3 Simple Steps To Become A LinkedIn Lead Machine
Summary
TLDRThis video script outlines a strategy for generating leads and growing followers on LinkedIn without spending on ads or cold outreach. The presenter shares three key steps: identifying a burning problem for your target audience to create a compelling lead magnet, building that magnet using a user-friendly tool like Notion, and marketing it effectively by leveraging cognitive biases to create desire and curiosity. The script emphasizes the value of providing free, high-quality content to attract and convert leads.
Takeaways
- π **Generate Leads on LinkedIn**: The speaker shares their success in generating leads and followers on LinkedIn without spending on ads or cold outreach.
- π **Identify Burning Problems**: The first step to lead generation is identifying a specific problem your prospects have to create a compelling lead magnet.
- π― **Create a Lead Magnet**: Develop a valuable resource that addresses the identified problem to attract leads and build trust.
- π **Free Value Strategy**: Successful entrepreneurs use free value to attract leads; this strategy has been effective for decades.
- π‘ **Solve One Problem**: By solving one problem, you introduce prospects to a new set of problems, increasing the likelihood of them purchasing your full offer.
- π **Use Notion for Lead Magnets**: The speaker recommends using Notion to create lead magnets due to its ease of use and customization options.
- π **Build a Website with Notion**: Notion Websites allows you to create a personalized, interactive resource that can be shared and accessed easily.
- π **Market Like a Pro**: To effectively market your lead magnet, create curiosity and desire by using psychological biases like scarcity and anchoring.
- π **Consistent Content**: Consistently providing valuable content alongside your lead magnet helps in building your personal brand and attracting more leads.
- π **Conversion Hack**: The speaker hints at a LinkedIn hack that helps in converting leads automatically, suggesting the importance of effective lead conversion strategies.
Q & A
What is the main problem that entrepreneurs and business owners face according to the video?
-The main problem is getting leads, spending too much time on cold outreach, being stressed about follower growth, and over complicating their content strategy.
What are the three key steps to turn a business into a lead generation machine mentioned in the video?
-The three key steps are: 1) Identifying a burning problem and building a lead magnet to solve it, 2) Building the lead magnet using a tool like Notion, and 3) Marketing the lead magnet like a pro to drive curiosity and desire.
What is a lead magnet and how does it help in lead generation?
-A lead magnet is a valuable piece of content offered for free in exchange for a user's contact information, such as an email address. It helps in lead generation by attracting potential customers and building trust by solving a specific problem for them.
Why is it important to give free value daily as mentioned in the script?
-Giving free value daily is important because it establishes the entrepreneur or business as a trusted source of information, which can lead to more leads and followers over time.
How does the speaker use the concept of a lead magnet to attract leads?
-The speaker uses the concept of a lead magnet by offering a solution to a problem that the audience wants to solve, in exchange for their contact information, thus attracting leads.
What is the purpose of creating a sense of scarcity when promoting a lead magnet?
-Creating a sense of scarcity is meant to encourage potential leads to act quickly, increasing the likelihood that they will provide their contact information to access the lead magnet.
How does anchoring bias play a role in the marketing of lead magnets?
-Anchoring bias is used by stating the value or cost of similar information in the past, setting an expectation of value for the free lead magnet, making it more appealing to potential leads.
What is the halo effect as it relates to the promotion of lead magnets?
-The halo effect in the context of lead magnet promotion refers to the positive association created when the speaker shares their success story, implying that the lead magnet can help others achieve similar results.
Why is it beneficial to use a tool like Notion to build lead magnets?
-Using a tool like Notion to build lead magnets is beneficial because it allows for easy creation, customization, and sharing of the content, making it more professional and engaging for potential leads.
How does the speaker suggest using LinkedIn to convert leads automatically?
-The speaker suggests using LinkedIn to convert leads automatically by consistently providing valuable content and leveraging lead magnets to attract and engage potential customers.
What is the importance of solving a specific problem fully with a lead magnet?
-Solving a specific problem fully with a lead magnet is important because it demonstrates the value of the product or service, builds trust with the audience, and can lead to higher conversion rates for the actual offer.
Outlines
π Lead Generation on LinkedIn
The speaker shares their success in generating leads and followers on LinkedIn without spending on ads or cold outreach. They address a common issue among entrepreneurs: ineffective lead generation. The video promises to teach three key steps to turn one's business into a lead generation machine within 12 months. The speaker emphasizes the importance of providing free value daily, which successful entrepreneurs and businesses have done for decades. They offer a free solution to the problem of getting more leads, which is to click and watch the video. The speaker explains that lead magnets are a way to attract leads by promising to solve a specific problem. They suggest identifying a burning problem for the target audience and creating a lead magnet to solve that problem, such as a free workout program for an online fitness coach. The speaker also mentions that by solving one problem, you introduce new ones, which can lead to sales of related products or services.
π Building a Lead Magnet with Notion
The speaker outlines the process of building a lead magnet using Notion, highlighting the importance of answering potential customers' questions in great detail. They share their personal experience of using lead magnets to convert a portion of their audience into paying customers and the rest into followers or email subscribers. The speaker introduces Notion Websites as a tool for creating interactive and personalized lead magnets. They demonstrate how to build a lead magnet in Notion, focusing on solving a specific barrier to entry for LinkedIn users. The speaker emphasizes the value of creating a lead magnet that looks professional and offers real value to the audience. They also discuss the importance of marketing the lead magnet effectively to create desire and curiosity.
π Marketing Strategies for Lead Magnets
The speaker discusses the third step in becoming a lead generation machine: marketing like a pro. They explain how to drive curiosity and desire for the lead magnet using psychological biases such as scarcity, anchoring, and the halo effect. The speaker provides examples of how they promoted a lead magnet on LinkedIn, including adding a time limit for its availability, mentioning the value of the information, and showcasing its effectiveness. They also mention the importance of adding visual elements to increase the perceived value of the lead magnet. The speaker concludes by encouraging viewers to consistently create valuable content and lead magnets to stand out and build their personal brand, suggesting that free content should be as good as paid content and paid content should be significantly better than the competition's.
Mindmap
Keywords
π‘Lead Generation
π‘LinkedIn
π‘Lead Magnet
π‘Cold Outreach
π‘Content Strategy
π‘Social Media Followers
π‘Free Value
π‘Scarcity Bias
π‘Anchoring Bias
π‘Halo Effect
π‘Notion
Highlights
Achieved significant lead generation and follower growth on LinkedIn without spending on ads or cold outreach.
Identified a common problem among entrepreneurs: difficulty in getting leads and growing followers.
Highlighted the effectiveness of providing free value daily to attract leads.
Revealed a strategy used by successful entrepreneurs for decades: offering free value to gain leads.
Offered a free solution to a problem as a lead magnet to attract viewers and potential leads.
Emphasized the importance of solving one specific problem fully to build trust and likeability.
Explained how fixing one problem introduces prospects to a new set of problems, potentially leading to sales.
Described the long-term value of free resources in building engagement, brand awareness, and loyalty.
Provided a step-by-step guide to identifying problems and crafting solutions for lead magnets.
Introduced the use of Notion as a tool for building lead magnets and its benefits.
Shared a framework for building effective lead magnets that answer questions in detail.
Discussed the concept of scarcity bias in marketing and its impact on lead generation.
Highlighted the use of anchoring bias to establish value and create desire for lead magnets.
Explained the halo effect and how it can be used to promote lead magnets and build trust.
Suggested adding visual elements to lead magnets to increase perceived value andεΈεΌε.
Encouraged consistency in creating valuable content alongside lead magnets for better lead generation.
Advocated making free content as valuable as paid offerings to stand out in a competitive market.
Shared a LinkedIn strategy for converting leads automatically without a website.
Transcripts
I get hundreds of inbound leads get
thousands of new followers and generate
multiple sex figures all using LinkedIn
and over the last few years I've spoken
to hundreds of entrepreneurs business
owners and professionals who all shared
a single common problem getting leads
spending way too much time doing cold
Outreach getting stressed about follower
growth and over complicating their
content strategy they couldn't get one
lead let alone hundreds of them every
single month so in this video I'm going
to teach you the three key steps that
turned my business and personal brand
into a lead generation machine in just
under 12 months without spending a
single penny on ads or sending cold
Outreach DMS and if you stick till the
end of this video you understand exactly
how to get leads and even grow your
followers faster now the first thing to
mention is that every single day people
are Googling ways to get more leads or
gain social media followers the common
answer they find give free value daily
the truth is this advice is basic but
it's also true the most successful
entrepreneurs and businesses have been
doing this for decades just think about
the last few pieces of content you've
intentionally watched or read in order
to support your business all these
entrepreneurs and businesses are using
free value as a way to get rich and
here's exactly how you can do it too
even if you're starting from scratch now
I normally charge clients for this
information but I'm going to give it to
you for free I've spent way too many
hours researching the best social Media
Group gurus the hottest newsletters and
the best strategies from the top 1% of
entrepreneurs and what I found blew my
mind now listen this is not the sexiest
tactic but it most certainly Works see
the single reason you're watching this
video is because I'm giving you a
solution to a problem you want more
leads and I can teach you how but in
order for you to get the free
information you want you need to click
and watch my video there is a promise to
solve one single thing out of the many
social media and business questions you
have and this is technically what a lead
magnet does I know that over time or
even in the next 24 hours I will get
leads from the free value I'm providing
right now every single time I post
anything on social media I get at least
one high value inquiry on my services so
step number one to become a lead
generation machine is to identify one
burning problem you know your prospect
has so you can build your lead magnet
for example if you're an online fitness
coach your target audiences struggles
with understanding how to eat what types
of exercise to do how long they should
work etc now you can provide your
audience with a free 8we workout program
they can download as a PDF or like as a
document even a notion website a high
percentage of people will be interested
in it because one it's free and two it
solves a burning problem here's a catch
if your lead magnet is extraordinary and
only then they will trust and like you
and your product and by fixing that one
problem you're introducing them into a
new set of problems now they have to fix
their diet understand the macros track
their sleep Progressive overload Etc but
since you fix that one single problem a
good percentage of these people are more
inclined to buy your actual offer that
contains the solutions to all these new
problems you just introduce them to so
that one piece of free value results in
2 3 5 and 100x returns and the best spot
is that the percentage that didn't buy
at least gave you their email followed
you or gave you some sort of Exchange in
order for you to give them the lead
magnet so now they can see your future
updates and office when you get them to
update into your lead magnet you most
likely gain their trust and if they see
the benefit from your free resource then
you've earned their support this in the
long term is actually equally or even
more valuable than the instant leads
themselves because their support
compounds and may increase your value in
terms of Engagement brand awareness and
loyalty so to make this work for you
list 10 different problems your ideal
client has and how you solve each and
every single one of them find the
problem write the solution find the
problem write the solution find the
problem write the solution you get the
Gest for example for me and my personal
branding Agency on LinkedIn the problems
were how to write content how to get
more leads how to grow a following how
to optimize my profile how to set up a
system how to stand out how to get more
engagement what pictures should I use
and so on so every piece of my content
lead magnets or even live stream would
be solving one of those in extensive
detail you need to do the same don't
have solve a problem just solve a very
specific problem fully now step number
two to become a lead generation machine
is to actually build a lead magnet over
the last year I've actually built my
lead magnets with my favorite app notion
who I also partnered with in this video
to show you how easy it is to build them
on their platform and here's the exact
framework I used to build them every
single time the first step is finding
all the questions your potential and
ideal audience may have about your
services or products the second thing is
getting those questions and answering
them to a ridiculous detail so they feel
like you read their mind I did this for
me and 5% of people who downloaded my
lead magnets convert to my higher ticket
programs and the other 95% is now on my
email list or are at least following me
and those who didn't buy at least give
me case studies and good testimonials
about the lead magnet working for them
which then adds to my marketing flywheel
because they promote me and my systems
and my Frameworks now notion just
introduced notion websites which is a
game changer for this exact strategy let
me show you exactly how I built several
of my lead magnets to get more leads and
followers on notion here you can see my
notion already built out I built it in
under 10 minutes and it's easier than
ever to share it you add your headline
resources and whatever other tools you
want the usual problem with lead magnets
in my opinion is that they look like you
just put them together rushed and there
is no actual value value or Clarity with
notion there is a more personalized feel
as people can actually interact with the
resource so for this particular resource
I had one main goal solving the barrier
to entry to LinkedIn breaking down the
main problems people encounter and
solving them step by step now notion is
very very simple to use when you get the
hang of it and if you still aren't sure
about what to do or right about you can
use notion AI andrac them ideas proof
read and summarize now with notion
websit which is the of the show you can
publish this straight into web and even
connect it to your own domain customize
the site from light to dark mode and
change your fabricon which makes it so
customizable and also a complete new
website for you these are all the tools
that elevate the quality of your lead
magnet and for long-term branding this
is gold usually after creating this i'
get my audience's email or get them to
follow me so they can receive the full
website with access to the insane
resources and I'll also link the website
I just made below so you can take
inspiration or even create your own with
notion okay now that you've seen exactly
how to build your free lead magnet and
even use notion as a tool in literally
no time I'm going to show you my
favorite part creating the desire and
curiosity for it so a bunch of people
want it and give you their email or
follow you or whatever the trade between
you and the free lead Market is but
before I tell you the secret Source
between average and pro promotion if
you're if you're enjoying this video
please drop a like And subscribe to my
channel so I can feel good about
scripting these 5 minute videos for 10
hours okay nine listen I'm a slow
learner okay I also get distracted
sometimes now the third step to become a
lead generation machine is to Market
like a pro and this begins with
understanding how to drive curiosity and
desire let me show you a few examples
for this specific lead magnet we just
built I posted this post on LinkedIn
providing insight as to what they would
be receiving from downloaded this
resource I also gave incomplete
information so people want to get the
full thing and most importantly I added
scarcity I rarely do this in normal post
lead magnets and office are my only
exception now I won't get into too much
detail about psychology or marketing and
cognitive bias but if you do want to
learn more about it start by reading
influence by Robert Kini it may or may
not be one of my favorite books but I
rarely talk about it though but what I'm
going to do is I'm going to give you a
brief Overlook of the three powerful
biases I used to promote this the first
one is scarcity bias I added a time
frame in which the free resource was
available the second one was anchoring
bias I stated how much money people have
paid me for this type of information the
third one was the halo effect I stated
how one thing helped me get their ideal
result so it could work for them too and
as a bonus I added a visual element to
it which provides more context increases
the proceed value and it adds a better
feel without me needing to mention
anything else it almost makes it look
luxurious or like an actual tangible
product which is what you want and as a
reward for opting in into my newsletter
following me messaging me whatever the
trade-off was again they received the
lead magnet for free if you do this
three steps consistently alongside
building your personal brand through
consistent and valuable content
alongside your lead magnet you'll stop
being one of the many and stop becoming
the only make your free stuff as good as
people's pay stuff and make your paid
stuff two to 10 times better than
anyone's paid stuff get more leads get
more followers and build your personal
brand as a result lead magnets are
honestly my favorite notion makes them
so easy to make and understanding Basic
Marketing and cognitive biases makes
them so easy to distribute and keep in
mind that information has become a
commodity so if you're afraid of giving
something away for free just know that
your competition probably is clients buy
the implementation not just a solution
that said aside from offering free
content and become a trusted voice in
your community there is one thing that
is going to make it much easier to
convert leads once you've attracted them
so check out this video where I break
down my LinkedIn hack that helped me
convert leads on automatic without even
having a website see you then
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