How To Sell Print On Demand on Amazon

Summary

In this video, Mike teaches how to leverage Amazon's vast audience through print-on-demand integration with Gelato. He covers the four essential steps: setting up an Amazon Seller Central account, choosing a supplier like Gelato, connecting the store to Amazon, and creating products that sync automatically. The process allows entrepreneurs to test designs, reduce risk by avoiding inventory, and benefit from Amazon’s search algorithm. Mike guides viewers step-by-step, making the process accessible even for beginners, and emphasizes the importance of customizing shipping settings and product details to optimize the selling experience.

Takeaways

• 😀 Setting up a print-on-demand business on Amazon requires an Amazon Seller Central account and a Gelato account, with both needing to be linked for seamless integration.
• 😀 Obtaining a GTIN exemption from Amazon is crucial to sell products without a unique product identifier, which is a requirement for listings in many categories.
• 😀 Gelato’s platform allows you to create products from various categories like t-shirts, mugs, and more, then directly publish them to Amazon, handling fulfillment automatically.
• 😀 Shipping settings in Amazon Seller Central need to be configured, with a focus on setting up standard and expedited shipping, and disabling two-day shipping which is unavailable through Gelato.
• 😀 To keep shipping costs efficient, it's essential to enable per item fees in Gelato, reducing shipping costs for multiple-item orders.
• 😀 When designing products, it’s recommended to create designs in platforms like Canva or Photoshop and then upload the finalized designs to Gelato for production.
• 😀 Gelato allows easy customization of products, including choosing colors, sizes, and printing techniques (like DTG vs. embroidery).
• 😀 Using Gelato Plus or Gold subscriptions provides benefits like discounted products, premium mockups, branded labels, and packaging inserts, which can be used to enhance Amazon listings and improve customer engagement.
• 😀 Mockups are crucial for product listings, and Gelato provides highly realistic mockup images for products like t-shirts and mugs, which help boost sales.
• 😀 Once a product is published on Amazon, you can manage it via Amazon Seller Central, customizing titles, descriptions, pricing, and images for better optimization and sales.
• 😀 Expanding your print-on-demand business beyond Amazon to platforms like Shopify, Etsy, or TikTok is encouraged for scaling and increasing visibility.
• 😀 Setting a reasonable profit margin on Gelato allows for automatic pricing adjustments, ensuring products remain competitively priced while generating the desired profit.

Q & A

What is the purpose of integrating Gelato with Amazon for print-on-demand businesses?

The integration allows businesses to leverage Amazon's massive audience to sell print-on-demand products without the risks of holding inventory. It combines the flexibility of print-on-demand with the marketing power of Amazon's search algorithm.

What are the four main steps to getting a product listed on Amazon using Gelato?

The four steps are: 1) Setting up an Amazon Seller Central account, 2) Choosing a print-on-demand supplier (like Gelato), 3) Connecting the supplier (Gelato) to Amazon, and 4) Creating and syncing your products with Amazon.

Why is it important to set up the Amazon Seller Central account correctly?

Amazon is particular about how accounts are set up to ensure legitimacy and avoid fraudulent activities. Following the correct steps helps avoid delays in account approval and ensures smooth integration with Gelato.

What kind of verification documents does Amazon require during account setup?

Amazon requires a valid government ID (like a driver's license or passport), recent bank statements, and a credit card for verification to ensure the account is set up correctly and securely.

What does a GTIN exemption allow a seller to do on Amazon?

A GTIN exemption allows sellers to list products without needing a Global Trade Item Number (GTIN), which is typically required for traditional products. This is particularly useful for print-on-demand products that don’t have UPC codes.

How does the Gelato dashboard help with managing print-on-demand products?

The Gelato dashboard provides tools for managing product catalogs, processing orders, connecting to various sales channels (like Amazon), and even creating custom designs with features like mockups and a personalization studio.

What should be done before adding products to Amazon after setting up a Seller Central account?

Before adding products, sellers need to set up a custom shipping template in Amazon Seller Central to ensure proper shipping settings, as default shipping settings may not align with print-on-demand services.

What are the benefits of upgrading to Gelato Plus?

Gelato Plus provides benefits like a 20% discount on products, premium mockups, and better shipping options. It is particularly useful for scaling your business as it helps reduce costs when selling a larger volume of products.

How does Gelato handle shipping for print-on-demand products?

Gelato manages the production and shipping of products directly to the customer. Sellers don't need to worry about holding inventory or handling logistics, as Gelato takes care of printing, packaging, and shipping.

What are some alternatives to Amazon for selling print-on-demand products through Gelato?

Apart from Amazon, sellers can also use platforms like Shopify, Etsy, and TikTok Shop. These integrations allow sellers to reach different audiences and diversify their sales channels.