Proactive Strategies for Resilient Supply Chains: Mitigating Hidden Risks

DPW
4 Oct 202231:46

Summary

TLDR本视频脚本讨论了供应链的弹性问题,由麻省理工学院的David教授和Accenture的董事总经理pfk共同介绍。David教授领导MIT数据科学实验室,专注于数据科学,特别是供应链弹性。他们开发了一种新的供应链弹性评估方法,通过与福特汽车公司的合作,成功预测了2020年初新冠疫情对供应链的影响。pfk强调了供应链弹性管理的重要性,提出了五个最佳实践要素,并讨论了如何通过数字化孪生和压力测试来优化供应链弹性。他们还分享了如何利用这些工具来快速响应市场变化,提高企业竞争力。

Takeaways

  • 🎓 **学术与实践结合**:Dr. Levy 与 Accenture 的合作展示了学术界与咨询公司之间的成功合作,共同开发了供应链韧性压力测试工具。
  • 📈 **供应链韧性的重要性**:通过 COVID-19 大流行,供应链韧性从边缘话题变成了核心议题,企业开始重视并投资于韧性建设。
  • 🔍 **数据科学的应用**:MIT 数据科学实验室与福特汽车公司合作,开发了新的方法来衡量供应链的韧性并识别潜在风险。
  • 📊 **数字孪生技术**:构建供应链的数字孪生是实现供应链可视化和韧性管理的关键步骤。
  • ⏱️ **时间关键指标**:引入了时间恢复(Time to Recover)、生存时间(Time to Survive)和性能影响(Performance Impact)等关键性能指标来评估供应链的韧性。
  • 💡 **前瞻性管理**:通过预测性分析,企业可以提前识别潜在的供应链问题,并采取预防措施,从而避免未来的业务中断。
  • 🌐 **全球化风险**:供应链的全球性质意味着一个地区的中断可能对全球产生连锁反应,因此需要全球视角来管理风险。
  • 📉 **财务影响的量化**:通过建立数字孪生模型,企业可以量化供应链中断对财务的具体影响,从而更准确地评估风险和投资。
  • 🛠️ **风险缓解策略**:通过压力测试和场景分析,企业可以确定和优先处理风险缓解活动,以提高供应链的韧性。
  • 🚀 **竞争优势**:在面对全球性的中断时,能够快速反应并有效管理供应链的企业可以将其转化为竞争优势。
  • 📚 **持续学习与改进**:企业需要持续地从每次供应链中断中学习,不断改进其韧性管理策略,以适应不断变化的全球环境。

Q & A

  • 什么是供应链弹性(resiliency),它为什么重要?

    -供应链弹性是指供应链在面对各种干扰时,能够快速响应并恢复正常运营的能力。它重要是因为在当前的商业环境中,如自然灾害、政治冲突、疫情等不可预测的事件频发,拥有弹性的供应链能够帮助企业减少中断带来的影响,保持业务连续性,甚至在某些情况下,通过快速反应获得竞争优势。

  • Dr. Levy 在供应链弹性方面有哪些贡献?

    -Dr. Levy 是麻省理工学院(MIT)的教授,他在供应链弹性方面做出了显著贡献。他与福特汽车公司合作,开发了一种新的方法来衡量供应链的弹性水平,并识别潜在风险。他的研究成果发表在《哈佛商业评论》上,并且他在2020年初准确预测了新冠疫情对北美和欧洲供应链的影响。

  • Accenture 和 MIT 是如何合作来提升供应链弹性的?

    -Accenture 与 MIT 合作,将 MIT 开发的技术规模化,应用到多个行业中。他们共同开发了所谓的“供应链压力测试(residency stress test)”,帮助企业通过模拟不同的干扰情景来测试和提高其供应链的弹性。

  • 什么是供应链压力测试,它如何帮助企业?

    -供应链压力测试是一种评估工具,它借鉴了金融行业在2008年金融危机后的做法,要求企业模拟各种潜在的干扰情景,以测试其供应链的抗压能力。通过压力测试,企业能够识别潜在的风险点,制定应对策略,从而在真正的危机发生时能够更加迅速和有效地响应。

  • 在供应链管理中,为什么需要高层领导的支持?

    -在供应链管理中,需要高层领导的支持来打破内部隔阂,实现端到端的可视化管理。没有高层的支持,采购、生产、研发等部门可能无法协同工作,形成统一的供应链弹性策略。

  • 如何衡量供应链的弹性?

    -衡量供应链弹性可以通过几个关键的指标,如恢复时间(time to recover)、生存时间(time to survive)和性能影响(performance impact)。这些指标帮助企业量化在特定干扰下,供应链恢复正常运营所需的时间和对企业财务的影响。

  • 什么是数字孪生(digital twin),在供应链管理中它扮演什么角色?

    -数字孪生是一种虚拟模型,它能够代表物理世界中的实体或系统。在供应链管理中,数字孪生可以用来模拟整个供应链的运作,帮助企业进行风险评估、决策制定和性能优化。

  • 为什么说供应链风险常常隐藏在意想不到的地方?

    -供应链风险常常隐藏在意想不到的地方,因为传统的风险管理往往关注于那些显而易见的、成本较高的供应商。然而,一些小型供应商或者那些看似不重要的环节,一旦发生问题,也可能对整个供应链造成巨大的影响。

  • 企业如何利用数字孪生来提高供应链的弹性?

    -企业可以通过建立供应链的数字孪生来模拟不同的运营场景和潜在的干扰情景。通过这种方式,企业能够识别风险,优化库存管理,制定灵活的采购策略,并在危机发生前制定应对措施。

  • 在当前的全球形势下,企业应如何考虑其供应链的地理分布?

    -企业在考虑供应链的地理分布时,不能仅仅关注于将供应商和生产设施靠近市场需求,以期望提高弹性。实际上,根据数据,仅仅改变供应商的地理位置并不能保证供应链的弹性。企业需要综合考虑多种因素,包括政治稳定性、基础设施、供应商的可靠性等。

  • 半导体行业的供应链问题对多个行业产生了哪些影响?

    -半导体行业的供应链问题对汽车、消费电子、医疗设备等多个行业产生了影响。由于半导体短缺,许多行业面临生产延迟和成本上升的问题。此外,半导体供应链的复杂性和全球性意味着一个地区的干扰可能会对全球市场产生连锁反应。

  • 企业如何平衡供应链的效率和弹性?

    -企业需要在供应链的效率和弹性之间找到合适的平衡点。这意味着在优化成本和提高服务水平的同时,也要考虑到潜在的风险和干扰。企业可以通过建立数字孪生、进行压力测试、制定灵活的策略来提高供应链的弹性,同时保持效率。

  • 在当前的能源危机中,企业应如何提高供应链的弹性?

    -面对能源危机,企业需要采取多种措施来提高供应链的弹性。这可能包括寻找替代能源、优化能源使用、建立多元化的供应商网络、提高能源效率等。此外,企业还需要密切关注市场动态,快速响应能源价格的变化和政策调整。

Outlines

00:00

🎓 学术与实践的结合:供应链弹性讨论

本段落介绍了两位嘉宾,Dr. Levy和pfk,他们在运营研究、供应链管理以及创业方面有着丰富的经验。Dr. Levy是麻省理工学院(MIT)的教授,专注于供应链弹性的研究,并与福特汽车公司合作开发了一种新的衡量供应链弹性的方法。pfk作为埃森哲的董事总经理,与Dr. Levy合作,共同开发了一种名为“弹性压力测试”的工具,旨在帮助企业应对供应链中断。此外,还提到了MIT与埃森哲之间的技术合作,以及学术界与咨询行业之间的合作重要性。

05:01

📈 供应链弹性的五个要素

在这段对话中,讨论了如何衡量和提升供应链的弹性。首先,强调了CEO在推动供应链弹性方面的领导作用,因为需要打破内部隔阂,实现端到端的可见性。其次,提到了建立专门的供应链弹性团队的重要性,以及利用数据进行决策的必要性。此外,还强调了将中断视为机遇,以创造竞争优势的观点。最后,讨论了面对不断变化的市场环境,如何通过工业化的方式帮助客户定期进行弹性分析,以应对无处不在的中断。

10:02

🔍 供应链弹性的实施案例分析

本段落通过福特汽车公司的案例,深入探讨了供应链弹性的实施细节。介绍了如何通过建立数字孪生模型来映射整个供应链,并使用新的KPIs(关键绩效指标)如恢复时间、生存时间和性能影响来识别隐藏的风险。通过这些指标,可以计算出特定供应商中断对公司收入的具体影响,从而帮助公司优先考虑风险缓解策略。此外,还讨论了如何通过减少库存来降低成本,同时保持较长的生存时间。

15:03

📉 隐藏的供应链风险

在这一部分中,强调了供应链风险可能隐藏在意想不到的地方,例如小供应商的中断可能会对公司的底线产生巨大影响。讨论了如何通过数字孪生模型来识别这些风险,并使用时间生存(time to survive)这一新的KPI来衡量供应链在没有某个设施的情况下能够维持多长时间。此外,还提到了如何通过减少库存来降低成本,同时保持较长的生存时间,从而创造商业机会。

20:04

🛠️ 供应链弹性管理的数字化转型

本段落讨论了如何通过数字化手段来提升供应链的弹性。提出了三个简单的步骤:首先进行成熟度评估,然后建立数字孪生模型,最后进行压力测试以应对不同的危机场景。强调了数字孪生模型的重要性,因为它可以提供对整个供应链(包括一级、二级、三级和四级供应商)的全面可见性。通过这些步骤,可以快速响应市场变化,优化库存,并在竞争中获得优势。

25:04

🌐 跨行业供应链弹性的关键洞察

在这一部分中,总结了在多个行业中实施供应链弹性管理的关键洞察。强调了供应链弹性管理不仅是一种哲学,还需要通过供应链映射、建立数字孪生模型和使用新的KPIs来实现。这些措施有助于识别隐藏的风险,建立所需的灵活性和冗余,并在事件发生时快速响应。此外,还讨论了如何在当前的全球危机中,如能源危机和半导体短缺,应用这些原则来构建更具弹性的供应链。

30:05

🚀 供应链弹性与政策制定

最后这一段讨论了供应链弹性与政策制定之间的关系。以半导体行业为例,分析了当前的产能不足问题,以及中国台湾局势对全球供应链的潜在影响。强调了在新的半导体制造设施建成之前,如何通过快速反应来维持供应链的弹性。此外,还讨论了政策制定者如何通过投资和技术创新来提高供应链的弹性,并强调了快速反应在竞争中的重要性。

Mindmap

Keywords

💡供应链弹性

供应链弹性指的是供应链在面对干扰时保持运作并迅速恢复正常的能力。在视频中,供应链弹性是核心主题,讨论了如何通过运营研究和现代供应链风险管理来增强这一能力。例如,通过与福特汽车公司的合作,开发了一种新的方法来衡量供应链的弹性并识别潜在风险。

💡运营研究

运营研究是一种应用分析方法来帮助做出更好的决策的科学。在视频中,运营研究被用来通过数据科学和数学模型来优化供应链的效率和弹性。例如,Dr. Levy 通过运营研究的视角来探讨供应链问题,并将这种方法应用于现代供应链风险管理。

💡数字孪生

数字孪生是指创建一个物理对象、系统或过程的虚拟表示,以便于模拟和分析。视频中提到,为了增强供应链的可见性,需要构建供应链的数字孪生,这有助于识别风险并快速做出决策。例如,通过数字孪生,可以模拟供应链中断的影响并制定应对策略。

💡风险管理

风险管理是指识别、评估和控制风险的过程,以减少潜在的负面影响。视频中强调了风险管理在供应链中的重要性,特别是在面对不可预测的全球事件时。例如,通过供应链压力测试,公司能够评估潜在的干扰并制定应对计划。

💡压力测试

压力测试是一种评估系统、模型或公司在极端条件下表现的方法。在视频中,Dr. Levy 提出了将压力测试应用于供应链的概念,以确保它们能够应对未来的危机。例如,通过模拟不同的危机情景,公司能够评估其供应链的弹性并制定改进措施。

💡首席执行官

首席执行官(CEO)是公司的最高执行官员,负责公司的战略方向和决策。视频中提到,CEO的领导和倡议对于推动供应链弹性至关重要。例如,CEO需要打破内部隔阂,确保端到端的供应链可见性。

💡数据科学

数据科学是一门涉及数据收集、分析和解释的跨学科领域,旨在从数据中提取知识和见解。视频中,Dr. Levy 领导的 MIT 数据科学实验室专注于数据科学,特别是在供应链弹性方面的应用。例如,通过数据科学方法,可以预测和量化供应链中断的潜在影响。

💡中断

中断指的是供应链中由于外部或内部事件导致的流程或操作的中断。视频中讨论了中断对供应链的影响,并提出了管理这些中断的方法。例如,通过构建数字孪生和进行压力测试,公司能够更好地理解和准备应对潜在的供应链中断。

💡竞争优势

竞争优势是指公司在市场中相对于竞争对手所具有的有利地位。视频中提到,通过提高供应链弹性,公司可以将其转化为竞争优势。例如,通过快速响应市场变化和供应链中断,公司能够比竞争对手更快地恢复和适应,从而获得市场优势。

💡敏捷性

敏捷性是指快速适应变化和应对突发事件的能力。在视频中,敏捷性被视为供应链管理中的一个重要方面,特别是在面对不断变化的市场和潜在的供应链中断时。例如,通过实时监控供应链状态并快速调整策略,公司能够保持其运营的敏捷性。

Highlights

介绍了与MIT合作开发的供应链弹性压力测试,旨在帮助企业应对和管理中断。

强调了供应链弹性的重要性,特别是在COVID-19大流行期间。

提到了与福特汽车公司合作开发的衡量供应链弹性的新方法。

讨论了供应链中断对企业财务影响的量化,如福特汽车公司因供应商中断可能损失4亿美元。

强调了时间恢复(time to recover)和性能影响(performance impact)等关键概念。

提出了时间存活(time to survive)这一新的KPI,用于独立于供应商信息的内部评估。

展示了如何通过数字孪生技术来映射整个供应链并识别隐藏的风险。

讨论了供应链中断的财务影响,以及如何通过建立数字孪生来提前识别和缓解风险。

强调了供应链管理中CEO的领导作用和跨部门合作的重要性。

提出了供应链弹性管理作为常规管理流程的必要性。

讨论了如何通过成熟度评估、建立数字孪生和压力测试来提高供应链弹性。

介绍了如何利用数字孪生技术来提高对材料级别风险的可见性。

强调了在供应链管理中,快速反应时间的重要性。

讨论了半导体行业的供应链中断问题,以及如何通过建模和预测来应对。

分享了与Denzel公司合作的案例,展示了如何在半导体行业中应用供应链弹性管理。

强调了在政策层面上,投资于半导体制造设施的同时需要考虑供应链的弹性。

讨论了在当前能源危机下,如何通过供应链弹性管理来应对原材料成本上升的问题。

提出了关键绩效预测器(KPP)的概念,作为预测未来供应链状态的工具。

Transcripts

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foreign

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so I am super excited to to introduce

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two guests here right now you may have

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heard uh Professor Levy earlier this

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morning in a talk uh Dr Levy

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um is one of the most esteemed academics

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in operations research and supply chain

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also an entrepreneur in the space as

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well so super excited to hear what he

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has to say on resiliency

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um he doesn't know this but my

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connection with MIT in this space I'm

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not an academic goes back to watching a

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friend of mine at the time John Roark

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defend his PhD thesis in 1998 at MIT

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which became a company called uh optient

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and later on Dr Levy would would found

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uh kind of a Next Generation version of

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that looking at different supply chain

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constraints so what's fascinating about

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looking at supply chain is you're going

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to hear now is we can look at an

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operations research lens but bring it to

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Modern supply chain risk versus just

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demand capacity planning so Dr Levy

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great to have you here

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and pfk who is a managing director at

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Accenture and works with Dr Levy and

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colleagues looking at resiliency will be

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kicking it off so pfk

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[Applause]

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soda so good afternoon everyone so I go

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by pfk and so we're going to discuss

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resilience today and what we want to do

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this afternoon is to go beyond the bus

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because residence has been the buzzword

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for last two years and so we're happy

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that today we're gonna show you what we

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did with our clients to equip them so

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that they can become you know super good

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at managing resiliency and together with

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MIT we develop what we call the

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residency stress test that we're going

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to present today and which we think this

play02:00

is a this is interesting stuff for our

play02:03

clients to do so that they can you know

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manage disruption

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we're going to present that I'm happy

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that we did that together with David and

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the good thing you know you know the

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collaboration between academics and

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Consultants sometimes it's a bit of a

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love and hate relationship basically

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these things we are bullshitters

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we consultant and we think that you are

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totally non-pragmatic and I'm glad to

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say that we have been working together

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with David for years and hopefully this

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session will maintain peace between

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consultants and academics and joke aside

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you know we're happy about what we did

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and we want this to be very pragmatic

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get a session of of questions that yeah

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you guys can challenge us and David

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passes the mic to introduce yourself

play02:40

great thank you welcome everybody

play02:44

um as pfk said I'm on the faculty at MIT

play02:47

at MIT I lead the MIT data science lab

play02:51

which is a partnership between MIT and

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about 25 companies focusing on data

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science one area that we started

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focusing on way before the pandemic in

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2012 after event like the tsunami in

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Japan and the flood in Thailand was

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supply chain resiliency we collaborated

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let me move here we collaborated with

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the Ford Motor Company to develop a new

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way

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for companies to measure the level of

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resiliency in their supply chain and

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identify hidden risk and we reported

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our finding and the New Concept in the

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yellow Harvard Business review article

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that was published toward the end of

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2014 at that time

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I was knocking on many doors trying to

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convince companies to look not only at

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supply chain efficiency but also at

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resiliency very little interest most

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companies focus on cutting costs through

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lean through consolidation Outsourcing

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and of and offshore everything changed

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at the beginning of the epidemic but

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perhaps known in the way you expected

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in January of 2020 the pandemic was in

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China it was not in North America and it

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was not in Europe I started collecting

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data on what's happening in China and I

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use the technologies that I developed

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six years earlier

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to understand the impact of what's going

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on in China on supply chain in Europe

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and in North America and I published the

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paper on the right hand side on the top

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right hand side in February saying that

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supply chain in North America and Europe

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will shut down

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in mid-march and this is exactly what

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happened and after that we had the flood

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of interest in our technology in our

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framework MIT sign a contract with

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Accenture to scale up our technology

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into movie to multiple Industries

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two months later in April of 2020.

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I published a follow-up

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identifying the importance of supply

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chain stress tests

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that companies need to take their supply

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chains through and I borrow the concept

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of stress tests from the financial

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industry where after the financial

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crisis of 2008 the federal government in

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the U.S government in in Europe require

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Banks to take the supply chains through

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stress testing making sure that they are

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ready for the next financial crisis and

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in that paper

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very short paper I highlighted the

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importance of applying stress test for

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supply chain in healthcare life science

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semiconductors and the food industry and

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I'm pleased to see how much interest we

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have with this technology and how

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successful our partnership has been in

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in applying and implementing these

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technology

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let's be

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okay so talking about what we call best

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performers you know we want to go

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straight to the point and tell you how

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what we would describe is there's no

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very best performance but if we were to

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to give you some element of ingredients

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this is a quote from the CEO of uh

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Automotive tier one suppliers 15 billion

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uh something like 180 sites and 150 000

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people working for this company and the

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question was very simple from the CEO

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back in 2020 how do I measure resilience

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I hear about Brazil but I've got no clue

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how I can measure it second year what is

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a business case of investing into

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resilience what is at stake what are the

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benefits what are the potential cost and

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where do I start and this is where we

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engage the discussion say we need to

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industrialize to help our client being

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able to be equipped so that they can run

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those type of analysis but also have

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them on a regular basis because we know

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disruption is all over the place and

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it's not a standard Road it's not a

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one-off investment so five ingredients

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to describe what the best practices look

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at you know this is a CEO initiative why

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is it important because if you want to

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have a residency if you want to have

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end-to-end visibility you need to break

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the internal silos and you cannot do

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that if you are a procurement guy or

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manufacturing guy a r d guy you need to

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bring the end-to-end perspective and you

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need to the top leadership to be behind

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that

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supply chain residency team this this

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company has set up a dedicated team

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which is only focused on residency

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this is a job this has become a core

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process

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of course they're leveraging data we're

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going to discuss about the stress test

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you need to get the data so that you get

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the right data the right visibility to

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take the right decision faster versus

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competition

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and finally they are looking at win

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business it's not you know it's not

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about risk management they see

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disruption as an opportunity I want to

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create competitive Advantage versus

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competition so I want to be equipped so

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that I can go faster versus rest and

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this is what they did and so the CEO

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commented about this stuff uh two years

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ago and this is what we're going to

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share with you today

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in an element of context you know I'm

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going to be quick because we want to

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have a question you know the disruption

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is a new normal it's all over the place

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the one that I like you know if you look

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at un they say we're going to move from

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400 to 600 climate disaster per year so

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like it or not you know we're going to

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have to face those type of situations

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you know about geopolitical we're going

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to talk about that the one that I like

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is demand search we have in

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is what the friendship that in Holland

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we are on the second land of cheese and

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you probably remember you don't know

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that but Oprah Winfrey you know two

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years ago she did uh she did a show and

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she talked about one of the worst she's

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in France I'm not gonna name give the

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name and in a question of 24 hours the

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men in the U.S you know was multiplied

play09:00

by 20. and so we are in a world today

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with the Gartner calls that the business

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moment you have a very you have a Kim

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Kardashian talking about something and

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suddenly the supply chain guy is

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expected to come up with a 10 times the

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production so we are in a in a world of

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disruption and being resilient becomes

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something super important and you this

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is a way you can create competitive

play09:20

advantage what we're going to do next

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David is present you know the concept

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has been there for years it's about you

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know how do you make sure that you know

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you can look at your resiliency not in a

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question of days or weeks but in

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question of hours and this is what we

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did David thank you

play09:37

so remember our definition of supply

play09:38

chain resiliency we are looking at the

play09:40

supply chain end to end and we are

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trying to identify its ability to

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respond to a disruption anywhere

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in the business on our supply chain and

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business performance and so it's

play09:54

appropriate to illustrate our framework

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our concept

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uh with the original implementation add

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default model company here is a

play10:04

simplified version of fault supply chain

play10:08

just to illustrate the complexity in

play10:12

tier one we have about 6 000 suppliers

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in this supply chain there are about 60

play10:20

000 components that flow between the

play10:22

different facilities initial

play10:24

implementation was at the North America

play10:28

assembly facilities in the initial

play10:31

discussion with the leadership at Ford

play10:34

they asked where should we focus our

play10:38

attention in terms of supply chain

play10:41

resiliency and risk mitigation strategy

play10:43

the supply chain is too complex

play10:45

procurement it fold had their own answer

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procurement suggested recommended to the

play10:52

leadership to focus on strategic

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suppliers who are strategic suppliers

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strategic suppliers Supply will fold

play10:59

spend huge amount of money with each

play11:01

supplier every year and the leadership

play11:04

ask us if this is the case or maybe we

play11:08

should focus elsewhere and so to answer

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that question I'm going to introduce a

play11:13

couple of Concepts the first one is time

play11:17

to recover time to recover is associated

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with a specific facility or a region

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consider for example the chemical

play11:25

supplier we try to identify how long it

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takes a chemical Supply to recover to

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full functionality after A disruption

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talking to this supplier the supplier

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identify time to recover to be two weeks

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why it's two weeks because now they

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provide food with chemical foamy

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facilities that the company has in China

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if there is a disruption they can switch

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production and wrap up capacity to a

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facility in Singapore and it takes about

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two weeks now there are many supply

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chain people here and immediately you

play12:02

have multiple questions about time to

play12:04

recover the fails time to recover is

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scenario dependent so associated with

play12:09

time to recover I need to identify what

play12:11

is a scenario the second if I connect

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with a specific supplier and try to

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identify their time to recover Supply is

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going to be optimistic they know that if

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they tell us time to recovery six months

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it's going to be a big problem and so we

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need to compliment time to recover with

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kpis that are more objective and I will

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show you in a second but suppose we

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validated the information about the time

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to recover from this chemical supplier

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we can now calculate performance impact

play12:47

what is performance impact this is the

play12:50

impact on fold bottom line when this

play12:54

supplier is down for two weeks an

play12:59

important requirement in our ability to

play13:02

calculate performance impact is supply

play13:03

chain mapping so our starting point was

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mapping the entire supply chain building

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a digital twin that represents the

play13:12

supplier and then in this simplified

play13:14

example we estimated that the

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performance impact on Revenue associated

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with the disruption at this supply for

play13:23

two weeks is about 400 million dollars

play13:26

you understand that under the hood we

play13:30

have an analytics that allocate the

play13:32

available resources after the disruption

play13:35

in effective way to try to achieve

play13:38

certain objectives that Ford is focusing

play13:41

on so these are at a high level two

play13:44

important Concepts let me now show you a

play13:48

data straight from the fold system and

play13:52

you can see two insights on this slide

play13:55

on the left hand side

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you see a figure with thousands of

play14:03

bubbles each bubble represents a tier

play14:06

one supplier

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on the y coordinate I am showing you

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spin annual spend at each one of the of

play14:15

the supplier to protect fold

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confidential information I just don't

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show you the value but you immediately

play14:22

see that the suppliers there at the top

play14:24

is a strategic supplier for spend huge

play14:28

amount of money with this supplier here

play14:30

are three other suppliers it can be

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considered strategic suppliers for spend

play14:36

a huge amount of money with each one of

play14:38

them on the x coordinate I have

play14:41

performance impact

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fold is looking at impact on profit

play14:47

during A disruption at each one of the

play14:50

suppliers you can see immediately that

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the Strategic suppliers expose the

play14:56

company to some risk I would say

play14:57

moderate

play14:58

the risky supplier are actually not the

play15:02

Strategic supplier they are all at the

play15:05

bottom right hand side I love this

play15:07

supplier the one that I'm pointing out

play15:10

to this is a tiny suppliers that provide

play15:13

fault with components that cost 20 cents

play15:15

but if Supply is disrupted huge impact

play15:18

on bottom line ask yourself the

play15:20

following question how many procurement

play15:23

executive go to sleep and seeing oh this

play15:25

time is supplier is my riskiest supplier

play15:29

certainly not at fault

play15:31

that's why I say in supply chain risk is

play15:34

hidden in unexpected places here is

play15:37

another Snapshot from the fourth system

play15:40

where you see the Tier 1 suppliers by

play15:44

location each bubble is a tier one

play15:47

supplier the size of the bubble is

play15:49

proportional to the risk that this

play15:52

supplier exposed forward to and you can

play15:55

see fails fold as North America assembly

play16:00

facilities receive Supply from suppliers

play16:02

in North America in Europe and in Asia

play16:05

and risky suppliers are everywhere there

play16:08

is an idea especially in North America

play16:10

that if you false suppliers and

play16:13

Manufacturing facilities to move

play16:15

closer to market demand you are going

play16:18

necessarily to increase resiliency this

play16:20

is not supported by data that's why I am

play16:23

saying be careful with the idea of just

play16:27

pushing supplier from one country to

play16:29

another that may be important for many

play16:32

reasons but on its own does not

play16:34

guarantee resiliency and as I was

play16:36

explaining to one of the members here

play16:39

we had during the pandemic many examples

play16:42

of domestic supply chain in the U.S that

play16:46

were affected by covid and created

play16:48

enormous shortage especially in the food

play16:51

and beverage industry now remember that

play16:55

we need also a kpi that is independent

play17:00

of scenario and it's independent of

play17:03

information received from the supplier

play17:05

and that's what I call time to survive

play17:08

what is time to survive

play17:10

time to survive you remove a facility

play17:14

from the supply chain and you ask how

play17:16

long can I make Supply with the men

play17:18

without that facility it's not zero

play17:20

because a pipeline is full with

play17:21

inventory but I can calculate it

play17:24

and you can see on this slide

play17:27

detailed information about Ford

play17:30

suppliers and component time to survive

play17:33

on the x coordinate I'm showing you time

play17:36

to survive in weeks so you can see one

play17:39

day two days three days one week

play17:42

10 days all the way to two weeks 30

play17:46

weeks 50 weeks they had suppliers and

play17:49

component so it's time to survive was 60

play17:52

70 even 100 weeks

play17:55

just by looking at this slide you see a

play17:57

challenge and an opportunity the

play17:59

challenge is associated with all the

play18:02

suppliers on the left hand side these

play18:05

are the suppliers time to survive is

play18:07

very short one day two days I don't care

play18:09

what they tell me I know these are risky

play18:11

Supply because if they are disrupted

play18:13

enormous impact on bottom line

play18:15

the light inside suggests a big business

play18:19

opportunity why it's a big business

play18:21

opportunity because for some component

play18:25

for time to survive these 100 weeks why

play18:28

is it 100 weeks because Ford is sitting

play18:31

on a lot of inventory if I just cut

play18:34

inventory by 20 or 30 percent

play18:36

I can cut costs and still have a very

play18:39

long time to survive and so let me close

play18:42

this section by highlighting the

play18:45

importance of understanding Financial

play18:48

impact of A disruption by building a

play18:51

digital twin looking around the corner

play18:54

to identify hidden risk and using a new

play18:58

kpi let me

play19:00

give insight about the kpis that I'm

play19:02

using here and and the insight about the

play19:05

kpi that I'm using here time to survive

play19:08

time to recover and performance impact

play19:10

the best way to describe them is to

play19:12

borrow an Insight from Sports

play19:14

I don't play Ice Hockey but I like to

play19:17

watch ice hockey Wayne Gretzky one of

play19:20

the most famous players in that game

play19:23

used to say I don't skate to where the

play19:26

pack is I skate to where the pack is

play19:29

going to be this is what we are doing

play19:31

here we are identifying potential

play19:33

problems it will hit our supply chain in

play19:36

the future and we want to take

play19:37

mitigation strategies today before they

play19:40

hit the supply chain I like this to

play19:43

quotes from Ford and Schneider Electric

play19:48

fault VP of product development and

play19:50

purchasing saying if you can do that

play19:53

develop a digital twin and use time to

play19:56

recover time to survive in performance

play19:58

impact you can identify and prioritize

play20:01

your risk mitigation activities and net

play20:04

Clayton

play20:05

in a talk that I gave with a net in

play20:09

September of last year

play20:12

basically said we implemented this

play20:15

concept and these types of ideas

play20:17

it help us improve our business

play20:20

performance and she said leveraging Digi

play20:24

digitization was very critical you can

play20:27

automate these capabilities and when you

play20:30

use Concepts such as time to survive in

play20:32

time to recover you keep your business

play20:35

and growth healthy and keep your

play20:37

customer and shareholder happy

play20:40

yeah okay so the old idea you know I

play20:44

think the concept I've been there for

play20:45

for years you know for the start of this

play20:47

residency Journal years ago but the

play20:50

question becomes you know how can we

play20:51

equipment how can we leverage data

play20:54

analytics so that you know all our

play20:56

clients can be ready can be residency

play20:57

ready and you know develop unique

play21:00

capabilities to manage and optimize

play21:01

resiliency and again it's all about

play21:03

developing a resiliency management as a

play21:06

routine and a management core process

play21:07

because we are you know we know

play21:09

disruptions is coming and you have to to

play21:12

become a residency savings so basically

play21:14

three simple steps

play21:16

start by the high-level maturity

play21:18

assessment I'm not going to spend time

play21:19

on that we've got specific industry

play21:21

Benchmark to you know engage the

play21:23

discussion where do you stand then the

play21:25

most important step is about building

play21:27

the digital twin I think this morning

play21:28

there was a question how many companies

play21:30

do have a digital twin today I think

play21:32

we're in the range of 10 percent

play21:34

if you want to be in the very best if

play21:36

you want to be a best performer in

play21:37

residency you need a digital twin and

play21:40

we're going to show you how it what we

play21:41

develop to equip our clients with this

play21:44

stuff and finally most importantly you

play21:46

know stress tests come up with multiple

play21:48

scenarios to see at the climate

play21:50

disruption Supply shortage Talent you

play21:52

know geopolitical crisis what is the

play21:55

impact on my Revenue because uh to

play21:56

David's point you know we're not

play21:57

interested in what overall risk how does

play21:59

it impact my bottom line

play22:01

so you know maturity score just to size

play22:04

a stake and you know and put the topic

play22:06

on the table most importantly you know

play22:08

get the visibility with the digital twin

play22:10

and we to your point we are going at the

play22:13

material Level at the bit of material

play22:15

because this is where you're relevant

play22:17

this is where you can really calculate

play22:19

your uh your impact on the revenues and

play22:22

we are going to end tier suppliers

play22:24

which is the beauty of digital twin you

play22:26

know you're not only looking at tier one

play22:28

you're looking at tier two tier 3 tier

play22:29

four and I'm sure in this room you have

play22:31

many experience you know you knew about

play22:33

your tier one but you didn't know that

play22:35

the tier three was located in Poland

play22:37

Ukraine or during the float in Malaysia

play22:39

and you are stuck so the simple digital

play22:43

twin is providing you a first Insight in

play22:46

terms of overall visibility where are my

play22:47

risk and from there what we do we apply

play22:51

stress test in a scenario looking at

play22:53

different options duration different

play22:54

type of Crisis to come up with an

play22:57

overall residency score but more

play22:59

importantly to look at what are the

play23:00

options what are the mitigating actions

play23:03

with this Automotive suppliers that we

play23:05

presented we came up with a 15-20

play23:08

priorities but the first three were

play23:11

reducing sixty percent of the overall

play23:13

risk so this helps you prioritize and

play23:16

decide where you need to invest dual

play23:18

sourcing inventory you know redesigning

play23:21

the parts you've got the priorities

play23:23

because we all know resiliency is

play23:24

costing a lot and you want to become

play23:26

resiliency 2.0 which means cost

play23:28

effective resiliency because if you're

play23:30

piling up inventory you know this will

play23:32

not help you with your bottom line

play23:34

so what is the outcome we come up with a

play23:36

residency dashboard because providing

play23:38

you a residency score and saying how you

play23:40

make how you're doing versus competition

play23:42

and as I said most importantly what are

play23:45

the potential alternative scenarios and

play23:47

now the reaction of the seal was you

play23:49

know when we are the floating in Germany

play23:51

he asked you know what's going to happen

play23:53

to me

play23:54

and he said and so in a question of days

play23:57

the team was able to respond you know

play23:59

this is what we need to do how can we

play24:00

switch from one place to the other what

play24:02

type of suppliers and your direction you

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know whatever has this question you know

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two months ago it would have taken me

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something like two months to get the

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answer so I think the name of the game

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you know time to reaction time to

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absorption and this is what we're trying

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to to do and again with this idea that

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residency management is becoming a core

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process that's got to be part of

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procurement and supply chain and this is

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where we see the market heading

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the video You're the academics here so

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you want to to close so just to

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summarize what we have learned

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through now dozens and dozens of

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implementation remember I started in the

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automotive industry since then we have

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implemented in Semiconductor in cpg

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um high-tech here are the four key

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insight

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much like clean resiliency is is a

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philosophy which means that when

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companies optimize decision in their

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supply chain they need to find the right

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balance between efficiency they've been

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doing this for a long time resiliency

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and business performance and he told in

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order to do that very well you need to

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build you to start with supply chain

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mapping build a digital twin of the

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supply chain and use new kpis that

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companies and supply chain professionals

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have not used Before Time to cover time

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to survive in performance impact this

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allows you to identify hidden release

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to build flexibility and redundancy

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where you need it

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to identify to measure changes in your

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resiliency exposure and to respond when

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an event happens anywhere in your

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business

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let us stop heal

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Jason perfect so to kind of translate

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this from the past in an academic

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approach to the reality of today if we

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just you know focus on Europe with the

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energy crisis there are a lot of raw

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materials take aluminum for example that

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the cost of energy can make the cost of

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production prohibitive if we look back

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during covid at the continued

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semiconductor crisis

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uh we're dealing with a situation in

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case of building resiliency is is a

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major effort so I'd love to kind of ask

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both of you your thoughts on how do we

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look at this from a current lens and

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take semiconductor as an example

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so semiconductor is really a great

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example because a lot multiple

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Industries are struggling and the reason

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the timing of that question is great

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Jason is because we just finished a lot

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it completed the loud project with

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Denzel which is a very large supplier in

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the automotive industry modeling the

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inter-supply chain starting with wafer

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manufacturing and I'll give you two

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types of insight insightful supply chain

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professional but also policy related

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insight for supply chain professional

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what we learn with data from that

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industry focus of demand in the

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automotive industry is it today there is

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not enough capacity for the

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semiconductor requirements that the

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automotive industry needs and it's

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projected based on the data that we have

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to last at least until the middle of

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next year more importantly

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if you think about the China Taiwan

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situation what we found that a short

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disruption

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say for 10 days

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we'll have a ripple effect that affects

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the entire supply chain for at least 12

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months

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that is to say to just go back after a

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10-day disruption of wafer manufacturing

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say because of the tension in Asia

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to go back to where we are today which

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is not perfect because of the shortages

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will take at least 12 months these are

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the the supply chain inside but there

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are policy inside that are very

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important and I was pleased to see that

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the economic report by the

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U.S president team looking at uh how to

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improve supply chain uh Prospect

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emphasize this type of technology and we

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basically had a discussion with the with

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representative from the White House on

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two policy inside the first one which is

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very important is there are a lot of

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investment now geared in North America

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towards semiconductor manufacturing

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facilities

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but you need to build for resiliency

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just investing in in semiconductor

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Manufacturing in the US may be very

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important but by itself does not

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guarantee resiliency remember my company

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comment uh earlier about other domestic

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Supply chains that were affected

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dramatically during the pandemic the

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second important observation is that it

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will take two to three years until these

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facilities are live until these

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facilities start producing product we

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need to make sure that we have an

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ability to respond within the next two

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to three years before these facilities

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come and become operational

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embedding a resilience into your supply

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chain is one thing but reacting faster

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versus competition we we are we have

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procurement professional you know the

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typical resiliency policies to go from

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monosource to dual source but if you are

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reacting uh two weeks after a

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competition most probably you know the

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capacity of the second suppliers will

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already mobilize so dual shorter is only

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a residency measure if you are reacting

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faster versus competition so the time to

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reaction is becoming absolutely clear

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and this is why you need the data

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if you wait too long you're stuck so

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having your inventory having a dual

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sourcing having that's great

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but most importantly you need to react

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faster and right now you know if you

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look at Transportation we're working for

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a automotive suppliers they have one

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billion on Transportation they are stuck

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they are profitability they need to come

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up with solution and it's all about

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playing with this agility so yeah as a

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procurement and supply chain

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professional you need to be equipped to

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manage this disruption otherwise you're

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you're just in the victim ship mode well

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what can I do you know price of energy

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are exploding by uh I want to look at

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Serato fertilizer they had to stop

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plants in Europe because of the the

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price of energy was too high so there

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are certain situations where you can do

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nothing but also situations where you

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can react and and react faster versus

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competition this is where you can create

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competitive Advantage maybe one way to

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demonstrate this is to understand that

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here we are complementing kpis this is

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what most companies are doing which is

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focusing on the current state of the

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supply chain with what I call in my

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publication kpp key performance

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predictor I'm trying to predict what

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will be the state of the supply chain

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six seven eight weeks from now because

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if I can identify a potential problem

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that will hit my supply chain seven

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weeks from now I can respond now and

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avoid the problems that otherwise would

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hit my business that's why speed is so

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important that's why complementing kpis

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with kpp is critical for procurement and

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supply chain professionals

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gentlemen thank you I have 10 other

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questions I would love to ask you but

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we'll have time in the future I'm sure

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thank you both thank you

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