Improving the patient experience: User behavior analytics for healthcare

Summary

In this informative session, Krista Traverso and Jessica Gia from Mixpanel introduce the company's product analytics platform, focusing on the healthcare industry. They discuss how Mixpanel helps healthcare organizations enhance patient experiences by providing insights into user engagement, conversion to value, and popular services. The platform's self-serve analytics, HIPAA compliance, and seamless integration with other tools are highlighted. Jessica demonstrates Mixpanel's dashboards, insights, funnels, and flows reports, showcasing how they can be customized to meet specific business needs and improve decision-making.

Takeaways

• 😀 Krista Traverso and Jessica Gia from Mixpanel presented a webinar focusing on how healthcare organizations use Mixpanel's product analytics platform to enhance patient experience.
• 📈 The webinar aimed to provide an overview of Mixpanel's capabilities, especially in addressing common challenges faced by healthcare organizations in digital product analytics.
• 🚀 The COVID-19 pandemic has accelerated the need for digital innovation in healthcare, emphasizing the importance of quick access to data and insights for decision-making.
• 🔒 Mixpanel ensures HIPAA compliance, a critical requirement for healthcare organizations, by engaging in Business Associate Agreements (BAAs) and offering control over data sent to the platform.
• 🛠 Mixpanel is a self-serve product analytics solution that eliminates the need for technical expertise, allowing users to run complex queries without relying on IT support.
• ⏱ It helps organizations save time by reducing the dependency on others for data analysis, which is crucial for rapid innovation and response to market changes.
• 📊 Mixpanel provides insights into key metrics such as conversions, engagement, and retention, with an average increase of 30-32% for its customers across these areas.
• 🔗 Mixpanel integrates seamlessly with over 100 third-party tools, offering native integrations that are free of charge to customers, promoting a best-of-breed approach.
• 📝 The platform allows for the creation of customized dashboards that can be shared with team members, with various access permissions to ensure data security and collaboration.
• 🔑 Mixpanel offers a 'Lexicon' feature, which acts as a data dictionary for organizing and transforming data, including the ability to classify sensitive data and control access permissions.
• 📈 The webinar demonstrated Mixpanel's core reports like Insights, Funnels, and Retention, which are essential for understanding user behavior and improving product experiences.

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