Blue Moon Beer Commercial (Super Bowl LVII) (02/12/2023)

Allard Ave Commercials

13 Feb 202300:30

Summary

TLDRAfter a 30-year hiatus, Coors Light returns to advertising with a fresh campaign reminiscent of Miller's style. The commercial spotlights the brand's refreshing qualities, likening its chill to the crispness of the Rocky Mountains. The ad features a catchy chorus, drawing parallels to Miller's iconic commercials, yet it cleverly reveals itself as a Blue Moon promotion, intriguing viewers with its unexpected twist.

Takeaways

📺 Coors Light is launching a new advertisement after a 30-year hiatus.
🎥 The commercial is reminiscent of Miller's style, suggesting a comparison or influence.
🏞 The ad highlights the refreshing nature of the beverage, likening it to the coolness of the Rockies.
🎵 Music is a key element of the commercial, likely to evoke emotion and create a memorable tune.
🌕 The term 'Blue Moon' is mentioned, which could be a reference to the beer's name or a thematic element.
📣 The script suggests the commercial might be for a specific type of Coors Light, possibly a limited edition or new variant.
📹 The use of the word 'chorus' indicates the commercial might feature a repeated musical phrase or slogan.
🧊 The phrase 'Mountain Cold refreshments' positions the beer as a perfect companion for cold, mountainous environments.
🎉 The commercial seems to be making a big deal out of its release, emphasizing the novelty of the ad after such a long time.
🔍 The mention of 'Miller-like' and 'Blue Moon commercial' could imply a strategic marketing move to align with or differentiate from competitors.

Q & A

What is significant about the Coors Light advertisement mentioned in the script?
-It is significant because it is the first advertisement for Coors Light in 30 years.
How is the style of the Coors Light commercial described in the script?
-The commercial is described as Miller-like, suggesting it has a similar style to advertisements from the Miller Brewing Company.
What is the theme or slogan of the Coors Light commercial according to the script?
-The theme is 'Mountain Cold refreshments, cold as the Rockies,' emphasizing the refreshing nature of the beverage.
What musical element is mentioned in the script related to the commercial?
-The script mentions the presence of music, specifically a chorus, in the commercial.
What is the connection between the Coors Light commercial and Miller commercials as per the script?
-The script suggests that the Coors Light commercial is similar in style to Miller commercials, which could imply a comparison in terms of creativity or marketing approach.
What is the possible confusion mentioned in the script regarding the commercial?
-There is a possible confusion mentioned as the script ends with 'actually it's a blue moon commercial,' which could imply that the commercial might be mistaken for an advertisement for Blue Moon, another beer brand.
What does the phrase 'cold as the Rockies' imply about the Coors Light beer?
-The phrase 'cold as the Rockies' implies that Coors Light is as refreshing and cool as the Rocky Mountains, suggesting a high level of refreshment.
What can be inferred about the target audience of the Coors Light commercial from the script?
-The target audience can be inferred as beer drinkers who appreciate refreshing beverages and possibly have an affinity for the natural imagery associated with the Rockies.
How does the script suggest the commercial might be perceived by viewers?
-The script suggests that viewers might perceive the commercial as creative and memorable due to its distinctive style and the novelty of being the first Coors Light ad in 30 years.
What could be the purpose of the Coors Light advertisement as suggested by the script?
-The purpose of the advertisement could be to reintroduce Coors Light to the market, refresh the brand's image, and attract consumers with its refreshing qualities.
What is the potential impact of the Coors Light advertisement on the beer market according to the script?
-The potential impact could be significant, as the advertisement might generate renewed interest in the brand and influence consumer preferences in the competitive beer market.

Outlines

00:00

🍻 Coors Light's New Ad Campaign

Coors Light, a brand known for its long-standing absence from advertising, has launched a new commercial after 30 years. The advertisement takes a Miller-like approach, emphasizing the refreshing nature of the beverage with the tagline 'Mountain Cold refreshments, cold as the Rockies.' The commercial features a catchy chorus that draws comparisons to Miller's own commercials, suggesting a competitive stance in the market. Interestingly, there is a twist in the script that hints at the ad being more akin to a Blue Moon commercial, adding an element of surprise and intrigue to the campaign.

Mindmap

Keywords

💡Coors Light

Coors Light is a brand of light beer produced by the Coors Brewing Company, which is known for its crisp and refreshing taste. In the context of the video, it is highlighted as having a new advertisement after 30 years, indicating a significant marketing event or campaign for the brand.

💡ad

In the script, 'ad' refers to an advertisement, a form of marketing communication used to promote a product, service, or idea. The video script mentions that Coors Light has a new advertisement, which is a notable event given the long time since their last one.

💡Miller-like commercial

This phrase suggests that the new Coors Light advertisement resembles the style or approach of commercials produced by Miller, another beer brand. It implies a comparison in terms of marketing strategy or creative execution.

💡Mountain Cold

Mountain Cold seems to be the name of the product or brand being advertised in the script, with 'refreshments' indicating it's likely a beverage. The term is associated with the theme of refreshment and the natural imagery of mountains, suggesting a cold, refreshing drink.

💡Rockies

The Rockies refers to the Rocky Mountains, a major mountain range in North America. In the script, it is used metaphorically to convey the idea of the beverage being as cold as the mountains, emphasizing the refreshing nature of the product.

💡[Music]

The notation '[Music]' in the transcript indicates the presence of a musical score or soundtrack in the advertisement. Music is often used in commercials to evoke emotions and enhance the overall appeal of the advertisement.

💡chorus commercial

A 'chorus commercial' likely refers to an advertisement that features a chorus, which is a repeated refrain or group of words in a song. The term suggests that the commercial has a musical element that is catchy and memorable.

💡Miller commercials

This phrase is used again in the script to emphasize the similarity between the Coors Light advertisement and those produced by Miller. It could imply that the Coors Light ad is adopting a successful formula from Miller's marketing strategy.

💡Blue Moon

Blue Moon is a Belgian-style wheat ale produced by the same company as Coors Light. The mention of 'Blue Moon commercial' in the script could be a playful or ironic twist, suggesting that the new ad might be mistaken for one promoting Blue Moon instead.

💡refreshing

The term 'refreshing' is used to describe a quality of the beverage that is invigorating and pleasantly cool. It is central to the theme of the video, as it highlights the product's ability to provide a refreshing experience to the consumer.

💡commercial

A 'commercial' in this context refers to a television or radio advertisement. The script discusses the style and content of the new Coors Light commercial, making it a central concept in understanding the video's message.