Wirausaha Muda Sukses Membangun Desa Lewat Produk Olahan Pisang Banana Chips

Summary

Nurul Ihsani, CEO of PT Sane Rasa Pangan Indonesia, shares her journey of founding a banana chip business during the COVID-19 pandemic. Driven by the local surplus of bananas and the need for employment in her community, she launched the brand 'By Nana' in December 2020. The company focuses on agricultural processing, with products like banana chips in various flavors. She emphasizes the importance of digital marketing, expanding into retail, and building a sustainable agricultural business. Nurul also highlights her role as an ambassador, encouraging young people to engage in agriculture and entrepreneurship.

Takeaways

• 🌱 Nurul Ihsani is the CEO of PT Sane Rasa Pangan Indonesia, a company focused on agricultural processing, specifically banana chips under the brand 'By Nana.'
• 🍌 The business started in December 2020 during the COVID-19 pandemic when Nurul noticed the potential of unused bananas in her hometown, Cianjur.
• 👩‍🌾 The company aims to support the local community by providing jobs, especially to women who were struggling to find work during the pandemic.
• 🍫 By Nana offers five banana chip flavors: chocolate, milk, green tea, strawberry, and seblak.
• 🌍 PT Sane Rasa Pangan Indonesia is expanding its agricultural activities with intercropping systems, including crops like pumpkins and papayas.
• 🚀 The company is currently growing and aims to expand internationally, with a focus on entering retail and exporting their products.
• 📦 The production process for banana chips involves peeling, soaking in water to remove sap, slicing, frying, seasoning, and ensuring the chips are cool before packaging to prevent spoilage.
• 🤝 Nurul actively participates in agricultural training and programs like Young Ambassador, which helps her gain knowledge, expand her network, and explore export opportunities.
• 🏆 By Nana has been recognized as one of the top two UMKM (Micro, Small, and Medium Enterprises) in Cianjur, gaining entry into local Alfamart stores.
• 🌾 Nurul encourages young people not to shy away from agriculture, highlighting its significant potential as a sustainable and essential industry for the future.

Q & A

What motivated Nurul Ihsani to start the banana chips business?

Nurul Ihsani was motivated by the abundance of bananas in her hometown, Cianjur, that were going to waste due to decreased market demand during the COVID-19 pandemic. Additionally, she wanted to help local women who were struggling to find employment.

What challenges did Nurul face when starting her business?

Nurul faced the challenge of excess bananas that were going to waste and the lack of employment opportunities for women in her community. She also had to find a way to process these bananas effectively to create a viable product.

What are the different flavors available for the banana chips brand 'By Nana'?

The banana chips brand 'By Nana' offers five flavors: chocolate, milk, green tea, strawberry, and seblak.

How does Nurul source the raw materials for her banana chips?

Nurul sources the bananas from her own farm, which grows both tanduk and kapas varieties. The farm also produces other crops like pumpkins and papayas through intercropping.

What were some of the business activities that Nurul participated in as part of the Kementan Ambassador program?

As a Kementan Ambassador, Nurul participated in various activities, including digital marketing training, agricultural workshops, and export incubation programs. She also gained valuable networking opportunities with experts and other entrepreneurs in the agricultural sector.

What is Nurul's vision for the future of her business?

Nurul's vision is to expand her business internationally. She hopes to begin exporting her products and has already taken steps by sending samples to Malaysia.

How does Nurul ensure the quality of her banana chips during production?

Nurul ensures the quality of her banana chips by carefully managing the processing steps. This includes soaking the bananas in water to remove sap, slicing and frying them immediately to prevent sticking, and ensuring the chips are cool before packaging to avoid spoilage.

Why did Nurul choose to focus on online sales for her banana chips?

Nurul focused on online sales because she learned a lot about online business during the early stages of her company, especially during the pandemic when online platforms became essential for reaching customers.

What advice does Nurul give to young entrepreneurs and farmers?

Nurul advises young entrepreneurs not to be discouraged by competition and to keep pursuing their goals. She emphasizes that while businesses can be copied, success and opportunities are unique to each individual.

What role does Nurul believe agriculture will play in the future of Indonesia?

Nurul believes that agriculture will remain a crucial sector for Indonesia's future, providing food security and economic opportunities. She encourages young people to take pride in farming and recognize its importance.

Outlines

00:00

🌱 CEO's Journey of Starting a Banana Chips Business During COVID-19

Nurul Ihsani, the CEO of PT Sane Rasa Pangan Indonesia, shares her journey of establishing a banana chips brand called 'Bye Nana' during the COVID-19 pandemic. Initially a university student in Jakarta, she returned to her hometown in Cianjur due to the pandemic. There, she noticed the abundance of unsold bananas and the economic hardships faced by local women, leading her to create the business. Driven by her desire for independence and the need to support her community, she founded the company, which now offers five banana chip flavors and has plans to expand into other agricultural products.

05:00

🚀 Growth, Challenges, and Expansion Plans for Bye Nana

Nurul explains the growth and challenges of her business, emphasizing the importance of online sales, which account for 90% of the revenue. The brand has expanded into offline channels, including partnerships with local stores and Alfamart in Cianjur. She describes the banana chip production process, highlighting the importance of careful preparation to ensure quality and shelf life. The company plans to further develop its operations by exploring new agricultural commodities and international markets.

10:01

💼 The Importance of Youth Involvement in Agriculture

Nurul encourages young people to engage in agriculture, emphasizing the industry's vital role in Indonesia's food security. She shares her experience as an Ambassador for the Ministry of Agriculture, where she gained valuable knowledge and networks that have helped her business grow. Nurul stresses that success in business comes from perseverance and that opportunities in agriculture are vast and sustainable. She concludes with a motivational message to young entrepreneurs, urging them to remain resilient and committed to their goals.

Keywords

💡Agriculture

Agriculture refers to the practice of farming, including the cultivation of soil for growing crops and the rearing of animals to provide food, wool, and other products. In the video, agriculture is central to the company's operations, as the CEO identifies the potential in the local banana crops in Cianjur and decides to develop banana-based products, particularly banana chips. This concept is key to understanding the company's focus on using local agricultural resources to create sustainable products.

💡Banana Chips

Banana chips are a snack made from sliced, fried, or baked bananas. In the video, the company, By Nana, produces banana chips as its primary product, developed in response to the oversupply and wastage of bananas in Cianjur during the COVID-19 pandemic. The creation of banana chips serves as a solution to both reduce food waste and provide employment opportunities to the local community.

💡COVID-19 Pandemic

The COVID-19 pandemic was a global health crisis that significantly impacted economies, livelihoods, and daily life. The video highlights how the pandemic influenced the CEO's decision to start the business after noticing the decline in demand for bananas and the subsequent waste. The pandemic also exacerbated unemployment in the local area, further motivating the CEO to create job opportunities through her business.

💡Entrepreneurship

Entrepreneurship involves the process of starting and running a new business, typically one that offers an innovative product or service. The video showcases the CEO's entrepreneurial spirit as she identifies a market gap during the pandemic and turns it into a business opportunity by creating By Nana. Her entrepreneurial journey includes navigating challenges like product development, marketing, and scaling the business.

💡Community Empowerment

Community empowerment refers to the process of enabling individuals and groups within a community to have control over their own lives and resources. In the video, the CEO's business not only addresses food waste but also empowers local women by providing them with employment opportunities. This empowerment is a crucial aspect of the company's mission and its positive social impact.

💡Product Development

Product development is the process of creating or improving products to meet consumer needs and market demands. The video details how the company developed its banana chips, experimenting with different flavors and refining the production process to ensure quality. The success of these efforts is seen in the variety of flavors offered, such as chocolate, green tea, and seblak.

💡Digital Marketing

Digital marketing involves promoting products or services using digital channels such as social media, search engines, and online advertising. The video emphasizes the company's use of digital marketing to sell its banana chips, particularly during the pandemic when online sales became crucial. This approach helped the company reach a wider audience and grow its customer base despite the challenges of the pandemic.

💡Sustainability

Sustainability refers to practices that meet current needs without compromising the ability of future generations to meet theirs. The video shows how the company embraces sustainability by utilizing locally sourced bananas that would otherwise go to waste. Additionally, the company’s focus on sustainable agriculture through tumpang sari (intercropping) practices further highlights its commitment to environmental stewardship.

💡Tumpang Sari (Intercropping)

Tumpang sari, or intercropping, is an agricultural practice where multiple crops are grown together on the same land to maximize yield and sustainability. The video mentions the company's use of this method by growing bananas alongside other crops like pumpkin and papaya. This practice not only optimizes land use but also supports sustainable farming, reflecting the company's holistic approach to agriculture.

💡Export Potential

Export potential refers to the capability of a product or business to sell goods or services in international markets. In the video, the CEO discusses her aspirations to expand By Nana’s reach beyond Indonesia, mentioning initial efforts to send samples to Malaysia and plans to enter other international markets. This ambition underscores the company’s growth strategy and the scalability of its products.

Highlights

Nurul Ihsani is the CEO of PT Sane Rasa Pangan Indonesia, specializing in agricultural processing, particularly banana-based products.

The company was founded in December 2020 during the COVID-19 pandemic when Nurul identified a surplus of bananas in her hometown, Cianjur, due to decreased market demand.

By Nana, the brand for their banana chips, was created to utilize excess bananas and provide employment for local women affected by the pandemic.

The brand currently offers five flavors of banana chips: chocolate, milk, green tea, strawberry, and seblak, with two types of bananas being used: tanduk and kapas.

Nurul's family owns a banana plantation in Cianjur, which supplies the raw materials for their products. They also practice intercropping with crops like pumpkin and papaya.

The company focuses on online sales, accounting for 90% of their business, while 10% is through offline channels, including partnerships with local stores like Alfamart.

By Nana has expanded to 50 partners across Indonesia and is planning to enter international markets, having already sent samples to Malaysia.

The production process includes peeling, soaking, slicing, frying, seasoning, and packing the banana chips, with careful attention to avoid product spoilage.

Nurul emphasizes the importance of ensuring the chips are cool before packaging to prevent spoilage due to condensation.

As an Ambassador for the Ministry of Agriculture, Nurul has gained valuable knowledge and connections through various training programs, including digital marketing and export preparation.

She has participated in agricultural training in Bali and built strong relationships with industry professionals, furthering her understanding of the agricultural sector.

Nurul encourages young people to be proactive and resilient in business, emphasizing that while business ideas can be copied, success cannot be replicated exactly.

The brand has also succeeded in securing placement in local stores and markets, contributing to its growth and local employment.

Nurul has participated in events organized by the Ministry of Agriculture, including speaking engagements and business meetings, to promote youth involvement in agriculture.

Her vision for the future includes expanding the business internationally and continuing to support local agriculture through innovative product development.

Transcripts

Assalamualaikum warahmatullahi

wabarakatuh perkenalkan saya Nurul

ihsani saya merupakan CEO dari PT Sane

rasa pangan Indonesia yang sekarang

bergerak di bidang pengolahan pertanian

saat ini produk kami merupakan olahan

dari pisang yaitu keripik pisang dengan

brand

[Musik]

bye Nana ini berdiri pada tahun 2020

bulan Desember tempat tepatnya waktu itu

kondisinya lagi covid sehingga aku lagi

kuliah di Jakarta semester 3 terus

dipulangkan ke Cianjur karena emang

harus kuliah online gitu nah di sana

banyak banget waktu luang yang aku rasa

bisa banget untuk lebih produktif lagi

gitu terus kebetulan banget aku lihat

bahwasanya ada potensi pisang di

daerahku di Cianjur dan itu banyak

banget pisang yang busuk akhirnya gak

terjual karena permintaan pasar saat

waktu itu menurun Nah akhirnya aku muter

otak gimana caranya biar bisa

menghasilkan dan bisa menyerap semua

pisang ini gitu nah terus masalah yang

kedua adalah banyak banget ibu-ibu

sekitar yang curhat sama aku karena aku

lagi di Cianjur tempat-tempat sekitar

dia cerita bahwasanya Aduh Neng susah

banget dia cari kerja Aduh susah banget

punya penghasilan sekarang lagi covid

gitu kan mereka juga banyak yang di PHK

dan lain sebagainya dan Emang tekad aku

sendiri yang ingin Mandiri di usia muda

akhirnya kepikiran lah bikin brand by

nacips yaitu dari bahan baku pisang

yaitu kain pisang Kenapa kok pikiran

kayak gitu gitu Nah yang pertama Emang

senang jualan kali ya dari kecil terus

yang kedua emang waktu itu lingkungan

sih Faktor lingkungan yang membentuk itu

karena banyak orang-orang sekitar yang

merasa kurang mampu terus juga aku

ngerasanya Oh ini anak muda loh yang

harus menyelesaikan ini terus juga

prihatin dengan orang-orang sekitar yang

butuh pekerjaan jadi terpikirlah untuk

membuka lapangan kerja dengan membuka

usaha keripik pisang gitu saat ini

banyak tips memiliki 5 varian rasa yaitu

coklat milk Green Tea Strawberry

original dan terakhir launching adalah

rasa seblak untuk bahan baku pisang

sebenarnya dua jenis ada pisang tanduk

sama kapas yang pertama untuk yang

tanduk pribadi kita udah ada kebunnya

jadi ngambil dari kebun kalau untuk

pisang tanduk itu hektar sekarang pisang

dan ada tumpang sari lainnya seperti

labu terus ada Pepaya juga dan lain

sebagainya kalau misalnya yang kapas

sekarang on going kita 2.000 meter

sekarang sih potensinya banyak banget ya

di Cianjur apalagi banyak banget

lahan-lahan yang aku rasa pas banget

buat dijadiin kadang pertanian gitu Nah

kalau sekarang kita kan tumpang Sarinya

tuh ada labu terus juga ada apa

jali-jali itu yang pengganti nasi Nah

aku kepikiran sih buat ngembangin itu

juga Jadi kenapa dibentuk PT Sani rasa

ini kita Emang fokusnya itu untuk di

bidang pertanian dan pengolahannya Kalau

sekarang kan udah jalan tuh

Alhamdulillah keripik pisang yang kita

Emang jualan online gitu lah

Alhamdulillah itu udah jalan gitu nah

sekarang kita lagi mau melebarkan sayap

dengan komoditas lain yang Emang

potensial di daerah kita dan juga tumbuh

tanaman bagus di tanah kita gitu di

kebun kita

[Musik]

Kalau kegiatan di ujung Ambassador itu

sebenarnya banyak banget di sana kita

banyak ilmu-ilmu yang kita dapat kayak

kita diajakin pelatihan Digital

marketing terus diajakin

pelatihan-pelatihan tentang pertanian

tentang bahkan kemarin belajar tentang

strawberry di Bali gitu tapi masih

banyak lagi nah hal positif yang aku

ambil adalah yang pertama kita banyak

banget relasi yang

banyak banget relasi di bidang pertanian

gitu ya yang aku pun sebenarnya baru

terjun banget di bidang pertanian karena

bisnis bayi Nana Nah pas masuk ke mentah

ikut Biong Ambassador itu banyak orang

relasi yang datang ke aku terus juga

banyak kenalan-kenalan yang itu bisa

sharing ilmu terus juga bahkan ada yang

ngajak kalian bisnis walaupun sekarang

belum on going gitu ya terus juga masih

banyak lagi dan ke mantan dan dengan

kegiatan yang Ambassador ya program sih

menurut aku bagus banget dan positif

banget karena Emang kita di apa ya di

amanahkan untuk menjadi role model anak

muda supaya berbisik di bidang pertanian

kita difasilitasi untuk ikut inkubator

ekspor lewat Givi kalau sama Geti nah di

sana kita bener-bener di bina di ajarin

untuk ekspor terus juga kita dikasih

fasilitas berupa parfum Alibaba untuk

melakukan apa ya penawaran kepada buyer

gitu ya dan juga masih banyak lagi terus

untuk kebaikan anak ke depan sih

harapannya ya kita ingin melebarkan

sayap ke kain saya internasional

Alhamdulillah sekarang kita udah punya

50 Mitra 10 Indonesia yang mereka udah

tersebar seluruh Indonesia jadi untuk

tahun ini Insya Allah kita orang aslinya

untuk ekspor walaupun sebenarnya pernah

ngirim sample juga sih ke Malaysia tapi

itu belum continue gitu Jadi sekarang

kita dengan adanya program pemenuhan

juga kita ikutan kita juga berharap

semoga banana ini bisa maju di container

nasional di tahun ini

jadi penjualan banyak itu 90% online 10%

nya offline Nah kenapa online karena

emang waktu dari awal tuh banyak belajar

soal dunia online gitu Sekarang juga

kita lagi on going ingin belajar

pas retail nah selain online kita jalur

distribusi reseller agen distributor

kita juga masuk merambat offline kayak

sekarang alhamdulillah sudah ada 37 atau

Alfamart Cianjur yang itu kita awalnya

akurasi dengan 10.000 MKM Cianjur terus

kita masuk ke-10 UMKM terbaik dan

alhamdulillah dari 10 mm itu dipilih

menjadi dua UMKM terbaik untuk ada di

Alfamart Cianjur gitu terus juga untuk

diri kita sendiri kita Alhamdulillah

udah masuk toko-toko kue juga di Cianjur

dan juga udah masuk di beberapa toko

oleh-oleh juga di Cianjur gitu untuk

proses pembuatan dari banana sendiri itu

yang pertama datang pisang terus kita

kupas Nah setelah dikupas itu kita taruh

di ember yang ada airnya nah habis itu

kenapa ditaruh di air supaya getahnya

hilang kalau ada getahnya itu biasanya

jadi jadi kuning atau coklat ke keripik

hasilnya gitu makanya Biar kitanya

bersih kita rendam dulu di air Nah

setelah direndam terus ditiriskan dulu

soalnya kalau misalnya belum Tiris itu

biasanya susah matengnya makanya

dituliskan dulu setelah itu langsung aja

diiris dan langsung aja digoreng gitu

soalnya kan diiris dulu tuh selalu di

ember terus kita langsung ketika udah ke

kumpul semua yang udah diiris kita

langsung goreng tuh ternyata itu

dampaknya ke si keripik itu jadi banyak

yang nyatu kalau banyak yang nyatu jadi

kayak kawin gitu ya si keripiknya itu

bikin enggak matang sehingga berpengaruh

sama kadaluarsa produk gitu kan kalau

misalnya pisang segar matang kan cepet

basi ya Nah itu pun ternyata berpengaruh

gitu nah terus kita Mikir lagi gimana

caranya biar enggak banyak yang nempel

akhirnya setelah pas di iris tuh kita

langsung aja digoreng gitu jadi dari

tungguin dulu Nah setelah digoreng abis

itu kita tiriskan langsung dibumbuin

langsung dibumbuin dengan 5 anak varian

rasa kalau sekarang setelah dibumbuin

langsung aja di packing langsung jadi

packing Tapi sebelum di packing ini kita

harus make sure dulu bahwasanya

keripiknya udah dingin kenapa kenapa

kayak gitu Soalnya kalau kritiknya masih

panas terus di Packing itu bikin cepat

basi juga Karena kan ada penguapan di

dalamnya makanya kita harus makeup dulu

bahwasanya ini udah dingin dari di

packing gitu nah terus setelah di

packing langsung aja setelah di packing

di pakai mesin sealer Langsung aja kita

packing ke teman-teman di luar kota gitu

yang udah order gitu

[Musik]

Kalau kegiatan di Kementan sih

sebenernya karena aku jadi juga

Ambassador itu yang pertama aku ikut

kegiatan Kementan misalnya ketemu sama

investor iPad untuk memperkenalkan nama

Ambassador terus aku ngasih

materi-materi buat temen-temen di

sekolah pertanian kayak di polbangtan

Bogor polbangtan Yoma gitu ya terus juga

Selain itu aku ngisi di Magelang gitu

ngisi jadi pemateri sebagai perwakilan

dari yang Ambassador yang program

Kementerian Pertanian terus juga aku

ikut kegiatan semacam jamborenya

Kementan gitu sama banyak banget

relasi-relasi yang aku bisa buka bazar

di sana sehingga bisa meningkatkan

penjualan juga gitu Buat aku pribadi

terus juga banyak kegiatan-kegiatan

misalnya kita meeting bareng gitu secara

offline untuk membahas tentang

Ambassador ke depan dan tentang peran

juga gitu seperti anak muda itu harus

berperan jangan baperan terus juga kita

harus berani mencoba Mumpung masih muda

gitu kan masih banyak banget waktu

bertenaga yang bisa kita keluarkan

effort gitu ya untuk membangun sesuatu

hal yang menjadi mimpi kita masalah anak

muda itu biasanya dia berperan kan ada

orang yang jual dengan produk yang sama

ah lebih laku dia Udahlah nggak usah

jualan itu gitu kan dan lain sebagainya

makanya di sini teman-teman aku mau

ngasih jangan bawa saya bisnis itu bisa

dicopy tapi rezeki nggak bisa di paste

ilmu itu bisa dicopy tapi rezekinya bisa

di paste area teman-teman terus berusaha

terus mencari sampai tahu air zam-zam

teman-teman tuh di mana gitu Jadi kalau

saya temannya ada jualan dengan produk

yang sama yang enggak usah baper karena

rezeki setiap orang tuh berbeda-beda dan

Allah pun udah ngasih persnya

masing-masing kayak gitu tugas itu

adalah berusaha

buat teman-teman petani muda jangan malu

untuk bertani karena kita tahu

bahwasanya bisnis depan ini sangat besar

dan gak akan pernah mati nggak akan

pernah ada ujungnya ketika manusia ada

di bumi ini karena petani itu sumber

ketahanan pangan Indonesia