Charles Ngo Interview: Sharing Affiliate Marketing Insights
Summary
TLDRIn this engaging interview, Charles Ngo, a top affiliate marketer from Miami, shares his journey in the industry. With over 8 years of experience, Charles made a million dollars in profit within his first year in 2008. He emphasizes the importance of developing a skill set and system for creating powerful campaigns over and over, rather than focusing solely on making money. Charles provides insights into tools like Voluum and Thrive for tracking campaigns, discusses strategies for handling employees, and offers advice on building relationships with successful affiliates. He also highlights his positive experience at the Affiliate Validation conference, meeting new people and appreciating the high-end, premium design.
Takeaways
- 😀 Charles Ngo is an internet marketer from Miami, Florida, who has been involved in affiliate marketing for around 8 years and is considered one of the top super affiliates in the world.
- 💰 In his first year as an affiliate marketer in 2008, Charles made over $1 million in profit.
- 🏢 Earlier this year, Charles created his second company, Celebrator, which trains people to become super affiliates. He also runs a blog called CharlesNgo.com.
- 🎯 Charles prefers to focus on lead generation and mobile app offers, working with networks like Mundell Media and Clickbricks.
- 👨🎓 For beginners, Charles advises focusing on learning and developing skills rather than solely chasing money. Promoting low-cost offers can provide more conversions and opportunities for split testing and optimization.
- 🔍 Charles recommends using tracking tools like Voluum and Thrive to monitor campaign performance.
- 🕵️♂️ For spying on competitors, Charles suggests using tools like Ads Exposed for mobile campaigns, but he is still testing various tools before recommending any specific ones.
- 👥 To prevent employees from copying and running his campaigns on their own, Charles suggests paying them fairly, having leverage (such as exclusive access to offers), and treating them well.
- 🤝 To build relationships with more successful affiliates, Charles advises finding mutual connections, providing value, contacting them respectfully, and engaging with them consistently on social media.
- 🎉 Charles has had a great experience at the Affiliate Validation conference so far, appreciating the high-end venue and the opportunity to meet affiliates from different countries.
Q & A
How long has Charles Ngo been involved in affiliate marketing?
-Charles Ngo has been doing affiliate marketing for around 8 years, since 2008.
What was his first successful affiliate marketing campaign?
-The very first offer that made Charles Ngo $75,000 in profit was a gaming lead generation offer.
What advice does Charles Ngo give to beginners in affiliate marketing?
-Charles Ngo advises beginners to focus on learning and developing their skillset, rather than just trying to make money. He suggests promoting lower-priced offers to get more conversions and split-testing experience.
How does Charles Ngo decide when to cut a campaign?
-Charles Ngo follows a 10x CPA payout rule. If he spends 10 times the CPA payout of an offer without getting any conversions, he cuts the campaign.
What tracking tools does Charles Ngo recommend?
-Charles Ngo recommends using either Voluum or Thrive for tracking affiliate marketing campaigns.
How does Charles Ngo spy on his competitors?
-Charles Ngo uses custom in-house spy tools as well as manual spying. He recommends AdsExposed for mobile offers, but is cautious about recommending too many spy tools without thoroughly testing them first.
How does Charles Ngo prevent employees from copying his campaigns?
-Charles Ngo suggests paying employees fair wages, having leverage by being the sole person with access to certain offers, and treating employees well to motivate them to stay.
How does Charles Ngo build relationships with top affiliates?
-Charles Ngo recommends leveraging mutual connections, bringing value to the other person, messaging them respectfully, and engaging with their content on social media to build rapport over time.
What does Charles Ngo think about the Affiliate Validation conference?
-Charles Ngo has a great experience at the Affiliate Validation conference, appreciating the high-end venue and the opportunity to meet affiliates from different countries that he wouldn't normally get to meet.
What other business ventures does Charles Ngo have?
-Earlier in the year, Charles Ngo created a second company called Celeb Tutor, which trains people to become super affiliates. He also has a blog called CharlesNGO.com.
Outlines
🧑💻 Interview with Charles Ngo - An Affiliate Marketing Journey
This paragraph introduces Charles Ngo, a 31-year-old internet marketer from Miami, Florida, who has been doing affiliate marketing for eight years. Charles shares his journey, mentioning that in his first year (2008), he made over $1 million in profits. He is considered one of the top super affiliates in the world and recently created his second company, Celebrator, which trains people to become super affiliates. He also runs a blog called Charlesngo.com. Charles specializes in lead generation and promoting mobile apps through affiliate networks like Mundo Media and Clickjoy, rather than Clickbank products.
🤝 Building Skill Sets and Relationships in Affiliate Marketing
In this paragraph, Charles emphasizes the importance of building skill sets and developing systems that allow for creating powerful campaigns repeatedly, rather than focusing solely on making money from a single lucky campaign. He advises newbies to prioritize learning and gaining experience through a high volume of conversions, even at a lower payout, to develop a solid foundation. Charles also discusses tools like Voluum and Thrive for tracking campaigns and recommends using spy tools like AdXPosed for mobile campaigns. However, he stresses the need to thoroughly test and personally vouch for any tools before recommending them. Additionally, Charles addresses the issue of employee retention and preventing campaign theft by paying fair wages, having leverage through unique offers, and treating employees with respect and appreciation.
🤩 Charles Ngo's Experience at Affiliate Valorization Conference
In this final paragraph, Charles shares his positive experience at the Affiliate Valorization conference, describing it as high-end, premium, and providing opportunities to meet affiliates from different countries like India and China. He highlights the value of networking and connecting with affiliates he would not have otherwise met due to travel constraints. Charles enjoys the conference's high-class design, venue, and the opportunity to deliver speeches. He plans to attend every edition of the conference and encourages others to participate as well, particularly citing the conference's location in the famous Ridden and Jonson Nagoya area. The paragraph concludes with a lighthearted reference to Charles' popularity among female attendees seeking selfies with him.
Mindmap
Keywords
💡Affiliate Marketing
💡Lead Generation
💡Skill Development
💡Tracking Tools
💡Spy Tools
💡Employee Management
💡Networking
💡Conferences
💡Offer Optimization
💡Respect and Humility
Highlights
Charles Ngo is an internet marketer from Miami, Florida who has been doing affiliate marketing for 8 years.
In his first year of affiliate marketing in 2008, Charles Ngo made over a million dollars in profit.
Charles Ngo is one of the top super affiliates in the world and created his second company, Affcelerator, earlier in the year to train people to become super affiliates.
Charles Ngo prefers to promote lead generation and mobile app offers on affiliate networks like Mundolez Media and Clickdealer.
For beginners, Charles Ngo recommends focusing on learning and skill development by promoting low-cost offers to get more conversions and split-testing experience, rather than focusing solely on making money.
Charles Ngo suggests a 10x CPA payout rule for new affiliates, where if they spend 10 times the CPA without conversions, they should cut the campaign.
Charles Ngo recommends using tracking tools like Voluum or Thrive, which is self-hosted and more secure, to track affiliate campaigns.
Charles Ngo hesitates to recommend spy tools due to the rapid emergence of new options and prefers to thoroughly test them before making recommendations.
To prevent hired employees from copying campaigns, Charles Ngo suggests paying them fair wages, maintaining leverage through exclusive relationships, and treating employees with respect and praise.
To connect with more successful affiliates, Charles Ngo recommends leveraging mutual connections, bringing value to the relationship, approaching them respectfully, and engaging with their content to become a familiar presence.
Charles Ngo appreciates the high-end and premium experience of Affiliate Validation, where he can meet affiliates he wouldn't normally encounter due to visa or travel limitations.
Charles Ngo plans to attend every Affiliate Validation conference in the future.
The interviewer notes Charles Ngo's fame and popularity, with many attendees wanting to take selfies with him.
The interview covers Charles Ngo's affiliate marketing journey, from his early success to his current role as an industry leader and trainer.
Charles Ngo shares insights on effective affiliate marketing strategies, including tracking tools, employee management, and building relationships with successful affiliates.
Transcripts
hey hello guys jeetendra and cool one
and chasten ago we are live from
affiliate validation right now and it's
a stunning pleasure to interview charged
never here right now so please Josh just
share your journey with my readers what
you want me to introduce myself
yeah oh hi my name is Charles girl I
just turned 31 a few days ago so I'm an
internet marketer from Miami Florida so
I've been doing affiliate marketing for
maybe eight years now and you know when
I started in 2008 with in my first year
I made over a million dollars in profit
so I've been doing affiliate marketing
ever since when top super affiliates in
the world and earlier this year I
created my second company I've
celebrator which trains people to come
super affiliates and I also have a blog
Charles neucom so tell what kind of
products you're promoting your you're
promoting products from Clickbank
shatters and CJ know you know that that
is a film marking but I don't really do
Clickbank products I think what I prefer
to do are more likely generation we like
to do a lot of legions we also like to
do a lot of mobile apps so some of the
more some of the Phillips Network I
prefer more like Mundell media click
they were kind of kind of places so so
when you started the affiliate marketing
what were the offers you started like
you go for the lead gen or you went for
the other offers but with those of
course the very first offer I did that
it made seventy five thousand USD and
profit was a gaming offer so it was a
lead generation offer so something that
I recommend to newbies is you know
everyone is so focused on making money
and of course making money is the goal
but you should be focused on learning
and what that means here's an example
let's say you have a budget of $500 a
month well if you have $500 and you
promote a $1 offer and you break-even
that's 500 conversions 500 conversions
you get split test offer angle landing
page you can split test many things but
some people they're like hey I want to
go where the big boys are they'll run
like an offer for 50 bucks but if your
budget is $50 or your budget is $500 and
then your offer you're promoting is only
50 hours so if you break even that's
only ten conversions ten conversions
what are you going to
what does so even if you make make money
it's not about making money is about
developing the skill set that's the
difference between an affiliate that
makes money for six months and a foot
that makes money for seven years
you want to book the skill set and a
throwing marketing is not about one
lucky campaign or one hot campaign it's
about developing a system so you can
create powerful campaigns over and over
and over again
awesome awesome so is there any time
rule where we can decide that yes these
are the number of visits or these are
the number of hits we should send to any
offers before finalizing that yes we
should go with this particular campaign
sure I mean personally I don't like to
use formulas because all these campaigns
are very different but most people if
you're a newbie you you kind of want a
formula so one thing I teach people is
10x CPA payouts 10x payout so what this
means is if you're running offer for $5
and what's ten times five you know or
Chinese were Indian we know we're good
at math that's 50 so it is 50 so if you
spend 50 and no conversions or it's very
little conversions then cut it it's not
worth it you know but you have to
understand just because you launch a
campaign doesn't make money it doesn't
mean as a failure it means you have to
optimize you have to optimize so what we
try to do is we launch and we try to see
if there's conversions coming in if
there's no conversions then well how can
we optimize if there's no conversions to
split test the data
so what kind of tools you use to track
your campaigns any tools
yeah there's two tools I recommend one
is volume vol you um the other one is
thrive so the advantage of thrive is
self-hosted that means no one can ever
see your information so I mean I use
both of them what's important is to use
either one of these tools because
there's some water there's some other
old tools like prosper and CPB labs and
those are like 2010 2012 they're slow
they don't have all the new stuff so
who's everything right yeah it's old I
don't recommend it how do you spy on
your own Benitez so you use and he
choose to to respire them on their
Facebook action or any kind of things
you are doing this sure you know we
usually use a spy tools we have custom
spy tools in house and we also do a lot
of manual spine but for for spiders 1 2
I can recommend for mobile is ads
exposed
ad s X o P o es D as expose but you know
I hesitate to recommend a lot of spy
tools because so many have come out in
the past 2 3 months so I'm kind of going
through the next few months to to really
test out all the tools before I
recommend any because it's very
important to me if I recommend something
that I use it myself and I can vouch for
it because you know I respect that it
costs a lot of money for some of these
tools so I want to make sure before I
recommend anymore I would like to ask a
question which was there already in the
panel discussion when you hire the
people to run your campaigns then how
can you hold them that they don't copy
the campaigns and they run at their own
that's a very good question because this
is not like a restaurant if you have a
restaurant and someone copies a
restaurant well they don't have the
money there's no overhead so you know a
lot of what I learned is because it's
happened to me before I've had people
I've hired I have stolen campaigns for
me and that's always going to be an
issue so there's three things I
recommend number one is you have to pay
them fair so if they know how to make
$1000 a day but then you pay the 1 rupee
they're nice they're not going to stay
so you have to pay them fair so you
don't got to figure that out
and most affiliates I know they don't
want to pay him a lot in my opinion if I
pay them a lot and they're motivated and
they're bringing an income that I would
never seen otherwise so you have the
thing bigger second one is having
leverages having leverages means what if
I have this campaign of this offer I'm
the only one that can run it so if he
runs off you can't get ice to that offer
because I have good relationships but a
third one is how do you treat your
employees so you have an employee's and
you treat them you know treat them like
a taxi driver he treats them very bad
then they're not gonna stay with you
very long it doesn't matter how much
money they make you have to treat them
like human beings so you have to
remember it's very easy most people only
make one of their employees aren't
always young at them you did this wrong
you destroy you that's wrong but you
also have to praise them like oh good
job today you did this right and
sometimes our compliment is worth more
than a race so a child how do you build
relationship with the guys who are
making more money than you suppose you
are making seven figures and that guy is
making eight or nine figures so how did
you how do you build a relationship with
them sure you know one one first of all
there's there's people that know more
about this than me I recommend Neil
Patel he has a lot of great articles
yeah you guys like him cuz Indian right
no he is very famous in India yeah yeah
okay so you have to take first of all
if you want to connect with someone is
very hopeful to do it if you have a
mutual connection so if you guys have a
mutual connection you can leverage that
it's much better like hey this is my
friend they can write an email second
one is what value can you bring to them
for instance you know these these guys I
didn't know who these guys were but I
know they have an audience in India so
my I'm spinning I'm taking you know some
time out to do this interview because
now I meet all you guys I have never
known me before so you have to bring
some kind of value people don't do
things for free the third one is this
you have to think there's a right in the
wrong way to message someone so you just
can't message someone like hey teach me
how to make a lot of money and you don't
show someone any respect just for me I'm
not customer service for affiliate
marketing reasons you introduce yourself
and there's a proper way to write emails
and stuff so you have to think what's in
it for them and I guess the fourth one
is you know people run through the
situation let's say they want to work
with me or meet me but they're thinking
okay I gotta get value but this guy has
everything what what does he need well
guys like me we always want publicity so
if you guys can like share something
like comment like something and comment
or something then if you do it on
Twitter or Instagram or Facebook over a
long time then of course I'm gonna know
who you are so if you ever asked for
some help you're not a stranger it's
like I see your picture I know who you
are
so one last quick question so how the
experience has affiliate validation
right now experience so far is really
good I think you know this is the very
first conference so I think I love how
it's very high-end is very premium I
hate going to conferences where you go
there and everything's like not very
high-class not very nice cheesy stuff
yeah there's design here is very nice
and also I love meeting people because I
am getting to meet people I would never
get to meet like I see there's a lot of
Indian affiliates here there's a last
thing aporia nor Chinese affiliates and
these are the ones they can't get the
visa to america or they don't want to
fly 24 hours so I'm going to move yeah
I'm getting to meet a lot of people I
want to have otherwise so you know the
venue is great I just finished a speech
that was great and I have another speech
in the morning so I think it's a great
conference and I'm gonna come back to
every single one so if you guys are
interested in doing it I highly
recommend it reiden and Johnson Nagoya
is famous area right now so everyone
wants to have a selfie with charged-up
oh he's very famous is very very famous
man he looks so cute so every girl wants
to have selfie with him
I hope only grows an old lady boys in
Thailand you you find so many needy boys
Thank You child for this interview and I
hope you enjoy this interview all right
thank you guys
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