BISNIS KUE CUMA DARI BAZAR KINI SUKSES MILIKI OUTLET

Summary

This inspiring video features Kak Suci, the owner of 'Resep dari Ami,' a successful culinary business that grew from a home-based venture to a thriving outlet generating significant revenue. Kak Suci shares her journey from learning to bake from scratch to developing over 30 recipes, and how her business now reaches thousands of followers. She emphasizes the importance of patience, consistency, and continuous learning, offering valuable insights on building a personal brand, leveraging social media, and using digital marketing to grow a business. Her story is a testament to the power of persistence and passion in entrepreneurship.

Takeaways

• 😀 Kak Suci started her business from scratch, with no background in baking or cooking, learning everything on her own.
• 😀 Her motivation to start the business came from wanting to provide healthy food for her child, who had frequent health issues.
• 😀 Initially, Kak Suci created homemade dishes like macaroni and avocado dessert, which gained popularity among friends and family.
• 😀 She began selling her products by sharing recipes and offering testers, gradually turning her hobby into a business.
• 😀 Kak Suci's business grew from small home-based operations to an outlet with a monthly revenue reaching 70 million IDR.
• 😀 The early days were tough, with Kak Suci handling everything alone, including sourcing ingredients and managing orders while balancing family responsibilities.
• 😀 A significant milestone in her business journey was opening an online cooking class, which attracted over 15,000 participants.
• 😀 Social media played a crucial role in building her brand, as Kak Suci shared her recipes freely, which helped her gain followers and customers.
• 😀 She emphasized the importance of persistence and honesty in business, advising that success comes through consistent effort, learning, and prayer.
• 😀 Kak Suci's business success shows the power of personal branding, transparent marketing, and connecting with customers through genuine storytelling.

Q & A

What inspired Kak Suci to start her business in the culinary world?

Kak Suci was inspired to enter the culinary world because her child frequently fell ill. She wanted to make healthy food at home to ensure the quality of ingredients and ensure her child’s well-being.

What was Kak Suci’s first product, and how did it evolve into a business?

Kak Suci's first product was macaroni schotel, which she made because she loved cheese but couldn't find a version she liked. After sharing it with friends and receiving positive feedback, she decided to sell it.

How did Kak Suci’s business grow from a home-based venture to a full-fledged outlet?

The business grew by word of mouth and through participation in bazaars. Kak Suci continued to improve her products, and eventually, she had enough orders to expand into an outlet. Her consistent effort and dedication helped build the brand.

What role did social media play in the growth of Kak Suci’s business?

Social media, particularly Instagram, played a significant role in spreading awareness of Kak Suci's business. She started sharing her recipes, which attracted many followers, and she built a strong personal brand by being transparent and sharing real experiences with her audience.

What challenges did Kak Suci face when starting her business?

Kak Suci faced several challenges, including lack of experience in baking, balancing business with family life, and initial low sales. However, her persistence and willingness to learn allowed her to overcome these obstacles.

How did Kak Suci manage her business operations while still taking care of her family?

Initially, Kak Suci handled everything on her own, including ingredient sourcing, preparation, and delivery. She worked weekends to fulfill orders while taking care of her children during the week.

What strategies did Kak Suci use to build trust and credibility with her customers?

Kak Suci built trust by being authentic and transparent with her audience. She openly shared both her successes and failures, showing that even experts face challenges. This honesty helped her connect with her customers and gain their trust.

How did the pandemic impact Kak Suci’s business?

The pandemic actually boosted Kak Suci’s business. She used the time to create online classes to help others learn cooking. This initiative helped generate additional income and expanded her reach to over 15,000 people.

What was Kak Suci’s approach to teaching baking and cooking to others?

Kak Suci focused on sharing practical knowledge through online classes. She made the classes affordable and accessible, aiming to help others start their own businesses. She also encouraged students to be patient and consistent in their efforts.

What is the key takeaway from Kak Suci’s success story for aspiring entrepreneurs?

The key takeaway is that success in business requires patience, consistency, and a willingness to learn. Kak Suci emphasizes that success doesn’t happen overnight and that every step counts in building a sustainable business.