How to land $2,000 copywriting clients (Live Walkthrough)
Summary
TLDRIn this video, the speaker demonstrates a step-by-step process for getting high-paying copywriting clients on Instagram. They emphasize the importance of having a professional Instagram profile and share strategies such as targeting specific niches, like female entrepreneurs, and using personalized outreach methods like compliments or the bait-and-switch tactic. The video also covers how to identify quality prospects by analyzing engagement and offers real-life examples of successful conversations. Additionally, the speaker provides access to resources like DM scripts and courses to help viewers replicate these methods.
Takeaways
- 📱 Focus on Instagram: The speaker is showing how to use Instagram to get high-paying copywriting clients through outreach and engagement.
- 🎯 Key Concept: Business owners will check your Instagram profile when you reach out, so it's crucial to have a professional, engaging page.
- 🔍 Targeting a Niche: The speaker focuses on female business entrepreneurs as an underserved niche but emphasizes that the method works with any niche.
- 📊 Engagement Matters: Before reaching out, check if the potential client has a significant following and good engagement on their posts.
- 🌐 Tailored Compliments: Compliments should be personalized and genuine, focusing on the prospect's business mission and achievements.
- ⏳ Timing is Key: Avoid pitching immediately after a compliment. Let it sit for a few days to avoid appearing insincere.
- 🎣 Bait and Switch: Another outreach tactic is asking questions about the prospect’s products, which can later be transitioned into a marketing conversation.
- 📚 Instagram Outreach Script: The speaker shares proven methods of approaching prospects via Instagram, starting with replies to their stories or posts.
- 📅 Follow-up Strategy: After initial engagement, follow up with calls or messages, including sending a Calendly link to schedule meetings.
- 💼 Multiple Success Stories: The speaker demonstrates successful outreach examples, highlighting how persistence and the right approach can lead to calls and clients.
Q & A
What is the main focus of the video?
-The video focuses on demonstrating how to use Instagram to find and secure high-paying copywriting clients by sharing the creator's proven Instagram DM script and outreach methods.
Why does the creator emphasize the importance of having a professional Instagram profile?
-A professional Instagram profile with quality posts, followers, and engagement is essential because business owners will check your page when you reach out to them, and they are more likely to reply if your profile looks credible.
What niche does the creator target in this video for prospecting copywriting clients?
-The creator is targeting female business entrepreneurs, specifically 'mompreneurs,' as it is a niche with less competition, though he notes that the techniques can work in any niche.
How does the creator suggest finding suitable prospects on Instagram?
-The creator suggests searching for niche-specific keywords, such as 'Mom entrepreneur,' and then reviewing potential prospects' followers, engagement, and whether they are selling products to ensure they are worth targeting.
What method does the creator use to assess whether an Instagram prospect is worth targeting?
-The creator looks at factors like the prospect's follower count (preferably over 20,000), engagement on their posts (views, likes, comments), and whether they are actively selling products or services.
What are the two main outreach methods mentioned by the creator?
-The two main outreach methods are (1) giving a sincere, thoughtful compliment and (2) using the 'bait and switch' technique, where you ask a question about their product and gradually turn the conversation into a business pitch.
Why does the creator recommend waiting two days after giving a compliment before making a pitch?
-Waiting two days helps to ensure that the compliment feels genuine and not like a way to manipulate the prospect into responding, which can make the interaction appear more authentic.
What is the 'bait and switch' method described in the video?
-The 'bait and switch' method involves asking a question about the prospect’s product, making them think you’re a potential customer. After they respond, you slowly pivot the conversation to discuss their business and eventually pitch your services.
How does the creator recommend finding additional prospects once you've identified one good target?
-Once you've found a good prospect, you can click on the arrow next to their profile to find related accounts within the same niche, which gives you a list of new potential prospects to outreach.
What is the key takeaway from the creator’s examples of successful Instagram conversations?
-The key takeaway is that by being patient, genuine, and thoughtful in your approach—whether through compliments or asking insightful questions—you can successfully engage prospects and convert them into clients through Instagram DM conversations.
Outlines
🚀 Introduction to Instagram Outreach for Copywriting Clients
In this opening, the speaker sets the stage by explaining that the video will demonstrate a live process of getting high-paying copywriting clients on Instagram. They will share real conversations with business owners and provide an Instagram DM script. The key takeaway is the importance of having a professional Instagram profile since business owners will check your page before responding to outreach.
👩💼 Exploring the Female Entrepreneur Niche for Copywriting
The speaker explains that today's focus will be on prospecting female business entrepreneurs, which is a lesser-explored niche. While this niche may seem odd to male viewers, it's a promising opportunity. The methods shared, however, are applicable to any niche. They discuss using keywords like 'Mom entrepreneur' for prospecting and stress the importance of analyzing engagement and follower numbers to assess whether the potential client is worth reaching out to.
📝 Prospecting Strategies and Evaluating Engagement
This section delves into strategies for evaluating potential prospects, like checking follower count, engagement, and whether they sell products. The example used is a mompreneur with a strong social presence, though the speaker notes that follower count alone can be misleading since engagement and actual business activity are more critical. Suggestions for email marketing pitches and the value of strategic outreach are also discussed.
💬 Starting Conversations with Prospects
The speaker emphasizes the importance of initiating conversations with prospects in an authentic manner. Effective methods include responding to stories or offering thoughtful compliments. Compliments should be specific and reflect a deep understanding of the prospect’s business mission. The speaker cautions against immediately following a compliment with a pitch, advising to wait at least two days to avoid appearing insincere.
🎣 Bait and Switch: A Conversational Approach
Here, the 'bait and switch' method is introduced, where a conversation starts with a question about the prospect’s product, making them think the speaker is a customer. The conversation then gradually shifts to discussing their marketing needs. This method requires finesse but can lead to more engagement. The speaker promises to showcase real examples of successful client conversations using this technique.
🔍 Finding More Prospects on Instagram
The speaker shows how to find more prospects by using Instagram's recommendation algorithm. Once you’ve identified a target prospect, Instagram will suggest related accounts within the same niche, making it easier to scale outreach efforts. The speaker highlights the importance of patience, advising to wait a few days before sending follow-up outreach to prospects.
💡 Real Conversations: Examples of Successful Outreach
In this section, the speaker walks through real examples of their Instagram outreach conversations. One such example involved replying to a prospect’s story with genuine appreciation, leading to a delayed but eventually successful outreach. The speaker emphasizes the importance of persistence and strategic follow-up, showing how a well-timed message can lead to securing a sales call and closing the deal.
💼 More Client Wins and Closing Techniques
The speaker continues by sharing more case studies of outreach success. A recurring theme is the importance of authenticity, thoughtful compliments, and a well-maintained Instagram profile. Another method discussed is using humor or casual language to make outreach seem less sales-driven and more conversational. The speaker explains how multiple conversations eventually led to clients asking about pricing and engaging in business talks.
🔑 Final Tips and Resources for Closing Deals
The speaker wraps up the video by reiterating the importance of maintaining an Instagram profile that attracts inbound leads. They mention having a resource pack with over 70 conversation screenshots that demonstrate how they’ve closed deals using Instagram outreach. The video concludes with a reminder that links to the resource pack are available in the video description.
Mindmap
Keywords
💡Instagram Outreach
💡Copywriting Clients
💡Professional Instagram Profile
💡Engagement
💡Female Entrepreneurs
💡Niche
💡Bait and Switch
💡Compliment Strategy
💡Direct Messaging (DM)
💡Email Marketing Campaign
Highlights
The video will demonstrate the exact process used to secure high-paying copywriting clients on Instagram.
Business owners will inevitably check your Instagram profile when you reach out to them, so it needs to look professional.
You should have a well-established Instagram page with professional content, engagement, and relevant posts.
Choose a niche when prospecting on Instagram. The female entrepreneur niche is highlighted as a potential 'blue ocean' with less competition.
The number of followers isn’t always an indicator of success; it’s important to check engagement metrics like views and likes.
Look for business owners who have good engagement and are actively selling products or services.
When reaching out, give thoughtful, intentional compliments that show you understand their business on a deeper level.
Allow a couple of days to pass between complimenting a prospect and pitching your services to avoid coming across as opportunistic.
The 'bait and switch' method can be effective: start by asking a question as if you were a customer and then transition to pitching your services.
Use Instagram's arrow feature to find related prospects based on the initial target profile, allowing you to quickly expand your outreach.
Replying to Instagram stories can be an effective way to initiate a conversation and later pitch your services.
Follow up if a prospect doesn’t reply after the first message; persistence and thoughtful engagement often pay off.
Having a well-crafted Instagram profile can attract inbound leads, reducing the need for direct outreach.
It’s important to customize your pricing and approach based on the specific project and needs of each client.
The creator offers a resource pack with 70+ screenshots of successful conversations with business owners, providing examples of outreach strategies.
Transcripts
see today I'm actually not going to
explain to you how to get copywriting
clients no no no instead I'm actually
going to show you the exact process that
I use live to actually go ahead and get
high paying copywriting clients on
Instagram at the end you're going to see
actual conversations that I've had with
business owners I'm going to break them
down to you and show you exactly how you
can use them to your advantage so that
you can get copywriting clients as well
and of course I'm going to be sharing
with you guys my proven Instagram DM
script so in other words it doesn't get
much easier than this just copy what I
do and you can't go wrong so before we
actually get into this video it's
important that you understand this key
concept of Instagram Outreach and that
is that business owners inevitably are
going to check your page when you
Outreach to them so does your Instagram
profile actually matter well I'll let
you decide which page would you be more
likely to reply to now this is a guy
that's actually outreached to me
recently he only has a couple hundred
followers he's only posted a couple of
pictures and they're not really anything
thing related to do with business or
would you rather reply to somebody with
a professionally set up Instagram who
doesn't only have a couple thousand
followers but also has a lot of really
high quality posts and a lot of
Engagement and Views and likes on those
posts as well but Tyson how do I create
a professional looking Instagram grow my
following and actually get engagement
well don't worry because I actually have
a complete step-by-step course on how to
get copywriting clients that's going to
answer all of those questions and so
much more for you if you're interested
in that just go down to the description
and check it out for now let's find
those copywriting clients okay guys so
now that we've actually gotten into
Instagram here the niche that we're
going to be prospecting out to will be
female business entrepreneurs now I know
that kind of sounds like a weird Niche
especially since I'm a male and a lot of
the guys watching my channel are
actually guys the thing is that this
female entrepreneurship Niche is
actually a pretty blue ocean and not a
lot of people are doing it but I do know
a couple of copywriters who are actually
successful in the female entrepreneur
Niche so yeah but just just because I
said that don't think that you know this
is the your next Niche to actually go
into so you know if this works with any
Niche it doesn't have to be female
entrepreneurs or anything
um this is just what I'm showing you
guys how to do today so what we're going
to do next is actually search up a
phrase for
um entrepreneurs so one could be
something like Mom entrepreneur and now
that we've found that as just a keyword
right you could use any key keyword for
anything that you're doing so for female
business new entrepreneurs it would be
entrepreneur for other business coaches
it could be something like entrepreneur
or it could be you know anything for a
fitness person it could be like Fitness
coaching or anything of that nature so I
came across this page here which
actually looks perfect for prospecting
so we have to make sure of a couple
things before we actually go ahead and
start prospecting and Outreach to this
woman the first thing you're going to
want to look at is the followers now she
has 91.5 K which is plenty you want to
make sure that they have like at least
20 000 followers or even more
um but the thing is with followers is
that it can be pretty surprising there
are some people who are running like
eight figure nine-figure businesses and
they have less than like 50 000
followers and then of course we all know
that followers can be bought so there
are people who are making pretty much no
money who will have millions of
followers so the way to actually uh you
know make sure that we're reaching out
to somebody who is you know getting
views we can go and look at their
engagement so we can do this by you know
looking at some of their reels or
something
so we can see her reels you know 22 uh K
right there and she's getting thousands
of views and thousands of views and
presumably lots of likes and comments so
she's good on that part she's got the
engagement and the next thing that we
have to make sure is that she's selling
uh products so we're just gonna go to
our website here and see what's up
so as you can see she is a brand coach
for Mom mompreneurs uh helping you to
start your online business so you can
cooperate so you can exit Corporate
America and have more freedom plus time
with your kids there we go join mom to
Mogul org or accelerator listen to the
podcast Escape your nine to five
masterclass so she has you know tons of
stuff here
um one thing that I don't see is
uh an email list isn't popping out at me
which is fine so that's something for
example I mean just through having all
these courses you know that she has a
bunch of emails collected so maybe we
could actually pitch her on an email or
an email uh marketing campaign so now
that we've actually made sure that she's
a good prospect it's time to actually
Outreach to her
um now in order to outreach her to her
effectively what we really have to do is
just start a conversation so this can be
done in a couple of ways so the first
way that you could start a conversation
would be just to you know reply to her
story or give her a compliment now if
we're going to talk about compliments
the thing with compliments is that
you have to be very intentional with
them you can't just say something like I
like your posts or you know something
vague like that you have to go through
her whole thing and like really
understand her business on a deeper
level and then send her
um a central compliment that's at least
a couple of lines right at least a
couple of sentences so for her I would
probably compliment her by saying hey
um and I would use her name I think it's
Jasmine hey Jasmine
um I was looking at your post and I
would refer back to one of these older
posts specifically
and I would say something like you know
you're really inspiring to me and it's
really Noble to be helping all these
mothers become entrepreneurs leave their
job and let them have more time and
freedom with their kids you know
something like that something that
actually comments on you know her
business Mission uh her mission
statement or anything like that will be
highly effective and she'll actually
really appreciate and now the other
thing with compliments is that you have
to make sure that you let them marinate
for at least two days because when your
compliment is too close to your pitch
then
it looks like you're just complimenting
them because you want something in
return and that's not a good look for
you now another approach that you could
go for is called the bait and switch
this is where you basically ask a
question about her product and she's
going to just assume that you're a
customer looking to buy so she's gonna
of course be way more likely to reply to
you but we can just switch the
conversation as we go to more of a pitch
and ask about her marketing ask about
her business and then basically we can
go from looking like a customer to
pitching to her now this one takes a
little bit of skill to actually execute
properly but don't worry because I'm
going to show you actually some
conversations where I was able to close
some people on Instagram using the bait
and switch method so now once you find
your prospect and you figured out what
to actually send them next what you're
going to do is you're going to go up to
this little arrow right here and then
I'm just going to give you a whole ton
more prospects that you can actually
Outreach to so these are people who are
going to be related to
um you know her page so as long as you
find somebody who's in your Niche you'll
be able to find a ton of different
people who are in their niche as well
now because it's so important to
actually wait a couple of days before
you send your next Outreach what I'm
going to do is actually show you guys
and break down some of the examples that
I have where I've actually contacted
business owners using this very method
and show you exactly how I did it and
what I said and what you can say and how
you can say it so that you can do the
same thing as me so guys notice that I
am showing this guy's actual profile but
please don't Outreach to him because one
he's not looking for anybody right now
and you're not gonna get hired on him
hired by him as a copywriter and two
because it would make me look bad if a
whole bunch of you guys just started
hitting up this guy just because I
showed you him and I showed rdms so yeah
please don't do that but I'm basically
just going to go in here and show you
some of our messages and show you how I
was able to get them on a sales call so
what I did was I actually just said I
actually replied to one of his story I
said you know this is straight gold I
never thought about it this way before
and he said this is why we have to
change the way we think appreciate your
support I'm not really sure what it was
but yeah and then I liked his reply now
this is probably just because I was
really busy at the time but I waited
like what what is this like 10 days 13
days I wanted like 13 days to actually
hit him up again
um with the actual Outreach video and
then I sent it to him and then he said
what's up uh what's going on Tyson I
appreciate you making this video and I
am open to entertaining your offered
services so then I talk to them a little
bit more I said Hey will I see that you
have an email list and some programs
plus events do you currently have anyone
on your team handling the marketing side
of things and then uh he didn't reply to
me for a couple days so I figured I
would follow up so I just said hey Will
I realized that you uh probably pretty
busy and don't check your DMs much uh
would you be open to helping on a quick
seven minute call to come up with some
ways to generate some extra revenue for
you not a pushy sales call or anything
so feel free to leave your credit card
at home right it's a little cheeky line
um he said hello Tyson I have some time
today nice to sound good we can pick a
time or schedule here and I sent them my
calendly and then we got on a call and
now going through yet another
conversation I say hey I just wanted to
reach out and show my appreciation for
the content a lot of real estate and
wealth gyms keep up the great work and
he says thanks man how much do you
charge to make some email copy sequence
boom
that's it that's all I had to do all I
had to do was compliment him and then he
came to me you see that's the power of
actually having your Instagram set up in
a specific way now if you guys want to
learn how to do that like I said I
actually have a course coming out on how
to get clients and it will show you
everything about how to actually set up
your Instagram so that you can get
inbound leads like this but moving on he
just says thanks man how much do you
charge blah blah and I say well that's
highly dependent on the project really
is email marketing something you're
looking to Outsource and he says yeah I
have a couple events coming up and of
course I'm gonna put and I'm gonna put
together in a course I'm gonna put
together a couple other things I need
for it also and I said okay if you're
open to it let's schedule a quick chat
so we can go over some things and then I
left my calendar and then we hopped on a
call and you know it was uh you know
business from there now here's one more
conversation where I just replied to a
story I didn't get anything back and
then he said he actually put a keyword
on a story and then I reply with the
keyword and then he replied and then I
left him alone for Jesus like over a
month so this is a long one as well and
then I sent him a video
and uh after the video he sent me a
voice note kind of asking a little bit
about my experience who I've worked with
and uh this that and the other thing and
then I tell him a bunch of my experience
and then I give him a case study that I
recently uh created as well
and then going through that I told him
what services I offer because that's
what he asked as well and he asked for
my fees and I said they're pretty
dependent on the project and I said
would you be open to hopping on a quick
call some time to chat and then he said
are you good at driving traffic I said
like social media ads and Lead magnets
to get people uh into the top of the
sales funnel and then I said the best
and he said have you ever heard of
Michael Walsh and I said no doesn't ring
a bell and then he left me for a little
while so then I hit him up again I said
hey Carlos do you have anyone on your
team handling marketing right now he
said yes and then he said her name
and I said okay great well maybe there's
a way I could add value to what you're
doing or take some work off off her
plate for you and then I said would you
be against getting on a call sometime to
talk about it and then he said it would
have to be with her brother and I said
okay that sounds good
um would you be able to give me your
contact and then you gave me your
contact and I contacted her and then got
on a call with her and it was business
so yeah now guys I literally have like
70 plus more screenshots of
conversations that I've actually had
with business owners and how I've closed
them over Instagram for free in my
ultimate resource pack so if you guys
want to check those out that link is in
the description as well and as always
guys that's it for now and I'll see you
guys on the next one peace
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