Aura is an Etsy product research tool that provides insights into digital products' sales and revenue. In the video, Aura is described as a game changer for digital product sellers because it offers a way to see estimated monthly revenue for products on Etsy, which is crucial for understanding market performance without having to guess. The tool is highlighted as a secret weapon for finding winning digital products.

💡Etsy

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. In the context of the video, Etsy is the platform where digital products like wedding planners are sold, and it's where the Aura tool extracts data from to provide insights into product performance.

💡Digital Products

Digital products refer to items that are intangible and delivered digitally, such as software, e-books, or templates. The video discusses using Aura to find successful digital products on Etsy, like wedding planners, which are popular and can generate significant revenue.

💡Revenue

Revenue in the video refers to the income generated from the sale of a product. Aura's ability to estimate monthly revenue for Etsy products is a key feature, allowing sellers to gauge the financial success of different digital products.

💡Best Sellers

Best sellers are products that have high sales volumes. The video explains that while Etsy has an icon to indicate best sellers, it doesn't provide detailed sales data. Aura fills this gap by showing estimated revenue, providing a more accurate picture of which products are truly successful.

💡Google Chrome Extension

A Google Chrome extension is a software plugin for the Google Chrome browser. Aura is available as such an extension, which, once installed, allows users to hover over a product on Etsy and immediately see estimated revenue and other sales data.

💡Product Seeker

Product Seeker is a feature of the Aura tool that scans Etsy for products based on specific criteria, such as keyword and minimum monthly revenue. It's highlighted in the video as a time-saving feature that automates the process of finding high-performing products.

💡Keyword Finder

Keyword Finder is another feature of Aura that provides information on specific keywords, including views, favorites, competition, sales, price, and shops competing. It's used in the video to analyze the competition and sales potential for products related to 'wedding planner'.

💡Competition

Competition in the video refers to the number of other products or sellers in the market that offer similar items. It's a critical factor for sellers to consider when deciding whether to enter a market or create a product, as depicted in the video's analysis of wedding planner products.

💡Estimated Sales

Estimated sales are the projected number of units sold for a product. Aura provides these estimates, which are important for sellers to assess market potential without having access to actual sales data from competitors.

💡Premium Plan

The Premium Plan is a paid subscription level for the Aura tool that offers advanced features, such as viewing estimated revenue and sales. The video mentions that while there's a free plan, the premium plan is worth the investment for the detailed insights it provides.

Highlights

Introduction to Aura, a digital product research tool for Etsy

Aura can be used even if you don't sell on Etsy

Aura reveals estimated monthly revenue for digital products

Aura's Chrome extension provides product revenue insights

Aura helps to identify high-performing digital products

Aura's database of top 100 digital product examples

Aura shows revenue differences between best sellers and other products

Aura's ability to open all products on a page for easy analysis

Aura provides statistics on typical sales, pricing, and favorites

Aura's tag section for easy copying of product tags

Product Seeker tool for scanning Etsy based on specific criteria

Product Seeker filters products generating at least $1,000 a month

Aura's keyword finder tool for analyzing competition and sales

Using related keywords to find less competitive product niches

Aura's other features like list helper and follow-up reminders

Aura's estimated sales are based on a large amount of data

Aura's pricing plans including a free plan and premium options

Recommendation to use Aura to save time and improve business

Invitation to subscribe and stay updated with useful videos

Transcripts

my secret tool to find winning digital

products I'm going to show you what

exactly this method is how do you go

about using it I'll give you a few

examples and also some additional tips

so make sure to watch the whole video so

the tool that I am talking about is

called Aura and it is Etsy product

research tool however it doesn't really

matter if you're not selling on Etsy if

you have your own store you can still

use this tool to find really well

selling digital products so let me tell

you right away the future that I really

love about this tool and why I am saying

that it is a complete Game Changer by

the way I'm going to leave a guide how

I'm making thousands of dollars with

less than 5,000 YouTube subscribers and

you can do the same so let's say we go

on Etsy and we type in something like

wedding planner that obviously is

very popular digital product so when we

look at all of these different products

yes we do have this icon of which

products are best sellers and this gives

us an indication that yes these are the

hot products that are selling really

well right now however we don't quite

know how well are they actually selling

how much revenue are they actually

generating and when it comes to all of

these other products we really don't

quite know whether they are selling a

lot or they're not really selling that

much however all of that has changed

because of the Allura tool because once

you install it and they have by the way

a Google Chrome extension once you

install it you will see now when we

hover over a product you have this icon

right here and if you press on this icon

then you will see the tab opens up at

the bottom and here it actually shows

you the revenue so it shows you what is

the estimate

monthly revenue for that product and

here as you can see it's

$2,800 which is really a lot just for

one single product by the way I created

a datab base of best 100 digital product

examples check out the description so

honestly this is just absolutely amazing

because instead of guessing around and

seeing like okay this might be selling

well this might be selling well you

actually see the number and you don't

need to be guessing around anymore you

can choose what products are actually

generating a lot of Revenue so to give

you an example to understand better how

well this works let's say we have this

wedding planner that we saw is

generating

2,800 if we press on this other one

that's a best seller as well and they

actually have almost the same price as

you can see this shows that a this one

is only generating one well only

generating it's generating one

,600 so

$1,000 less and that is quite a bit of a

difference and then if we press on this

other one this planner that is not a

best seller what we will see here that

it's actually generating

$2,500 in Revenue so this is where it

can become a little bit tricky with Etsy

because the best sellers are not always

just based on if they have generated the

most sales that specific month there are

a lot of different factors that come

into that and this product for example

maybe it is a newer product and as you

can see it's generating a ton of Revenue

but it doesn't have that badge that it

is a bestseller product another really

cool thing what you can do with this

extension is if you press at the

extension button at the top you will see

now that it's going to open all of the

products that were on this page so we

don't need to click one by one and check

every single product and here it's going

to show you um all of the different

products and you can basically as you

scroll it's going to show you more and

more open load more different pages and

it gives you some statistics here so as

you can see typically and this is

basically the medium of all of these

different listings so usually you have

18 sales per month the typical price is

$25 and this is the typical um amount of

favorites per every single product of

course this is the average of all of the

different products and as you can see um

some of the bestselling products they

are a lot more expensive and they have

way way way more sales so this alone

makes it very easy to now just go

through all of these products and you

can see by monthly Revenue um here we

have these products that are generating

over $1,000 over $22,000 so it's very

easy to see what are some of the best

sellers by the way just to mention you

can also use the same extension when you

have opened a specific product and as

you can see here it will show you um all

of the different stats the revenue the

sales the reviews every single month and

the really cool thing as well I'm not

quite related to finding the products

but I do like that they have this tag

section so it's very simple to see all

of the tags for the product and you can

just press button and you can copy all

of them if you want to use them for

yourself another tool that is even

better and just saves up so so so much

time it's absolutely amazing it's this

product Seeker so basically what it does

we can again put in whatever keyword

that we are interested in the product

for example here wedding planner and

then you have all of these different

metrics that you can choose from so as

you can see you can still have total

sales uh total revenue number month

monthly sales monthly Revenue price

views so on and so forth and you can

also select if you want the item to be

digital and what this does is basically

this is going to scan the whole Etsy and

it's going to find the products that fit

your selected criterias so for example

let's say if you know that your product

is going to be priced in a certain range

you can see what your competition is in

that price range and whether you can

compete or if you want to see for

example monthly or total revenue let's

say you want to see only products that

are generating at least $1,000 a month

this is going do that for you so it

saves out a ton a ton of time instead of

you going manually doing this through

Etsy so now this has filtered out all of

the products that have these uh keywords

wedding planner and are generating at

least

$1,000 a month so if we scroll down you

will see that you have all of these

products so instead of going through

Etsy and scrolling through his products

and checking one by one and trying to

find all the best ones this is

absolutely phenomenal because it does

all of that work for you another cool

thing that you can do once you find some

products that are selling really well on

Aura they also have this tool that's uh

keyword finder and in here let's say we

put in wedding planner and now it gives

you some information for the specific

keyword so as you can see here it shows

you the views the favorites the

competition sales price and shops

competing so again once you find one of

these products that have a lot of sales

you also need to determine whether if

you're going to sell on Etsy you need to

determine whether the competition isn't

tough enough and you will be able to

compete with those stores so as you can

see for this specific product the

competition is

30,000 different listings and we have 83

different stores so it's definitely a

pretty tough product to compete for

however another cool thing here is that

we can actually go through some of the

related keywords and here as well what I

really like about this is that we can

actually see the sales and we can see

the competition so for example let's say

if we look at something like wedding

checklist as you can see if we compare

here we have 2, uh

2,200 plus um listings for the

competition so a lot a lot lower but we

still have

230 sales so that I would say is a

pretty decent ratio so now we go on Etsy

and we put in wedding checklist we can

see quickly if there are some products

that have a lot of sales so as you can

see there are some that have a lot of

sales but honestly at the same time um

as you can see this is more of wedding

planners so it's not necessarily a

checklist okay this is an actual

checklist and it's

$200 so nothing like before not a couple

thousand dollars but still if it's easy

to rank for then that's $200 just every

single month from one single product so

we scroll quickly through this as you

can see for the wedding checklist

interestingly enough it seems that

there's a lot of wedding planners that

are ranking for that keyword because I

guess they have the wedding checklist

within the wedding

planner so if you have specifically a

wedding checklist something like this

let's say as you can see this listing is

generating 200 3 sales and again if you

specify instead of having the big

planner you have that checklist you

could actually maybe um I need to have a

look at this a little bit more but you

might be able to rank fairly easily for

this because it doesn't seem like there

are that many listings that are

specifically at checklist so this tool

has a bunch of other features as well as

you can see you have your list helper

you got your follow-up reminders and so

on but I basically just wanted to show

you some of these ways how you can find

some really hot selling products I do

have to say that these are estimated

sales so these are not going to be exact

exact but from what I understood Allura

takes the numbers that they are getting

from Etsy plus they have a lot of stars

that sign up to use the extension so

they give some of their star information

and they have actually a pretty good

amount of data to figure out good

estimates of these sales so if you will

want to use this app then as you can see

here uh you got the pricing so you they

actually have a free plan where you can

get the tag analyzis Trend analyzis and

the price estimator but you're not going

to see the estimated revenue and

estimated sales uh you do get 10 free

premium searches when you sign up up and

if you want to get more than that um you

will need to get the premium plan which

if you do annual is $14 a month if you

do monthly is $20 a month and I don't

know it might seem pricey for some of

you but honestly I rather spend those

$20 then spend hundreds and hundreds of

dollars of creating digital products

that are not selling well so hope you

found this video useful as I said I have

special discount for my subscri

subscribers so you will find a link Down

Below in the description this tool is

honestly absolutely phenomenal I use it

all the time and I definitely definitely

recommend it it's going to help you out

a ton save up a lot of time take out the

guest working and really help out your

business so definitely check the tool

out if you find this video useful make

sure to smash the Thumbs Up Button

subscribe to my YouTube channel put on

those notifications so you see next time

I upload a useful video like this stay

awesome and I'll see you soon