The COMPLETE TikTok For Business Marketing Strategy Guide (TikTok Ads Tutorial for Beginners)

Summary

In this informative video, Chrisma Collins, a content creator and host for lar Shopify, offers a comprehensive guide to leveraging TikTok for business success. She shares insights on setting up a TikTok business account, launching campaigns, and creating engaging ad content. Tips include using TikTok's creative assistant, targeting audiences effectively, and utilizing the platform's unique features like TikTok Shop for seamless sales. The video is a must-watch for entrepreneurs looking to tap into TikTok's billion-dollar potential and attract new customers.

Takeaways

• 📈 TikTok generated nearly $15 billion for small businesses in 2023, indicating its potential for business growth.
• 🚀 The presenter, Chrisma Collins, offers a comprehensive guide to leveraging TikTok for business success.
• 🎥 She emphasizes the importance of TikTok ads for attracting new customers and increasing return on ad spend (ROAS).
• 🔍 Chrisma shares her personal experience, having grown a following to over 1 million on the platform, providing credibility to her advice.
• 📝 Step-by-step instructions are provided for setting up a TikTok business account and launching a campaign.
• 📈 The script highlights the significance of organic growth alongside ads, noting the need for at least 1,000 followers to add a Shopify link.
• 💡 Tips are given on building ad creative that sells, with the option to hire content creators affordably.
• 🛠️ The process of setting up a TikTok pixel for tracking user actions and creating retargeting ads is explained.
• 📱 The script covers various ad types on TikTok, such as Top View, In-Feed, Branded Hashtag Challenge, Spark Ads, TikTok Shop, and Branded Effects.
• 🎨 Creative strategies for ad campaigns are discussed, including finding inspiration, understanding cold vs. warm audiences, and utilizing TikTok's AI creative assistant.
• 📊 The importance of tracking and optimizing ad performance using events and the TikTok ad manager is underlined.

Q & A

What is the main focus of the video?

The main focus of the video is to provide a complete guide on using TikTok for business, including setting up a TikTok business account, creating successful ad campaigns, and leveraging TikTok ads to attract new customers.

Who is the host of the video and what is their experience with TikTok?

The host of the video is Chrisma Collins, a content creator and host for Lar Shopify. She has extensive experience with TikTok, having grown her following to over 1 million people and reached number two on TikTok livestream charts.

Why should businesses consider advertising on TikTok?

Businesses should consider advertising on TikTok because nearly two-thirds of TikTok users have purchased something directly on the platform after seeing it, and more than half have discovered new brands and products through TikTok.

What are the initial steps to set up a TikTok business account?

To set up a TikTok business account, go to TikTok, click on the three lines in the top right corner, click settings and privacy, then click account and switch to a business account. Choose a category for your business, and then head over to TikTok Business on your desktop to complete the setup.

Why is it important to deposit a minimum of $10 when creating a TikTok business account?

Depositing a minimum of $10 when creating a TikTok business account is important because it opens up the payment history and 'warms up' the ad account, making it seem more legitimate to TikTok and helping to avoid getting ads flagged.

What is a TikTok pixel and why is it important for ads?

A TikTok pixel is a tracking tool that tracks important actions customers take on your website. It is important for creating retargeting ads, allowing you to target specific people who have already shown interest in your product or service.

What are some types of TikTok ads mentioned in the video?

The types of TikTok ads mentioned include TopView ads, Takeover ads, In-Feed ads, Branded Hashtag Challenges, Spark Ads, TikTok Shop ads, and Branded Effects ads.

How can businesses create ad creatives that convert on TikTok?

Businesses can create ad creatives that convert on TikTok by finding inspiration from top-performing ads, creating content for both cold and warm audiences, using user-generated content (UGC), utilizing TikTok's AI Creative Assistant, and employing effective formats like comment replies, storytelling, and product demonstrations.

What is the significance of setting a budget for TikTok ads?

Setting a budget for TikTok ads is significant because TikTok is a more expensive platform compared to others like Facebook. Businesses should allocate a budget for their campaigns to ensure they can invest properly and see success on TikTok.

What is the final step after setting up and creating an ad on TikTok?

The final step after setting up and creating an ad on TikTok is to upload the ad creative, preview the content, add the necessary text and website link, and ensure everything is correctly set up before launching the ad.

Outlines

00:00

📈 TikTok's Impact on Small Businesses

The video introduces Chrisma Collins, a content creator for Shopify, who presents a guide on leveraging TikTok for business growth. She emphasizes TikTok's massive revenue generation for small businesses and offers a step-by-step tutorial on setting up a TikTok business account, launching campaigns, and creating effective ad content. Chrisma shares her personal experience with the platform since its early days and stresses the importance of organic growth alongside advertising for building customer trust.

05:00

🛠 Setting Up TikTok Business Account and Pixel

This paragraph delves into the technical setup required for advertising on TikTok, including switching to a business account, choosing a business category, and growing an organic following to meet the platform's requirements. Chrisma explains the process of setting up a TikTok pixel on Shopify to track customer actions and create retargeting ads, which are crucial for optimizing ad performance and increasing conversions.

10:02

🎨 Crafting Ad Creatives for TikTok Campaigns

The speaker outlines the structure of TikTok advertising, from campaigns to ad groups and individual ads, and discusses various ad types available on the platform. She provides insights on creating ad creatives that resonate with the audience, including the importance of a compelling narrative and a clear call to action. Chrisma also touches on strategies for cold and warm audiences, the use of user-generated content, and TikTok's AI creative assistant for idea generation.

15:02

🚀 Launching and Optimizing TikTok Ads

Chrisma provides guidance on launching TikTok ad campaigns, including budgeting, audience targeting, and ad placement. She discusses the importance of bidding and optimization for ad visibility and converting viewers into customers. The paragraph covers the process of uploading ad creatives, utilizing interactive add-ons, and the significance of TikTok Shop for in-app purchases. Chrisma concludes with tips on creating engaging ad content and the benefits of using Shopify for business storefronts.

Keywords

💡TikTok

TikTok is a social media platform known for its short-form videos. In the video, it is highlighted as a significant source of revenue, generating nearly $15 billion for small businesses in 2023. The platform's features and advertising strategies are discussed extensively, emphasizing its role as a 'money pool' for businesses to tap into.

💡Gravy Train

The term 'gravy train' metaphorically refers to an opportunity that is very profitable and easy to exploit. In the context of the video, it suggests that businesses can easily benefit from the lucrative advertising opportunities on TikTok.

💡Content Creator

A content creator is an individual who generates original content, typically for social media platforms. In the video, the speaker, Chrisma Collins, identifies herself as a content creator and host, indicating her expertise in creating engaging content for TikTok.

💡Return on Ad Spend (ROAS)

ROAS is a metric used to measure the revenue generated from advertising efforts. The video emphasizes the importance of achieving a high ROAS through strategic advertising on TikTok, indicating the platform's effectiveness in driving sales.

💡Business Account

A TikTok business account is a type of account designed for organizations or brands to engage with their audience professionally. The video provides a step-by-step guide on switching to a business account, which is a prerequisite for advertising on TikTok.

💡Organic Growth

Organic growth refers to the natural increase in followers or engagement without paid promotion. The script advises growing followers organically alongside using ads, as it helps build customer trust and is beneficial for adding a Shopify link to the profile.

💡TikTok Pixel

A TikTok pixel is a tracking tool used to monitor user interactions on a website. In the video, setting up a pixel is described as essential for creating retargeting ads, allowing businesses to target users who have shown interest in their products or services.

💡Ad Creative

Ad creative refers to the visual and textual content of an advertisement. The video emphasizes the importance of building an ad creative that sells, suggesting that compelling content is key to successful advertising on TikTok.

💡User-Generated Content (UGC)

UGC is content created by users of a product or service, often shared on social media. The script mentions UGC as a cost-effective way to create ad content, where users may create viral ads in exchange for the product itself.

💡Call to Action (CTA)

A call to action is a prompt instructing the audience to perform a specific action, such as making a purchase. The video stresses the importance of including a clear CTA in ads to guide potential customers towards buying the product.

💡TikTok Shop

TikTok Shop is a feature that allows users to shop directly within the app. The video discusses the benefits of TikTok Shop for businesses, highlighting its potential for driving sales without requiring customers to leave the app.

Highlights

TikTok generated nearly $15 billion for small businesses in 2023, offering opportunities for new businesses to capitalize on its popularity.

Chrisma Collins, a content creator and host for lar Shopify, provides a comprehensive guide on leveraging TikTok for business growth.

TikTok's user base is highly engaged, with nearly two-thirds having made purchases directly on the platform and over half discovering new brands through it.

Setting up a TikTok business account is crucial, which includes switching to a business profile and choosing a business category.

Organic follower growth is recommended alongside ads, as a minimum of 1,000 followers is needed to add a Shopify link to the profile.

A minimum deposit of $10 when creating a business account can help avoid ads being flagged and establish account legitimacy.

Using a TikTok pixel to track customer actions is essential for creating retargeting ads and measuring ad effectiveness.

Shopify users can set up a pixel through the platform's integration with TikTok for seamless tracking of customer interactions.

TikTok offers various ad types, including TopView, Takeover, In-Feed, Branded Hashtag Challenge, Spark Ads, TikTok Shop, and Branded Effects.

The structure of TikTok advertising involves setting up campaigns, ad groups, and ad creatives with URLs for effective targeting.

When creating ads, it's important to consider the audience, budget, and optimization for conversion to maximize ad performance.

TikTok Shop allows for in-app purchases, streamlining the customer journey and increasing sales potential.

Affiliate marketing through TikTok can attract new customers at a low cost and risk, with businesses only paying a portion of sales to influencers.

Strategies for successful ad campaigns include finding inspiration, understanding the difference between cold and warm audiences, and creating compelling content.

User-Generated Content (UGC) can be a cost-effective way to create ad content, with creators potentially providing content in exchange for free products.

TikTok's AI Creative Assistant is a tool that can help brainstorm content ideas and identify trending topics for ad creation.

Ad formats such as comment replies, text-to-speech, storytelling, and interviews can effectively engage audiences and drive sales.

A clear call to action is essential in ads to guide customers towards making a purchase.

Shopify offers a free trial for businesses to start their online storefront and leverage TikTok ads for customer acquisition.

Transcripts

the Tik Tok generated nearly $15 billion

for small businesses in 2023 you can hop

on that gravy train too and I'm going to

show you exactly how in this

[Music]

video Hello friends I am chrisma Collins

a content creator and host for lar

Shopify today I'm going to give you the

map to Greatness this is a complete

guide on Tik Tok for business you want

to stick around to the end because I'm

going to show you a tried and true way

to attract new customers to your

business through Tik Tok ads on top of

that I'm going to give you a formula on

how to save your time and money by using

the right strategy to get you the

highest row ads that means return on ad

spend by the way I was personally

invited by Tik Tok to attend their

launch event back in 2016 little did we

know what kind of Behemoth Tik Tok would

become I grew my own following to over 1

million people and reached number two on

Tik Tok live stream charts averaging

about 18,000 people per stream I was

even on the app when it was called

musically needless to say I have a bit

of experience with the platform but it's

constantly evolving which is why we

always need to stay up todate first

let's address the elephant in the room

why should you advertise on Tik Tok

instead of other platforms Tik Tok says

that nearly two-thirds of people have

purchased something directly on Tik Tok

after seeing it more than half of users

have discovered new brands and products

through the platform what does this mean

for you Tik Tok is a money pool so let's

dive in I'm going to start off by giving

you step-by-step instructions on how to

set up your Tik Tok business account and

launch a successful campaign then I'm

going to give you tips on how to build

an ad creative that sells because

content is key people the best news is

that even if you're not Savvy with

content creation you can hire people to

do it for you for very cheap or

sometimes even for free more on that

later okay let's get into it to begin

you will need to have a Tik Tok account

if you don't have one make sure to watch

my video on how to go viral on Tik Tok

as I give step-by-step instructions on

how to set up your profile if you

already have a Tik Tok account you're

going to want to switch to a business

one go to Tik Tok and click on the three

lines in the top right hand corner click

settings and privacy then click account

and switch to a business account now

you're going to choose a category for

your business a little advice before we

move on it's important to grow your

followers organically in addition to

using ads because you will need at least

1,000 followers to add your Shopify or

online storefront link to your profile

it's not necessary but it is a huge plus

having a higher following account will

potentially build customers trust for

your brand next head over to Tik Tok

business on your desktop and get it set

up first click get started enter your

email and password select your industry

location and billing method this will

then take you to the Tik Tok manager now

connect your Tik Tok to your business

account there has never been a more

profitable time to start running ads on

Tik Tok than right now a quick tip is to

make sure your ad account is set up

right from the GetGo Tik Tok is always

looking to keep the community safe if

you want to avoid getting your ads

flagged I would recommend depositing a

minimum of $10 when you create your

business account this will open up the

payment history and it warms up the ad

account making your account seem more

legit to Tik Tok if you are still in the

process of starting your business and

you need your online website Shopify

offers a free trial no credit card

required then you can set up your new

Shopify storefront and start attracting

customers like Bears to Honey using Tik

Tok ads first thing is first we're going

to get you set up with a pixel no not

the tiny dots that make up a TV screen a

pixel in the ad World tracks important

actions that your customers are taking

you will need the data it tracks to

create ret targeting ads this way you

can Target super specific people who are

already interested in your product or

service like moms who love to ski with

their babies or anything random like

that it's like a little assistant that

is tracking data for you while you sit

back relax and sip on your ice coffee

for example if the Tik Tok pixel you set

up tracks all the people who visit your

website you can Target those same people

with another ad creative that has a

coupon code or special offer this will

make your ads much more effective and

you can finally get those customers to

click that buy now button here's how to

set up a pixel on Shopify to set up a

pixel first click assets and then click

manage events then click create pixel

click automatically set up events via

partner platforms then hit connect with

Shopify hit next and then head over to

the Shopify App Store and make sure you

have the Tik Tok app installed add the

sales Channel then connect Tik Tok for

business make sure you have the right

ads manager connected and hit connect

you'll know by the code select the pixel

you have just made and hit connect then

finish setup select your Target

locations and add a payment method then

go back to Tik Tok and click the confirm

setup button we will choose the maximum

to optimize retargeting there's a

section for funnels we're going to

ignore that for now and do a video on

that feature later all right are you

feeling good stick with me guys this is

going to be worth it now I'm going to

track the complete payment as my

conversion because we want people to buy

our stuff okay next click event Builder

and then click create event here you can

create an event using two different

tracking methods click events click

events are going to count every time

someone clicks on a specific element on

your website such as adding something to

their cart or submitting a form URL

events count users visits to specific

Pages say one of your product pages for

example I'm going to show you how to

create a click event so you want to make

sure to put in a currency to track how

well your ads are doing you want to see

how much money your ads are bringing in

let's get into it click ADD web element

to get started put your website URL in

the preview on the left side then select

the web elements that you want to track

you can put in a value to measure row as

return on ad spend really quick you will

need to link your event code to your

website you may want to download the Tik

Tok pixel helper Chrome extension to

ensure you've linked your code properly

voila you did it that little pixel will

be working for you full time now here is

how the structure of Tik Tok advertising

works you set up your Tik Tok ads

manager then you can set up campaigns

this is where you can choose your

objectives and formats within campaigns

you can set up ad groups ad groups are

focused on the audience you're going to

reach your budget and the location you

would like your ads to show up in within

an ad group is your ad or creative this

is where you decide what videos music

and captions you will use you also need

to decide what link you're going to

point your viewers to it's recommended

to start with three to five ads or

videos in each ad group when starting

out so to make it simple this is the

structure of a Tik Tok ad campaigns ad

group AD creative and URL Tik Tok has a

ton of AD types so I'm going to run

through them with you quickly to give

you a deeper understanding Tik Tok top

view using this ad type the ad is the

first video users see they have a

guaranteed 3se second window for their

video to be shown takeover ads these ads

automatically play for 5 seconds when

the user opens the app and they must

watch it for the whole 5 seconds tiktock

in feed users will see your ad when

scrolling through their feed on the for

you page they can like and comment on

them just like a regular video it can

include a call to action that leads to

an external landing page this is what

we're going to be creating today branded

hashtag challenge for example # in my

denims or # playay with Pringles spark

ads you can turn your own infeed video

that is already posted on Tik Tok into a

Tik Tok spark ad using a spark ad code

Tik Tok shop Tik Tok shop ads are in

feed shopable links on your videos or on

Creator's videos the customer never has

to leave the app to purchase the product

cha-ching ladies and gentlemen branded

effects ads Brands can create their own

sharable stickers or effects and

challenge hashtags for people to use

okay are you ready to start making ads

because I know I am let's get this party

started go to campaigns and click create

choose advanced mode then choose your

advertising objective if it's for an

e-commerce brand you'll likely be

pushing people to your website so let's

go with website conversions because

we're looking to make some cash then you

must name the campaign for example the

charism serial campaign now you have the

option to do split tests you can also

choose how much you will spend on a

campaign level however it's better to

set your budget up on an ad group level

instead we're going to do that in a

second next name your ad group based off

your audience such as Canada female cold

audience this is super important so that

you know what audience you have pushed

your ad creative out to make the

optimization event complete payment this

will tell Tik Tok that the purpose of

your ad is to get people to make a

payment placement this is where they

will run your beautiful ad it's best to

just keep it at Tik Tok as you scroll

through you're going to see a lot of

selections you even have the option to

choose what kind of phones your target

audience has you're going to want to

keep user comments and downloads on if

you want to build that engagement

however if if you feel you may

potentially get bad comments because you

have a controversial product it could be

good to keep comments off you're going

to see something called automated

creative optimization if you use this

Tik Tok will generate combinations of

videos and see what does best if you're

a small business you will not need this

but if you have a huge creative library

and a fat wallet you can keep it on next

choose your audience if this is your

first time making an ad and people don't

know about your brand yet you're going

to want to push it to a broader audience

you can put a gender age and an interest

but don't get too specific you want to

reach that large audience that Tik Tok

can give you a better idea of who's

actually interested in your product once

you've posted your first ad you can

confirm which people were interested and

you can serve them another ad then out

of the people who are interested in your

second ad you can serve them another one

and repeat the process to quote DJ

Khaled another one you will give them so

much of your product they won't be able

to get it out of their head like a

catchy song the goal is to get them to

think about your product so much that

they will finally make a purchase you

want to use the like trust no principle

you want people to like you by making

compelling ad creatives to Know You by

sharing your journey and seeing you

again and again and to trust you because

of your Brand's consistency and added

value now let's start with your first ad

launch you need to figure out how much

you will spend and how long you will run

the ad Tik Tok is a bit more of an

expensive platform compared to meta on

Tik Tok you should be spending around $2

to $50 minimum per day Tik Tok will be

an investment so make sure to put a

budget aside for your campaigns if

you've seen success on other platforms

like Facebook you'll likely see success

here on Tik to as well now you will

choose when to start running your ad and

when to end it you will also choose what

time of day you want it to be launched

depending on who you're serving your ad

to bidding and optimization basically

when you're showing your ads you are

competing with other advertisers it's

not all about how much money you bid

it's also about how relevant your ad is

you want to optimize this for conversion

for the budget you want you want to

think about the maximum amount you're

comfortable spending you can choose to

do the lowest cost at the highest

conversion for the least amount of money

play around and see what's best for your

business now you can give the ad a name

for the name you can use the display

name that you have on your profile

because this is what users are going to

see when they see your ad now you get to

upload your gorgeous ad creative make

sure it's vertical for the best

performance and preview your content to

ensure everything looks just as stunning

as you expected for text get your point

across short short and sweet put a

discount offer or call to action such as

shop now sign up or contact us then

you're going to add your website link

don't forget to copy and paste it into a

web browser to be positive that the link

actually works this is very important

then you're going to add your profile

image it's best to use your business

logo or your face if people associate

you with the brand it's going to be a

circular cropped image you can also add

interactive add-ons such as gestures or

popups now you can finally upload your

ad and you did it you now know how to

run an ad on Tik Tok welcome to the cool

Club Tik Tok shop we cannot move on

without discussing one of Tik tok's most

loved features Tik Tock shop you can

promote your products and have people

purchase it without ever leaving the app

talk about streamline you can learn how

to set up your Tik Tok shop in my recent

video on how to go viral on Tik Tok I'm

going to link it down below and let me

know if you want a dedicated video on

Tik Tok shop you will not want to miss

out on this opportunity people are

making tens of thousands of dollars a

the day only using their affiliate links

it's a super lowcost lowrisk way to

attract new customers you don't have to

pay any money upfront you just pay a

portion of the sales to the influencer

or Creator who promotes it now for the

fun part well in my opinion anyways how

can you create an ad creative that

actually converts as a business you need

customers no customers no business no

eggs no omelette you get what I'm saying

here are some strategies that guarantee

you will have a successful ad campaign

number one finding INSP ation you can go

to the Tik Tok creative Center and find

top performing ads on Tik Tok including

their click-through rates you can also

find products that are currently

trending this is super duper helpful as

you can see what kind of ads are working

and get an idea of what video formats

convert the best this is almost as good

as asking your favorite Brands and

creators how they do it you don't even

need to ask you can just go see it that

is a pretty sick deal if you ask me

another way to find inspiration is to go

to # Tik Tock made me buy it you will

see videos that people made organically

about products that went viral you will

also want to look into the Tik Tok shop

hashtag which will show you trending Tik

Tok Shop videos Tik Tok also post

articles highlighting some businesses

that are thriving on the platform we can

absolutely learn from them number two

Cold versus warm ads you need to treat

people who have never heard about your

brand differently than how you would

treat people who have heard about your

brand before basically cold audiences

and warm audiences cold audiences are

people who haven't heard of you warm

audiences are people who know of your

brand already how should the videos be

different ads for cold audiences should

be more of an introduction and show why

your products are so amazing focused on

branding who you are what you stand for

and your mission you want to create

brand awareness and Trust warm ads

should be focused on driving urgency

pushing A Hard Sell testimonials and

offers such as free shipping the goal of

these ads is to drive someone to

purchase you can be super direct with

these number three creating content you

may be asking Charisma I don't know how

to make video content for Tik Tok and I

don't have a large budget so what should

I do here is how you can get creators to

make high performing videos for your Tik

Tok ads ugc content that stands for user

generated content it's basically content

created by people who have used your

product ugc content costs anywhere from

$50 to $300 per piece of content however

if you have an amazing product you may

be able to skip these costs entirely you

can send your product to the Creator and

ex change you can have them send you

over a viral worthy ad creative number

four Tik Tok AI creative assistant if

you're having a hard time coming up with

content ideas you can use Tik Tok

creative assistant it is a new AI

feature that helps you brainstorm ideas

see what's trending find top Search

keywords and much much more you should

definitely try it out number five

formats if you do want to go the route

of creating your own ad creatives here

are some formats that will work well you

can use a comment reply this is a good

way to retarget people organically

because other other viewers may have the

same questions you may not just be

responding to one comment but likely a

wider audience use ad text to get people

engaged there are Tik Tok voices that

you can use so you don't even have to

use your own voice you can utilize text

to speech all you have to do is write a

caption in the Tik Tok app and click

Text to spee today's a good day voila

you now have your new voice actor you

can also use AI generated images and

videos if you don't want to film your

own content storytelling tell the story

about why you created your brand

a good story always catches people's

attention you can use a relatable

problem that you can solve with your

product or address your viewers

potential objections in your video a few

other Concepts that work well are

interview videos product demonstration

videos or reaction videos that show

people's genuine reaction to your

product or service make sure you have a

call to action so that people will buy

your product customers don't know that

they must buy you need to tell them and

call them to action you've made it this

far and you're now a master Ed Tik Tok

ads you are in the top percentile you

can now go out there and start

attracting thousands of new potential

customers to your business using Tik Tok

now that you're an ad genius you will

need a stor friend to direct all those

hungry customers do Shopify offers a

free trial so if you need storefront

make sure to go sign up and get started

with your brilliant ad creation again

I'm chrisma Collins a content creator

and host with lar Shopify thank you so

much for watching it is an absolute

pleasure for me to have the opportunity

to help you along your journey if this

video was helpful please like it and

leave it in the comments below it helps

me continue to create valuable content

for business owners just like you and

also learn with Shopify releases weekly

videos on all things related to your

business needs so make sure to subscribe

so you never miss a video thank you so

much for watching and I will see you

next time

[Music]

oh