Google Ads No Conversions (2023) - 7 Proven Ways To Fix No Conversions In Google Ads [Step-By-Step]

Summary

This video offers a detailed guide to boosting Google Ads conversions. It identifies seven key areas for improvement: ensuring correct budget and bidding settings, selecting the right keywords with high buying intent, utilizing all available ad extensions, maintaining message match between ads, keywords, and landing pages, checking for ad and landing page eligibility, optimizing landing page design for simplicity and relevance, and setting up accurate conversion tracking. Each step is crucial for turning clicks into tangible actions like sales, phone calls, or email leads.

Takeaways

• 💹 Ensure your Google Ads budget is set correctly to avoid missing out on conversions.
• 🔍 Check your maximum bid limit, target CPA, and target ROIs to ensure they're optimized for conversions.
• 📈 Follow tutorials to determine an appropriate budget using Google's Keyword Planner for better ad performance.
• 🔑 Choose the right keywords to target high buying intent and avoid wasting money on irrelevant clicks.
• 🔗 Use a variety of ad extensions to increase your ad's visibility and click-through rate.
• 🎯 Make sure your ad message matches the keywords and the landing page to improve quality score and ad performance.
• 🚫 Avoid status warnings in your ads, keywords, landing pages, and extensions as they can halt your campaign.
• ✅ Design landing pages that are simple, easy to use, and have a clear call to action to increase conversions.
• 📊 Properly set up conversion tracking to accurately measure the success of your ads and avoid false impressions.
• 📝 Use the Google Ads optimization checklist for regular account maintenance to ensure ongoing success.

Q & A

What is considered a conversion in the context of Google Ads?

A conversion in the context of Google Ads is an action taken by the end user, such as an online sale, a phone call, or an email lead, which is the desired outcome after they interact with your ad.

Why is setting the correct budget crucial for getting conversions?

Setting the correct budget is crucial because if it's set too low, Google Ads may not run ads effectively, leading to few or no conversions. It's important to ensure that the budget allows Google's AI to optimize and show results.

What are the different bidding strategies mentioned in the script and how do they impact conversions?

The script mentions maximum bid limit, target CPA, and target ROIs as bidding strategies. These impact conversions by determining how much you're willing to pay for an ad click or acquisition, which can significantly affect the number of conversions you get.

How does picking the right keywords affect the performance of a Google Ads campaign?

Picking the right keywords ensures that your ads are shown to the most relevant audience, increasing the likelihood of conversions. Using the wrong match types or targeting keywords with low buying intent can lead to wasted budget and poor performance.

Why is it important to use multiple extensions in Google Ads?

Using multiple extensions can improve ad visibility, click-through rates, and overall account performance. Google tends to favor ads with extensions, as they offer more data for A/B testing and can lead to better user experience.

What is message match and why is it important for Google Ads?

Message match refers to the alignment between the ad copy, the keywords used, and the landing page content. A high message match can improve quality score, reduce cost per click, and increase the likelihood of conversions.

What common issues can cause ads or campaigns to be 'not eligible' in Google Ads?

Issues such as capitalized words, non-functioning landing pages, or status warnings can cause ads or campaigns to be 'not eligible'. These issues prevent the ads from running properly, leading to fewer impressions, clicks, and conversions.

How does the setup of a landing page affect conversions?

A well-set up landing page should be simple, easy to use, and have a clear call to action. A bad landing page can cause visitors to leave without converting, wasting ad spend.

Why is conversion tracking important and what are the common issues with it?

Conversion tracking is important for measuring the success of ad campaigns. Common issues include improper setup, which may lead to inaccurate tracking, or counting conversions multiple times, which can give a false impression of campaign performance.

What are the recommended actions for setting up conversion tracking for service-based businesses?

For service-based businesses, it is recommended to set up conversion tracking for email collection and phone call tracking, as these are the most relevant actions for such businesses.

How can using the Google Ads optimization checklist help improve account performance?

The Google Ads optimization checklist provides a structured approach to reviewing and updating account settings on a regular basis, ensuring that all aspects of the account are optimized for the best possible performance.