MAU PRODUK KERIPIKMU MASUK RATUSAN SWALAYAN? MUDAH KOK, BEGINI CARANYA!

Summary

Sofiani Mira, owner of PPK Riza Khansa Pratama, discusses her banana-based snack brand, *Bananania*. The company offers a variety of flavors including chocolate, spicy balado, and barbecue, with a focus on maintaining freshness through premium packaging. Expanding both offline and online sales, the brand caters to millennials and health-conscious adults. They are also exploring sustainable practices by utilizing banana peels for products like crackers and fertilizer. Despite challenges during the pandemic, Sofi remains optimistic, aiming to grow their product line and market reach while prioritizing sustainability and innovation.

Takeaways

• 😀 The use of plastic packaging can lead to unpleasant smells, while aluminum foil packaging helps preserve the food for a longer time and prevents odor.
• 😀 The company, PPK Riza Khansa Pratama, produces banana-based snacks under the brand 'Bananania' with five flavor variants: chocolate, balado, barbecue, cheese, and honey.
• 😀 The business started with chocolate flavor, and gradually expanded to other flavors such as cheese, balado, barbecue, and honey, with plans to introduce new flavors.
• 😀 Snacks should be light and flavorful, making them ideal for consumption between meals, like between breakfast and lunch, or lunch and dinner.
• 😀 The company uses natural ingredients like real honey and chocolate in their products, which appeal to consumers seeking tasty yet light snacks.
• 😀 The business initially focused on offline marketing, but has since shifted towards a hybrid model that includes both online sales and offline presence.
• 😀 The brand has made its products available in over 160 stores in Yogyakarta, and during the pandemic, it adapted by continuing to sell online through platforms like Shopee and Bukalapak.
• 😀 The target market for 'Bananania' includes individuals aged 18-40, while their granola products cater to a slightly older audience, aged 25-50, interested in healthier snacks.
• 😀 The company has expanded its product offerings, including bulk sales to businesses (B2B), and even offers repacking services with compliance to health regulations.
• 😀 The business has seen growth despite pandemic challenges, maintaining competitiveness through pricing and diversifying packaging options.
• 😀 Future goals include reducing waste by utilizing banana peel in new products like banana skin chips and liquid fertilizer, as well as creating zero-waste products.

Q & A

What is the main product offered by PPK Riza Khansa Pratama?

The main product offered by PPK Riza Khansa Pratama is a range of snacks made from bananas, branded as Bananania. These snacks come in various flavors including chocolate, spicy balado, barbecue, cheese, and honey.

How did the company expand its product flavors over time?

Initially, the company started with only chocolate-flavored banana chips. Over time, they expanded to include other flavors such as cheese, barbecue, balado (spicy), and honey, with the goal of offering a variety of tastes that appeal to different customers.

What makes the balado (spicy) banana chips stand out in the market?

The balado flavor is unique because it is rare to find banana chips with a spicy taste, making it a standout product in the snack market.

What was the company's approach to packaging their products?

The company initially used simple packaging with stickers, but later upgraded to full-printed packaging. They use aluminum foil packaging to preserve the freshness of the snacks, as it helps maintain the product's quality and prevent unpleasant plastic odors.

How does the company manage its sales and distribution?

The company sells both offline and online. They distribute their products to around 160 souvenir shops in Yogyakarta and also sell through e-commerce platforms like Shopee, Bukalapak, Blibli, and Tokopedia. In addition, they have expanded internationally, with shipments to Singapore via Shopee.

What is the target market for Bananania's snacks?

Bananania's snacks target consumers between the ages of 18 to 40 years, with a focus on young people who enjoy flavorful, light snacks. The company also caters to a different demographic for its granola products, targeting people aged 25 to 50 who are more inclined toward healthy food options.

What challenges did the company face during the pandemic?

During the pandemic, the company faced a drop in sales and challenges with offline distribution. However, they adapted by focusing on online sales and are hopeful for a recovery as the situation improves.

What is the company's vision for the future of its products?

The company aims to continue developing new banana-based products, including innovative uses for banana peel, such as creating chips from the peel. They also strive to minimize waste and make full use of banana-derived materials for environmentally sustainable purposes.

How has the company leveraged government support for its products?

The company has received support from the local cooperative department, which has helped display their products at airports, and continues to assist in promoting local products.

How does Bananania differentiate itself from competitors in the snack market?

Bananania differentiates itself by focusing on unique flavors like spicy balado, using quality ingredients like honey and authentic chocolate, and emphasizing sustainable practices such as minimizing waste by utilizing banana peels for other products.