How I Went From $0-$100k Per Month In 90 Days

Summary

In this video, the speaker shares valuable lessons learned from their journey of building a successful business. They emphasize simplifying offers to solve major client problems, focusing on a few effective marketing channels, and optimizing the sales process by pre-educating leads. The speaker also discusses the importance of hiring the right team and shares their experience of growing a business from zero to 100K per month in just 90 days. The key message is to keep things simple, focus on what works, and scale gradually, ensuring sustainable growth.

Takeaways

• 😀 Keep your offer simple and aligned with the core goals of your clients, focusing on solving their biggest problems.
• 😀 Understand your ideal client and avoid overcomplicating your offer with features that they don’t care about.
• 😀 Sell the outcome, not the process. Clients care about the results, like getting more clients or saving time, not the details of your service.
• 😀 Focus on one or two marketing channels that are working and avoid spreading yourself too thin with many strategies.
• 😀 Avoid trying to be everything to everyone. A focused, streamlined offer and client base will bring better results.
• 😀 Don’t focus on collecting leads at first. Optimize your system to get prospects directly to book a call rather than download a freebie.
• 😀 The process of getting clients is overcomplicated, but it can become easier by simplifying your approach and doubling down on what works.
• 😀 Sales calls should be about qualification and handling objections, not explaining your offer in detail. Make sure the lead is a good fit before the call.
• 😀 When hiring, focus on finding talented individuals who take initiative and don't need constant supervision. Quality hires are worth the investment.
• 😀 To scale, hire managers who can build and lead teams, so you don’t have to micromanage every hire. Focus on building a strong leadership team.
• 😀 Scaling an 8-figure business requires more focus, more targeted ads, and more team members while keeping everything simple and manageable.

Q & A

What is the biggest mistake the speaker made when selling services online?

The speaker's biggest mistake was overcomplicating their offers and not understanding what their clients actually wanted. They initially focused too much on custom solutions and features, when clients were mainly interested in achieving business growth.

How does the speaker recommend approaching offer creation?

The speaker advises keeping the offer simple and focusing on solving the client's major pain points. The offer should be framed as a solution to a specific problem that leads to a valuable result, making it a no-brainer for the client.

What is the 'offer death loop' mentioned in the video?

The 'offer death loop' refers to the cycle of constantly changing or pivoting your offer when it doesn’t work, which often leads to confusion and inefficiency, ultimately hindering sales.

What is the most important factor in a sales offer according to the speaker?

The most important factor in a sales offer is its value in solving a client's problem. The speaker emphasizes the need to ensure that the offer addresses a significant pain point for the client, making the investment in the offer feel worthwhile.

What is the best advice the speaker offers for lead generation?

The speaker suggests focusing on one or two lead generation channels instead of spreading yourself too thin. They emphasize going all-in on what works, and avoiding distractions like adding multiple marketing channels too soon.

Why does the speaker recommend focusing on sales before the sales call?

The speaker believes that the majority of the sales process should happen before the actual sales call. By ensuring prospects understand the offer and qualify themselves beforehand, the sales call becomes a smoother process of objection handling and finalizing the deal.

What is the role of the sales team in the speaker’s business?

The sales team’s role is to ask the right questions to prospects during the sales call, helping them realize that the offered solution is the answer to their problems. The sales team's focus is on qualification and objection handling rather than explaining every detail of the service.

What is the speaker's approach to hiring and building a team?

The speaker advises hiring smart, driven individuals who can take initiative and manage themselves. They recommend hiring higher-quality talent, even if it means paying more, as this leads to faster results and more efficient growth.

What mistake did the speaker make when running ads for their business?

The speaker made the mistake of running multiple types of ads simultaneously, which led to poor results due to lack of focus. They later found success by concentrating on one ad platform at a time, particularly Meta ads.

How did the speaker scale their business to over 100K per month?

The speaker scaled their business by focusing on high-ticket offers, simplifying their processes, and optimizing for consistent lead generation and conversion. They also focused on handling the right type of clients and keeping things simple and manageable.