PRAKTIK RAPAT “PENURUNAN OMZET PERUSAHAAN DAN STRATEGi MENiNGKATKAN PENJUALAN PRODUK”

Summary

In a morning meeting, the company's significant revenue decline over the past year is addressed. The marketing division reports a 40% drop in sales due to competitors' more affordable products. The finance department assures stability despite the drop, attributing past overachievement to current stability. Production faces machinery issues, impacting employee morale. The HR manager reports no major issues with staff responsibility. The production manager highlights storage challenges due to continued production despite falling sales. Suggestions include producing more affordable products, enhancing online and social media marketing, and considering discounts strategically. The finance manager agrees with these strategies to boost sales and address other departmental issues. The meeting concludes with a plan to improve employee motivation and monitor financial health closely.

Takeaways

• 📉 The company's revenue has significantly decreased over the last year.
• 📊 The marketing division reported a 40% drop in sales compared to the previous year, due to competing products being more affordable despite lower quality.
• 💼 The finance division confirmed that the company's financial condition remains stable despite the sales drop.
• 🏭 The production division mentioned frequent machinery breakdowns, affecting the workers' efficiency.
• 📈 A suggestion was made to produce more affordable products to compete with the market.
• 🎯 Marketing strategies should focus on social media and online promotions to boost sales.
• 💡 The idea of offering discounts based on minimum purchase amounts was discussed, with a maximum of 20-30% for bulk purchases.
• 🌐 Expanding promotional reach by collaborating with companies that have not yet used the company's products was proposed.
• 💼 The human resources division reported no significant issues with employee performance.
• 🔧 The production division suggested servicing and cleaning production machinery to maintain smooth operations.

Q & A

What was the main issue discussed in the meeting?

The main issue discussed was the significant decrease in the company's revenue over the last year.

What was the reported decrease in sales according to the Marketing Division?

The Marketing Division reported a 40% decrease in sales compared to the previous year.

What was the reason behind the decrease in sales as per the Marketing Division's research?

The research indicated that there are competing products with more affordable prices, which are attracting customers despite lower quality.

How is the company's financial condition despite the decrease in sales?

The financial condition of the company is still stable, as reported by the Finance Division.

What was the production division's report on the state of the machinery?

The production division reported that some machinery has been experiencing operational issues, leading to complaints from workers.

What suggestion was made to address the machinery issues in the production division?

It was suggested to perform servicing and cleaning of the production machinery to ensure smooth operations.

What was the Human Resources Division's report on employee performance?

The Human Resources Division reported that there were no major issues, and all employees were performing their duties responsibly.

What was the main concern raised by the Production Manager regarding the storage of goods?

The Production Manager expressed concern about the storage space becoming insufficient due to the decrease in sales while production continued as usual.

What strategies were discussed to improve sales and address the company's issues?

Strategies discussed included producing more affordable products, enhancing online and social media promotions, and considering collaborations with companies that have not yet used the company's products.

What was the suggestion made regarding employee motivation?

A suggestion was made to plan an end-of-year vacation for employees if the company's targets are met, to boost their morale.

What was the general consensus on the strategies and suggestions presented in the meeting?

The general consensus was that the strategies and suggestions were adequate and would be considered and discussed further to address the company's revenue issues.