How to Create An Amazing Newsletter For Your Business (1000x Leads)
Summary
TLDRThe video provides a step-by-step framework for creating an effective email newsletter for an agency. It starts with an introduction grabbing attention and promoting an offer, followed by sections like Quote of the Week, Top Links, a Promotional spot, Original Deep Dive Content, a Feedback Poll, and a Work With Me section. It suggests best practices like linking to your own content, using images/graphics, writing conversationally, getting feedback, offering helpful resources, and having a referral program. The goal is to provide value, build trust and push viewers further down the sales funnel to become customers.
Takeaways
- 😀 Start newsletter with a summary section introducing yourself and main CTA
- 👉🏻 Include a 'quote/idea of the week' section for quick engagement
- 🔗 Add a 'Top links of the week' section to promote diverse, valuable content
- ✨ Include a promotional section to push readers further down the sales funnel
- 📝 Provide original, helpful content in a deep dive section written conversationally
- 🤔 Use polls to get real-time reader feedback on content quality
- 💡 Offer helpful resources and calls-to-action in a 'How I can help' section
- 👥 Consider referral program to incentivize readers to share and grow reach
- 🔧 Use consistent templates/frameworks to streamline future newsletters
- 🚀 Aim to incrementally improve newsletter week-over-week by 10%
Q & A
What is the purpose of having a call to action as the second line of the newsletter?
-Having a clear call to action right at the beginning captures people's attention and directs them to take a desired action, like signing up for a webinar. This increases engagement.
Why is it better to link to your own content in the top links section?
-Linking to your own content builds authority and trust. It also gives you an opportunity to promote your content on other platforms and captures subscriber email addresses when they click through.
What are some examples of items you could include in the Top Links section?
-Examples include links to high-performing landing pages, Twitter threads with tips, your own YouTube videos and blog posts, top-performing ads you've seen, and content from partners.
What are the three things to consider when writing the Deep Dive original content section?
-1) It should actually help readers 2) Readers should be able to implement the advice within 24 hours 3) It should be in your own conversational writing style.
What is the purpose of including a poll in the newsletter?
-A poll allows you to get real-time feedback on whether readers find the content helpful. It helps you iterate and improve the newsletter over time.
What are some examples of items you could include in the Work With Me section?
-You could include links to free training videos, info about an upcoming webinar, a course or other offers if people want more help, or services if people want to hire you to create landing pages for them.
Why is video content more effective for conversions than written content?
-Video content holds attention better and builds trust and authority. It's also easier for people to consume rather than reading long articles.
What is the benefit of having a referral program?
-A referral program incentivizes existing subscribers to share your newsletter with others. This helps grow your list faster through word-of-mouth.
What is the purpose of having a consistent framework and format each week?
-Having a consistent framework every week sets subscriber expectations, makes the content easy to navigate, and builds familiarity over time even as the specific content changes.
Why is it important to incorporate feedback and make incremental changes over time?
-Getting feedback through polls and comments allows you to continually refine the newsletter to be more helpful and engaging to subscribers. Small tweaks add up.
Outlines
😊 Introducing the newsletter and key details
The first paragraph introduces the newsletter, its purpose, and key details. It mentions the example niche of ecommerce landing pages based on the author's experience. It then introduces the call to action for readers to sign up for a live workshop, emphasizing the importance of having a strong CTA near the start.
😃 Providing a newsletter framework and content ideas
The second paragraph provides a framework and content ideas for the newsletter, such as a Quote of the Week section. It emphasizes the importance of linking to your own content on other platforms. It then suggests a Top Links section with examples of types of links to include.
💡 Explaining the Deep Dive original content section
The third paragraph explains the Deep Dive section which contains original content written specifically for the newsletter. It provides tips on making this content helpful, actionable, and written in an approachable style.
👍 Wrapping up with additional sections and tips
The fourth paragraph suggests additional sections like a poll for feedback and a Work With Me section. It then provides tips on sending out the newsletter weekly, reviewing feedback, and having a referral program to grow subscriptions.
Mindmap
Keywords
💡framework
💡call to action
💡links
💡promotional
💡deep dive
💡poll
💡YouTube
💡referral
💡niche
💡conversion rate
Highlights
Include a call to action as the second line to get readers to take the next step
Link to your own content in the newsletter to promote yourself and build trust
Use images and graphics to make your newsletter visually engaging
Push readers further down the sales funnel by having them sign up for workshops or trainings
Enrich your email list by collecting additional data like phone numbers in workshop sign up forms
Educate readers at scale through video content and link to it in your newsletter
Include original, helpful content readers can implement within 24 hours
Write your deep dive section as if talking to one person for best results
Use polls to get real-time reader feedback and aim for 80% 5-star ratings
Include a 'Work With Me' section with links to free training content
Offer referral incentives like lead magnets to grow your list exponentially
Start with a framework then iterate and improve your newsletter over time
Sign up forms should avoid asking readers to immediately book a call
YouTube videos build trust and credibility even without high view counts
Duplicate and fill out your newsletter framework weekly for efficiency
Transcripts
hello it's Matt here and this is a video
on how you would set up your newsletter
for your agency Legion this is a good
way to set it up no matter what type of
agency you're in no matter what your
services and what you do it's just how
you want to do it so this isn't going to
be script or anything I'm just going to
go like with screen share step by step
on how I would do it and how I would set
it up so for the example because we have
to have some sort of example I'm going
to create this newsletter template and
format as if I had a e-commerce landing
page agency which I have quite a bit of
experience with so let's get
started I'm in beehive here and I have a
blank template or blank email I just
clicked you know let's get started so
the first section that I'm going to do
is what's going to be kind of an
introduction slash summary of the
newsletter so I'm going to put something
like welcome to the landing
page
newsletter it is Matt from a000x
leads before you read be sure to sign up
for my live web live Ling P or let's go
live Workshop where I go over the top
nine things that make a great landing
page link so this is and then I would
just link this to whatever
the I don't have a page here but let's
just go a THX leads live Workshop just
to have the example here so this is very
important we always want to have like
our main call to action the second line
of our
newsletter in today's newsletter we will
go over the top landing pages of the
week what I think is the most important
part of a landing
page a bunch of good Twitter posts and
threads about landing
pages and much much
more so this would be what I would refer
to as the introduction slash summary
something like that of the newsletter so
you'd have your introduction your name
you'd have your call to action or the
next step that you want them to take it
could be a webinar it could be an
application it could be a schedule of
call it could be what else could it be
it could be a course that you're selling
it could be a community that you run
whatever you are trying to funnel people
into that's what you should do and I'm I
would try to avoid booking a call as
your call to action there from your
newsletter to book a call they might not
be ready but if you put them to a news
newsletter or something where you can
have another form where you can get
their name their email their phone
number their company URL and their
average revenue for
example like that is a great form to
have it's not quite as big of a
commitment as booking a call but you can
enrich your data you can enrich your
list you can get a better idea of who's
qualified to reach out to from your
appointment center or whoever the next
thing is I would do some something that
is just a quick hitter like for example
you might have um something like a quote
of the week this could be replaced with
absolutely anything it doesn't have to
be a quote of the week and of of course
I would put it as a
headline so let's go quote of the week
and then just we'll just go you know
filler text filler text filler text or
we'll go laurum ipsum we'll just get the
laurum ipsum up here just so we can
generate that a little
bit so let's go let's just put our Lum
ipsum stuff here because I want to do it
as like this is really how we do a
newsletter so there we'll just go laurum
ipsum some other examples here that
wouldn't be a quote could be like idea
of the week that would be good let's
just change it to that you know landing
page idea of the week I think that could
actually be even better quote would be
good if you have like a self-help
newsletter or a local newsletter or
something that's not like very specific
B2B service like a landing page I think
that is actually very nice so the next
thing we want to do here is we want to
get another
heading and we want to do oops I put a
heading one by accident when I want a
heading two so top Links of the
week so what we want to do here here is
we want to have like four or five or six
or seven or eight links who knows
there's no hard and fast rules but links
that we can include here that would be
interesting to our target audience right
so for example this is one of the best
landing pages I've seen in a while and
then have a link to the landing page
that would be a very nice um very nice
thing to do for this because that's just
like content here
are five things that you should consider
for your next landing page and a very
good hack or a very good trick here is
to link to your own content so if I had
a Twitter post I don't in this example
but if I had a Twitter post that
actually did that right it showed you
the like it was a thread or it was
something like that that showed you like
five tips for your next landing page I
would link to my own content there and
that's just like an awesome way to kind
of promote your own self get them to
trust you even more get them to follow
you Etc they can easily message you on
Twitter for example so they could take
the next
step what would the next one be I
spent 12 hours making this free landing
page master class and then a link you
could link to your own
YouTube video that's however long with a
landing page master class you know
YouTube when people see your YouTube
videos even if they even if they don't
get a ton of views it almost doesn't
matter it's more of a conversion tool
than it is actually you know getting top
of funnel traffic so it's something it's
a great thing to do you know here are
the top five ads that I've seen this
week
or something like that links you can
link to a partner you can link to just
some other good content you know it
doesn't really matter but this is the
kind of the idea of this section and I
think it's just a very a very effective
section that should not be overlooked
whatsoever for the reason that it's
going to get your click-through rate
high it's going to you know make them
excited to open your newsletter because
you're having such good stuff in there
it's going to give you an opportunity to
promote your other content on other
platforms and you know all of the above
it's just a great section to have it's
very easy
to put a lot of content in there in the
sense that you know writing something
from scratch might take you an hour or
two but you can really fill that up in
just a few minutes instead it's just a
very a very valuable section that's time
efficient and will make people excited
to open your
newsletter the next thing I would do is
we have this kind of
section like this sentence up here but I
would have a I guess you call it a
promot oops a promotional section oops
oh my God I'm just blowing it here so
horizontal heading number two we just
have like sign up for my free live
workshop on let's just say Thursday for
the sake of argument and then you'd have
you know maybe a an image here to
promote it let's see if I have any
appropriate images I don't really have
any appropriate images for this but
you'd have your
image here and then you'd have your
lauram ipom text you know click here
click the link to sign up and then you'd
have the link here so that's what I
would do there for sure if you don't
have something like this you could have
a sponsor who's paying you money you
could be have an affiliate link to to a
software or a SAS or something like that
but I am a big believer in so let's
think of the flow here we have our ad or
our content they sign up for our
newsletter but we only have their email
address usually if you have something
like this Workshop or Community or
further training or something like that
that they have to sign up for it's kind
of like you're pushing them down the
funnel more stuff they sign up for you
the better chance they're going to
become your customer if you on this form
for the live Workshop here I might also
have their name their phone number their
URL and their revenue so that gives me
more information and enriches my list
like I said before and it pushes them
further down the funnel and just I think
it's just such a good way to do it and
it's more efficient than going back and
forth in the DMS or getting on a sales
call type thing in your Workshop you can
you know educate 10 20 50 100 200 people
however many sign up right so the next
section we want to do is gonna be called
oops wrong one here this is going to be
our deep dive so this will be your
original content like only like it's not
g chat GPT it's not something you found
on the internet it's your original
content with photos with graphics with
whatever that you have written you're
the only person that can provide this
kind of stuff and they're coming to your
newsletter by and large to read this
section and you should think of it in
three ways number one it's going to
actually help them you know that would
be nice number two they can implement it
within 24 hours and number three it's
your own style of writing type thing you
don't use chat gbt you don't you know
you're not a professional academic here
you're trying to explain it to them as
if you were talking to them right if it
you write the section as if you were
talking to one person that's the best
way in my opinion to think about it so
the next one I would do right here is I
would do a piece of content
or um something that has a poll so in a
lot of these platforms you can select a
poll that will give you feedback and
this is important because you want your
poll you want it's good for you
know getting real time feedback instead
of just hoping it's good or being too
nervous to ask we need that real time
feedback about what we like if the use
if the readers are liking it you know
how would you rate this I loved it it
was okay it was terrible you know one
star three stars five stars and in my
opinion we want to aim for at least 80%
five stars for obvious reasons but it
gives you a good Target so you don't you
know we have Clarity
here and the last section that I would
say we want to have by default is a work
with me
section so either let's go let's go how
I can help instead that just sounds a
bit better so in this one I have over
200 hours of free video training on my
YouTube channel let's go link because we
want them to consume as much of our
YouTube especially or video content as
we can because the video content is
almost
like five or 10 20 times as effective as
at converting them to a customer as our
our written content I am putting on a
free live Workshop like we said before
on Thursday you can sign up here link
let's put
something if you
are looking to improve your landing page
skills but don't want to hire
anyone I have a course that teaches you
everything you need to know link or if
you are looking to get a high converting
landing page we have worked with over
seven let's go 800 Brands and helped X Y
and Z get 20% higher conversion rate
apply here link so this is the framework
that I would always
have by default I'm saying I know a lot
of people think in Frameworks or they
don't think at all in terms of like how
I'm going to do this so I just wanted to
make this video as to give you a
baseline you do you take this framework
here and you do whatever you want with
it right this is going to give you the
95% of the results but everyone's
different everyone has a different style
everyone has different content everyone
has different offers like down here but
you should really in my opinion start
with this framework and then see where
it takes you you can send one email per
week look at the poll results there's
also comments that they can leave when
they do the poll and then you can kind
of see you know what you want to do and
then if you get good good feedback from
people you can do that if you get bad
feedback from people you know you have
to change something Etc and a bonus
thing here is you can do a referral
program so basically that's like to get
people to sign up for your newsletter
get their friends to do it their family
their colleagues and what you can do is
you can promise them a lead magnet so
you could do like get three people to
sign up for this newsletter and I will
give you a swipe file of 2 200 landing
page templates that's a great way to
incentivize people and grow your
newsletter for free and grow it kind of
exponentially if you can get the right
lead magnet that people want it's just a
great way to do it if someone signs up
for your newsletter they're going to be
friends or at least in contact with
other people who are in the same niche
as them and they're going to want the
lead magnet reward so they're going to
share it and you're going to kind of
grow through Word of Mouth at a much
faster Pace than you would have
otherwise so this is a great framework
to do your
newsletter see where it takes you I'm
going to wrap this video up right now
but just design your newsletter get a
template get a format get a framework
and then duplicate it and fill it out
each week and try to make it 10% better
than the next week and that's a great
way to start
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