SELLER TIKTOK: CARA JUALAN DI TIKTOK LANGSUNG RAME 2024 | SELLER TIKTOK WAJIB TAU!

Summary

This video shares three key tips for boosting sales on TikTok Shop. The speaker highlights the importance of regularly uploading high-quality content with good visuals, sound, and relevant keywords to increase visibility. Secondly, using influencers and affiliates can expand reach and drive sales, but it's crucial to choose the right people with genuine engagement. Lastly, optimizing your TikTok bio and shop details ensures customers trust your brand. These strategies aim to increase traffic and conversions on TikTok Shop, with further resources like workshops and books available for deeper learning.

Takeaways

• 📹 Consistently upload quality content with good audio and visuals to attract views and sales on TikTok Shop.
• 🎯 Use relevant keywords in captions, spoken content, and text in videos to help TikTok index and recommend your content.
• 📊 Avoid spamming hashtags; instead, use targeted and related hashtags to increase your reach effectively.
• 🤝 Collaborate with influencers or affiliates to leverage their audience and creativity for better promotion of your products.
• 📋 Choose influencers carefully by analyzing their engagement and ensuring their audience aligns with your product.
• 📱 Optimize your TikTok bio to clearly convey your brand’s value and provide easy access to your store or product links.
• 🔗 Use tools like link aggregators or simple website builders to compile multiple links in your bio for broader store access.
• 🛍️ Make sure your TikTok Shop page is well-optimized, with clear explanations of your store's advantages and reasons for people to buy from you.
• 📚 The speaker offers a book detailing their experience growing brands to massive sales, including practical strategies for TikTok Shop success.
• 🎟️ Workshops are available to help participants enhance their TikTok Shop performance, covering content, live streaming, and affiliate strategies.

Q & A

What is the main topic of the video?

The main topic of the video is how to increase sales on TikTok Shop using three key tips.

What is the first tip for making a TikTok Shop popular?

The first tip is to upload content consistently. The content should have good audio-visual quality and include relevant keywords to help with TikTok's indexing algorithm.

Why is it important to ensure good audio-visual quality in TikTok content?

Good audio-visual quality is essential because it makes the content more engaging and enjoyable to watch, which can attract more viewers and potential customers.

How does using keywords in TikTok content help?

Keywords help TikTok index your content and match it with the right audience, improving the chances of it being seen by people interested in that topic.

What is the second tip mentioned in the video for improving TikTok Shop performance?

The second tip is to collaborate with influencers or affiliates. This allows sellers to reach a wider audience by leveraging the influencer’s established following.

How should one choose the right influencer or affiliate to promote their product?

It’s important to choose influencers or affiliates based on engagement, content style, and relevance to the product. Simply selecting someone with a large follower count isn’t always effective.

What is the third tip for optimizing a TikTok Shop?

The third tip is to optimize your TikTok Shop bio. This includes making it clear, informative, and trustworthy by highlighting the advantages of your product or service and including a link to multiple stores or platforms.

Why is optimizing the TikTok Shop bio so important?

Optimizing the bio is crucial because potential customers will often check the bio before making a purchase decision. A well-crafted bio builds trust and credibility.

What additional resources does the speaker offer to help improve TikTok Shop sales?

The speaker offers a book containing strategies for building top brands, as well as an upcoming workshop that covers content creation, live streaming, and affiliate marketing.

What does the speaker suggest to those who find these three tips insufficient?

The speaker suggests attending the upcoming workshop or reading their book, which provides more in-depth strategies and case studies of successful TikTok Shop brands.

Outlines

00:00

🚀 Tips to Boost Sales on TikTok Shop

This section introduces three key tips for generating sales on TikTok Shop. The speaker engages the audience by asking about their selling experience, whether it’s been successful or challenging, and encourages them to share in the comments. The speaker promises to offer more specific content on TikTok Shop based on the audience's needs. The introduction highlights the importance of simplifying TikTok strategies, particularly focusing on ways to make a shop popular, including regular content uploads and algorithm awareness.

05:01

🎥 Creating Engaging Content for TikTok

The first tip emphasizes the importance of consistently uploading high-quality content on TikTok. The speaker stresses that it's not enough to post randomly—content must be visually and audibly appealing. They suggest using keywords in captions and video text to improve TikTok's algorithmic indexing. The speaker also notes that hashtags should be relevant and not overused. They tease an upcoming workshop to help with content creation and other TikTok strategies like live streaming and affiliate marketing.

🌟 Leveraging Influencers and Affiliates

The second tip suggests utilizing influencers and affiliates to expand reach. If a seller feels they lack creativity or consistency in content creation, they can partner with influencers who have larger audiences. The speaker discusses the difference between influencers and affiliates, explaining that affiliates work on a profit-sharing model, which can be more cost-effective than traditional endorsements. They warn against choosing influencers solely based on follower count and highlight the importance of checking engagement to avoid partnering with fake or inactive accounts.

📈 Optimizing TikTok Bio and Shop

The third tip focuses on optimizing the TikTok bio and shop. The speaker explains that users will often check the bio after viewing content, so it must be convincing and clearly showcase the seller's unique selling points. They recommend adding a link in the bio that connects to multiple stores or platforms. The speaker introduces a tool called 'GO webin,' which allows users to create a website and manage multiple links easily. Additionally, optimizing the TikTok shop by highlighting key product benefits is crucial to increasing conversions.

📚 Further Resources for TikTok Success

In this section, the speaker offers additional resources for those looking to improve their TikTok sales. They mention a book that details their experience growing a brand from scratch to significant success. The book is limited in print, and they encourage viewers to check if it's still available. They also promote an upcoming workshop in January, which will cover advanced topics like content creation, live streaming, and affiliate marketing. The speaker ends by asking the audience which of the three tips they haven't tried yet, encouraging interaction in the comments.

Keywords

💡TikTok Shop

TikTok Shop refers to the e-commerce feature on TikTok where users can buy and sell products directly through the app. In the video, it is described as a platform with various ways for products to be discovered, such as through scrolling, searching, or watching live streams. The speaker emphasizes strategies to make shops on TikTok more popular and effective.

💡Content Creation

Content creation is the process of generating engaging material to post on platforms like TikTok. The speaker highlights that simply uploading random content isn’t enough. Instead, content should be of good audio-visual quality, using relevant keywords to help with TikTok’s indexing, which makes the content discoverable by potential customers.

💡Algorithm

The algorithm in TikTok determines how content is shown to users based on their behaviors and preferences. In this context, the speaker talks about how TikTok’s algorithm helps people discover products, often when they’re watching content. Proper use of keywords, hashtags, and content relevance can enhance visibility through the algorithm.

💡Keywords

Keywords are specific words or phrases that help categorize and promote content on TikTok. The speaker advises using relevant keywords in captions, spoken content, and video text to help TikTok index the content and show it to the right audience. Effective keyword use is crucial for reaching more viewers and potential customers.

💡Influencers

Influencers are social media users with a large following who can promote products or services. The speaker suggests using influencers as a marketing strategy to reach a wider audience. By collaborating with influencers, businesses can leverage their creativity and followers to boost product visibility and sales.

💡Affiliators

Affiliators are individuals who promote products and earn a commission on sales generated through their promotions. In the video, affiliators are described as a more cost-effective way of marketing compared to influencers, as they only get paid when sales are made. This is seen as a low-risk strategy for increasing product exposure.

💡Optimizing Bio

Optimizing a TikTok bio refers to improving the profile description to make it more attractive and informative for potential customers. The speaker emphasizes the importance of making the bio convincing, including clear information about the business and its value proposition. A well-optimized bio can increase trust and drive more sales.

💡Engagement

Engagement refers to interactions such as likes, comments, and shares on TikTok. The video discusses the importance of choosing influencers or affiliators with good engagement, as this indicates active followers who are more likely to convert into customers. High engagement rates are a sign that followers are genuinely interested in the content.

💡Hashtags

Hashtags are keywords or phrases preceded by the ‘#’ symbol that categorize content on TikTok. The speaker advises using relevant and targeted hashtags to increase the likelihood of the content being discovered by users interested in that niche. However, overusing or spamming irrelevant hashtags is discouraged, as it could reduce the content’s effectiveness.

💡Workshop

A workshop in this context refers to a training event designed to teach participants how to improve their sales on TikTok Shop. The speaker mentions an upcoming workshop that will cover topics such as content creation, live streaming, and affiliate marketing. Workshops are promoted as valuable resources for sellers looking to boost their TikTok Shop performance.

Highlights

Consistency in uploading content is key to making your TikTok Shop successful.

Focus on creating high-quality content with good audio and visual quality, but it doesn’t have to be professional level.

Use relevant keywords in your content’s captions, spoken words, and text overlays to help TikTok’s algorithm index and promote your product.

Avoid spamming hashtags; instead, use relevant and strategic hashtags to increase visibility without overdoing it.

Consider collaborating with influencers or affiliates to boost your TikTok Shop's reach and sales through their larger audiences.

Be cautious when choosing influencers; evaluate their engagement and audience authenticity, not just their follower count.

Utilize affiliates who can drive sales for a profit-sharing agreement, which is often more cost-effective than traditional influencer marketing.

Optimizing your TikTok bio and shop description is essential, as potential customers will check your profile before making a purchase.

Make sure your bio includes information about your business's benefits and strengths, and use links that direct users to all your relevant stores.

The TikTok Shop algorithm helps products get discovered through content, live streaming, and user searches.

Attend workshops and webinars on TikTok Shop to stay updated on best practices for improving sales and performance.

Your bio should be professional and trustworthy to build credibility with potential customers.

Join events or workshops to learn advanced TikTok marketing strategies, including content creation and live streaming.

Consider using a link aggregation service like GO Webin to display multiple store links in a single, easy-to-navigate link.

Building a successful brand on TikTok can be achieved in a relatively short time, as shown by brands scaling to 1 million USD in sales within 6 months.

Transcripts

tiga tips jualan ramai di tiktok shop

nah di comebacknya tiktok shop ini nih

gua pengin tahu coba Siapa yang udah

begitu jualan langsung rame atau gimana

atau siapa yang aduh anyep banget atau

baru mulai gua pengin tahu dong tulis di

komen ya tulis di komen gua pengin tahu

kondisi Kalian di mana terus kasih tahu

juga kalian butuh apa nih Yang misalnya

bisa gua bantu bikin tentang konten

tentang tiktok shop Nah gua tahu nih

kita Gua udah cukup sering bahas banyak

konten tentang tiktok shop cara

jualannya Cara ininya cara itunya gitu

Tapi kalau suka banyak nanya gini

simpelnya banget deh Coba bisa enggak

dipres dipersimpel titosop ini memang

banyak ya tapi dibuat super intinya apa

aja sih yang harus dilakuin kalau

misalnya toko tiktok shop maah ramai

gitu ya Nah ini ada bisa dibilang ada

tiga tips penting yang sim call yang

bisa kalian lakuin saat ini juga dan

bisa langsung berdampak buat jualan gitu

ya Jadi gimana caranya buat ramai Nah

kalau kalian perhatiin algoritmatic

talkshop itu kan simpel ya produk itu

bisa diketemuin dari beberapa cara bisa

dicari bisa memang orang lagi scrolling

terus ketemu bisa lewat live gitu kan

Nah makanya salah satu yang kekuatan

otomatik talk shop dan ini yang pertama

kali banget dipakaitic toop adalah

produk itu ketemu ketika orang lagi

nonton konten benar ggak jadi apa harus

dilakuin biar rame satu ya kalian perlu

rajin upload konten nah upload ini tuh

bukan ngasal ngeposting konten ada gitu

loh yang penting ngpost gitu enggak gitu

karena kalau kalian nguploadnya kayak

gitu ya ibaratnya penonton maksimal 200

lu harapin apa sih gitu kan benar enggak

Mending kalau 200 banyak yang 0 1 2 di

bawah 10 gitu kan Ya lu itu mah capeknya

doang gitu dan enggak mungkin ada yang

beli benar enggak Jadi apa yang harus

diperhatiin buat bikin konten yang bagus

Nah buat konten yang bagus yang pertin

adalah satu kualitas audio visual itu

bagus menarik lah gitu bagus itu bukan

berarti harus serba profesional tapi apa

ya layak ditonton minimal y yak gambar

jangan jangan burik banget suara Jangan

enggak kedengaran gitu kan Terus sudah

gitu di tikthop ini juga ternyata ada

masukin keyword jadi keyword ini kalian

perlu bisa masukin di dalam konten Entah

di dalam caption-nya Entah di dalam eh

apa tuh diomonginnya Entah di dalam teks

videonya karena itu bakal ngaruh

ngebantu ke index sama tiktok dan itu

dengan gimana ya dengan K tiktok kita

gak su tiktok eh tiktok konten gua tuh

tentang fashion ya tolong sebarin ke

orang-orang yang suka nonton fashion nah

tiktok bakal dengan senang hati

nge-sharein jadi kayak hashtag itu juga

harus relate tapi jangan spaming hashtag

jadi kayak hashtag-nya banyak banget

tapi enggak ada yang penting gitu jangan

gitu juga gitu nah terus kedua gitu ya

selain dari konten tadi kan poin pertama

tuh konten jadi simpel sebenarnya buat

konten itu buat jadi bagus kalian perlu

perhatiin beberapa hal ini gitu terus

gini kalau misalnya ngerasa aduh kayak

konten gua udah bagus belum ya Nah

sebenarnya kita juga nanti mau ada acara

nih kita mau ada acara kita mau ada satu

workshop tentang tiktok shop Gimana

caranya kalian bisa ramai lagi di tiktok

workshop bakal ngebahas banyak banget

mulai kayak dari konten mulai kayak dari

live streaming mulai dari affiliate itu

bakal ada gitu ya linknya kalau kalian

penasaranti Kita masukin di bio Dan ini

juga pesernya terbatas jadi pastiin

kalian bisa ikut Nah kedua adalah kalau

misalnya selain kalian pengin adain

konten yang kedua Kalian juga bisa main

yang namanya influencer atau afiliator

nah influencer atau afiliator itu gimana

ya simpelnya sebenarnya memanfaatkan

orang lain yang punya audience lebih

besar yang mungkin bisa lebih kreatif

Jadi kalau yang pertama Aduh rajin bikin

kon kan gua mah gak bisa gak kreatif deh

gua mah gak bisa ya udah lu manfaatin

yang kedua kol ini nah kol ini kalau

zaman dulu kan cuman ada ya udah

influencer doang kita bayar dengan

penting Endor gitu kan Nah kalau

sekarang enggak ada ada influencer yang

bisa diendor ada juga afiliator di mana

kalian bisa ngasih apa Ya maksudnya

bagiin ini bagi profit sharing Kalau

laku nah ini lebih murah gitu kan Gimana

cara ngerain yang penting jangan asal

milih jangan h yang penting gede karena

sering banget kayak gini oh followernya

100.000 yang penting r.000 tapi lu lihat

dulu r.000 adaak jangan-jangan beli

karena banyak juga l gu kenapa gua tahu

karena gini ketika kita ngurusin

mcnus MCN jadi kita ngurusin

agensiiliator Jadi kalau kalian misalnya

Mal juga kita bisa kerja sama kita bisa

dicariiliatoratorilin yang kita juga

banyak dan kalian tak sering bet guemu

k rp.000 r.000 r3.000 terus karena kita

bisa ngecek engagementnya kenapa

engagementnya jelek banget Kenapa

penjualannya nol gitu kan jadi ya itu

akun-akun beli Nah yang kayak gitu

hati-hati gitu karena kalau kayak gitu

ya memang sih gak rugi-rugi amat kayak

Endor ya kalau afiliator Ya tap kan

kalian rugi sampel benar enggak kalau

orang udah akun 20 30 50 pasti M free

sampel nah Mending kalau sampel murah

kalau sel mahal Nah boncos kan Nah

makanya itu penting jangan cuman asal

terus kedua dilihat dulu nih kategorinya

sesuai enggak jenis kontennya sesuai

enggak cocok enggak sama produk kalian

personanya seperti apa Nah ini kadang

hal yang merepotkan buat di awal makanya

tadi bisa kerja sama dengan e agensi MCM

gitu Jadi dengan ibaratnya dengan hemat

kalian bisa dapetin ya puluhan sampai

ratusan influencer gitu dengan sistem

dengan enaknya apa bayarnya kan sebagian

mayoritas dari laku nah yang ketiga

adalah optimasi bio kalian atau tiktok

shop kalian Nah jadi gini lu perlu sadar

nih kalau luin konten orang tu pasti

bakal lihat bio lu bio lu apa menarik

apa enggak oke apa enggak itu bakal

ngaruh Nah kalau bioya itu e Gimana ya

maksudnya bioya itu kayak gak meyakinkan

gitu kan Terus orang gimana mau pakai

gitu gimana mau percaya gitu benar gak

terus masukin informasi di dalam e apa

masukin informasi tentang kelebihan

kalian manfaat kalian itu di bionya Nah

terus kan bisa masukin link juga tuh nah

link itu pastiin itu tuh bisa mencakup

bisa menjelaskan bisnis kalian satu Link

yang bisa kekin ke mana-mana gitu ke

berbagai Store yang kalian ada nah buat

bikin link ini sebenarnya gini kita juga

dinya punya satu produk namanya GO webin

di mana Di situ lu bisa masukin banyak

link bisa bikin website lu dengan simpel

banget dan lu bisa coba gratis ya Jadi

kalian bisa coba linknya Nanti gua

masukin di sini gitu ya Nah itu kalau di

bionya kalau tiktok shnya Gimana sama

perlu dioptimasi juga Mulai dari kayak

jelasin kayak toko kalian tu kayak

gimana kelebihannya apa Kenapa orang

perlu belanja Nah itu adalah hal-hal

yang bisa bikin ee tiktok shop kalian

makin rameai Nah dari tiga hal itu

sebenarnya itu sudah bisa ngebantu gitu

Tapi kalau kalian pengin Aduh gua

ngerasa kurang nih Atau mungkin beberapa

udah gua lakuin pengin lebih lagi bisa

enggak Bisa ada dua cara eh pertama gua

ada buku di mana di buku itu ditulis

pengalaman kita ngebangun di Mea

ngebangun top brand beberapa banyak

brand ada bahkan salah satu brand yang

kita kerjain itu dari nol sampai dia

punya offset 1 juta us Doll atau hampir

15 miliar itu cuma dalam 6 bulan dan itu

semua dimasukin di buku ini bukunya

cetaknya kita juga enggak banyak-banyak

jadi kalau misalnya kalian cek masih

kebagian atau enggak Kalau kebagian

kalian bisa po atau misalnya kalau udah

ada kalian bisa langsung beli gitu atau

kalau kalian pengin lihat workshop-nya

kita juga lagi Ada workshop yang nanti

bakal diadain di bulan Januari akhir

tapi gua enggak tahu ya tiketnya sisa

berapa karena Setahu gua begitu di

launching itu udah cukup banyak yang

daftar nah Menurut kalian nih dari tiga

tips ini Mana Coba yang belum kalian

lakuin tulis di komen