$20,000 in Sales on TikTok! Expert Tips on How to Sell on TikTok Shop

Summary

In this interview, April Duplantis, a successful Etsy seller, shares her journey of transitioning to TikTok Shop. After losing her Facebook-based business, she discovered print-on-demand (POD) through YouTube and quickly found success on Etsy. Encouraged by her PR advisor, she expanded to TikTok Shop and saw immediate results, with sales rapidly increasing. April emphasizes the importance of consistency, research, and leveraging trending designs. She also offers practical advice for those new to TikTok Shop, highlighting that sales can be made even without posting videos.

Takeaways

• 🌟 April Duplantis successfully transitioned from Etsy to TikTok Shop.
• 🌞 April is a stay-at-home mom from Texas who began her POD journey after losing her Facebook account.
• 📈 Within her first year on POD, April saw significant success by adapting her business model.
• 🎯 April's strategy involves targeting trending niches and not reinventing the wheel.
• 👕 On TikTok Shop, she primarily sells trending women's t-shirts and avoids personalized items.
• 📊 April averages 30-35 sales per day, recently reaching over 60 sales daily.
• 💡 She emphasizes the importance of consistent posting, adding at least three new products daily.
• 🎥 For TikTok, April posts a minimum of two videos per day, aiming to build her follower base.
• 🚀 April notes that TikTok Shop sales can happen without posting videos, but videos help increase visibility.
• 📚 Her advice for newcomers includes understanding TikTok violations and leveraging YouTube for research and guidance.

Q & A

Who is the guest in the interview, and what is her expertise?

The guest is April Duplantis, a successful Etsy seller who has transitioned to TikTok Shop.

What major challenge did April face with her previous business?

April's Facebook account was permanently shut down due to violations, resulting in a significant loss of traffic and sales for her Children's Boutique.

How did April discover Print on Demand (POD) and decide to switch her business model?

April discovered POD through a YouTube search and a video by Cassie Johnson, which explained the concept. She saw the potential and decided to switch her business model to POD.

What was April's initial success on Etsy after switching to POD?

April achieved significant sales on Etsy, leveraging the concept of personalization and following Stephen Chin's advice, which led to $50,000 in sales by her second month.

Why did April decide to expand her business to TikTok Shop?

After successfully navigating through a year on Etsy, April decided to try TikTok Shop as she had more free time and saw potential in the platform.

What is April's strategy for product listing on TikTok Shop?

April lists a minimum of three products daily on TikTok Shop, aiming to show consistency and seriousness in her business.

What types of products does April focus on selling on TikTok Shop?

April focuses on trending women's niches, primarily selling t-shirts without personalization on TikTok Shop.

How many sales does April average on TikTok Shop, and how has this changed recently?

April initially averaged 30-35 sales per day, which recently increased to over 60 sales per day, reaching 78 sales in one day.

What has surprised April about the TikTok Shop seller experience?

April was surprised to find that sales can occur without posting videos, as the TikTok Shop itself pushes out product cards in its search engine.

What advice does April offer for those looking to start selling on TikTok Shop?

April advises new sellers to research TikTok violations to avoid account issues, use YouTube for instructional videos, and focus on selling what is already popular on the platform.