How do users interact with your website or app? Use Engagement reports in Google Analytics

Summary

In this video, Krista Seiden explores user interactions on a website using Google Analytics, focusing on engagement reports. Viewers learn how to analyze events related to promotions, identify popular pages, and understand user landing behavior. The video highlights metrics like average engagement time and engaged sessions, emphasizing their importance for optimizing content and promotions. Additionally, it covers user demographics and technology reports to provide insights into the audience's characteristics. The session wraps up by preparing viewers for the next video, which will delve into ecommerce data and product insights.

Takeaways

• 😀 Understand user engagement by analyzing events through the Google Analytics events report.
• 🎯 The events report helps track user interactions, such as views and clicks on promotions.
• 📊 The pages and screens report shows the most popular pages on the site, aiding in content strategy.
• 🛒 Landing page reports reveal where users first enter the site, along with their traffic sources.
• ⏱️ Average engagement time indicates how long users stay on the site and which pages retain attention.
• 🌍 Demographic reports provide insights into user characteristics such as age, gender, and geographic location.
• 📱 Technology reports show the platforms and devices users employ, crucial for optimizing user experience.
• 💻 Desktop users are primarily responsible for purchases, suggesting the need for better mobile optimization.
• 🔍 Engage in continuous analysis of user behavior to enhance marketing strategies and site design.
• 📅 This video is part of a series focusing on Google Analytics reporting, emphasizing the importance of understanding user data.

Q & A

What is the main focus of the video presented by Krista Seiden?

The video focuses on understanding user interactions with a website or app using Google Analytics, specifically through engagement reports.

How can viewers follow along with the data presented in the video?

Viewers can access the Google Merchandise store demo account linked in the description to follow along with the data discussed.

What key question does the engagement overview report help answer?

It helps answer what users are doing on the website or app by showing various metrics related to engagement.

What specific event is analyzed to understand promotions on the site?

The 'view promotion' event is analyzed to see how many users viewed specific promotions on the website.

What does the 'select promotion' event indicate?

The 'select promotion' event indicates how many users actually clicked on the promotions displayed on the site.

What report helps identify the most popular pages on the website?

The 'pages and screens' report shows the most popular pages based on metrics like views and average engagement time.

How can you determine which landing pages users are arriving on?

The 'landing page report' provides a list of pages that users see first during their session on the site.

What does an 'engaged session' mean in Google Analytics?

An engaged session is defined as a session that lasts at least 10 seconds, includes a conversion event, or has two or more page views.

How can demographics of users be analyzed in Google Analytics?

Demographics can be analyzed using the user reports, which include geographic data, gender, age, interests, and more.

What insights can be gathered from the tech overview report?

The tech overview report provides insights on the platforms, operating systems, and devices users are using to access the site, helping to optimize user experience.