BISNIS KUE CUMA DARI BAZAR KINI SUKSES MILIKI OUTLET

Summary

The video features an inspiring interview with Suci, the owner of 'Resep Dari Ami,' who shares her journey from starting a home-based business to owning a successful outlet with monthly sales reaching 70 million IDR. Suci, who had no prior experience in baking, began cooking to provide healthy meals for her sick child. Her determination led her to experiment with recipes, gradually gaining a following on social media. She now teaches online cooking classes and has over 15,000 students. Suci emphasizes the importance of perseverance, honesty, and learning in building a successful business.

Takeaways

• 🔨 Starting a business is like climbing stairs, where every step must be taken gradually with patience and dedication.
• 🍰 The speaker began their journey in the culinary world with no prior experience in baking or cooking.
• 👶 The initial motivation to start cooking was to prepare healthy food for their sick child.
• 🧀 The first product made and sold was macaroni schotel, followed by various other desserts, eventually leading to a menu of 30-35 recipes.
• 📈 The business started as a home-based venture and grew significantly, eventually generating a monthly revenue of around IDR 70 million.
• 👥 The speaker emphasized the importance of sharing recipes and building a following through social media, initially without any paid advertising.
• 📊 The speaker's cooking classes have attracted nearly 15,000 participants, many of whom are repeat customers.
• 👩‍🍳 Despite initial struggles, the speaker was able to establish a successful business, proving their capabilities despite early doubts.
• 💻 The business heavily relied on social media and online sales, with a focus on organic growth through personal branding and customer engagement.
• 🎯 The speaker highlighted the importance of patience, hard work, and faith in the process while building a business, advising others not to rush success.

Q & A

What inspired Kak Suci to start her culinary business?

Kak Suci was inspired to start her culinary business because her child often fell ill from unhealthy snacks. She wanted to create healthy homemade food with ingredients she could control.

How did Kak Suci start her baking journey despite having no prior experience?

Kak Suci started her baking journey from scratch, learning step-by-step through self-study. Initially, she did not know how to cook or bake, but she began by making simple snacks for her child.

What was the first product Kak Suci sold in her business?

The first product Kak Suci sold was macaroni schotel. She made it because she loved cheese, but couldn’t find a suitable taste in the market.

How did Kak Suci promote her products initially?

Kak Suci promoted her products initially by sharing them with friends, family, and colleagues. She also frequently gave out free samples to get feedback and build interest.

How did social media contribute to the growth of Kak Suci's business?

Social media played a significant role in growing Kak Suci’s business. She shared her recipes and cooking journey on Instagram, which attracted many followers interested in her culinary creations.

How many recipes has Kak Suci developed over the years?

Kak Suci has developed around 30-35 recipes, which she now offers through her classes and business.

What challenges did Kak Suci face when expanding her business from home-based to an outlet?

Kak Suci faced many challenges, including managing orders, sourcing ingredients, and handling everything by herself. She also participated in bazaars and events to promote her products, despite the difficulties.

How does Kak Suci handle customer interest and orders during peak times?

During peak times, Kak Suci struggled with fulfilling all orders due to limited manpower when she was working from home. Now, with a team and an outlet, she can produce larger quantities, meeting the higher demand.

How did the COVID-19 pandemic affect Kak Suci’s business?

The pandemic actually boosted Kak Suci’s business as more people were looking to learn cooking skills online. She adapted by offering online classes, which became highly popular.

What advice does Kak Suci give to aspiring entrepreneurs?

Kak Suci advises entrepreneurs to be patient, consistent, and diligent. She emphasizes that success comes step-by-step, just like climbing a staircase, and encourages them to keep learning and never give up.