VIDEO KOMUNIKASI BISNIS YANG BAIK DAN BENAR (KELAS KOMUNIKASI BISNIS C)

Summary

In a morning meeting, the marketing department discusses a significant 30% drop in sales attributed to poor influencer choices during a recent promotional campaign. The team identifies the ineffective collaboration with influencer Tanboy Kun, which negatively impacted the brand's image and sales. As they strategize for the upcoming month, ideas include leveraging local influencers and high-profile endorsements to boost engagement. The finance department notes budget constraints due to previous losses, proposing a reduced marketing budget. The meeting concludes with an emphasis on creative solutions to enhance product visibility and recover from the sales downturn.

Takeaways

• 📉 Sales dropped by 30% last month due to ineffective marketing strategies.
• 🤔 The marketing department acknowledged poor influencer choices, specifically mentioning a YouTuber named Tanboy Kun.
• 💸 A significant budget was allocated for marketing, yet the results were unsatisfactory.
• 🛍️ The decline in sales also negatively affected the company's brand image.
• 🎯 The marketing team is exploring new strategies, including endorsing celebrity influencers with larger followings.
• 📰 There are suggestions to expand advertising efforts to locations like New York's Times Square.
• 🌍 The marketing department plans to target local influencers to better align with the brand's audience.
• 📊 The finance department reported a budget reduction of 100 million due to last month’s performance.
• 🤝 Collaboration between the marketing and finance departments is crucial for effective budget allocation.
• 🔄 Continuous evaluation of marketing strategies is necessary to adapt and improve future campaigns.

Q & A

What was the main purpose of the meeting?

The main purpose of the meeting was to discuss the significant decline in sales, analyze the reasons behind it, and strategize for future promotions.

How much did sales decline, and what was identified as a key cause?

Sales declined by 30%, primarily due to an ineffective influencer partnership with Tanboy Kun, which did not align with the company's marketing goals.

What were some of the proposed solutions to improve marketing strategies?

Proposed solutions included engaging more effective influencers, such as Justin Bieber and local influencers, and advertising in high-profile locations like New York Times Square.

What impact did the previous marketing strategy have on the company's branding?

The ineffective marketing strategy not only led to decreased sales but also negatively impacted the company's branding image.

What was the budget allocated for marketing after the sales decline?

The budget for marketing was reduced by 100 million IDR due to the decline in sales.

Who were the key participants in the meeting?

Key participants included representatives from the marketing department and the finance department, specifically ibu Jemima and ibu Vania.

What marketing channels were discussed for future promotions?

The discussion included using social media influencers and high-profile advertising locations to enhance brand visibility and engagement.

How did the finance department respond to the proposed marketing strategies?

The finance department expressed concerns about budget constraints and suggested that the marketing budget be carefully evaluated to avoid excessive spending.

What did the marketing department suggest regarding influencer partnerships?

The marketing department suggested continuing to work with local influencers to better align with the target audience while also considering more widely recognized figures for greater reach.

What was the overall sentiment of the meeting's conclusion?

The overall sentiment was one of collaboration and a call for creative ideas to address the marketing challenges and improve future promotional efforts.