Play 5: How to Schedule Email Campaigns

Summary

The transcript provides an overview of email marketing strategies, focusing on scheduling and content planning. It recommends sending 8 to 12 emails per month, depending on subscriber engagement, with scheduling aligned around key dates. The video also outlines a content creation method based on services offered. For example, a marketing agency could send emails on paid ads, social media management, and web development, ensuring that each topic is addressed multiple times. Additionally, it advises using tools like mild.com to brainstorm topics and optimize email marketing strategies.

Takeaways

• 📅 Scheduling email campaigns should include a minimum of 8 emails per month, but 12 is ideal for larger or more active audiences.
• 📆 For an 8-email cadence, emails should be sent on the 4th, 8th, 11th, 14th, 17th, 22nd, 25th, and 28th of the month.
• 📧 A 12-email cadence adds emails on the 1st, 6th, 20th, and 31st, in addition to the 8-email schedule.
• 💡 Keep payment days in mind: the 14th, 31st, and 1st are key because many Americans receive their paychecks on or around these dates.
• 🎯 Scheduling emails is not the main challenge; creating engaging and relevant content is often more difficult.
• 📝 Begin by outlining the services or products you offer and use these as the basis for email topics.
• 🔢 For a 12-email cadence, if you offer 3 services, you would create 4 emails per service to cover the entire month.
• 📊 Example topics for paid ads could include improving conversion rates, measuring success, lowering acquisition costs, and scaling.
• 📱 For social media services, topics might include growing followers, using Instagram Reels, comparing TikTok vs. Instagram, and optimal posting times.
• 💻 Web development email topics could cover blog topics, SEO hacks, apps to improve sales, and design recommendations.

Q & A

What is the minimum and recommended number of emails to send in a month for an effective email marketing strategy?

The minimum number of emails to send in a month is eight, while twelve is recommended for businesses with more subscribers and active engagement.

How should the emails be scheduled if following an 8-day cadence?

For an 8-day cadence in January 2024, emails should be sent on the 4th, 8th, 11th, 14th, 17th, 22nd, 25th, and 28th.

How does the email schedule change with a 12-day cadence?

With a 12-day cadence, you add emails on the 1st, 6th, 20th, and 31st to the existing 8-day schedule, sending emails on those additional days.

What is the general frequency of emails per week in a 12-day cadence?

In a 12-day cadence, about two to three emails are sent per week. For example, in the first and third weeks, three emails are sent, while two emails are sent in the second and fourth weeks.

Why is it important to consider the 14th, 31st, and 1st of the month in email scheduling?

The 14th and 31st are significant because they fall a day before payday for many Americans, with the 1st being a payday. This can influence consumer behavior and engagement with marketing emails.

What are the three services used as an example for creating email content in the script?

The three services used in the example are paid ads, social media management, and web development.

How is the number of emails per subject determined in the example?

If following a 12-email cadence, the number of emails per subject is determined by multiplying the number of services by four. For example, with three services, four emails per service results in 12 total emails.

What email content topics are suggested for the 'Paid Ads' service?

The suggested email topics for 'Paid Ads' are improving conversion rate, measuring success, lowering acquisition costs, and scaling campaigns.

What content topics are suggested for social media management?

The topics for social media management include growing followers, using Instagram Reels, comparing TikTok vs. Instagram, and the best days and times to post.

How can businesses that struggle to generate email topics get help?

Businesses struggling to generate email topics can visit mild.com for ideas and strategies to improve their email content and turn potential customers into paying customers.