Top Occupational Niche Idea for Etsy and Print on Demand | Etsy for Beginners
Summary
TLDRThis video offers a comprehensive guide on identifying and designing for niche markets within the medical professional industry. The host shares strategies for discovering specific medical niches using Etsy and Erank, and emphasizes the importance of idea validation through market research. The tutorial also covers the process of brainstorming, listing top medical professionals, and validating niches by assessing Etsy's bestsellers to ensure designs cater to in-demand products. The aim is to help viewers understand how to delve deeper into the healthcare market, beyond just nurses, to find unique and profitable design opportunities.
Takeaways
- đ The video discusses strategies for identifying niches within the medical professionals market for designing products.
- đ©ââïž It emphasizes that while nurses are a significant category, there are many other medical professional careers to consider for design inspiration.
- đĄ The presenter suggests using Etsy to search for medical-related terms to find inspiration and identify different types of medical professionals.
- đ The video introduces using Erank's free version to find specific medical niches by searching for phrases like 'healthcare worker gifts'.
- đ It recommends creating a list of ideas, especially when focusing on a certain niche within the medical profession.
- đ The presenter shares a personal approach to brainstorming niches by using tools like Google, Etsy, and Erank to find and validate ideas.
- đ The importance of not jumping from one niche to another is highlighted, suggesting to spend enough time understanding a niche's preferences before moving on.
- đš The video encourages testing different designs, patterns, colors, and mockups within a niche to see what resonates with the audience.
- đ It stresses the need to validate niches by checking for bestsellers on platforms like Etsy to ensure there is demand for the products.
- đ The presenter shares personal experience as a nurse to provide deeper insights into the medical industry and suggests similar research for others.
- đ The video concludes by reiterating the process of using various tools and methods to find, validate, and focus on niches within the healthcare industry.
Q & A
What is the main topic of the video?
-The main topic of the video is about identifying and designing for niches within the medical professionals industry, specifically focusing on various career paths beyond just nurses.
What are the three key things the video presenter will show in the video?
-The three key things the presenter will show are: how to search for medical professional careers on Etsy, how to use the free version of Erank to find specific medical niches, and how to brainstorm ideas for designing in a certain niche.
How can one find inspiration or ideas for designs in the medical professional niche on Etsy?
-One can find inspiration by searching terms like 'Healthcare gifts' or 'Healthcare workers' on Etsy and observing the different types of products and niches that appear in the search results.
What is Erank and how can it be used to find niches in the medical professional industry?
-Erank is a tool that can be used to find specific niches within an industry. The presenter suggests using Erank's keyword tool to type in phrases like 'Healthcare worker gifts' and to look for lower competition keywords that indicate a specific niche.
What is the importance of focusing on specific sub-niches within the medical professional industry?
-Focusing on specific sub-niches allows for more targeted design efforts, potentially increasing the appeal to a particular group of medical professionals and standing out in the market.
How does the presenter suggest validating whether a niche is worth designing for?
-The presenter suggests validating a niche by searching for it on Etsy and seeing if there are existing bestsellers related to that niche, indicating that there is a market for those designs.
What is the presenter's strategy for brainstorming ideas for medical professional niches?
-The presenter recommends creating a list of all potential niches and sub-niches by using resources like Etsy, Erank, and Google searches, and then narrowing down to focus on a few specific niches to study and design for.
Why is it a mistake to create only a few designs for a niche and then move on?
-It's a mistake because it doesn't give enough time to understand the niche's preferences and to improve the designs based on feedback and sales data. It's important to test various designs to see what works best in that specific niche.
How can one find more specific types of nurses to design for, according to the video?
-One can find more specific types of nurses by using Etsy's search function with terms like 'nurse sweatshirt' and looking through the results for specific mentions of different nurse types, or by using Google to search for 'top nursing specialties'.
What is the significance of using Google to find ideas for medical professional niches?
-Using Google allows the presenter to find a broader range of medical professionals beyond just nurses, providing a more comprehensive list of potential niches to explore for design ideas.
What is the final step the presenter suggests after listing all the potential niches?
-The final step is to go back to Etsy and type in those niches to see what is available and what is selling well, which helps in understanding the market demand and potential for each niche.
Outlines
đ Exploring Medical Professional Niches on Etsy
The speaker introduces a video focused on identifying niche markets within the medical professionals' industry for design inspiration. They mention the broad category of nurses but also emphasize the potential in other medical careers. The speaker outlines a three-part approach: using Etsy search to find specific medical niches, utilizing the free version of Erank to discover niches, and brainstorming ideas for designs within these niches. They demonstrate how to search Etsy for terms like 'Healthcare gifts' and 'nurses' to find inspiration from existing products, suggesting that designs can be adapted beyond just apparel to various items.
đ Utilizing Erank and Google for Niche Discovery
This paragraph delves into using Erank's keyword tools to identify specific medical niches with lower competition. The speaker guides on how to input phrases related to healthcare workers and filter results to find more targeted niches, such as IVF nurses. They also recommend using Google to research top medical professionals to uncover a wider range of potential niches beyond nursing, like physician assistants, physical therapists, and speech therapists. The speaker shares personal insights as a former nurse to provide a deeper understanding of the medical industry's diversity and suggests compiling a list of niches for further exploration.
đš Validating Niches and Design Strategy
The final paragraph discusses the importance of validating niches before investing design efforts. The speaker advises against spreading efforts too thin across niches and emphasizes the need to understand each niche's preferences. They recommend using Etsy to search for specific niches, observing bestsellers, and identifying successful design elements. The strategy involves selecting a few niches to focus on, creating various designs with different patterns and mockups, and testing to see what resonates with the target audience. The speaker also mentions a follow-up video that will provide a full listing tutorial for those who need further guidance.
Mindmap
Keywords
đĄNiche
đĄMedical Professionals
đĄEtsy
đĄErank
đĄDesign Inspiration
đĄHealthcare Workers
đĄICU Nurses
đĄRN and LPN
đĄGoogle Search
đĄPersonalized Gifts
đĄBestsellers
Highlights
The video discusses the medical professionals niche as a top area for designing products.
It includes not only nurses but also other medical professional careers.
The presenter will share how to search for these careers on Etsy.
Erank, a free tool, is introduced for finding specific medical niches.
The presenter will demonstrate a method for brainstorming ideas within a niche.
Etsy is suggested as a source of inspiration for different types of healthcare workers.
ICU nurses and staff are highlighted as a niche within the healthcare industry.
The importance of looking beyond just nurses to other healthcare professionals is emphasized.
Social workers are identified as another niche within the healthcare field.
Erank is used to find lower competition keywords within the medical niche.
The presenter shares a method for finding specific types of nurses, such as IVF nurses.
Personalized gifts for graduating nurses are suggested as a way to stand out.
Google is recommended for researching top medical professionals to find niches.
A variety of healthcare jobs beyond nurses are listed, such as physician assistants and therapists.
The presenter advises on the importance of focusing on a few niches before moving on to others.
A method for validating niches by checking for bestsellers on Etsy is shared.
The video concludes with a reminder to validate niches and not to spread efforts too thin.
Transcripts
in this video I'm going to be sharing a
top Niche that you should be designing
in and that Niche is the medical
professionals and yes when you think
medical professionals you're probably
thinking nurses and yes that's a big
category but I'm also going to show you
other Medical Professional careers that
you could be designing for so three
things that I'm going to be showing you
is I'm going to show you an ety how you
could be searching for this careers I'm
also going to be showing you on erank
using the free version how to find you
know a specific medical niches and the
third thing that I'm going to be sharing
with you guys is how I do dump of ideas
especially when picking you know a
certain niche in this profession so
let's just get right into it okay so
again I like to record on I got need the
windows on ety because when you came
searching searching on ety let's see who
then starts to survey the same type of
things to want to do you know get new
things to or new ideas yes so again when
it comes to like the medical
professionals Healthcare professionals
you can literally go on Etsy and search
like
healthare oh here we go you can do
Healthcare gifts Healthcare workare
gifts and then what you're going to do
is you're going to start squirreling and
looking for different type of people
that work in medical professions or
professions sorry so again you have like
ICU so this could be you know ICU nurses
ICU staff like you see this at the top
and again ignore the items because this
is the thing just because you're
designing for shirts or sweatshirts you
can't get inspiration or ideas from
other items because that could be
something new that you can bring right
so we see like ICU right that's a type
of healthcare worker that's a type of
nurse there's also you know other staff
that works in the
ICU so then you see nurses Han rn rn
register
nurse uh you see this heart so this
could be like maybe like a cardiac nurse
or somebody that works in the cardiac
unit
um again we keep
squirreling Healthcare nurses so you
keep saying obviously nurses is probably
going to be a really big niche in this
medical professional but I'm just trying
to show you that there are some other
niches too that are just not that are
not just nurses right so of course
nurses again nurse social workers you
know social workers work in patient care
you know so they are a niche that you
can you know that's not necessarily like
nurses but they are part of that healthc
Care Professionals again RN
nurses
nurses um
so oh here RN LPN LPN that's like you
know it's like another type of nurse so
you see just by doing this quick search
just typing up here healthcare worker
gifts you already getting ideas of
different type of
niches that are Healthcare professionals
or healthcare workers however you want
to say it that are not necessarily just
nurses right so then another way that
you can do that is you can go on E rank
you can sign up for E rank um account
you don't have to pay for this one and
once you sign up for it you just go to
tools click on keyword tools and here
again you just type in a phrase
Healthcare healthcare worker gifts
Healthcare work like anything you know
that you want to look up and then you
scroll here at the bottom sometimes it
will give you more idea sometimes it
doesn't then you can just go back and
just do healthcare workers let's do that
and see what happens again there not
serving you any other ideas
so uh let's just type nurses right
because you're trying to get more ideas
to see what other things pop up besides
nurses so here we go so then I'll click
this XC competition because we want to
find things that are like lower
competition and then you start looking
here on the left side to see what comes
up right that you could possibly be
designing for in that Niche um so here
we go you have IV IVF nurses see so
that's a a type of nurse right that's
not just like saying just like oh here
just designed for like nurses or you
know this is helping you get more
specific to different types of nurses
you could be designing for um and then
you just keep going this let's say nurse
week's ideas and I just this is how I do
it I just keep going looking on this
left side
to see um personalized mugs for nurses
that are graduating so here you go it's
another way to Stand Out by offering
like personalized gifts
so I you can use e rank to to help you
find other more specific niches or like
or more like specific like sub niches to
Des sign for in that um umbrella right
on that whole umbr umbrella of like
medical professional or even if you're
saying like nurses right like well
nurses is like it's all the nurses but
can you maybe find more specific nurses
like how we find the IV IVF nurse right
that's a lot more specific than just
designing for just like a nurse so you
can also use e rank the free version go
into the keyword tools and you type in
like a keyword here or a phrase and then
you scroll down here and you let this
give you ideas of other type of things
that you can design for that you might
have not thought about right and another
thing that I like to do is you can look
up like top medical professionals right
cuz this like let's say if you just like
have no idea about um medical
professionals like you don't know
besides nurses you don't know who else
Works in a hospital or like a clinic or
any type of healthcare you can literally
ask Google and like of course this one
is saying uh stop doctor but you can say
best healthcare jobs right and this will
literally tell you other type of
healthcare workers that are maybe not
necessarily just nurses Nurse
Practitioners okay well they're nurses
but they're like a type of nurse right
physician assistants right that's
another Medical Professional physical
therapists again going into this
therapist route there's physical
therapists there's occupational
therapist there's speech therapists
there's so many different types of
dentist right a
veterinarian obviously a physician is a
doctor orthodontist obviously there's
nurses here again so this is another
nurse anesthesis oh look speech language
pathologist a psychiatrist so this is
another automatc a pediatrician so by me
just doing this I guess basic Google
search of like the you know top medical
professionals I was able to find more
ideas of other um niches or other people
that also work in the healthcare
industry that are not necessarily nurses
so this is kind of how I do this and
guys again you're getting a little bit
more of like a deeper understanding
because I I was a nurse so I do know a
lot of medical professionals or a lot of
different type of people that work in
the medical industry that are not nurses
so I'm going to give you a lot more
ideas that maybe you wouldn't otherwise
think about so this is kind of how I
would do this even if I had no idea
right I would literally go on Google
like I just did go on E rank like I just
kind of showed you go on Etsy and then
also what I would do is what I love to
do all the time is like just dumb ideas
like I will create get a notepad or like
a Google Document or something and I
will literally start typing the niches
or the sub niches right like for example
we said so we're talking about medical
professionals right and excuse my
spelling okay but there's so many
different people that work in the
industry so let's say we're saying
nurses okay well can you think of
different type of nurses like on Iran we
found IVF nurses right I used to be a
niku nurse so there's niku nurses I used
to be also a pediatric Nur there's
Pediatric
there's labor and delivery so all the
different types of nurses you can think
of you can actually dump them in here
again if you're still like I don't know
what type of you know nurses are there
you can literally go back on Etsy and
you can literally type nurse let's say
nurse sweatshirt right and let's see
what Etsy comes up with let's see if
there's other more specific type of
nurses obviously all this ones just say
are in register nurse
nurse uh nurse Arn
Arn okay so Etsy is not giving me like a
specific type of nurse by just searching
this nurse oh right here emergency nurse
okay well that one is not on my list
right emergency nurse so that's how you
would do that right you see you go on
Etsy and you type in nurse sweatshirt
right and then you scroll and you see if
you can find any other type of nurses
that are not just you know saying nurse
if for some reason you're doing this and
you still like well I don't know again
go to Google and you type in top nursing
profession top nursing top nursing
Specialties right and Google will
literally tell you right here and it
will tell you the different types of
nurses that are out there that you can
you know what I mean that you can be uh
designing for right um so you can
literally go here you can click on any
of them because they will give you all
this different type of nurses right
clinical nurse specialist a flight nurse
right labor and delivery nurse an LVN so
these are neonatal nurse so all these
ideas that you find here I will
literally type them here
neonatal right neonatal nurse or flight
nurse like all these ideas I will type
them here right same thing when I did
the whole um top medical or top um
medical professional jobs best
Healthcare job like when I did that sech
search same thing I will write all those
that list I will write it in here too
physician assistant right whatever you
found physical therapist excuse my
spelling speech therapist so you will
type all those in um there's lobotomist
I can't spell right now guys um all the
different people that were social
remember we saw that social workers so
everything that you find you would
literally just dump all those ideas here
and when you feel like you have plenty
of ideas because this is the thing the
thing is not to go and get all these
ideas and say because I used to do this
and this is a big mistake and be like
okay I'm going to create five designs on
IVF nurses and then I'm going to move on
to the Nicki nurse and then I'm going no
because you're being all over the place
and again guys at the beginning it takes
a while for you to understand that Niche
for you to figure out what that Niche
likes what doesn't like colors patterns
fonts placements also your designing you
know like you only get better than more
that you do this so the your beginning
designs are not going to be that great
so if you only let's say you only do
five designs and Nick your nurses and
then you move on and then you're like
okay well this Niche doesn't work or
it's not selling for me you haven't
spent enough time on that Niche so I
will tell you that once you have this
big list what you will do next is I will
literally go back on Etsy because all
the answers are on Etsy and I will put
in those niches in there let's say nck
you nurses right I literally typing
niku nurse shirt sweatshirt whichever
one gives and I will literally go down
in rabbit holes and see what is out
there as far as niku nurses okay look
this is a bestseller niku nurse this one
bestseller bestseller so to me that I
already telling me that that Niche sells
like I literally did a quick type and I
already found four bestsellers so okay
so then you you be like okay well maybe
this is one I can design right so then
I'll pick let's say I'm going to do the
niku nurses right and then I say I'm
going to do pediatrics again you do a
quick search on that t
again uh P pediatric sweatsh or
pediatric nurse again oh I already see
all his bestsellers so then to me what I
would do next is I will literally say
I'm going to focus on the ncu I say I'm
going to focus on this niku nurses and
this Pediatrics and then with pediatric
you can do pediatric nurses or the
people that work in the Pediatric unit
and I will literally I'm going to study
this sub nites and study them and study
them and seeing what's working for those
you know the people that are having the
bestsellers or they're selling really
well on this Niche was working for them
and I would literally create so many
different types of designs with
different patterns and colors and using
different mockups and test and test and
test and see what works in that you know
in these two categories before I move on
and create something new so that's how I
will do this when it comes to this
occupation because the medical
professionals or healthcare workers is
such a big industry and there's so many
different angles you can go at it so I
will literally do it again like I showed
you I will go on Etsy typing healthcare
workers or medical professionals or if
you maybe you know already medical
professionals just type that on Etsy go
on - rank go on Google use Google to
help you and then I will list all those
ideas and then I wouldn't just stop
there because this is the thing just
because you found something on Etsy or E
rank or let's say on Google it's telling
you like oh this person let's say for
example IVF nurses I found that on
Google but then you go on Etsy and you
search it and nobody's buying those
items then okay I wouldn't spend my time
on those so you still have to validate
that people are wanting or are searching
for those type of items before you go
and create a bunch of designs in them so
I hope that looking at it from this
perspective of how to um not only find
the niches that work but how to validate
them I hope that this was helpful so you
made it to the end of this video and if
you're still struggling with how to do a
full listing tutorial then I'm going to
be linking this video next because in
that video I'll walk you through the
whole process step by step see you on
the next one
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