Will TushBaby Owner Talk Herself Out of a Deal? | Shark Tank US | Shark Tank Global

Summary

Tammy Rant, a mother from Northern California, pitches her invention 'Tush Baby' on a business show, seeking $200,000 for 10% equity. Tush Baby is a hip-mounted baby seat designed for comfort and ease of carrying children. Despite initial skepticism from investors, Tammy impresses with her product's unique design and market potential, securing a deal with Lori Greiner for $200,000 at 20% equity.

Takeaways

• 👶 Tammy Rant, from Northern California, is seeking $200,000 for 10% of her company, Tush Baby.
• 🍼 Tush Baby is an ergonomic, simple, and comfortable seat designed to help parents carry their kids on their hips without straining their back or arms.
• 💡 The product evenly distributes the baby's weight and has four storage pockets, eliminating the need for a diaper bag or purse.
• 📊 Tammy has sold 2,500 units in five weeks, mainly through viral social media exposure on platforms like BuzzFeed and Daily Mail.
• 🚀 She raised $75,000 for 5% from a family friend and needs more funds to fulfill pre-orders and scale production.
• 👩‍💼 Tammy is still working as an Enterprise Sales Rep at LinkedIn but plans to transition to running Tush Baby full-time after her baby is born.
• 💰 Two sharks, Kevin and Lori, offered her $200,000 for 15% each, while Damon initially matched her original ask of $200,000 for 10%.
• 💡 Concerns were raised by the sharks about the product’s safety, potential customer feedback, and the fact that it’s a single-product business.
• 📉 Tammy was indecisive at first, which caused Damon to drop out, leaving her with Lori’s final offer of $200,000 for 20%.
• 🎉 In the end, Tammy accepted Lori’s offer and expressed excitement about partnering with her, as Lori was her preferred shark from the start.

Q & A

What is the name of the product Tammy is presenting?

The product Tammy is presenting is called 'Tush Baby'.

What problem does Tush Baby aim to solve?

Tush Baby aims to solve the problem of discomfort and strain on parents' backs and arms when carrying their children, as well as the hassle of carrying a diaper bag.

How much is the landed price of Tush Baby?

The landed price of Tush Baby is $21.81.

What is the retail price of Tush Baby as mentioned in the script?

The retail price of Tush Baby is $79 with free shipping in the United States.

How many units of Tush Baby has Tammy sold so far?

Tammy has sold about 2500 units of Tush Baby.

What kind of media attention has Tush Baby received?

Tush Baby has been posted about by a couple of big media outlets, including BuzzFeed Parents and Daily Mail.

What is the main concern expressed by the investors about Tush Baby?

The main concern expressed by the investors is the risk associated with it being a singular product and the fact that the product hasn't been delivered to customers yet.

How much money has Tammy raised for Tush Baby before the pitch?

Tammy has raised $75,000 for 5% of her company before the pitch.

What is the purpose of the money Tammy is seeking from the investors?

Tammy is seeking the money to place a large order to fulfill the pre-orders and get ahead of the demand.

What is Tammy's background and what is her current job?

Tammy's background is in enterprise sales, and her current job is as a sales rep for LinkedIn.

What is the final deal Tammy accepts and what is the equity percentage involved?

The final deal Tammy accepts is for $200,000 for a 20% equity stake.