How To Find CURRENT Etsy Trends 👩‍💻 Niche Research Etsy and Print on Demand Tutorial with EverBee

Summary

In this video, Taylor shares valuable insights on how to effectively conduct niche research for a successful print-on-demand business on Etsy. She demonstrates how to find profitable niches by analyzing search volume, revenue data, and keywords using tools like Everbee. With real-world examples, Taylor shows how to identify high-demand products, explore specific niches, and leverage low-competition keywords. Whether you're selling mugs or other print-on-demand products, her approach helps beginners understand the process of uncovering market opportunities and creating designs that sell. Taylor also offers an exclusive discount for Everbee, enhancing viewers' ability to succeed.

Takeaways

• 😀 Start with broad searches to gather data before narrowing down to profitable niches on Etsy.
• 😀 Use Everbee, a Chrome extension, to access search volume and product analytics for more informed decision-making.
• 😀 Focus on product types you can easily design for, like mugs, which often require simple text-based designs.
• 😀 Analyze popular products like groomsmen gifts and boyfriend gifts to identify niches with high demand.
• 😀 Leverage Etsy’s search bar to see trending search phrases, which can help identify niche opportunities.
• 😀 Utilize Everbee’s product analytics to view revenue data and see which listings are generating the most sales.
• 😀 Target niches with high search volume and lower competition to improve visibility and sales potential.
• 😀 Look at best-selling listings and their tags to identify successful keywords and product ideas.
• 😀 Don’t hesitate to adapt popular niches to new product types—this can give you a competitive edge.
• 😀 A more specific niche, such as a 'mom and dad mug set,' can often be less saturated and more profitable.
• 😀 Use competitor analysis to pull inspiration and refine your niche ideas, ensuring they align with what’s selling well on Etsy.

Q & A

How do you start your niche research for print-on-demand on Etsy?

Begin by performing a broad search on Etsy, for example, by typing in a product like 'mugs.' This will generate a list of related search phrases that can help guide your niche research.

What role does EverBee play in niche research?

EverBee is a Chrome extension that provides deeper insights into Etsy listings, including search volume, competition, and product performance. It helps you validate your search results and identify profitable niches.

Why is search volume important for Etsy product listings?

Search volume indicates how often a product or keyword is being searched for on Etsy. High search volume is essential because it suggests there's strong demand for the product, which increases the likelihood of making sales.

How does EverBee help with identifying profitable niches?

EverBee shows product analytics such as monthly sales and revenue for listings on Etsy. By filtering this data, you can see which products are performing well and discover trends to target for your own designs.

How do you determine if a niche is saturated or has low competition?

EverBee shows competition levels for keywords, helping you identify niches with high search volume but lower competition. Targeting these can provide an opportunity to stand out in less crowded spaces.

Can you use insights from other product categories for your print-on-demand business?

Yes, even if a niche is not directly related to your product category (e.g., a charcuterie board for mugs), you can still pull inspiration from the keywords and themes to apply to your own designs.

What kind of products should you look for when conducting niche research?

Look for products that are print-on-demand compatible, such as mugs, apparel, and other customizable items. These products often perform well with simple designs or catchy phrases.

Why is it beneficial to target more specific niches?

Targeting specific niches, like 'groomsmen gifts' or 'mommy and daddy mug sets,' often results in lower competition and higher sales potential, as there is less saturation in those categories.

How do you analyze the success of other Etsy shops?

You can use EverBee to analyze top-performing shops by reviewing their product listings, sales data, and revenue. This helps you understand what is working in their store and provides inspiration for your own product offerings.

What should you do if you find a successful product on Etsy that doesn’t match your product category?

You can still draw inspiration from the product’s niche, keywords, and customer appeal. Even if the product type is different, you may find success by introducing that niche to a new product category within print-on-demand.