Kepware is DYING and it's all PTC's fault

Summary

The video discusses the importance of rapid decision-making in the tech industry, particularly in the context of citizen developers and flexible business models. The speaker critiques companies like PTC for their slow leadership and contrasts them with faster competitors like Litmus, who execute decisions quickly. The speaker shares insights from a strategic meeting with Kepler, where they advised on adopting containerized deployments and resetting licenses to better support citizen developers. The video ends with a passionate call for change in industry leadership and an invitation for a live debate.

Takeaways

• 😀 The speaker discusses advising a company on how to grow its market through strategic business decisions.
• 😀 The focus is on enabling 'citizen developers'—non-IT professionals—by making tools accessible and simplifying the development process.
• 😀 Key recommendations include deploying solutions via containers and offering resettable licenses to empower citizen developers.
• 😀 The speaker emphasizes the importance of businesses identifying diverse customer profiles, not just focusing on IT and enterprise clients.
• 😀 The meeting resulted in a swift, actionable strategic plan from the company leadership, showcasing speed and execution.
• 😀 A key comparison is drawn between the agility of Litmus and the slow decision-making processes at PTC in Boston.
• 😀 The speaker criticizes PTC’s leadership for being out of touch with the industry and failing to respond quickly to market needs.
• 😀 Despite the criticism of PTC, the speaker expresses a deep admiration for Kwware, highlighting shared perspectives within the company.
• 😀 The speaker’s frustration with the tech industry’s slower companies is evident, particularly those that lack speed in decision-making.
• 😀 The invitation for PTC or Kwware leadership to defend their actions in a live, unedited podcast reflects the speaker's openness to public discourse on these issues.

Q & A

What is the main focus of the speaker's advice to the company?

The speaker advises the company to focus on 'citizen developers' and broaden their ideal customer profile beyond just IT and enterprise to include non-technical users. This includes deploying via containers and offering solutions without requiring users to buy licenses.

How did the company respond to the speaker's advice?

The company responded very positively, quickly developing a complete strategic plan based on the advice provided. The CEO even directed the team to implement the plan immediately after the meeting.

What does the speaker mean by 'citizen developers'?

'Citizen developers' refers to individuals who are not professional developers but have the ability to create or modify software applications. The speaker emphasizes that solutions should be easy for these individuals to build without needing complex setups or licenses.

What criticism does the speaker have of PTC and its leadership?

The speaker criticizes PTC for being slow and inefficient in decision-making, stating that their leadership should be 'ashamed' for not being as agile as their competitors. The speaker suggests that PTC's lack of responsiveness hinders its ability to compete effectively.

Who does the speaker consider Kepler's number one competitor?

The speaker identifies Litmus as Kepler's number one competitor, particularly highlighting how Litmus makes decisions very quickly, in contrast to PTC's slow decision-making process.

What issue does the speaker highlight in the industry?

The speaker is frustrated with the inefficiency in the industry, particularly how certain companies (like PTC) are unable to act quickly and adapt to market changes. This lack of agility is seen as a significant disadvantage.

What kind of engagement does the speaker invite from PTC or Kwware?

The speaker invites representatives from PTC and Kwware to participate in a live podcast, where they can defend themselves and address the criticisms in an open and unedited format.

Why does the speaker emphasize their love for Kwware?

The speaker expresses their love for Kwware because they believe many people within the company agree with the points being made. The speaker also clarifies that their critique is not personal but aimed at improving the industry.

What is the significance of 'speed of light' in the context of the competition between Kepler and Litmus?

The phrase 'speed of light' is used to emphasize how quickly Litmus makes decisions and executes plans, highlighting the stark contrast between their agility and the slow decision-making at PTC.

How does the speaker view the leadership at PTC?

The speaker views the leadership at PTC as disconnected from the needs of the market and too slow to respond to changes. They believe the leadership should be ashamed of their inefficiency and lack of customer focus.