3 erros que não volto a cometer na minha loja online | #ep65 Ecommerce à quarta

Summary

In this episode, Vera Maia returns to her e-commerce podcast after a brief hiatus to discuss valuable lessons learned from her own business experiences. She shares three key mistakes made over the past year, including issues with managing stock levels, focusing too narrowly on a single marketing offer, and not leveraging direct sales channels like WhatsApp and Messenger. Vera emphasizes the importance of a diversified strategy in e-commerce, understanding customer needs, and being adaptable to drive growth. She also highlights the benefits of integrating physical and online sales to create a more flexible shopping experience for customers.

Takeaways

• 😀 Having an online store is essential, even if you also have a physical store, as it increases customer touchpoints and opportunities for sales.
• 😀 Social media posts often drive customers to visit online stores first, even if the final purchase is made in physical stores.
• 😀 Offering multiple shopping channels, including online and physical, allows customers to shop in the way that suits them best.
• 😀 It's a common misconception that having an online store will reduce in-store sales – in fact, both can complement each other.
• 😀 Integrating different customer touchpoints, such as messages, social media, and physical stores, can help reach more potential customers.
• 😀 The idea is to give customers options, so they can purchase how, when, and where they prefer, enhancing their shopping experience.
• 😀 Not adapting to the importance of an online store can result in missed opportunities, especially in busy seasons like the holidays.
• 😀 The speaker shares a personal lesson learned from initially overlooking the potential of combining physical and online stores for sales.
• 😀 Building a strong online presence alongside physical stores can help businesses increase their reach and improve sales outcomes.
• 😀 The speaker encourages engagement, offering personalized advice through social media channels and email, and is available for customer interaction.

Q & A

Why is it important to have an online store in addition to a physical store?

Having an online store allows businesses to reach a wider audience, providing more points of contact with potential customers. It offers convenience for those who prefer to shop online but still allows businesses to maintain a strong physical presence for in-person purchases.

How does a physical store benefit from an online presence?

A physical store benefits by allowing customers to browse online before making in-person purchases. Online stores can drive foot traffic, as customers might research or compare products online before visiting the physical store to finalize their purchase.

Can online and physical stores coexist successfully?

Yes, online and physical stores can coexist and even complement each other. Customers often use both channels—online for browsing and physical stores for purchasing, or vice versa—leading to more opportunities for businesses to make sales.

What mistake does the speaker admit to making in the script?

The speaker admits to having made the mistake of not fully appreciating the value of maintaining an online store, believing that it might not contribute to physical sales.

What role do social media play in driving sales, according to the speaker?

Social media acts as a major tool for driving sales. People often discover products through social media posts, and these posts encourage them to visit the online store for more information or to purchase, sometimes leading to in-person visits as well.

How can a business maximize its chances of attracting customers, according to the speaker?

By having multiple channels, such as an online store, physical store, and strong social media presence, businesses increase the chances of attracting customers and meeting them wherever they prefer to shop.

What is the benefit of offering various purchasing methods for customers?

Offering multiple purchasing methods—online, in-store, or through social media—gives customers flexibility and ensures they can shop in a way that suits them best, which can lead to increased sales.

How does the speaker plan to continue supporting business owners?

The speaker plans to continue providing valuable advice through future content, offering short and direct solutions to business problems, and is available to address questions through social media or email.

What is the significance of having multiple points of contact with customers?

Multiple points of contact with customers—whether through online stores, physical locations, or social media—create more opportunities for engagement and make it easier for customers to connect with a business, ultimately improving sales.

How does the speaker engage with their audience outside of the video?

The speaker encourages viewers to reach out through various channels, including social media or email, and remains available for direct contact, offering further assistance and guidance as needed.