How To Get Clients With Instagram (3 Cold Outreach Methods)

Summary

Tyson 4D shares three effective Instagram outreach strategies to attract clients: the bait and switch, the true fan to video intro, and the inbound lead method. He emphasizes the importance of a professional Instagram account, avoiding common outreach pitfalls, and securing the first reply to increase engagement. Tyson also offers a free resource guide for further insights.

Takeaways

• 📈 Instagram can be effectively used for client outreach beyond just casual interactions.
• 🔄 Tyson 4D has developed a repeatable system for outreach on Instagram that has led to a shift towards referral-based client acquisition.
• 📱 The speaker emphasizes the effectiveness of Instagram outreach over cold emails, suggesting a combination of both for the best results.
• 👤 Having a professional Instagram account can enhance outreach efforts, but it's not a strict requirement for success.
• 🚫 Avoid outreaching to accounts with a high number of followers and low engagement as they might not be profitable leads.
• 💌 The first reply is crucial in Instagram outreach because it moves the conversation from the request box to the primary inbox.
• 📢 Be cautious of appointment setters on Instagram who may not pass your message to the intended person.
• 🎣 The 'bait and switch' method is an improved approach where you start a conversation by inquiring about the prospect's product or service before transitioning to your pitch.
• 🎥 The 'true fan to video intro' method involves engaging with a prospect's content, complimenting them, and then sending a personalized video introduction.
• 📺 Letting the compliment 'marinate' for a couple of days before following up is important to avoid seeming insincere or pushy.
• 📲 The 'inbound lead' method invites potential clients to reach out for a free case study, positioning you as an expert and creating a low-pressure sales opportunity.

Q & A

What is the main purpose of the video?

The main purpose of the video is to demonstrate how to effectively use Instagram as a platform to acquire clients, rather than just for casual interactions.

What is the speaker's repeatable system for getting clients from Instagram?

The speaker has created a system where they can outreach to a certain number of people daily, and by the end of the month, they can predict how many sales calls they will book.

Why does the speaker no longer need to do much outreach?

The speaker no longer needs to do much outreach because most of their clients now come from referrals, and they don't require more clients from outreach.

What are the three strategies the speaker uses on Instagram to get clients?

The three strategies are: 1) An improved version of the bait and switch method, 2) The true fan to video intro method, and 3) The inbound lead method.

How does the bait and switch method work on Instagram?

The bait and switch method involves sending a direct message about the prospect's product to get a response, then smoothly transitioning the conversation to discuss marketing and how the speaker can help.

What is the importance of getting the first reply in Instagram outreach?

Getting the first reply is crucial because it moves the conversation from the request DM to the primary tab, ensuring the prospect gets notified of further messages.

Why should you be cautious when reaching out to someone with a high number of followers and a blue tick on Instagram?

You should be cautious because having many followers or a blue tick does not necessarily indicate a successful business; it could be an account with low engagement and not a valuable lead.

What is the role of an appointment setter in Instagram outreach?

An appointment setter is someone who handles all incoming DMs for a business. If you get a response from an appointment setter, it's likely they won't pass your message to the business owner, so it's better to move on.

How does the true fan to video intro method work?

This method involves engaging with the prospect's content by liking and commenting, then sending a genuine compliment via DM. After letting it marinate for a couple of days, the speaker sends an introduction video to further the conversation.

What is the inbound lead method and how does it benefit the outreach process?

The inbound lead method involves creating posts with CTAs that encourage potential clients to reach out. This method is beneficial as it reverses the dynamic, making the client come to the service provider, which can increase the likelihood of conversion.

What is the halo effect mentioned in the script, and how does it apply to Instagram outreach?

The halo effect is a psychological phenomenon where people are more likely to do business with someone they perceive as attractive or likable. On Instagram, using a video introduction can leverage the halo effect by presenting a good-looking, articulate, and trustworthy image.