What Does A Copywriter Do? 16 Ways To Make Money Copywriting

Summary

This video by Alex breaks down 16 services freelance copywriters can offer to increase their income. It explains the roles of a copywriter, covering essential services like ads, email marketing, landing pages, and sales pages, along with additional content writing services such as blog posts and social media captions. Alex also discusses marketing support options, including community management, funnel building, and marketing consulting. The video aims to help copywriters determine their scope of work, expand their services, and improve client relationships while boosting their income.

Takeaways

• 📝 Copywriters offer various services beyond just writing, including marketing and consulting, to expand their business.
• 🎯 Copywriting focuses on creating content aimed at conversions, such as ads, email marketing, sales pages, and landing pages.
• 💡 The most important skill in writing ads is crafting compelling headlines to grab attention quickly in the 'scroll' era.
• 📧 Copywriters can write different types of emails, but they don’t need to manage technical tasks like email-sending software unless desired.
• 🌐 Writing landing pages, homepages, and About pages are critical for building brand trust and authority, even though the copywriter doesn't need to develop the web page itself.
• 📹 Video scripts are essential in both promotional and sales videos, with the growing dominance of video marketing across platforms.
• 🛍️ Product descriptions should focus on benefits, not just features, to engage customers effectively in e-commerce settings.
• ✍️ Content writing, such as blog posts, newsletters, and social media captions, focuses on engagement, education, and brand awareness, unlike conversion-focused copywriting.
• 🔍 SEO copywriting is a specialized skill that can be added to services, though it’s not necessary unless the copywriter is proficient.
• 🤝 Marketing consulting, community management, and funnel building can be valuable services for clients seeking a comprehensive marketing strategy.

Q & A

What are the key responsibilities of a copywriter, according to the video?

A copywriter's key responsibilities include writing ads, email marketing, landing pages, sales pages, homepage and website copy, About pages, product descriptions, and video scripts. The focus is on writing persuasive, conversion-focused content.

How does the role of copywriting differ from content writing?

Copywriting focuses on crafting words with the primary goal of conversion, such as getting the reader to take a specific action. Content writing, on the other hand, focuses on engagement, education, and brand awareness, with less emphasis on direct sales.

What types of emails might clients ask a copywriter to write?

Clients might ask for various types of emails, including autoresponders, indoctrination sequences, sales emails, content emails, affiliate emails, and re-engagement emails. The primary goal is to market something or build rapport with the audience.

What is the purpose of landing pages in copywriting?

The purpose of landing pages is to convert visitors into leads. They are typically used to motivate prospects to provide their contact information, often in exchange for a lead magnet or free offer.

What is a sales page and why is it important?

A sales page is a critical part of a marketing funnel designed to convert prospects into paying customers. It is one of the highest-paying services for copywriters, as it requires persuasive writing that taps into psychology and persuasion.

What additional services can copywriters offer beyond writing?

Copywriters can expand their services to include marketing consulting, funnel building, SEO writing, social media captions, blog posts, newsletters, content video scripts, and community management.

Why is mastering headlines crucial in copywriting?

Headlines are crucial because they are the first thing readers see, especially in digital ads. In the age of scrolling, capturing attention with a compelling hook in the headline can determine the success of the entire copy.

What are video sales letters (VSLs), and how do they differ from written sales letters?

Video sales letters (VSLs) are similar to written sales letters but delivered in video form. The copywriter’s job is to write the script, focusing on persuasive storytelling that encourages viewers to take action.

What role does SEO play in copywriting, and should all copywriters learn SEO?

SEO plays a role in improving the visibility of a website, but not all copywriters need to master SEO. While knowing the basics can be helpful, copywriting and SEO can be separate skills, with some copywriters choosing to specialize in one or the other.

What advice does the video give to new copywriters regarding the scope of services they should offer?

New copywriters are encouraged to choose the services they enjoy and feel confident offering. While starting out, it's okay to offer a broader range of services to build client relationships, but over time, copywriters can narrow their focus to specialize in copy and consulting if that aligns with their goals.