The MOST interesting man in affiliate marketing - Andrius Kupstaitis

Summary

In this engaging video, the host discusses the key to successful ad creatives and call tracking with a prominent European affiliate marketer. They delve into the affiliate's journey from Google voucher reselling to mastering paper call marketing, sharing insights on adapting to changing offers and leveraging real connections made at industry events. The conversation highlights the importance of testing creatives, setting lifetime budgets, and balancing ad promises with call quality. The affiliate emphasizes the value of expanding into new verticals and the excitement of the unpredictable nature of performance marketing.

Takeaways

• 🎯 The importance of basic human psychology in ad creative for higher click-through rates (CTR) and engagement.
• 🔗 The value of networking and building real connections at industry events like Affiliate World for sharing insights and growing business.
• 📈 The significance of testing different variables such as creatives, states, and targeting to optimize ad campaigns and recover from losses.
• 🚀 The impact of a pivotal moment where spending $10K on a failed Facebook ad campaign led to learning and recouping the investment.
• 💡 The strategy of using large budget settings with bid caps to control ad spend and maximize return on investment (ROI).
• 🤝 The necessity of working closely with buyers to ensure ad promises align with the quality of the call and service provided.
• 📊 The fluctuation in campaign performance and the need to continuously adapt and find new buyers or offers when existing ones decline.
• 🌐 The exploration of expanding into new verticals and media platforms like TV and YouTube to diversify and grow the business.
• 🛑 The unpredictability of the affiliate marketing business and the need to always have a plan for when campaigns or offers end.
• 🎼 The balance between professional success and personal interests, such as learning to play the piano and enjoying hobbies outside of work.
• 🌟 The emphasis on being a good friend and person in the industry, which can lead to long-term relationships and opportunities.

Q & A

What is the key to getting more clicks and CTR in ad creatives according to the speaker?

The speaker suggests that promising more in ad creatives leads to higher click-through rates (CTR) and engagement.

Who is the sponsor of the video mentioned in the script?

The sponsor of the video is Ringba, which is described as the number one call tracking platform.

What book is the speaker promoting and where can it be found?

The speaker is promoting 'The Paper Call Revolution', which can be found on Amazon.

How did Andreas get started in affiliate marketing?

Andreas started in affiliate marketing about 15 years ago after quitting his last job. He began by reselling Google vouchers and was introduced to paper call in 2014.

What was Andreas' first experience like in paper call advertising in 2014?

In 2014, Andreas was involved in 'black hat' activities such as Gmail password recovery and casino advertising, before moving on to more legitimate campaigns like locksmith and auto parts.

What was the first affiliate marketing event Andreas attended?

The first event Andreas attended was Affiliate World in Barcelona in 2018.

What advice does Andreas give for making connections at affiliate marketing events?

Andreas advises to focus on making real connections and friendships, as these relationships often lead to shared secrets and insider tips.

What was the turning point for Andreas in his affiliate marketing career?

The turning point was when Andreas accidentally spent $10K on a Facebook ad campaign and had to figure out how to recover that loss, which led to significant improvements in his campaign strategies.

What strategies did Andreas use to recover from the $10K loss in ad spend?

Andreas tested creatives, adjusted targeting, and experimented with different variables such as setting lifetime budgets and using bid caps to control campaign flow and costs.

How does Andreas balance over-promising in ads with maintaining call quality?

Andreas works closely with his buyers to understand what can be promised without compromising call quality, ensuring transparency and honesty in his advertising.

What is Andreas' approach to managing multiple buyers?

He ensures that all buyers agree with his advertising strategies and doesn't take risks with calls that they may not approve, maintaining a good relationship with them.

What new verticals is Andreas looking to expand into?

Andreas is looking to expand into MBA and other media platforms such as TV, Google ads, and YouTube ads.

What hobbies does Andreas have outside of online marketing?

Andreas has interests in playing the piano, horse riding, and riding bikes, with a particular love for classical music and opera.

What was the most impactful lesson Andreas learned from Carlos Corona?

Carlos Corona taught Andreas insights that opened his mind to small details in data and traffic flow that can significantly impact campaign performance and profitability.

What advice does Andreas give to affiliates for success in the affiliate marketing space?

Andreas advises affiliates to learn as much as they can, join groups, attend conferences, and emphasizes the importance of making real connections and friendships.

What is the most exciting aspect of affiliate marketing for Andreas?

Andreas finds the unpredictability and dynamism of the business exciting, as well as the freedom it offers and the joy of discovering and solving mysteries in marketing strategies.