How I Make 22K/Month with GoHighLevel Reputation Management

Summary

This video outlines a streamlined process for businesses to collect customer reviews effectively using automated workflows. It covers setting up personalized review requests, using Zapier for CRM integrations, and automating follow-ups without overwhelming customers. The process ensures continuous review collection, even for new clients, and helps businesses maintain engagement with their customers. Additionally, the video explains how to automate review responses and share positive feedback on social media, creating a consistent online reputation. The system supports ongoing customer relationship management, offering a reliable way to increase reviews and retain clients.

Takeaways

• 😀 Automating review requests helps businesses streamline the process of gathering feedback from clients.
• 😀 Custom values such as business name and logo can be dynamically inserted into review requests for a personalized touch.
• 😀 The review request workflow uses a ‘drip mode’ to send messages gradually, preventing overwhelming customers with too many messages at once.
• 😀 Zapier integrations help automate the process by linking other tools (like Google Calendar and QuickBooks) to trigger review requests.
• 😀 By adding custom tags, businesses can track whether a client has already left a review and avoid sending redundant requests.
• 😀 The review request process includes both text messages and emails to increase the chances of getting a response.
• 😀 Automated review follow-ups are sent with a slight delay (e.g., 30 seconds) to avoid becoming an annoyance to customers.
• 😀 The system tracks review conversions, providing businesses with detailed insights into how many reviews were requested, how many links were clicked, and how many reviews were left.
• 😀 The goal is to achieve an 8-30% review conversion rate, depending on the business type and the effectiveness of the request process.
• 😀 AI responses to reviews allow businesses to automatically engage with customers and ensure timely responses to all reviews.
• 😀 Positive reviews are automatically reposted to social media platforms (like Instagram and Facebook), helping businesses showcase customer satisfaction.

Q & A

What is the purpose of the intermediary page in the review request workflow?

The intermediary page acts as a filter, allowing customers to leave internal feedback if they have a negative experience, or to proceed directly to Google for a public review if their experience was positive.

How does the automated workflow determine if a customer has already left a review?

The workflow tracks whether a customer has clicked the review link previously by updating the opportunity in the pipeline and tagging the contact with 'clicked'. If the customer has clicked the link before, they won’t be requested to leave another review.

What is the advantage of using Zapier for CRM integration?

Zapier enables seamless integration between various apps and CRMs, automating tasks like adding new invoices to the review request workflow, and ensuring that new customers are consistently prompted for reviews without manual input.

How does the 'drip mode' in the workflow prevent overwhelming customers with too many review requests?

Drip mode sends out review requests slowly, with a specified time interval (e.g., sending two reviews every 20 minutes). This ensures that review requests are spread out over time, avoiding the appearance of spam or overload.

Why is it important to set the 'stop on response' feature in the workflow?

The 'stop on response' feature ensures that once a customer responds to a review request (whether positive or negative), they are removed from the workflow, preventing any further review requests and avoiding annoyance.

What is the significance of customizing the business name and logo in the review request funnel?

Customizing the business name and logo dynamically personalizes the review request experience for each customer, making it more relevant and professional, which can improve engagement and conversion rates.

How can businesses track the success of their review request campaigns?

Businesses can track success through a custom dashboard that displays metrics such as the number of review requests sent, the number of review link clicks, and the number of non-reviewers. This allows businesses to measure the effectiveness of their campaigns.

What role does the 'review reactivation' process play in review generation?

Review reactivation reaches out to previous customers to request reviews, ensuring ongoing engagement. It helps businesses secure reviews from a larger pool of past clients, improving their overall review count and reputation.

Why is it necessary to monitor the timing of sending review requests?

Timing is crucial to avoid annoying customers with review requests at inappropriate hours. Sending requests between 10:00 a.m. and 6:00 p.m. ensures a balance between reaching out when customers are likely to be responsive and avoiding disturbance early in the morning or late at night.

How does AI assist in responding to reviews automatically?

AI can be set to automatically respond to reviews, particularly five-star reviews, based on predefined templates. This helps businesses maintain consistent engagement with customers without manual effort.