Analisis Perbandingan Iklan Kecap ABC 2018 dengan Poster Kecap ABC 1988 berdasarkan TAP-The-TV-3SID

Summary

The video script discusses the comparison between two Kecap ABC advertisements from different eras: 2018 and 1988. It highlights the differences in text types, with the 2018 ad being semiformal and the 1988 poster formal. Both aim to attract consumer interest but the 2018 ad reflects contemporary societal values and gender equality. The 1988 poster, however, perpetuates traditional gender roles. The script also covers the ads' themes, tonal differences reflecting cultural shifts, and the use of third-person narrative. It analyzes the ads' structure, syntax, symbols, imagery, and diction, showing how these elements align with the ads' objectives to engage viewers and convey messages effectively.

Takeaways

• 😀 The script discusses the comparison between two advertisements for ABC Soy Sauce, one from 2018 and a poster from 1988.
• 📈 The 2018 advertisement has a semiformal tone, while the 1988 poster is more formal.
• 👥 Both advertisements aim to appeal to a broad audience, with the message intended for the general public.
• 🎯 The purpose of both ads is to attract consumer interest, but the 2018 video includes attitudes and values that reflect contemporary societal experiences.
• 🚹🚺 The 2018 ad features a theme of gender equality, contrasting with the 1988 poster which suggests traditional gender roles, with the wife in the kitchen and the husband working.
• 🏡 The 1988 poster theme revolves around cooking as a means to strengthen the bond between husband and wife.
• 🗣️ The perspective used in both the ad and the poster is third-person omniscient, where the creator is aware of all the habits and feelings of the society.
• 📝 The 2018 ad is structured thematically, presenting facts and viewpoints, while the 1988 poster has a linear structure, facilitating reader comprehension.
• 🔤 The syntax in the 2018 ad uses phrases like 'a true husband cooks better', indicating a partial use of the SPOK (Subject-Predicate-Object-Kinship) structure to aid quick understanding.
• 🌐 The 1988 poster also uses a syntax that is not fully SPOK, with phrases like 'recipe to be loved by a husband', aiming for instant message reception.
• 👨‍🍳👩‍🍳 The ads contain contextual symbols, with the 2018 ad showing a wife taking a more active role than the husband, suggesting a non-traditional gender dynamic.
• 👩‍❤️‍👨 The 1988 poster symbolizes that a wife should be able to please her husband through cooking to be loved in return.

Q & A

What is the main topic of the video script?

The main topic of the video script is a comparison between the ABC Soy Sauce advertisement from 2018 and the poster advertisement from 1988.

How is the language style of the 2018 advertisement described?

The language style of the 2018 advertisement is described as semiformal.

What is the language style of the 1988 poster advertisement?

The language style of the 1988 poster advertisement is described as formal.

Who is the target audience for both advertisements?

The target audience for both advertisements is the general public.

What is the common purpose of both advertisements?

The common purpose of both advertisements is to attract consumer interest.

What specific attitude and values are reflected in the 2018 advertisement?

The 2018 advertisement reflects attitudes and values that align with contemporary societal experiences, including gender equality.

What is the theme of the 2018 ABC Soy Sauce advertisement?

The theme of the 2018 ABC Soy Sauce advertisement is gender equality between men and women.

What theme is presented in the 1988 poster advertisement?

The theme of the 1988 poster advertisement is about how cooking can strengthen the bond between husband and wife.

How is the cultural perspective different between the two advertisements?

The cultural perspective in the 2018 advertisement is more modern, focusing on gender equality, while the 1988 poster advertisement still follows traditional cultural roles where the wife is in the kitchen and the husband works.

What is the narrative voice used in both the advertisement and the poster?

The narrative voice used in both the advertisement and the poster is third-person omniscient, where the narrator knows everything about the characters' habits and feelings.

How is the structure of the 2018 advertisement described?

The structure of the 2018 advertisement is thematic, presenting a fact and the narrator's viewpoint on the topic discussed in the advertisement.

What is the structure of the 1988 poster advertisement?

The structure of the 1988 poster advertisement is linear, with a sequence or flow that helps the reader understand the message from top to bottom or left to right.

How does the syntax in the 2018 advertisement help the audience?

The syntax in the 2018 advertisement uses phrases like 'a true husband cooks better' to simplify the message for the audience, making it easier to understand and accept the information quickly.

What is the syntax used in the 1988 poster advertisement?

The syntax in the 1988 poster advertisement uses phrases like 'recipe to be loved by a husband' to simplify reading and help the reader instantly grasp the message.

What kind of symbols are present in the 2018 advertisement?

The 2018 advertisement contains contextual symbols, such as the wife taking on a role beyond the husband, like cooking and working outside, similar to the husband, indicating a lack of gender equality in the advertisement's creation.

What contextual symbols are found in the 1988 poster advertisement?

The 1988 poster advertisement contains contextual symbols where the wife and husband are depicted, symbolizing that the wife must be able to please her husband through cooking to be loved.

What are the differences in imagery between the two advertisements?

The 2018 advertisement is presented in video format with roles that can easily help the audience understand the purpose of the advertisement. The 1988 poster uses visual imagery through text, pictures, and symbols to help the reader easily build an image of the message.

How is the diction in the 2018 advertisement described?

The diction in the 2018 advertisement is chosen by the creators to be understandable by the audience and is coherent with the advertisement's purpose of attracting consumers.

What is the diction like in the 1988 poster advertisement?

The diction in the 1988 poster advertisement is clear and precise, allowing readers to understand the meaning of the advertisement's writing, which is consistent with the purpose of its creation.