How to Promote Your TikTok Shop with TikTok Ads

Summary

This video tutorial by Eon offers a comprehensive guide on leveraging TikTok ads to boost sales for your TikTok shop. It explains the necessity of ads due to decreased organic reach and walks viewers through creating a TikTok ads account, linking it to the shop, and accessing promotional credits. Eon shares a three-tiered ad strategy, including broad targeting, specific interest-based targeting, and retargeting campaigns, to maximize ad effectiveness. The guide also covers creating interactive ad elements and emphasizes the importance of ongoing ad performance analysis and optimization.

Takeaways

• 📈 TikTok shop is becoming more competitive, with a decrease in organic views for new videos, indicating the need for advertising strategies.
• 🎥 The presenter, Eon, introduces a method to promote TikTok shop products using TikTok ads and a campaign strategy.
• 💰 There's a promotional offer for up to $1500 in free TikTok ads credit for new ad account spending, with specific registration through regional landing pages.
• 🔗 It's crucial to register through the correct regional link to ensure ad credits are added to the account.
• 🆕 Creating multiple ad accounts can be beneficial for backup in case one gets banned or suspended, and it allows access to promotional ad credits.
• 🔗 The presenter shares that they receive special offers from TikTok as a business partner, which they pass on to their audience and clients.
• 📝 The process of linking a TikTok ads account to a TikTok shop involves several steps, including setting up an advertiser account, linking it to the shop, and ensuring approval for ad credits.
• 📱 The presenter explains how to link an organic TikTok account to the ad account for video selection in ad creation.
• 🎯 The TikTok ads strategy involves three types of campaigns: a broad targeting campaign, a more specific targeted campaign, and a retargeting campaign for those who have shown interest but haven't purchased.
• 📊 The importance of testing different campaigns is emphasized, as it helps identify which audience segments convert best for the products.
• 🛒 Retargeting campaigns are highlighted as particularly effective, as they focus on audiences who have shown interest by viewing product details but have not made a purchase.

Q & A

Why is TikTok shop becoming more competitive?

TikTok shop is becoming more competitive because TikTok is no longer boosting videos with tagged products as much as before, especially for new shops, affiliates, and new products.

What is the incentive for new TikTok ads users mentioned in the video?

The incentive is that users can get up to $1500 in free TikTok ads credit depending on their ad spend, with $100 spent yielding $100 in free credits, $500 yielding $500, and $1500 yielding $1500.

How can users access the free TikTok ads credits?

Users can access the free TikTok ads credits by registering through a specific landing page provided in the video description, which varies by region.

What should users do if they want to create a TikTok ads account?

Users should sign up with their email, phone, or TikTok account, choose their industry and business name, and set up their billing information.

Why is it important to link the TikTok shop to the TikTok ads account?

Linking the TikTok shop to the TikTok ads account is important to tag products on ads and to ensure that the incentives of free ad credits are applied.

What is the recommended daily budget for a TikTok ad campaign according to the video?

The recommended daily budget for a TikTok ad campaign is $30, which is the minimum that TikTok recommends.

What is the purpose of creating three different campaigns in the TikTok ads strategy?

The purpose is to test different targeting approaches: a broad and general targeting campaign, a more narrow targeting campaign, and a retargeting campaign to maximize ad effectiveness.

How can users ensure their TikTok ads are approved quickly?

Users can ensure their TikTok ads are approved quickly by adding a payment method to their ad account, which often speeds up the approval process.

What is the recommended optimization goal for ads aimed at selling products?

The recommended optimization goal for ads aimed at selling products is either 'gross revenue' or 'purchases', depending on whether the focus is on the value per order or the number of orders.

How can users create a retargeting campaign in TikTok ads?

Users can create a retargeting campaign by first creating a custom audience in the audience manager, targeting people who have viewed product details but did not make a purchase, and then setting up a campaign to show ads only to this audience.

Outlines

00:00

📈 TikTok Shop Ad Strategy and Incentives

The speaker, Eon, discusses the changing landscape of TikTok Shop, noting a decrease in organic views for new videos. To address this, he introduces a strategy involving TikTok ads, highlighting a promotional offer of up to $1500 in free ad credits. He guides viewers through the process of creating a TikTok ads account, linking it to a TikTok shop, and accessing regional incentives. Eon also emphasizes the importance of registering through a specific landing page to secure ad credits and provides a step-by-step tutorial on setting up the account, including handling potential issues with ad account approval.

05:01

🔗 Linking Ad Accounts and Business Center

This paragraph details the process of linking an Advertiser account to a TikTok shop within the TikTok Business Center. It explains how to navigate the Business Center to request access to an ad account, the importance of approving access, and the creation of a business center account. The speaker also covers troubleshooting steps for linking issues, such as creating a new Business Center account when necessary, and the importance of assigning members with the correct permissions to manage both ad and shop accounts.

10:01

🎯 Setting Up TikTok Ad Campaigns

The speaker outlines a three-pronged strategy for TikTok ad campaigns, starting with a broad targeting campaign that leverages TikTok's AI to find the best audience. He provides instructions for setting up the campaign in the TikTok Ads Manager, including selecting products, choosing videos, and tagging products within those videos. The paragraph also touches on the use of interactive add-ons to increase conversions and the importance of a compelling call to action, such as 'Shop Now'.

15:02

🛍️ Targeted Campaigns and Retargeting Strategy

Building on the initial broad campaign, the speaker describes how to create a more targeted campaign by specifying interests and behaviors to reach a more specific audience. He also explains how to duplicate ad groups from the previous campaign for efficiency. The paragraph concludes with the setup of a retargeting campaign, which involves creating an audience of users who have shown interest by viewing product details but have not made a purchase, aiming to convert these potential customers.

20:03

📊 Analyzing Ad Performance and Optimization

The final paragraph emphasizes the importance of monitoring and optimizing ad performance. The speaker suggests letting ads run for a few days to gather data, then analyzing which ads perform well and adjusting budgets accordingly. He also advises against ad fatigue by recommending the use of multiple ads in a retargeting campaign to keep the audience engaged. The speaker concludes by encouraging viewers to like, subscribe, and reach out for one-on-one consultations for personalized assistance.

Keywords

💡Tik Tok Shop

Tik Tok Shop refers to the e-commerce platform integrated within the Tik Tok app, allowing users to discover and purchase products directly through the app. It is central to the video's theme as the script discusses strategies for promoting products on this platform. The script mentions that Tik Tok Shop is becoming more competitive and organic views are decreasing, necessitating the use of ads.

💡Organic Views

Organic views denote the number of times a video is viewed without the use of paid promotions, purely based on the platform's algorithm. The script indicates a decrease in organic views for new videos, which is a significant shift impacting the strategy for Tik Tok Shop.

💡Ads Strategy

Ads strategy in the context of the video refers to a systematic approach to using paid advertisements to promote products on Tik Tok. The script outlines a method involving broad targeting, specific targeting, and retargeting campaigns to enhance visibility and sales on Tik Tok Shop.

💡Affiliates

In the video, affiliates are individuals or entities that partner with product creators or sellers to promote their products. They are relevant as the script mentions that Tik Tok still boosts videos with tagged products, especially for new affiliates, indicating their role in the sales process.

💡Campaign Strategy

Campaign strategy in this script is the plan for structuring and executing a series of ads to achieve marketing goals. The video promises to share a simple yet powerful campaign strategy for Tik Tok ads, which includes creating different types of campaigns to reach a wider audience.

💡Free Tik Tok Ads Credit

Free Tik Tok ads credit is an incentive offered by Tik Tok to encourage users to try out their advertising platform. The script mentions a promotion where users can receive up to $1500 in free ad credits, which is a significant incentive for small businesses and new advertisers on the platform.

💡Landing Page

A landing page is a standalone web page, distinct from the main website, designed to support a particular marketing objective, such as capturing leads or promoting a new product. The script instructs viewers to register through a specific landing page to access the free ad credits, emphasizing its importance in accessing promotional offers.

💡Ad Account

An ad account is a user account specifically created for managing and running advertisements on a platform. The script details the process of creating an ad account on Tik Tok, linking it to the Tik Tok shop, and ensuring it is eligible for ad credits.

💡Business Center Account

A Business Center account is a centralized management platform for ad accounts on Tik Tok. The script explains the process of linking an ad account to a Business Center account to gain access to additional features and manage multiple ad campaigns efficiently.

💡Retargeting Campaign

A retargeting campaign is an advertising strategy aimed at users who have previously interacted with a brand or product but did not complete a purchase. The script describes creating a retargeting campaign in Tik Tok to show ads to users who viewed product details but did not buy, highlighting its importance in converting interested prospects into customers.

💡Interactive Add-ons

Interactive add-ons are additional elements within an ad that engage users, such as cards or calls to action that appear during video playback. The script suggests using interactive add-ons to increase conversions, as they provide more information about the products and encourage user interaction within the ad.

Highlights

TikTok's organic views for new videos have decreased, necessitating a shift in strategy to include paid ads.

Introduction of a promotional campaign offering up to $1500 in free TikTok ads credit.

Instructions on how to register for the promotion through a specific landing page based on the viewer's region.

Details on creating a TikTok ads account and linking it to a TikTok shop for product tagging in ads.

Advantages of having multiple ad accounts to avoid disruptions in ad campaigns.

Process of linking a newly created ad account to the TikTok shop for access to promotional credits.

Explanation of how to add a payment method to expedite the approval of a new ad account.

Confirmation of ad account approval and eligibility for ad credits via email.

Demonstration of linking a TikTok shop to an ad account within the TikTok ads manager.

The importance of selecting the correct regional link to ensure ad credits are applied.

How to create a business center account and link it to both the ad account and the TikTok shop.

The process of assigning access rights to various accounts within the business center.

Linking an organic TikTok account to the ad account for video content in ads.

Description of a three-tiered ad campaign strategy: broad targeting, specific targeting, and retargeting.

Setting up a broad targeting campaign to allow TikTok's AI to find the best audience.

Creating a targeted campaign with specific interests and behaviors to refine the audience.

Developing a retargeting campaign to focus on users who showed interest but did not make a purchase.

The importance of testing different campaigns to determine which performs best.

Tips on optimizing ad performance by analyzing results and adjusting budgets or campaigns accordingly.

Offering one-on-one consultations for personalized advice and support in setting up and optimizing TikTok ad campaigns.

Encouragement for viewers to like, subscribe, and engage with the channel for more content on TikTok shop.

Transcripts

Tik Tok shop is starting to get a little

bit more competitive because Tik Tok is

no longer boosting videos with tag

products as much as before they still

are especially for new shops new

Affiliates and new products but across

the board in my shops and the shops that

I advise have noticed a decrease in the

organic views of new videos so now it is

time to start complimenting our Tik Tok

shop strategy with some ads hey guys

it's the Eon here and in this video I'm

going to show you how to promote your

Tik Tok shop products using Tik Tok ads

and I will share with you a simple but

powerful campaign strategy that you can

try right now and also there is a huge

incentive now where you can get up to

$1500 in free Tik Tok ads credit and I

will show you how to get it so let's get

started in three 2 1 yeah all right so

the first thing that we need is a Tik

Tok ads account and then we need to

connect it to our Tik Tok shop so we can

tag products on our ads these are the

incentives that you can get right now so

if you spend $100 you will get $100 in

free credits 500 you get 500 and, 1500

you get, 1500 but to be able to access

these credits you're going to need to

register through this landing page and

to access this landing page I'm going to

leave the links in the description of

the video depending on your region so if

you are in United States you will click

the United States link if you are in

Canada you will click the Canada link

make sure that you click on the link of

your actual region because if not the

credits might not get added all right I

make sure that I am on the correct

landing page it shows the values in

dollars all right click on get started

and now let's make an Advertiser account

now I currently have like 10 different

Advertiser accounts I keep making more

accounts every time I'm making a video

to show you guys how to set everything

up but also it is good because in case

that one of your ad accounts gets banned

or suspended you can just continue your

ads on another ad account there's like

no limits on the number of AD accounts

that you can have and by creating one

right now I can make sure that that I

get access to all the ads credits of

this current promotion you can sign up

with your email with your phone or even

with your Tik to account I'm just going

to go ahead and sign in with a brand new

email choose your industry your business

name so this is going to be the econ

buul number four and click on get

started now it's going to ask you to set

up your billing information so just

choose your state and your payment

method and now you're in your Tik Tok

ads manager but if we try toate create a

campaign you're going to notice that

when you try to select your Tik Tok shop

it's not going to show there so we have

to link it so what you're going to do is

loging to your Tik Tok shop now and

you're going to click on marketing and

then ads and then you're going to click

on begin the setup now in my case it is

already detecting a business center

account that I had already linked but

we're going to click on create account

you will not see that if it's the first

time that you are linking to a new ads

account now fill in your details and and

then scroll down to where it says add

account info and instead of doing the

create account you're going to click on

connect account why are we connecting

the account that we just created because

if you just create a new account here

from the Tik Tok seller center you're

not going to get the incentives okay the

incentives are only gain if you actually

click on those links that I left on the

description all right make the account

and then you connect it all right so

we're going to click on connect account

and we're gonna put the add account ID

to find the ad account ID you just need

to go back to your Tik Tok ads manager

that you just created then you're going

to click on this drop-down and you're

going to copy this ID right here all

right so copy and now we're going to

paste it right here now since I just

created this ad account it says that the

ad account has not been approved yet a

quick way to get it approved fast is

just to add a payment method so just go

to your Tik Tok ads manager all right

and you're going to click on payment and

then follow the steps to add some

balance all right I'm going to add $100

just to get started and now we have some

balance here if we go back to the Tik

Tok ads manager homepage you can see

that we have an available balance of

$100 and when your at account gets

approved you're going to get an email

but you can also check on the status if

you go to tools and then you go to

account setup and under account status

you can see that it is under review once

it's approved it will say good to go and

they say that the review process can

take up to 24 hours but in my experience

they get approv within two to three

hours all right so it's been less than

an hour and I already got the email that

my ads account has been approved but not

only that I also got the limited time

offer email confirming that we are

eligible for the $1,500 in ads credit or

you know 100 if you spend 100 or 500 if

you spend 500 but let's go now to our

ads manager account go to tools and

click on account setup just to confirm

and as you can see the account status is

now good to go and you can see right

here on this button that your ad spend

is counting towards your ads credit all

right so make sure that you click on the

correct link for your region okay and

follow the steps and if you need to

create a new ad account well follow the

steps that I just showed you so you can

get advantage of these credits and full

transparency I get these links directly

from Tik Tok because I am a Tik Tok for

business partner and they give me this

special offers and promotions to share

with my audience and with my clients and

when you open an account you know with

them I also get a little Kickback so

you're supporting the channel so it's a

wing win all right now let's continue

with the setup so let's go ahead and

copy this ID and now we're going to

paste it right here so okay it

recognized it now let's click on confirm

and by doing that it automatically

created a business center account and

our ad account is still pending approval

but this is not the approval that we

just got this is that you actually have

to approve it so we're going to go back

to our Tik Tok ads manager we're going

to refresh the page and now you see

right here how we have a notification

we're going to click on that and on the

business center request you see request

access to add account the Eon bu blah

blah blah we're going to click on it and

we are going to accept it the account

Omega bur 3 has gained access to the ad

account the econ buul blah blah blah so

let's go back to the Tik Tok shop seller

center and let's refresh this page to

see if it has updated and yes it has

updated now you click on get permission

and that's it now we're going to go back

to our Tik Tok as manager account and

now we should be able to create a new

campaign and choose our Tik Tok shop so

let's check that out let's click on

custom mode always if you want to do Tik

Tok shop ads click on product sales Tik

Tok click on continue and you should see

it right here but oh no I don't see it

yeah you see sometimes this kind of bug

a little bit all right so if you can see

then just continue you know to The Next

Step I'll put a time stamp on the video

if you have this issue there's one way

to fix it all right just go up here to

where it says Business Center and I

think it's basically because when it

created an automatic Business Center for

you like a tikto for business account I

think that there's a book that it

doesn't really get linked correctly so

you're just going to fill up all of this

information select that you are an

Advertiser and click on Create and now

you have access to your business center

now bear with me because we have to add

our Tik Tok shop and also our ads

account here and Link everything

together all right so everything works

perfectly so the first thing that we

have to do is link our Advertiser

account so you click on Advertiser

account click on request access and

you're going to click on admin all right

and here you're going to put the ID of

your Advertiser account so go over here

and copy it then paste it right here and

it shows over there now you're going to

click on request and the account has

been added all right and now we can see

it right here now the next step is to

add our shop so we click over here on

shops and now you're going to click on

request access to Tik Tok shop Partners

all right and in here you have to put

your Tik Tok shop code to find your Tik

Tok shop code you're going to go back to

your Tik Tok shop seller center and on

your icon here you're going to copy this

shop code all right and now you're going

to paste it over here it shows there and

you're going to click on request now

you're going to get an email to accept

it or you can just copy and paste this

code but I'm going to go by the email

and you can see that it says your

partner's Business Center the econ buul

bc4 is requesting access to your shop if

you approve the request your partner

will be able to run ads using your

Shop's products all right that's what we

want so we're going to click on approve

and then go to ads account man

management and you're going to see the

request over there you're going to

approve the access all right now it is

approved so let's see if it works now

awesome now it shows right here all

right so the final thing that we need to

do is add a member that can use both of

those accounts all right so so you click

on members then here is the automatic

member that was created you're going to

click on assign to assets and you're

going to click on Advertiser account

you're going to be an admin and also on

shops you're going to select your shop

as well and click on

assign all right very well now let's go

back to our Tik Tok ads manager and it

looks like yes all right so now we have

access to the Tik Tok shop so we can

actually create the ads now one final

thing that we need to do is to link our

Tik Tok account okay our organic Tik Tok

account where you want to get the videos

from all right so we're going to go over

here and click on Tik Tok accounts on

your Tik Tok Business Center you're

going to click on request access and

you're going to give you access to

everything all right now you're going to

generate a QR code then you're going to

go to your phone you're going to click

on the hamburger menu on the top right

and then you're going to click on my QR

code then you're going to click on the

top side over there you're going to

click on that and you're going to scan

it all right so over there Omega burn

wants to access your business center

you're going to click on authorize and

the account was authorized then go back

to your business center and click got it

all right so now Tik Tok account it

automatically shows now you need to

assign a member okay the same way that

we did it before we can go to members

and apply it or we can just click here

assign new member we're going to click

on ourselves and activate everything all

right and click on

assign okay it was successfully added

now when we are on the add creation step

we can go ahead and click use other

authorized account and we will see it

right here okay if you don't do that

step that I just explain you can just

connect your account right here but I

show you that step because sometimes

you're going to have Affiliates that

create really cool videos and you want

them to authorize you to use those

videos okay so you will just you know go

through those steps don't choose that

many permissions okay because you don't

want to access everything that they have

but you know they can give you

authorization to use those videos and

then you pay for ad to maximize the

reach now if you're liking this video so

far and you're getting some value out of

it please give it a like and also

consider subscribing for more content

like this now I show you everything I

know on these videos but if you need

additional help or you have a specific

questions I also offer one-on-one

meetings if you want me to go and look

at your specific case your specific

store your products give you ideas help

you set everything up fix issues

anything that I can can help you with I

of course will and I will leave the link

to the cendi meeting if you want to set

one consultation with me now now let's

continue with the video all right so now

everything is set up all of your

accounts are connected your Tik Tok shop

your Tik Tok organic account so you can

have access to everything when you're

creating your ads and best of all you

have the ads credits so now I'm going to

show you the simple but super powerful

Tik Tok ads strategy and it consists on

making three different campaigns the

first campaign is going to be a very

Broad and general targeting campaign we

are basically going to let Tik Tok find

the audience that will actually buy our

products all right we're not going to

specify any targeting for the second

campaign we're going to go a little bit

more narrow we're going to tell Tik Tok

ads who do we want our ads to show to

all right based on interest on

engagement and other things and our

third and final campaign will be a

retargeting campaign all right so let's

get started so let's create our first

campaign shall we all right so we'll go

to our Tik Tok ATS manager we're going

to click on campaign and then we're

going to click on create in here we're

going to choose product sales and we're

going to select Tik Tok shop we're going

to give it a simple name General we

we'll click on continue and make sure

that your Tik Tok shop is selected then

for placements we are going to use only

Tik Tok in advanced settings you can

disable video download or user comment

but I recommend that you leave user

comments on okay it's a little bit more

trustworthy however I'm going to disable

video download because I don't want

other people using my ads and on the

audience targeting I'm not going to

include or specify any audiences I'm not

going to exclude anything either okay

I'm going to let Tik Tok use its Ai and

algorithm to find the best prospects for

my ads now for gender I'm going to leave

it in all and age I'm going to leave it

on everything 18 years old and up right

for languages I don't care for this

specific products okay so it's going to

be all languages and on interest and

behaviors we're not going to select

anything okay because we're letting Tik

Tok decide everything for a daily budget

we're going to put $30 and $30 per

campaign is the minimum that Tik Tok

recommends all right so you can you know

put more or put less depending on your

budget but $30 is a good starting point

because it allows enough budget for your

ads to receive some Impressions and get

out of the learning phase of the

algorithm a little bit quicker all right

so now we're going to set a start date

and run ads continuously I don't want to

specify you know an end date I will just

manually stop it if I need to all right

now for the optimization goal you have a

few options like gross revenue purchases

initiate checkouts or clicks now if

you're trying to sell I suggest that you

either choose gross revenue

or purchases all right so in this case

I'm just going to leave gross revenue

which maximize your gross revenue to

achieve the highest possible return on

ad spend if you choose purchases it

optimizes to maximize the number of

submitted orders to achieve the lowest

cost per order all right so do you want

a lot of orders or do you want a lot of

value per order I've tested both and

they both work pretty much the same way

so you know I'm just going to go with

gross revenue which is the standard now

as you can see our audience is very

broad okay but that's what we wanted and

you can see here our Target summary so

let's click on next to start creating

the ads so here make sure that you

select your store now let's select some

products to add and I'm going to select

this one this one this one and also this

one confirm because these are the

products that are going to show on my

videos now we want to select which

videos we want to use so we're going to

click here here on Tik Tok post because

we're going to be using videos from our

Tik Tok organic account these are called

spark ads so let's choose this one this

one and also this one all right three

videos and then we have to go ahead and

go video by video selecting which

products are Tagged so on this one all

of these products are tagged but on this

one maybe we don't have that many

products shown on this video right so

before we select the products we can

also preview the ad in here this start

are going viral and it's not for the

reason you're thinking they unveil

hidden messages when you sweat to

supercharge your motivation during

workouts and you're not allowed to go

home until you sweat the design all the

way through it's like having a personal

trainer in your wardrobe without

breaking the bank let me know if you

would actually wear these and if so you

could get them right here in our Tik Tok

shop and take advantage of all the

discounts all right yeah so on this one

also a bunch of products appear so I'm

just going to click on ADD and I'm going

to add all of these products that show

on that video come

confirm all right so all of those

products show so when people click here

on view products all of those products

will appear and if they also click on

one of the products and then they click

on view shop they will go to your shop

with all of your products now the final

thing that we need to do is also create

an interactive addons like this is only

if you want to but I recommend it

because it increases conversions by a

lot so basically an interactive addons

is a little card that shows here while

the ad is playing and I'm going to show

you here so we're going to click on

Create and we can choose one of these

interactive addons like this one shows

that thing this one shows like a big

thing and also you know there's some

options but I'm going to go with the

first one and it automatically shows it

right here you see while the ad is

playing this stuff keeps rotating so

they can see which product you know they

are seeing on the video and which

product they can buy all right so let's

just go ahead and click on confirm and

for the the call to action make sure

since you're selling something make sure

you choose shop now now you have to do

this thing right here adding the

products adding the interactive item and

choosing the code to action for each one

of your videos so I already did it for

the last one now let's create one for

the other ones and you can even preview

your landing page if you want so this is

when someone clicks on the actual button

for the shop in this case this will show

all right and they can select the

options and all of that all right so

we're already with the general campaign

so we're going to click on submit

congrats your ad has been submitted

perfect so if we go to the campaign tab

we can see that we have the general

campaign if we click on it we can see

that there's an ad group the ad group is

where you specify the targeting okay we

left it very broad now if you click on

ad group then you will go and see your

ads okay they are all in review but they

get approved reviewed and approved very

quickly now we're going to create

another campaign and we're actually

going to specify the targeting a little

bit more so just to make it simple I'm

going to go back to the ad group that we

just created all right and I'm going to

click on copy this way it copies the

settings but also the ads the settings

we will change because that's where we

will choose our different targeting but

the ads will already be duplicated so

you know we don't have to add Those ads

all over again so in add copies to we're

not going to choose existing campaign

we're going to choose on new campaign

and we're going to call this

one targeted now we're going to click on

copy we make sure that the name is

correct we're going to click on continue

now we're on the add group section here

is where we're going to specify some

additional targeting all right so we go

down to interest and behaviors and we're

going to choose depending on what you're

selling you're going to choose different

categories or hashtags or user Behavior

these are all of the stuff that you can

Target interest video interactions

Creator interactions hashtag

interactions you see all of those so as

an interest I'm going to add t-shirts

inside of men's clothing and I will also

choose Sports and Outdoors all right

because people that like sports might

like my shirts now I'm also going to add

Creator interactions and I'm going to go

with fitness and health and to top it

all off I'm going to choose hash

interactions and I'm going to search for

Black Friday and Cyber Monday as well

and that's it now our available audience

is fairly BR again you know but once you

choose one of the main categories you

know like t-shirts you know everybody is

interested in t-shirts so you know it's

a little bit more narrow than the

general one but we'll see which one

performs the best ads is all about

testing and that's why we create a

general campaign because maybe we think

that people inter Ed in t-shirts are

going to be the best buyers for our

products but then Tik Tok just finds

some other interest you know and that

converts a lot better so that's why we

create multiple campaigns because we

don't know until we test it right so on

this one I'm going to also leave it for

$30 per day gross revenue click on next

and our ads should automatically be

imported from the previous ads that we

make because we just duplicated the ad

group all right so we're just going to

make sure that everything is correct and

we're going to click on submit now as

you can see when we go to campaigns we

have the general campaign that we

created and then the targeted campaign

now the final step will be to create a

retargeting campaign and to do that we

actually need to create an audience so

we're going to go here to tools and

click on audience manager and the

objective is to show ads to people that

actually saw our ads already and clicked

on the link okay to see see the product

but they didn't purchase right so we're

going to click on create audience custom

audience and we're going to go with shop

activity in here we're going to include

people who have carried out the

following actions and the action that we

want to choose is product Details page

view we can also choose add to card

initiate checkout or complete payment

basically what we're going to do is only

show the ads all right this campaign

will only show ads to people people that

have seen the product Details page so

they saw one of our other ads and they

click just to see more information about

the product but they never purchase

right so we select product Details page

view in the past let's say 60 days in

the following shop Omega burn all right

now we also want to exclude people so we

want to exclude people that actually

completed the payment so people that

bought we don't want to show the ads

again to people that bought in the past

seven days let's put 14 days all right

because maybe they don't need to reorder

all right so you can specify this

depending on your product so we will

choose the same shop again and we'll

give it a name viewed product page in

the last 60 days but they did not buy in

the last 14 days all right and we're

going to keep Auto Refresh on so it

refreshes your audience automatically to

view the latest user data now we're

going to click on confirm and it's going

to start processing the data now we just

made this ad account we just created

some ads nothing has been running yet so

it's not going to be able to find any

audience okay of people that actually

click to see the product until our other

ads the general and the targeted

campaign start delivering some results

and those other two campaigns will feed

this retargeting campaign because it

will fit this audience and the

retargeting campaign would show the ads

to these people and you need to leave

some time so that these audiences get

populated before you can actually run

ads but I'm going to show you how to do

it for when you already have the

audience ready to go so we're going to

click on campaign we're going to click

on create is basically going to be the

same thing we're just going to change

something very minor but important so we

choose product sales Tik Tok is going to

be the same thing for the campaign name

we're going to choose retargeting

then click on continue and on the ads

group we're not going to select any

interest and behaviors however on the

audience we're actually going to click

here and here it will show the audience

that we created right the people that

view the product page but didn't

purchase right it will show here once

the audience is populated right now if I

click refresh nothing's going to show

because it needs to process first now

the cool thing about the retargeting

campaigns is that these are your money

makers right because you're only going

to be spending money showing ads to

people that are extremely interested in

your products because they went ahead

and opened the product page they just

didn't buy right but they are thisclose

you're not going to a cold audience

you're going to specific people that are

interested in what you have to sell and

since the audience is gonna be a lot

smaller you actually don't need that

much budget so the minimum that you can

do with Tik Tok shop is $10 so you will

just put $10 now you're definitely not

going to deplete the $10 per day you're

going to use a lot less especially at

the beginning when your audience is not

that big and another recommendation that

I will give you is that on the ads you

add a lot more ads because you're going

to have a pool of people that is a lot

smaller and you're going to be serving a

lot of ads to them but you don't want

them to keep seeing the same exact ad so

so I will add for the retargeting

campaign I will add probably as many ads

as I can like 10 ads 15 ads just so your

audience sees different videos every

time and they don't get ad fatigue now

all of your ads are ready to go so let

them run for a few days and then come

back and analyze the performance see

what's performing good and increase the

budget see what's performing bad and

disable the ads or even the entire

campaign if it's performing very poorly

okay ads is all about testing so you

will always have to be on top of your

ads checking the performance and

optimizing everything that you can so

thank you so much for watching all the

way to the end please like and also

subscribe to the channel for more

content like this watch this video

because it's about Tik Tok shop and I'm

sure you're going to like it thank you

thank you thank you I'm

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