How I Turned Instagram DMs into $25K/Month as an Online Coach

Summary

This DM master class explains how a simple DM strategy helped the speaker scale their income from $4K to $17K per month in under 30 days. The key message is that DMs are crucial for online coaching businesses, but closing deals directly in DMs isn’t effective. Instead, the goal is to book a sales call. The process includes understanding the client's goals, identifying their struggles, and positioning yourself as the solution. The speaker emphasizes the importance of not sending booking links immediately and creating urgency when scheduling calls to successfully close deals.

Takeaways

• 😀 The DM strategy can significantly boost earnings, as demonstrated by going from $4K to $17K per month in under 30 days.
• 😀 The goal in DMs is never to close sales directly, but to book a sales call.
• 😀 Closing sales in DMs has a low success rate, with conversion rates ranging from 0% to 8% for most coaches.
• 😀 The most effective approach is to focus on understanding the potential client's big goal, not just their current situation.
• 😀 You should never follow a rigid script in DMs—conversations need to be personalized, not formulaic.
• 😀 The three goals in every DM conversation are: identifying the client’s desired result, uncovering their struggle, and positioning yourself as the solution.
• 😀 When identifying the desired result, encourage clients to dream bigger and set more ambitious goals.
• 😀 Common excuses like lack of time or knowledge are smoke screens, and they should be addressed strategically.
• 😀 Once the real struggle is revealed, offer solutions and share client transformations as proof of your ability to help.
• 😀 Always ask whether the client has 5 minutes to book the call before sending the booking link. This ensures higher conversion rates.
• 😀 By using this structured DM strategy, you can book more sales calls, position yourself effectively as the solution, and close high-ticket offers.

Q & A

Why is it important not to close sales directly in the DMs?

Closing sales directly in the DMs is not effective because the closing rate in DMs is low—ranging from 0% to 8%. Instead, the goal in the DMs should be to book a sales call where the closing rate is much higher, typically between 30% and 75%.

What is the 'golden rule' in DM sales strategy?

The golden rule is that you should never close a sale in the DMs. Instead, the focus should be on building a relationship and booking a sales call, where you can close at a much higher rate.

What is the main issue with following a rigid script in DMs?

Following a rigid script in DMs can make the conversation feel impersonal and robotic. People need to feel heard and understood, and using a script that asks question after question makes it seem like you don't care about their individual situation.

How can you identify a lead's true desired result?

You should ask probing questions to uncover the lead's ultimate goal, such as 'What's your real goal with all this effort?' or 'What’s your dream result?' This helps to highlight the true scale of their aspirations, not just their immediate, small goals.

What is the importance of identifying the lead's biggest struggle?

Understanding the lead's biggest struggle helps you determine the true barriers they face, allowing you to position your coaching or service as the solution. It’s important to ask multiple times and in different ways to uncover the real pain point.

Why should you push back on common excuses like lack of time or knowledge?

Common excuses like lack of time, knowledge, or laziness are often just smoke screens. By addressing these with examples and logic—such as showing that people with less time can still succeed—you help the lead recognize that their true issue may lie elsewhere, like lack of a proper system or method.

How do you position yourself as the solution during a DM conversation?

Once the lead shares their struggle, you should relate their situation to a past client’s success or your own transformation. This creates a sense of relatability and demonstrates that you have the expertise to guide them toward achieving similar results.

What is the correct way to close a lead in the DMs?

Once you understand their desired result, current situation, and biggest struggle, offer them a qualification call. Explain that you only take on a few clients per month, and this call will help determine if they are a good fit for your coaching.

What should you do after the lead agrees to book a qualification call?

Once the lead agrees, don’t immediately send them the link to book the call. Instead, ask if they have 5 minutes to book the call right now. This ensures they are ready and committed. If not, schedule the link to be sent when they are ready.

Why is it crucial to never send the booking link immediately after a lead expresses interest?

Sending the booking link immediately can lead to cancellations or uncommitted bookings. It's important to confirm that the lead is ready to book the call immediately, which makes the process smoother and ensures that only serious leads book a call.