Social Media vs Email Marketing: Which Is Better For Sales?

Summary

In this video, Alex provides a detailed comparison of social media and email marketing, based on real stats from her business. She emphasizes that email marketing is about relationship building with leads, while social media is for acquiring qualified leads. Alex reveals her higher conversion rates from email marketing, making $360,000 compared to $60,000 from social media, despite having a larger social media following. She stresses the importance of using both strategies together and offers a free guide to help grow email lists using social media. Alex also shares insights from a viral Instagram reel and why going viral isn't always beneficial.

Takeaways

• 📈 Email marketing has a significantly higher conversion rate compared to social media marketing for the speaker's business, with a 600% difference in sales figures.
• 💌 Email marketing is defined as a form of digital marketing that involves building relationships with qualified leads, similar to the process of dating.
• 📰 The speaker emphasizes that modern email marketing is not just about sending promotional emails but also about providing valuable and relevant content.
• 🔍 Social media marketing is about promoting products and services, building community, and driving traffic, with the ultimate goal of acquiring qualified leads.
• 🌐 Social media is described as a top-of-the-funnel strategy, where businesses aim to find and attract people who fit their target audience.
• 📈 Despite lower conversion rates, social media is crucial for generating new email leads, contributing to email marketing revenue.
• 🤝 The speaker suggests that both social media and email marketing are necessary for a business, as they complement each other in the marketing funnel.
• 📈 The speaker's social media following is 10 times larger than their email list, yet email marketing generates more sales.
• 📝 The speaker provides a free guide with strategies for building an email list using social media, even with a small following.
• 🚀 The video script highlights the importance of nurturing leads through email marketing after acquiring them via social media.
• 🔑 The speaker's personal experience with going viral on social media demonstrates the potential for rapid follower growth, but also the need for strategic lead nurturing.

Q & A

What is the main focus of the video script?

The video script focuses on comparing social media marketing and email marketing strategies for business promotions and profits, using real stats from the speaker's own business.

How does the speaker define modern email marketing?

The speaker defines modern email marketing as being more about relationship building with qualified leads rather than just sending promotional emails or newsletters.

What is the speaker's perspective on the role of email in marketing?

The speaker views email as a crucial tool for nurturing relationships with potential customers, providing valuable content, and eventually converting leads into customers.

According to HubSpot, what is email marketing?

HubSpot defines email marketing as a form of digital marketing that involves sending promotional messages or newsletters to a list of subscribers via email.

What does the speaker suggest is the primary goal of social media marketing?

The speaker suggests that the primary goal of social media marketing is to acquire qualified leads, build brand awareness, and create trust to grow the email list.

How does the speaker describe the relationship between social media and email marketing?

The speaker describes social media as the top of the funnel strategy for acquiring leads, while email marketing is used to nurture those leads and convert them into customers.

What are the sales conversion rates like for the speaker on social media compared to email?

The speaker's sales conversion rates on social media are significantly lower than on email, with $60,000 made from social media compared to $360,000 from email in 2024.

How many new email leads did the speaker get from social media in 2024?

In 2024, the speaker got over 10,000 new email leads from social media alone.

What is the speaker's advice on using social media to grow an email list?

The speaker advises creating engaging, helpful, and consistent content on social media to attract the right audience and strategically guide them to subscribe to the email list.

What resource does the speaker offer to help grow an email list using social media?

The speaker offers a free guide called the Copy Posse's List Building Guide, which provides five easy, fast, and free ways to build an email list using social media.

What is the speaker's personal experience with a viral Instagram reel, and how did it affect their follower count?

The speaker's Instagram reel went viral in August 2022, gaining about 60,000 followers in less than a week, but they express some regret about the experience.