Email Marketing Tips for Success in 2024

Summary

In this engaging video script, Ms. Ileane emphasizes the importance of email marketing for building a personal community and maintaining control over one's audience. She shares her experience with email marketing, including her use of AWeber and other tools, and stresses the value of consistency and personal connection with subscribers. Ms. Ileane also discusses the benefits of using lead magnets to grow one's email list and the autonomy email marketing provides over social media platforms, which can be unpredictable and limit content creators' reach.

Takeaways

• 📧 Email marketing is crucial for building a community and maintaining direct contact with your audience.
• 🔗 Having an email list provides control over your content, unlike social media platforms where you are subject to their policies and potential bans.
• 💼 Ms. Ileane has over a decade of experience in email marketing, emphasizing its importance despite not being a 'guru' in the field.
• 🛠 Email service providers like AWeber, Active Campaign, and MailChimp offer tools to manage and sell digital products directly through email.
• 📈 Ms. Ileane emphasizes the importance of consistency in email communication, such as her weekly newsletter, to keep subscribers engaged.
• 📝 She suggests using templates and maintaining a consistent tone to make email creation easier and more efficient.
• 📊 Analyzing email analytics is vital to understand audience engagement, with open rates being a key metric.
• 🚫 It's important to recognize when to remove inactive subscribers from your email list to maintain a high level of engagement.
• 🔄 The script mentions the impermanence of social media platforms and the need to build an independent audience through email lists.
• 🌐 Ms. Ileane encourages leveraging email marketing to future-proof your content and audience, regardless of platform changes.
• 🎁 Lead magnets, such as ebooks or checklists, are effective tools for growing an email list by offering value to potential subscribers.

Q & A

What is the main topic discussed by Ms. Ileane in the video?

The main topic discussed by Ms. Ileane is email marketing, its benefits, and the importance of building an email list.

Why is building a community through an email list important according to Ms. Ileane?

Building a community through an email list is important because it allows people to stay connected and engaged with the content creator, and it provides a direct line of communication without relying on social media platforms.

What does Ms. Ileane suggest as a way to maintain control over one's content?

Ms. Ileane suggests having an email list as a way to maintain control over one's content, as it allows the content creator to communicate directly with their audience without the interference of platform restrictions or gatekeepers.

What email service providers does Ms. Ileane mention in the video?

Ms. Ileane mentions AWeber, Active Campaign, Act-on, ConvertKit, Substack, Beehive, and MailChimp as email service providers.

How does Ms. Ileane describe her experience with email marketing?

Ms. Ileane describes her experience with email marketing as extensive, having done it for over a decade in her day job, and she emphasizes her knowledge in the field despite it being a different niche and demographic.

What is the significance of consistency in email marketing according to the video?

Consistency in email marketing is significant because it helps in building trust and maintaining engagement with the subscribers. It also aids in delivering on the promise made to people when they sign up for the email list.

What does Ms. Ileane recommend for creating engaging emails?

Ms. Ileane recommends using a template, maintaining a consistent tone, and including a call to action. She also suggests personalizing the content to make it feel like an intimate conversation with the subscribers.

How does Ms. Ileane use analytics to understand the success of her emails?

Ms. Ileane uses analytics to check open rates and other engagement metrics, which help her understand how well her emails are being received by the subscribers and what content resonates with them.

What is a lead magnet and how does it help in building an email list?

A lead magnet is a valuable resource such as a checklist, ebook, or guide that is offered for free in exchange for an email address. It helps in building an email list by providing something of value that potential subscribers are interested in.

Why does Ms. Ileane emphasize the importance of not relying solely on social media platforms?

Ms. Ileane emphasizes the importance of not relying solely on social media platforms because they can change or disappear, and they do not provide the same level of control and direct communication with the audience as an email list does.

Outlines

00:00

📧 Email Marketing and Building Community

Ms. Ileane introduces the topic of email marketing, emphasizing its importance for building a community. She shares her personal experience with email marketing over a decade and clarifies that it's about more than just the list—it's about staying connected with the audience. She invites viewers to join her email list and reflects on her journey, mentioning her day job involving memberships and renewals, and how she manages email communications for that purpose.

05:09

🔄 Consistency in Email Marketing

The speaker discusses the importance of consistency in email marketing, sharing her commitment to sending a newsletter every Tuesday. She talks about the structure of her emails, which includes a greeting, content recommendation, detailed discussion, and a call to action. Ms. Ileane also touches on the use of email service providers and her preference for AWeber, while acknowledging other popular options like Active Campaign, Act-on, ConvertKit, Substack, and MailChimp.

10:12

📅 Finding Your Email Cadence

Ms. Ileane explores the concept of finding the right rhythm or cadence for sending emails to subscribers. She advises against overwhelming the audience with too frequent emails to avoid ending up in spam folders. She also discusses the importance of understanding one's capabilities when deciding the frequency of emails and mentions her own choice to send emails once a week.

15:16

📝 Email Templates and Personal Touch

The speaker shares her approach to creating email templates that include a greeting, content recommendation, detailed discussion, and a call to action. She emphasizes the importance of maintaining a personal tone in emails to foster a sense of intimate conversation with the subscribers. Ms. Ileane also discusses the use of images, emojis, and GIFs to enliven the email content.

20:24

📈 Analyzing Email Marketing Success

Ms. Ileane talks about the importance of checking email analytics to understand the success of email marketing efforts. She shares examples of her popular emails, such as 'The Hunt for Multiple Streams of Income,' which had a 52% open rate. She encourages the audience to consider the feedback from the community and to use analytics to improve email strategies.

25:29

🛠️ Utilizing Tools for Email Marketing

The speaker introduces various tools she uses for email marketing and digital media updates, such as TubeBuddy and Zealous. She discusses the importance of curating lists of tools on platforms like Benable and mentions her love for live streaming, which is a significant part of her content creation process.

30:35

🌐 The Transience of Social Media Platforms

Ms. Ileane reflects on the impermanence of social media platforms, citing examples of platforms that have come and gone, like Huzza and Firetalk. She stresses the importance of not relying solely on these platforms and the need to build an email list as a more stable and controlled form of audience engagement.

35:38

📈 Lead Magnets for Email List Growth

The speaker discusses the concept of lead magnets as a strategy for growing an email list. She suggests creating valuable resources like checklists or ebooks that provide value to potential subscribers. Ms. Ileane also shares her own lead magnet, which is a guide for producing winning video content.

40:49

📊 The Power of Email List Analytics

Ms. Ileane highlights the advanced analytics features of email service providers, which allow content creators to see who opens emails and who clicks on links. She contrasts this with social media platforms, where such detailed insights into audience engagement are not available.

45:51

🏆 Diversifying Beyond Social Media

The speaker admires Mr. Beast's success on YouTube and his smart move to diversify beyond the platform with products like Feastibles. She encourages the audience to learn from such examples and to build their own platforms, like email lists, to maintain control over their audience and content.

50:54

🌟 Embracing Impermanence in Digital Spaces

Ms. Ileane concludes by sharing her personal journey with social media, starting with LinkedIn and Facebook, and then discovering Twitter as her first love. She emphasizes the importance of not getting heartbroken over the changes in social media platforms and the need to build an email list as a reliable form of audience connection.

55:57

🌈 Affirmation of Beauty in All

In her closing remarks, Ms. Ileane reiterates her belief in the beauty of every individual's message and encourages everyone to stay beautiful, regardless of their gender identity. She expresses gratitude for the support of her audience and the shared spirit of positivity.

Keywords

💡Email Marketing

Email marketing is a digital marketing strategy that involves sending emails to a targeted audience with the goal of promoting products or services. In the script, the speaker emphasizes the importance of email marketing for building a community and maintaining direct communication with subscribers. The speaker's personal experience with email marketing over a decade is highlighted, showcasing its significance in both personal and professional contexts.

💡Email List

An email list is a collection of email addresses that are used to send newsletters, promotional materials, or other correspondence to a group of people who have opted in to receive them. The script discusses the value of growing an email list as a means of fostering a community and ensuring that subscribers remain engaged and informed about the speaker's content.

💡Community

In the context of the video, community refers to the group of people who are engaged with the speaker's content and have chosen to receive updates via email. The script underscores the idea that an email list is not just a collection of contacts, but a community that the speaker is building and nurturing through consistent communication.

💡Control

Control, in this script, refers to the autonomy that content creators have over their email lists, as opposed to being subject to the rules and restrictions of social media platforms. The speaker mentions that having an email list means being the sole decision-maker regarding the content that is sent out, without the interference of gatekeepers.

💡Lead Magnet

A lead magnet is an incentive offered in exchange for contact information, usually used to grow an email list. In the script, the speaker talks about using lead magnets such as checklists, ebooks, or planners to attract potential subscribers by offering them valuable content related to the speaker's area of expertise.

💡Email Service Provider (ESP)

An email service provider is a company that offers email marketing tools and services. The script mentions several ESPs like AWeber, Active Campaign, Act-on, ConvertKit, and MailChimp, which are used to manage and send out emails to an email list. The speaker's preference for AWeber is highlighted due to its features and capabilities.

💡Consistency

Consistency in email marketing refers to the regularity with which emails are sent out to subscribers. The script emphasizes the importance of being consistent in sending out newsletters to maintain engagement with the email list. The speaker shares their personal commitment to sending out a newsletter every Tuesday morning.

💡Templates

Templates in email marketing are pre-designed email formats that can be used to create a uniform look and feel for communications. The script suggests using templates to maintain a consistent structure in emails, making it easier for the speaker to deliver content regularly.

💡Engagement

Engagement, in the context of the script, refers to the interaction and connection between the speaker and their email list subscribers. The speaker discusses the high open rates of their emails as an indicator of engagement, showing that subscribers are actively interested in the content being shared.

💡Analytics

Analytics in email marketing involve the measurement, analysis, and reporting of email effectiveness. The script mentions checking analytics to understand open rates and subscriber behavior, which helps the speaker to gauge the success of their email marketing efforts and adjust their strategy accordingly.

💡Platform Independence

Platform independence refers to the ability to operate or function without relying on a specific platform or service. The script discusses the importance of not being solely dependent on social media platforms, which can change or disappear, and instead building an email list that provides a more stable and controlled way to reach an audience.

Highlights

Emphasizing the importance of building a community through email marketing rather than just growing a list.

The speaker's experience in email marketing for over a decade and its significance in different niches and demographics.

Having control over your content through an email list, especially in the event of being banned or shut down on social media platforms.

Recommendation of various email service providers like AWeber, Active Campaign, Act-on, ConvertKit, Substack, Beehive, and MailChimp.

The speaker's role in her day job involving memberships and the use of email for renewal notifications and new member acquisition.

Consistency in email marketing exemplified by the speaker's weekly newsletter for over a year.

The significance of using templates and maintaining a consistent tone in email communication.

Importance of understanding your capabilities and setting a realistic email cadence to avoid overwhelming subscribers.

The speaker's approach to sharing digital media updates and engaging with the audience's interests through her newsletter.

The use of analytics to gauge the popularity and engagement of email content, such as open rates.

Inclusion of significant community events and meetings in the newsletter to nurture and build community.

The idea of lead magnets as an effective way to start building an email list with valuable content.

The speaker's personal lead magnet offering a guide for producing winning video content.

The importance of not relying solely on platforms and the value of having an exportable email list for control.

A reminder that platforms can change or disappear, highlighting the need for content creators to have their own platforms like an email list.

The concept of 'life be lifing' to explain the natural ebb and flow of audience engagement and the importance of understanding this in email marketing.

Transcripts

hello beautiful people it's your girl Ms. Ileane and today I want to talk to you about  

email marketing email marketing and the benefits  of having an email list growing an email list and  

it's not really just about the list it's about the  community it's about the community that you build  

as people come into the fold and they want to keep  in touch with you they want to hear what it is you  

have to say and so they subscribe to your email  list so and for that fact just let me say right  

now that if you want you can check out my link  there on my profile and uh that will will get  

you signed up to my email list now why the topic  of email list you know when I first thought about  

this topic I said you know eileene you have um  a small list you're not like an email marketing  

Guru and so people may not care what you think  or how you do your thing and then I remembered  

something H for those of you you who don't know  I do have a day job and at my day job I also do  

email marketing and I've been doing it for over  a decade and so yeah I know a fair amount about  

email marketing it's just a different Niche  so to speak and also a different demographic  

which is super super important now the last um  time that I went live and I actually pinned the  

replay of that live stream on my profile and  you can find that also on YouTube I was talking  

about podcasting now the reason why I mentioned  that is because there is something very similar  

that I talked about about podcasting that also  applies to email and that is that you have control

having an email list means if you get shut down or  banned on social media and it happens a lot I know  

especially well I won't even say especially every  platform it's happened on Facebook it's happened  

on the platform you're watching me on now it's  happened all across the board in Instagram you  

name it people lose their accounts they get  banned or they get hacked right you know even  

uh your website you know that could happen there  as well and so having that control with your email  

list being the only person that gets to say what  goes out there's no Gatekeepers that can say oh  

no you can't talk about this or that's restricted  or you won't be able to know it's your email list  

and if you have the right email service provider  for example I use AWeber love love love AWeber and  

um you know but there's so many other popular  ones out there I've used Active Campaign I've  

I've used Act-on um a lot of people use Convert  kit I I've never had an experience with Convert  

kit but I hear it's does great you know or even  you can use like a Substack or a Beehive all  

that doesn't matter you know you can use a free  one like MailChimp at this point I don't care  

what you use I just want you if you're content  creator and you're using platforms like this one  

there's always a risk there's always a risk  because you're not in control so I want you  

to think about building an email list so um like  I said this is one thing I do on my day job as  

well as at my own personal online community so  let me tell you just a little bit about what  

do at my day job because you know that's that part  isn't really important uh we have memberships and  

I am in charge of getting those members to renew  their membership because it every year they have  

to renew and so sending out those notifications  via email also whenever there's something new  

going on we like to bring in new members and we  use email to do that. We used a couple of other tools  

as well but I'm in charge of the email part okay  and so I wanted to make that clear so that's one  

of the things that I I do in fact tomorrow I'm  sending out an email to um at this point I think  

there's about maybe 10,000 people who haven't  renewed but that's because I email them once a  

month to remind them that they need to renew okay  and um so starting in October I started off with  

about close to 30,000 people and so all those  people that have renewed like the 20,000 that  

have already renewed and there's only about 10  left that still need to renew so that's enough  

about the day job I just wanted to give you an  idea of the kinds of emails that I uh send now  

what's really important is my email list and once  again just go to my profile and you'll see the  

link you can sign up there I am not someone who is  going to try to sell you a program every you know  

week or anything like that but I will say I am  very very proud of myself over the last year or so  

cuz I've I started email marketing years ago but I  was kind of inconsistent with it but over the last  

year or so maybe a little bit more than a year  every Tuesday morning morning my time which is  

Eastern Time Zone because y'all know I'm from  Philly right hey anyway every Tuesday morning  

for over a year my newsletter email goes out to  my subscribers and I I'll give you some examples  

later of the kinds of things that I talk about  and what my subscribers get to to hear about and  

so all right let's talk about some of the things  that once you get your email up and running kind  

of skipping around a little bit because I I want  to get to like the the nitty-gritty you got your  

email list you've got some people to subscribe  because I know a lot of you who are listening to  

this you do you're already at that point where  you already have subscribers you already have  

a list and you might be like me what I used to be  before I was more consistent you might be a little  

slacking like yeah I haven't sent an email out in  like 3 months or two here's what can help and I know  

aweber has this but I think all the email service  providers have this feature which is having a  

template having a template and you also want to  have a general tone like you know your your email  

list your subscribers they are getting to know  you right they're they're really it's more of  

an intimate conversation that you're having with  your email list because these people know who you  

are they've already you know if you use double  opin which I highly recommend and I know aweber  

recommends that too they they know who you are  because theyve signed up then they've also got an  

email to confirm that you really want to sign up  so they know who you are they are interested they  

are engaged and they want to hear from you so you  probably want to have sort of a tone that you want  

to speak to your community in so that it makes  it easier for you to be consistent and you know  

get that newsletter out and it doesn't have to be  once a week it could be every other week it could  

be every weekday I wouldn't go beyond that but  you know because sometimes people overdo it you  

know they get a little too gung-ho on the email  and they wind up in a spam folder but so you know  

figure out your Cadence what you can do and so  that you're delivering on that promise for people  

who sign up once again again similar to podcasting  you know I I talked about podcasting um the last  

time and you need to know like what are you  capable of what can you put on your plate so for  

me it's once a week and sometimes stuff comes up  from one week to the next and I just like I'm so  

tempted to just like let's just send an emergency  newsletter and then I say to myself it might be  

important to me but I'm not sure that is important  or urgent for my subscribers hence social media  

right if if you're on my email list and you know  you may have heard like some breaking news because  

I specialize in digital media right so digital  media means um what's going on in social media  

what's going on on video what's going on with the  platforms and things like that so if you're here  

something that is going on and you're like oh  I want to know what eileene thinks about that  

you probably could find that over on Twitter or  you may uh be able to connect with me in one of  

the many many Facebook groups that I'm in or even  on messenger or you know I may have done a short  

video about it on one of the platforms that except  short video and y'all know what they are I don't  

have to give y'all list also this is a good time  for me to say that um if you have any questions  

go ahead and put those questions in so I can see  them let me just make sure I'm not missing any  

let's just double check okay I don't think I've  missed any questions but if you have one and if  

if you typed in a question and I didn't see  it please type it in again and I'll be sure  

to like be on the lookout for questions this time  all right so you think you think about you get a  

template that you like so that you know like the  structure of what your email is going to be like  

for me I like to have like a little greeting and  then maybe I recommend a piece of content it could  

be a YouTube video it could be um a blog post  or what have you and then I will go into more  

detail so that's kind of my template so to speak  all right and then you know I like to wrap things  

up towards the end and um maybe perhaps have  some type of call to action for a followup of  

some sort just all depends upon what the specific  email is about and like I said we're going to look  

at some examples well I don't know if I we're  actually going to look at them I'm going to  

try to show you or share with you some examples  of the emails that I've sent out in the past so  

you get an idea of the flavor and if you want  to get digital media updates then you can sign  

up and I want I I do want to take a moment to say  hello to everyone who's come in and say thank you  

so much for listening I appreciate you very very  much and so all right you thought about your tone  

and you also want to think about and thanks for  the follow thanks for anyone who's subscribing  

following Etc you want to think about your  your um structure like I said here's one thing  

I didn't mention though are you going to promote  offers like maybe you're someone who let's just  

use an example maybe you sell digital products  like you've got a checklist you've you've got a  

um an ebook and so forth or a guide and you know  a template on notion or something like that and  

maybe you're selling that so and consider that  with your template and with your structure of  

your emails and also another plug for aweber if  you do sell digital products you can upload them  

directly to aweber and sell them right from  aweber you don't have to have them hosted on  

a website or anything like that if you don't have  a website or if you don't have a checkout card or  

whatever you can do that right through through  a Weber which is another reason why I love them  

so much okay so um think about the style you know  like I said are you going to always have an image  

is it all text is there a lot of images um every  now and then do you use emojis do you throw in a  

a gif GIF y'all can call them GS but it's gifts  do you throw in one of those every now and then  

which I know I try to do every now and then and  I like to every now and then put Emojis but I'm  

not Emoji crazy I might have Emoji in a subject  line it just all depends upon the tone of the

email and um also is there something new that's  

going on now with digital media  excuse me I need to take a sit

like in my case there's always something new I  probably three products launched since I've been  

talking to y'all okay so there's never something  that runs out of you know things that are new to  

talk about but what's really relevant you know  once you get to know your community and they give  

you feedback you know ask for their feedback  ask how they like a specific topic and then  

I'm also going to talk to you about checking your  analytics and in one minute I'm almost there you  

also want to like make announcements and thank  you strawberry strawberry VI VR strawberry VR  

hey thank you thank you so much for all the love  tapping on the screen I truly truly appreciate it  

and um so if you're doing meetings or workshops  or webinars or whatever you want to call them or  

maybe there's even inperson events you definitely  want to announce that in your newsletter like I  

said these people have signed up they said they  want to hear from you so don't hold back doesn't  

mean you have to tell them every single thing you  did from one newsletter to the next but anything  

significant especially if it's something that  further helps nurture and build community like  

an event or a meeting or a Liv stream or an online  uh Twitter space or uh a Twitter chat anything  

like that is something that your community is  going to want to hear from you so you definitely  

want to include that in your newsletter and have  all the particulars make sure make sure that you  

consider that people are in different time zones  So when you say oh it's happening uh Tuesday at  

3 you want to say what time zone right you know  because no matter what no no matter even if you  

have a local um uh oh strawberry VR says love  the topic thank you so much even if you have  

like a local community you still want to say the  time zone just to remind people because you you  

just never know someone may be traveling on that  Tuesday right then they got to remember oh yes  

it's 3 o'clock Eastern I got to make sure that I  adjust my notification or whatever the case may be  

okay you you you all know what I mean but it's one  of those things that we always forget to do you  

say I'm going live tomorrow at noon and it's like  you gotta say what time zone whenever you announce  

any kind of time on the internet whether it's  vocally or in a tweet or keep into consideration  

other time zones even if you only say that it's  eastern or Pacific whatever your time zone is  

then people can do the math right but you you just  want to keep in mind just never say time without  

saying the time zone that you're talking about  okay all right so here we go so um I promised  

a couple of things and before I share with you one  of my most popular emails that I sent out recently  

I want to remind you that all you have to do is  go to my profile you know how to do that right  

go to my profile and you'll see how you can sign  up for my newsletter and it's Eileen smith.com

links Eileen smith.com [Music] links okay so make  sure you get on that list all right so let's talk  

about some example content now I don't think I  can flip the phone around but my girl J Janine  

she's on here and you can find her as video for  bosses and she always says you gotta have a second  

device so I've got my second device wait I'm  hold my hand in front of the mic so hold on let  

me switch hands okay so I you know this I'm just  showing you as an example unfortunately you know  

not that I want you to read it but I just want  you to get an idea of when I was talking about  

template templates and formats and this little  AI um image that I have in here and there's a  

call to action button and uh this particular email  so you'll know was the subject line of this email

was multiple wait a minute let me double check  I have oh I have it on my computer the hunt for  

multiple streams of income and I did use a little  Emoji I use a little coin bag with the doll you  

know that you know that emoji right the coin bag  with the dollar sign on it cuz I want y'all to  

get the bag yes the hunt for multiple streams  of income and this was one of my most popular  

emails it was sent on the 7th and uh of of May  I'm sorry the 7th of May 2024 yeah I I was talking  

about always saying the time zone yeah remember  to say the month and the year because you never  

know somebody could be looking at this two years  from now and if you are looking at this in 2026  

[Music] hey find me okay so so anyway this was a  recap of a Twitter space that I co-host along with  

my friend Deb Anderson and um she is Social Web  Cafe and that's her handle and Deb Anderson and  

I have been doing these Twitter spaces and we do  them on the first Saturday of every month however  

we didn't do one yesterday because just a little  technical difficulty well actually to be honest  

full disclosure uh my co-host wasn't feeling  well and so I honestly I wasn't prepared anyway  

so I was kind of like you know but we we all want  Deb to feel better and hopefully she feels better  

already but you know she just didn't want a chance  it risk it so it's okay we'll do it next Saturday  

at 3 pm Eastern 3pm Eastern on Twitter and we'll  be talking about funnels which kind of segues  

into um you know the email marketing you know when  you have your funnel that's the key component of  

your funnel is to get people on your list right  so yeah so we'll get into that and Deborah's more  

of the expert on that than I am well she will  be when we have this conversation anyway so um  

this particular Twitter space that we did last  first Saturday of the month which was the first  

Saturday in may we talked about multiple streams  of income uh for bloggers now Deb and I have been  

knowing each other for a long long long long long  time when I was more active blogging Deb is still  

actively blogging I don't blog as much as I used  to but I still have my blogs though they're still  

there I just have to update them I have a few  blogs but ileanesmith.com is one of them and  

so we talked about all these different tools and  um techniques that you can use for monetization  

of your content yes and so that was really a great  well-received email and um like I said I'll just  

show you a little bit more of it how the little  so you can see the structure you know we kind  

of went into detail and it was fine for me to go  into detail because I took great notes uh Deborah  

led the conversation this on this particular  Twitter space but of course I contributed a  

lot because y'all can tell I like to talk and I  have a lot of expertise in this area as well so  

we went into great detail um doing the Twitter  space and then um at the end I actually remind  

people about buying me a coffee and that they  could sign up for buying me a coffee as well  

so once again the multiple streams of income so I  just want to give you another an idea of another  

email that was popular and here's the thing I said  I was going to talk about analytics so Now's the  

Time reason I know these are popular is because  I'm just looking at basic level an analytics  

inside of aweber and I can't flip this around and  it's not that important I can just tell you trust  

me okay I'm not gonna lie I can see my open rate  now I have a high open rate and remember that I  

told you before that my list I don't have that  many subscribers it's not like I have thousands  

and thousands subscribers like I do at my day job  now we've got thousands thousand and thousands  

of people on the email list I don't have that but  it's okay it's okay but I still am looking at the  

percentages of the open rates and that particular  one got got 52% open rate the hunt for multiple  

streams of income got 52% open rate and so I'll  just look at another one really quickly because  

I think there's another one that had oh yeah I I  don't know if I want to talk about that kind of  

content here because I know that this platform is  a little picky about the things you say you know  

I'm not trying to get cut off I'm not trying  to get cut off at the knees all right hang on

um let me get the preview of it up  I'm sorry direct link there you go  

reimagine your video content with AI that  was the title of this oh and this is also  

a recap of a Twitter space I do believe  well I think we talked about the Twitter  

space but the whole email was not a  recap okay hang on let's see if I can  

bring that one up so you can take a look at it  what was it called again hang on bear with me

reimagine and this one had a 50% open rate and Al  so here let's just get an idea of what we talked  

about here I did a a lot more talking before an  image finally yo I talked about Tubebuddy in this  

particular email and there there was a little  bit more about TubeBuddy and there you have it  

and then there was the recap of the um Twitter  space and I talked about this tool that I use  

for Twitter spaces repurposing which is called  Zealous m I love my tools when you sign up for  

the newsletter there's one thing that you'll know  I just warn you ahead of time I love my tools  

I'm not going to like bombard you with tools  but I will after I have used them tried them  

like there's a lot of tools that I've tried that  I'll never mention in the newsletter cuz either I  

didn't like them or I don't think they're right  I right fit for my community so yeah either the  

price may be too high or the UI of um you know the  user interface is not that great or let's just say  

it's um I'll just use this as an example although  this isn't true let's say it's a Facebook tool and I  

know my community is not on Facebook although  that's not true I just use that as example I  

know my community is on Facebook but I just don't  talk about Facebook tools that much cuz Facebook  

that okay I'm not gonna go down there I did introduce  my audience to a tool that I love that I know is  

very popular with you all and that is Benable OMG do  I love me some Benable and if you're not familiar  

with benable go to that link and my profile and  you'll see the link to Benable to sign up for  

Benable and you can skip the wait list when you  use my link ileane.link/benable and you know you  

can curate lists of things that you like and so  that's where I will put all the tools that I may  

not even mention on the newsletter I will put  them on Benable so if anything I will send and I  

will add a link to one of my newsletters talking  about us to say um I have a home office Essentials  

list right instead of me you know because I work  from home so I definitely got a lot of experience  

with that instead of me bombarding my community  with a uh that is was "Ileane I love your content  

thanks for coming over to" yes I've been here I've  been here thanks to this platform for allowing me  

to go live because that's my easiest way to y'all  just don't know oh let me tell y'all a quick story  

let me tell y a quick story let me write down what  I was saying before oh of course I would drop my

pencil but I got another one right

nearby oh I want don't want to  forget to tell y'all about Lead

magnets I had this great idea for a video a  short video and one of the things that I'd  

love to do each morning is meditate so I was  going to prepare like a little short sort of  

like an introduction to meditation and I was in  my car right I literally was not driving at the  

time but I opened up my notes app on my phone  and you know I have I have an iPhone so it's  

the Apple notes app and I was I think I was in  a parking lot that's what it was I went to Sam's  

Club and as I was in the parking lot I said let  me capture this idea now I didn't want to do the  

video but I wanted to like make my script right  and I don't usually go off script but this one  

was like I got to get this idea because it's the  come on so I talk into my phone and I'm saying the

script how come that thing didn't  save or I don't know if it was no  

Wifi right there where I was uh and I  can it was short that was like maybe  

a paragraph of course I could do it  again but it's so much funner to go

live that's my thing that's my flavor um I have a  series "Learn to live stream with Ms Ileane" so  

this is my thing I love love love live streaming  I have some notes written out here see if you guys  

can see that have some notes written out here of  what I was going to talk about and I just riff off  

the Dome I've been doing this for a long time  I started I started live streaming in 2012 I  

know I heard somebody say I've been live streaming  since 2017 I'm like 2017 you came late to the game  

I was live streaming when they would didn't didn't  even have it on Facebook okay so so um yeah in  

fact it was Google Plus yeah y'all most of y'all  don't know about Google plus but that used to be  

a thing so before I digress back further down  memory lane let me bring it back bring it back  

bring it back we're talking about email marketing  and even though I wanted to tell y'all that funny  

little story about you know this video that I was  going to make and I lost the whole script that's  

why I don't do scripts um I wanted back things up  because I talked about the structure of your email  

I talked about using templates I recommended using  aweber I if you missed any of that please watch  

the replay and I will post a replay I'm not going  to let this platform stop me from posting my replay  

somehow I'mma get it out there uh lead magnets  that's what you really need to start with and this  

is going to help you okay so a lead magnet would  be something like and I mentioned earlier like  

it could be a checklist or it could be an ebook  but you don't want to make it too long like maybe  

five pages or something like that it could be a  planner it could be um depending upon this topic  

that you talk about you want to make sure that  it's something that your potential subscribers

need think of something that you needed last  year that you didn't know that you know now  

right make a lead magnet out of it okay and this  is how you start to build your email list so for  

example I'll talk about my lead magnet so when you  sign up to my list you're going to get this well  

you're you're not going to get this you're  going to get the digital file but and I know  

it's backwards I'm sorry I'll tell you what it  says before you hit record the complete guy for  

producing winning video content okay and I think  I need to change the picture of me on the cover  

here but I you know I take you through um creating  the scene and planning a strategy of course I'm  

going through it randomly this is not the order  selecting the gear um and you know I don't go too  

too do deep into the gear because you can do like  what I'm doing right now use your phone um your  

materials that you'll need all this stuff plan of  action all this is in my lead magnet and I've had  

um checklist I have a YouTube live checklist as  a lead magnet I've also used used a aite magnet  

that compared YouTube live versus another platform  going live on and hey maybe I'll make one of going  

live on this platform compared to something  else who knows you just never know what your  

girl because didn't I tell you earlier I have  a series learn to live stream with Miss eileene  

and this is not new to me I'm just new streaming  here but uh I enjoy it I have enjoyed your company  

I haven't seen any questions coming in about  email marketing but I'm I'm going to once again  

encourage you encourage you to think about email  marketing so if this is the first time like I  

don't see a lot of people on here talking about it  maybe that's just the circles that I hang in but

I I don't want you to think of it as being like  this big Monumental thing I want you to think  

about it just like you make a video when you  prepare a video you're thinking to yourself  

who's going to watch this video or what can I  do to get people to watch longer or how can I  

be funny or entertaining it's the same thing it's  just in a written format and there are so many  

tools out here these days to take whatever it is  you're saying in your video or even to describe  

whatever it is you're doing in your video it's  so many tools I wouldn't even try to make a list  

of all the tools and you know a lot of them are  free that you can use to translate your video or  

even if it's not the specifics of your video it  could translate your message that you're trying  

to get out into and it could just be like two  three paragraphs boom that's your email that's  

your email take advantage of email because hey  you never know platforms come and go baby baby  

let me tell you about this this platform this is  for some reason this platform came to my mind just  

now because I loved this platform it was called  Huzza, Huzza - No I gotta write that down H U Z Z A

Huzza it was a live streaming platform  oh my gosh they added all the bells and  

whistles that we wanted they were very  keen to discuss with the community and  

find out what is it that we should add what  features would you like and oh you want to  

embed the videos on your website you want  to have guest on your all the stuff all the

things they got acquired by Kickstarter

and boom favorite little live  streaming platform Gone With the

Wind there was another one there was another

one it was called Firetalk I mean it was almost  as good as Huzza it wasn't as good because we  

didn't have that direct connection with all the  people that work there you had Direct connection  

with like the community manager but Huzza the  actual developers would get on there and talk  

to us and stuff and you know we would have a good  time we had great rapport uh fire talk it was more  

like the community like the person that they hir  to talk to the people that's what we we would be  

talking to but they were they were fine I I'm not  knocking that that's better than nothing that's  

better than nothing cuz some platforms I'm not  going to name any names but some platforms you  

never get to talk to anybody at the platform do  y'all have a idea who or what I might be referring

to but fire talk was another one we ask  for features they build the features for  

us we have just what we wanted we could  build our list I mean we could take tips  

and all the good stuff gone just gone I  you know I don't even remember the legacy  

of you know they took features away  they said they were restructuring now

whatever all I'm saying is don't  reely on platforms I don't care  

what platform one of my favorite platforms of all

time I'm not going to say the name because  if you know me you know if you don't know  

you'll find out I don't rely on it that's why I  have an email list now I have a whole lot more  

subscribers there than I do on my email list  but that's okay I just keep going I just keep  

you know and like I said it's about Community  because even though I may have a lot of  

subscribers on a certain platform when I do a  video not that many of them show up so maybe  

they just subscribe because they thought oh this  is cool I'll just subscribe but I just told you  

I'm getting like 50% open rate on my emails so  I know the people who subscribe to my email list  

are engaged and another reason why I know because  here's something you can do on email that you  

can't do on any other platform I promise you you  can go into your email backend I I I know all the  

email service providers let you do this and you  can say if someone hasn't opened my email in the  

last 90 days or I don't know whatever you want  180 days however you feel comfortable take them  

off my list you can't do it if somebody subscribes  to you on any social networks or even if they're  

following you whatever depending upon the network  whatever the dynamics are you got this big number  

right because you hear it all the time people  say this person got a million followers and  

only 30 comments on their post because you can't  get rid of those million followers that don't  

really care about you they just follow because I  don't know maybe you were using a tool maybe it  

was just one little video you had that went  viral or whatever maybe you're cute I don't

know maybe you got nice abs like me

I do have nice abs they're just kind of  hidden so [Music] um you know I can see  

how many people not only how many people if I  want to I can see all the specific people who  

open my email I can see the specific specific  people that click on a specific link or take an

action okay so this is what I mean  about control and the benefits of  

email marketing you don't get that on any social

platform you just don't you might see who  commented you might you know but you don't  

have a list of these are all the people that  didn't show up that never comment that never  

gave you a you don't see that list because  no offense but I say kick them people to  

the curb doesn't mean that you you know  didn't wish for the best it didn't work  

out they got too busy you know life be lifing  right life be lifing and people may have the  

best intentions when they subscribe or they  follow or they get on your email list or they

whatever but that doesn't mean they connected  to you at the hip they got their own stuff that  

they're pursuing they don't spend their whole you  know um content consuming time being focused on  

you or maybe they do maybe you're just that good  you know uh I have been seeing cuz I'm a Twitter  

person I was seeing on Twitter Mr Beast yeah  Mr Beast and he's on Twitter absolutely and  

he's got a new tool out but this tool showed  that he now has the most subscribed Channel  

on YouTube he passed T Series and now he has  the most I think it's 26 million whole lots  

of million I don't know how he does it mil I  I ain't never watched a Mr Beast video don't  

get me wrong I don't have anything against  Mr Beast I just never watched none of his  

videos none of his videos oh maybe I got that  wrong I shouldn't have said 26 million oh 266  

million yeah that's a lot of people I bet you  he don't get 266 million views on each video  

then again maybe he does I don't know because I  don't watch his channel but I love the fact that  

he was smart enough to look beyond the platforms  that's why I brought him up okay I have a very  

favorable favorable view of Mr Beast even though  I don't watch his videos I know that he has gone  

beyond just creating content he's got a product  well more than one product you know you can buy  

the Feastibles you can buy the burgers even  though he's trying to end that contract because  

I hear about this on one of the podcasts I listen  to he's you know I don't know what kind of merch  

he's got he's probably got all kinds of merch and  stuff like that and I know he does a lot of good  

you know he helps people he uses his  platform for good but he looks beyond that

platform and I'm sure he's got some kind of email  list even if it's a email list for each one of his  

products like you buy some Feastibles from his website  you got your email right however it goes I don't  

know his business model but I know he it's smart  enough to look beyond the platforms and I I don't  

want anybody here to get heartbroken like I was  I don't get heartbroken anymore be honest with  

you like any platform right now can go away like  how Twitter has changed around from day to night  

I don't care I'm still there because I always  love Twitter Twitter was my number one when I  

say my number one my first love not my never been  my number one but it was my first love with social  

media cuz I signed up to LinkedIn but I didn't  like LinkedIn that was the first Network that I  

actually ever signed up for was LinkedIn and then  Facebook because it was one of those High School  

reunion kind of things somebody got my email  address or whatever and they said hey I started a  

LinkedIn and then they quickly decided to do it on  Facebook we we're talking back in 2009 okay 2008  

2009 so I had LinkedIn didn't do anything with it  I do stuff with it now for my day job but when I  

started using Twitter at first I thought it was  dumb oh my God I thought Twitter was the dumbest  

thing like I don't care what you had for lunch  but then I got a Blog My First blog oh my God

sorry low battery so I better get off of here  we'll have to save that story of my first blog  

for the next time we meet but just to say that  you know any of these platforms can go away and  

I'm going to be okay uh I have my email list  and you know I could export it at any time  

if I ever decide decided to use another email  service provider which I would not do but you  

know you never know things happen right and so I  want you all to just think even if you don't take  

any action today you don't have to but you can  subscribe to my list and I gave you a sampling  

of what kind of stuff I talk about in the digital  uh media newsletter and and that link is in my  

profile so I want you to go ahead and check it out  but even if you don't start your newsletter today  

or your email list today I want you to like  just I'm planting the seed I'm planting the  

seed I am planting the seed in your mind right  now so that you know you need to have control

can somebody tap the screen for that can I get  an amen you need to have control all right I  

learned a long time ago thank you somebody  did tap the screen thank you that's got to  

be we thank you thank you I learned a long  time ago that when you're on a platform and  

your putting out content on a platform and  you say yeah but it's free that means that  

you are the product always remember that the  platform is giving you a free space to put your  

content out there not because they like you but  because you're bringing people to their platform  

stop doing that no I don't mean stop doing that I  mean stop doing that without building your email

list all right I want you to build your own  platform you never know one day you might be  

selling Feasta bues or weight Ables or Alena  bues because I got some stuff I could sell  

I don't know what could I sell I'll think  of something Mr Rodney my friend Mr Rodney  

he's in there cooking whatever he's in there  cooking I could trust me I could package that  

up and sell that right now on the street cuz my  baby he can cook so but I'm not sharing it with

nobody all right y'all I just had to have a few  laughs with y'all before I I go and here's what  

I always say when I start my videos I always say  hello beautiful people and it doesn't matter if  

you're a man if you're a woman if you're nonbinary  you are beautiful you have a beautiful message  

that you need to get out to the World Way says I  appreciate your honesty and thank you for your Tik  

Tock life you're welcome Wade and I appreciate you  for being such a great supporter and you know just  

I can just tell that you're a a awesome person and  you know we're drawn to each other not just we to  

myself but we are drawn to each other because  you have a beautiful spirit because you have a  

beautiful message and like I said doesn't matter  if you're a man or woman or you're nonbinary I  

want you to always and this is how I always end  my videos I want you to always stay beautiful