How to Promote Your TikTok Shop with TikTok Ads

Summary

This video tutorial by Eon offers a comprehensive guide on leveraging TikTok ads to boost sales for your TikTok shop. It explains the necessity of ads due to decreased organic reach and walks viewers through creating a TikTok ads account, linking it to the shop, and accessing promotional credits. Eon shares a three-tiered ad strategy, including broad targeting, specific interest-based targeting, and retargeting campaigns, to maximize ad effectiveness. The guide also covers creating interactive ad elements and emphasizes the importance of ongoing ad performance analysis and optimization.

Takeaways

• 📈 TikTok shop is becoming more competitive, with a decrease in organic views for new videos, indicating the need for advertising strategies.
• 🎥 The presenter, Eon, introduces a method to promote TikTok shop products using TikTok ads and a campaign strategy.
• 💰 There's a promotional offer for up to $1500 in free TikTok ads credit for new ad account spending, with specific registration through regional landing pages.
• 🔗 It's crucial to register through the correct regional link to ensure ad credits are added to the account.
• 🆕 Creating multiple ad accounts can be beneficial for backup in case one gets banned or suspended, and it allows access to promotional ad credits.
• 🔗 The presenter shares that they receive special offers from TikTok as a business partner, which they pass on to their audience and clients.
• 📝 The process of linking a TikTok ads account to a TikTok shop involves several steps, including setting up an advertiser account, linking it to the shop, and ensuring approval for ad credits.
• 📱 The presenter explains how to link an organic TikTok account to the ad account for video selection in ad creation.
• 🎯 The TikTok ads strategy involves three types of campaigns: a broad targeting campaign, a more specific targeted campaign, and a retargeting campaign for those who have shown interest but haven't purchased.
• 📊 The importance of testing different campaigns is emphasized, as it helps identify which audience segments convert best for the products.
• 🛒 Retargeting campaigns are highlighted as particularly effective, as they focus on audiences who have shown interest by viewing product details but have not made a purchase.

Q & A

Why is TikTok shop becoming more competitive?

TikTok shop is becoming more competitive because TikTok is no longer boosting videos with tagged products as much as before, especially for new shops, affiliates, and new products.

What is the incentive for new TikTok ads users mentioned in the video?

The incentive is that users can get up to $1500 in free TikTok ads credit depending on their ad spend, with $100 spent yielding $100 in free credits, $500 yielding $500, and $1500 yielding $1500.

How can users access the free TikTok ads credits?

Users can access the free TikTok ads credits by registering through a specific landing page provided in the video description, which varies by region.

What should users do if they want to create a TikTok ads account?

Users should sign up with their email, phone, or TikTok account, choose their industry and business name, and set up their billing information.

Why is it important to link the TikTok shop to the TikTok ads account?

Linking the TikTok shop to the TikTok ads account is important to tag products on ads and to ensure that the incentives of free ad credits are applied.

What is the recommended daily budget for a TikTok ad campaign according to the video?

The recommended daily budget for a TikTok ad campaign is $30, which is the minimum that TikTok recommends.

What is the purpose of creating three different campaigns in the TikTok ads strategy?

The purpose is to test different targeting approaches: a broad and general targeting campaign, a more narrow targeting campaign, and a retargeting campaign to maximize ad effectiveness.

How can users ensure their TikTok ads are approved quickly?

Users can ensure their TikTok ads are approved quickly by adding a payment method to their ad account, which often speeds up the approval process.

What is the recommended optimization goal for ads aimed at selling products?

The recommended optimization goal for ads aimed at selling products is either 'gross revenue' or 'purchases', depending on whether the focus is on the value per order or the number of orders.

How can users create a retargeting campaign in TikTok ads?

Users can create a retargeting campaign by first creating a custom audience in the audience manager, targeting people who have viewed product details but did not make a purchase, and then setting up a campaign to show ads only to this audience.